A trademark is an auditory mark of a commodity. Fake and shoddy goods are generally fake famous products. All famous commodities in China use trademarks registered by the State Administration for Industry and Commerce. When printing, add a mark around the trademark logo: \ "registered trademark \", \ "remarks \" or \ "? \" 。 Where "? "It's international. Most counterfeit and famous goods have no trademark logo on the outer packaging, or "registered trademark", "remarks" or "what? "and so on. Authentic trademarks are printed by regular manufacturers, with good paper quality, exquisite printing, exquisite design, clear text patterns, bright colors, pure brightness and fine bronzing. Counterfeit trademarks are imitations of real trademarks. Compared with genuine trademarks, counterfeit trademarks often have poor paper quality, rough printing, blurred lines, patterns and strokes, incorrect color matching, poor gloss, unclear tone, uncoordinated patterns and shapes, unclean layout and no anti-counterfeiting logo.
Registered trademarks should be printed by regular printing plants managed by special trades of public security departments, while counterfeit trademarks generally come from improper channels. The printing technology of these channels is not standardized, which will cause many defects in the printed trademarks. You can determine the authenticity by checking whether there are these defects on the trademark.
The printing defects of counterfeit trademarks are characterized by:
(l) Features of ink draft defects: incorrect font, thick strokes, uneven spacing, unclear handwriting, unsmooth strokes, omission of pattern details, or rough and uneven pattern thickness, unsmooth smoothness and inconspicuous edges and corners.
(2) Features of plate-making defects: there are defects around the printing plate, which are not smooth, there are differences between plates, the handwriting becomes thicker, the strokes are not clearly connected, and the thickness is uneven.
(3) Features of printing defects: poor connection of multi-color patterns, incoherence or too little overlap in layout splicing, overflow of trademark edge color, and no printing at printing place.
(4) Features of die cutting defects: there are uncut fibers outside the trimming, the trimming is different from the trademark edge, and the trimming is defective and not smooth.
Check product identification
According to Article 15 of the Product Quality Law, the mark on the product or its package shall meet the following requirements:
(1) Having a product quality inspection certificate;
(2) The product name, manufacturer's name and address indicated in Chinese;
(three) according to the characteristics and requirements of the product, it is necessary to indicate the product specification, grade, name and content of the main components, and it shall be indicated;
(4) For products with restricted use, the production date, safe use period or expiration date shall be indicated;
(5) For products that are easily damaged or may endanger personal and property safety due to improper use, there should be warning signs or warning instructions in Chinese.
Generally, the logos of fake and shoddy goods are not produced by regular enterprises, and the packaging logos are incomplete, or they are scribbled, or the fake quality award logo deceives consumers.
3. Check the unique marks of commodities
Some famous brands also have special signs in their specific parts, such as flying pigeons, Phoenix, and permanent domestic brand-name bicycles. There are special signs on handlebars, bells, seats, agricultural vehicle racks and rims.
The product names on the packaging of some tobacco and alcohol are intaglio, which feels concave and convex by hand, while the fonts of counterfeit product names on the packaging are flat and have no concave and convex feeling.
4. Check the name of the commodity manufacturer
Some traditional famous commodities are named after place names. There are often many manufacturers of the same commodity, but there is only one authentic traditional famous commodity, so it is necessary to identify the factory name. For example, the authentic and famous "Dezhou Braised Chicken" is made by China Dezhou Braised Chicken Corporation, and its registered trademark is Dezhou Brand. Authentic "Jinhua Ham" is marked with names such as "Made by Zhejiang Food Company" and "Jinhua Ham", but although it is stamped with the seal of "Jinhua Ham", the manufacturer is not "Zhejiang Food Company" and most of them are counterfeit goods.
Check the packaging of goods
The packaging materials of famous products are of good quality, with standardized decoration and printing, fixed color patterns, accurate overprinter, clear patterns and vivid images. Fake and shoddy goods generally have rough packaging, blurred patterns, outdated colors and inferior packaging materials. It can be identified by comparing the authenticity of the goods.
Most of the famous products are sealed by advanced machinery, which is flat and smooth, and the contents are not leaked. Fake and shoddy goods, whether they are genuine packaging or forged or recycled packaging, are often artificially sealed, uneven and often wrinkled or cracked. If you examine the sealed place carefully, you can find defects. For example, when a wine bottle is turned upside down, there will often be wine flowing out, and you can detect the smell of wine by smelling it with your nose.
