Mobile phone posters in addition to go minimalist cold wind Apple, there is also a kind of national products known as boutique Huawei. Huawei's cell phone brand glory of the performance should not be underestimated, today we Huawei glory 8 as a case to share with you the design of cell phone promotional posters in four ways.
Color contrast
Color is very important for poster design, through the color can be conveyed to people with different heart perception. Designers in the cell phone poster design process, first of all, should determine the tone of the poster color and the main color, and on this basis, the use of the corresponding color to do contrast or foil. The use of color contrast in the poster can make it easier for the audience to notice that it has superior communication characteristics. Through the poster of different colors of hue, purity and brightness of the contrast, the space on the near and far, the time of the past and future dimensions of the contrast, so as to highlight the theme of the poster idea.
For example, Huawei's cell phone promotional posters below utilize the contrast of brightness between two different photographic images on a unified screen to express the psychological feelings of consumers in different time and space, thus showing the good performance of the cell phone and the convenience it brings to life.
Huawei teaches you how to design cell phone posters
Including hand-drawn
Today, most of the graphic posters are made by software and digital technology, but hand-drawn still occupies an important place in the field of graphic poster design by virtue of its flexible form of expression, freedom of creative themes, and the tension of the visual arts. The use of abstract graphics or photographic images in posters will certainly improve the speed of design, convenience and speed, but when this form of design is used too often, consumers will form aesthetic fatigue, posters in the eyes of the readers appear dull, lack of personality, giving people the impression of uniformity.
Huawei teaches you how to design cell phone promotional posters
Then the use of hand-drawn illustrations combined with digital technology can make the poster's design style more rich, bringing consumers a unique artistic charm. The above is the glory of the phone "my face value bear" theme poster, the designer will put the phone on the beach, show the product rounded arc, just the right size, double-sided glass and other features, the performance of the phone can not be refused to feel, and illustration to show that even the waves do not want to leave.
Cultural marketing
Excellent brands are good at cultural marketing, and in their posters they show elements that can be recognized by consumers and are characteristic of good traditional culture. Chinese culture has a long history, and there are countless cultural elements that can be borrowed, so brands can express the cultural connotation of the product and the aesthetic pursuit of the brand by skillfully using the excellent traditional cultural elements in the product promotional posters.
Huawei teaches you how to design cell phone promotional posters
Glorious 8 cell phone promotional posters on the use of the Three Kingdoms era celebrities Zhu Geliang, "straw boat lending arrows" "everything is ready, all we need is a" historical allusion, image of performance. The cell phone software predicts the weather with a high degree of accuracy.
Hot Spot Marketing
Today's social media outlets are full of breaking news, big events and major news, and the general public is happy to chase hot spots and eat melons, so brands naturally can't afford to miss out on this kind of spontaneous traffic.
Huawei teaches you how to design cell phone promotional posters
For example, the college entrance examination is a hotspot that almost all people can participate in once a year, and the brand will rush to release the hotspot posters at the first time. Honor 8's cell phone promotional posters in the college entrance examination graduation season on this hot spot, the main focus is the phone's photo function, through the photo record youth, record meeting.
What software is good for making promotional posters?1, PS
Photoshop mainly deal with digital images composed of pixels. The use of its many editing and drawing tools, you can effectively carry out picture editing work. ps has a lot of features, in the image, graphics, text, video, publishing and other aspects are involved.
In 2003, AdobePhotoshop8 was renamed AdobePhotoshopCS. in July 2013, Adobe launched a new version of PhotoshopCC, since then, PhotoshopCS6 as the last version of the AdobeCS series was replaced by the new CC series.
2, CorelDRAW
CorelDRAWGraphicsSuite is the Canadian Corel's graphic design software; the software is a vector graphics production tool software from Corel, this graphic tool provides designers with vector animation, page design, website production, bitmap editing and web animation and other This graphic tool provides designers with vector animation, page design, website creation, bitmap editing and web animation.
The software suite is more professional designers and drawing enthusiasts to provide newsletters, coloring pages, brochures, product packaging, logos, Web pages and other; the software provides intelligent drawing tools and new dynamic wizard can fully reduce the user's control of the difficulty of allowing users to more easily and accurately create the size and location of the object to reduce the number of clicks on the steps to save the design of time.
3, Excel
Office is often the production of documents and files of the standard, and there are some other products do not exist in the characteristics, but other products also have Office lack of features.
Since Microsoft2007OfficeSystem began, there is a big difference with the previous version of the user interface, the interface is known as the Ribbon interface, and used in MicrosoftOffice2010, MicrosoftOffice2013 and MicrosoftOffice2016.
4, AdobeIllustrator
AdobeIllustrator as the world's most famous vector graphics software, with its powerful features and considerate of the user interface, has occupied most of the global vector editing software share. According to incomplete statistics, 37% of the world's designers in the use of Adobe Illustrator for artistic design.
Especially based on the use of Adobe's patented PostScript technology, Illustrator has completely occupied the field of professional printing and publishing. Whether it is the designer of line drawings and professional illustrators, artists producing multimedia images, or Internet pages or online content producers, after using Illustrator will find that its powerful features and simple interface design style can only be compared to Freehand.
5, AdobeDreamweaver
DW is a set of web page production and management of web sites in one of the WYSIWYG web code editor. Utilizing support for?HTML, CSS, JavaScript and other content, designers and programmers can quickly produce and conduct website construction in almost any place.