Pay special attention to the goods with obvious signs of unpacking, which are likely to be "stealing columns"
When packaging fake wine with recycled real wine bottles, the bottles are often dirty and the sealing is not round, and the factory date and production batch number of the wine in the same packaging box are also different.
Many famous products are packaged with bar codes uniformly compiled by China Article Coding Center, which can be recognized by computer after being scanned by laser scanner. Counterfeits often do not have this logo, or deceive consumers with black straight stripes and numbers of different thicknesses, and scan them with laser scanners. There is no normal response, and the computer can't recognize them.
6. Check the transparency of liquid commodities
Except for yellow rice wine and medicinal liquor, which allow normal aggregation at the bottom of the bottle, other wines are clear and transparent at room temperature, without suspended matter and precipitation.
Observing the liquor mixed with water with naked eyes, the liquor is turbid and opaque; Beer mixed with water is dull and not clear and transparent.
Emulsified pesticides will not delaminate or precipitate under normal conditions.
7. Look at the color of the goods
For the seeds and grains of crops, we can see whether the color is bright and shiny and whether the particle size is uniform.
The color of cigarette cut tobacco should be oily and shiny, and the wet cut tobacco loses its luster and its color is black.
High-quality raw meat of livestock, bright and shiny muscles and white fat; The muscle color of inferior products is gray and dull, and the fat is gray and brown.
8. Look at the burning of goods
Powdered pesticides need to be ignited by 10g, and it is effective if white smoke comes out; If it burns easily and emits thick black smoke, it means it is fake pesticide.
It is normal for a cigarette to ignite spontaneously for more than 40mm, otherwise it will be wet or the quality of cut tobacco will be poor.
9. Look at the mildew, humidity, impurities, crystallization, shape and structure of the goods.
The sale and use of moldy drugs and food should be prohibited. Powder goods (such as flour, powder, cement, etc.). ) there is a hard lump, indicating that it has failed or deteriorated due to moisture.
10. Feeling
When holding full and dry cereal and crop seeds, you should feel smooth and hold your hand. When inserting seeds (bags), the resistance is small and I feel cold. If the insertion feels soft and the resistance is high, the seeds are not full and the water content is high.
When checking cigarettes, you can pinch them by hand. It's hard to pinch it gently from the outside. Fake cigarettes are often inferior cigarettes packed in soft paper. If you pinch them gently, the paper will feel very soft. When checking cigarettes, you can pinch them by hand, and it is normal to feel the elasticity of cut tobacco; Feel weak, easy to bend, easy to damp, easy to brittle and easy to dry.
1 1. Hearing
Canned food that is short or fat is not edible. The lid of a fat pot is lifted, and you can hear the empty drums by tapping with your hands. It is normal to rub cigarettes with your hands and hear a slight rustle; If softness and silence indicate that the cigarette is wet, then the rustling is too dry.
12.
Any food or medicine with musty, rancid or peculiar smell, as well as tinplate with metallic smell, cannot be eaten or taken.
13. Gan Wei
Brand-name cigarettes smell mellow and taste comfortable after inhalation; Inferior cigarettes are bitter, spicy, moldy, earthy and smelly. Famous wines have outstanding aroma, mellow fullness and long aftertaste, and most of them can leave fragrance in empty cups. Liquor mixed with water tastes light and bitter. The beer mixed with water tastes fragrant and light, and does not feel the aroma of hops, so the taste is not pure.
14. Check the supply channels of goods.
The state stipulates that some commodities can only be distributed by specific departments. For example, the State Council stipulates that agricultural companies at all levels are the main channels for the circulation of chemical fertilizers, while agricultural plant protection stations, soil and fertilizer stations, agricultural technology extension stations (hereinafter referred to as "three stations") and fertilizer production enterprises are the auxiliary channels for the circulation of chemical fertilizers, and no other unit or individual may operate chemical fertilizers.
Distribution of crop seeds must have "three certificates and one photo". "Three certificates" refer to the inspection certificate, seed business license and quarantine certificate of transferred seeds, as well as the business license of the distribution unit.
The distribution of salt and cigarettes requires a monopoly license.
15. Check the commodity certification mark
The color and font of the commodity inspection safety sign on the back cover of counterfeit imported color TV sets can also be confused, but the size is slightly smaller and there is no anti-counterfeiting secret. True marking ruler
3.5 ×5cm in size, used for leather shoes and small leather pieces; Type B, with a size of 7cm×5cm, is used for leather clothes and large leather goods (tools). There are six anti-counterfeiting measures on the front and back of the standard, which provides a strong technical basis for distinguishing authenticity.