AdobeDreamweaver uses a WYSIWYG interface that also features HTML (an application of the Standard Generalized Markup Language) editing to create, code, and manage dynamic Web sites with ease, thanks to a streamlined, intelligent coding engine.
What are the illustration software (illustration with what software)An illustration can be drawn on paper is not on the line? Why do you need to learn the software? I don't know if it's a good idea to learn software, but I think it's a good idea to learn software.
Illustration on paper, that is a traditional illustration painting method, using paper paint, etc., this is what we usually say hand-drawn illustration, and learning software to draw illustration, refers to the digital board illustration, or called the board illustration, that is, in the computer for an illustration of the drawing, and this form there is no need to learn it? Of course there is a need, now online orders about manuscripts, basically require the use of digital board for painting, because of the convenience of modification, painting efficiency is also fast, is the mainstream demand of the current market, so we are very necessary to carry out an illustration through the software. You can understand the following board is how to draw, you know why the illustration to use the software.
Panel painting is commonly understood in electronic devices on the digital board for painting, painting effects on the computer to present, will use ps software and sai software, rather than using traditional brushes and paper. Board painting as a product of technological progress, the very obvious advantage is very convenient to repeatedly modify and adjust to help the painter to save a lot of time and energy, the board works are also convenient to save, and do not use paint and paper, basically 0 cost. The following picture is the effect of painting with a digital board rendering.
Two learning illustration software is very simple, but the software design thinking is difficult.
Many small partners will wonder, the operation of the software I will ah, why when I go to paint, feel very overwhelmed, can not draw any decent work? Painting works is simply miserable ah, on the one hand, because of the use of software you are not skilled, on the other hand, you do not have the design thinking through the software, and not from the true level of mastery of the software, we usually say that to learn things from the two levels to start, the level of the Road and the art, the art is the method, the Road is thinking and fundamental. Just like with the same seasoning, chef fried dishes, is more than we do incense, which is the chef has a kind of fried food thinking, know how to use the proportion of seasoning, in order to achieve just the right state.
Three commonly used three computer illustration painting software.
1.PS:
PS is recognized as the most powerful image editing software, because it is powerful, so many features lead to too much bloat, the drawer can use the function of the function in fact only accounted for a very small part of its function, the advantages of a powerful deformation tools, layer mode, curve adjustment tools and so on, of course, the shortcomings are also very obvious, first of all, a lot of operations must be combined with the keyboard shortcuts. First of all, many operations must be combined with keyboard shortcuts to use, a large number of operations away from the keyboard will need to enter into the re-entry, for the digital screen patients is not friendly, software layman learning cost is higher; Secondly, the update to the 2019CC, a thousand calls for jitter correction (anti-slip) is still very difficult to use, the color fusion is still difficult to use. His strong brush production and popularity of the decision of most of the painting workers are in the ecology of PS, so PS called image editing or production of the necessary software.
2. SAI2:
Note, is SAI-2, on the basis of SAI to complete a sea change, make up for the many shortcomings, but also the perfect inheritance of the many advantages of the former, the line is still as smooth as silk anti-shake, color fusion is still natural and touching, which is a dedicated to the painting of people who are designing the painting of the class of special software, to knock on the point, it is painting software! PS is an image editing software, PS the big brother is just editing the picture at the same time incidentally do some of the functions of the painting, and SAI2 is specialized in painting a small and refined software.
3. CSP:
is a cartoon has a strong advantage of drawing software, with all the advantages of SAI, but also has some of the functions of PS, of course, even the PS bloaters to improve efficiency. The birth of this software really shows that only the Japanese engineers can make a real service for the painter's software, it is the cartoonist and Japanese illustrator of the heart of the white moonlight, the choice.
Summary of the three software:
(1) PS is good at thick paint, the performance of heavy real texture and light and shadow, or with a powerful brush to expand the imitation of paper or cloth texture of the paintings, curves tools to adjust the picture is also very good to use, even if it is to other painting software as the main tool, PS also needs to be used as a draft of the final adjustments of the auxiliary tools, must be learned refers to dozens of stars. (Main tools)
(2) SAI2 advantage is to draw the illustration of celluloid, line smooth stretch, color bright and clean, SAI2 itself is a pure and lovely little girl.
CSP, needless to say, drawing comics, choose him right.
The four Apple phones commonly used on the drawing software.
IPADiOS system on the best two APP: Procreate, ArtstudioPro
Procreate easy to learn, simple layout, for beginners is very friendly, one of the best APP on the iPad, I know the circle of friends with the IPAD is basically the default use of this software. The biggest problem is that it can not import third-party brushes, so accustomed to PS and SAI old bird will inevitably be a little overwhelmed by the chagrin of the commonly known as not lifted in the heart of the rummage.
ArtstudioPro is currently the closest software to PS on the IPAD, from the layout and functionality of the layout are very similar, and even PS brushes and brush presets can be imported directly into the APP, the default grouping is very acidic. This goods even anti-shake are perfect inheritance of the PS of the chicken ribs are not available, but its deformation tools have not done PS as imaginative, the big brush delay actually better than PS, if not all English, this is undoubtedly the best APP on the current IPAD, not one of them. It is said that immediately ArtstudioPro to launch a Chinese version, Procreate has been crying in the toilet, it is said that the full-blooded non-emasculated version of the PS will also be logged on the IPAD, IPAD all the painting APP together crying in the toilet.