Epidemic enterprise's responsibility to bear
Epidemic enterprise's responsibility to bear, the new coronavirus pneumonia epidemic, Chinese enterprises immediately mobilized to carry forward the spirit of patriotic dedication, consciously fulfill their social responsibility, emerged a large number of loving enterprises and responsible enterprises, epidemic enterprise's responsibility to bear.
The responsibility of the epidemic enterprises to bear 1Entrepreneurs in the promotion of high-quality development, deepen the supply-side structural reform, promote reform and innovation, the realization of the industrial base of advanced, industrial chain modernization, accelerate the cultivation of a complete system of domestic demand, etc., shouldering an important historical responsibility! Promote entrepreneurial spirit, is the core of entrepreneurs to realize the responsibility and bear the responsibility and a strong impetus!
First, the national sentiment, social responsibility; entrepreneurs and businessmen is the biggest difference between entrepreneurs with the country, the nation to bear the social responsibility of the consciousness and spirit.
The second is the industrial spirit, that is, entrepreneurs should have the spirit of industry.
Third is the spirit of dedication, a kind of fascination and obsession with their own business.
For entrepreneurship, this summary is given:
Innovation is the soul of entrepreneurship
Adventure is the nature of entrepreneurship
Cooperation is the essence of entrepreneurship
Learning is the key to entrepreneurship
Honesty is the cornerstone of entrepreneurship
Practicality is the essence of entrepreneurship
The spirit of entrepreneurship is the essence of the entrepreneurial spirit. The essence of entrepreneurial spirit
Cultivation of entrepreneurial spirit
Some scholars believe that the biggest driving force of China's economic development in the next step comes from the new troika - cultural reconstruction and entrepreneurial spirit, consumer upgrading, and innovation.
As to how to cultivate entrepreneurship, President Hu Jun said that entrepreneurship does not arise out of thin air, but needs a suitable social environment to be stimulated:
First, cultivate a healthy social psychology and market ethics. It is fundamental to cultivate entrepreneurship to allow entrepreneurs with faith and morality to succeed.
The second is to focus on the protection of property rights, including all kinds of property rights and intellectual property rights.
Third, we should let entrepreneurs have a sense of security, and fully respect and safeguard their business autonomy.
Fourth, we should strive to build a fair competition environment.
Fifth, we should focus on maintaining a good market order.
Sixth, we will strive to create a favorable business environment.
Beijing science and technology enterprises Donghua software using cloud computing, mobile Internet, big data and other technologies, accelerated the development of a number of scientific and technological achievements, in the new crown of pneumonia war "epidemic" played an important role in the front line. On the night of New Year's Eve, Donghua Software received the notice to undertake the IT system of Vulcan Mountain Hospital, quickly set up the general headquarters, and urgently arranged the construction work of Vulcan Mountain IT system. In just a few hours, the online and offline Vulcan Mountain IT project commando team of about 300 people was formed and completed.
Since the epidemic, Donghua has been scrambling to carry out scientific and technological research and development, and the innovatively created HIS software module, which collects, counts, and reports information about febrile patients, is free of charge to tertiary hospitals all over the country, and provides technological support for the national medical management to comprehensively grasp the situation of febrile patients by providing the first-hand data and information. Beijing Huashang Enterprises actively participates in the battle against the new coronary pneumonia epidemic.
Fushengwei Group, the executive director of Beijing Huashang Association, as the supplier of the main control system, which is the core component of the medical mobile telemedicine diagnostic DR equipment, responded positively at the first time. Emergency mobilization of the company's technical force and front-line production staff, the organization of "24-hour emergency personnel", working overtime to organize the production, inspection and debugging, play a role in the important juncture, in order to win the epidemic prevention and control of the blocking war to make a contribution.
The Beijing Yanshan Petrochemical Petrochemical Company has been building production lines for meltblown nonwoven fabrics and spunbond fabrics. Beijing Yanshan Petrochemical will build 2 meltblown fabric production lines and 3 spunbond fabric production lines, which can produce 4 tons of N95 meltblown fabric or 6 tons of meltblown fabric for medical flat masks every day, and these raw materials can produce 1.2 million pieces (4 tons x 300,000 pieces/ton) of N95 masks, or 6 million pieces (6 tons x 1 million pieces/ton) of medical flat masks. In addition to meltblown fabrics, 42 tons of spunbonded fabrics can be produced per day. Spunbonded fabrics are used for the inner and outer layers of the masks, contributing to the alleviation of protective resources.
Zhongguancun Science City, Lenovo, Xiaomi, Meituan, fast and other enterprises, the first time donations to support Wuhan, showing the responsibility of the enterprise. This is a hardcore battle, in the face of danger, Haidian high-tech is not responsible.
Vulcan Mountain, Thunder Mountain, Haidian enterprise hardware and software, to become the town of the mountain gods; Qinghe train station, Baidu AI temperature measurement system for rapid screening of crowded places; Haidian hospital infection ward, Haidian enterprise research and development of epidemic prevention and control of collaborative robots to measure the temperature of the patient.
The dedication to action in the face of major national epidemics and at important moments fully embodies the 'political consciousness, family and national sentiment and responsibility of Chinese enterprises, while reflecting the innovative capacity and emergency response efficiency of enterprises. The epidemic is merciless, but there is love on earth. I believe that under the strong leadership of the party and the government, in the whole society's *** with efforts, we will be able to win the epidemic prevention and control of the blocking war.
The epidemic enterprise responsibility to bear 3Since the new crown pneumonia epidemic, emerged a large number of love and responsibility of the enterprise, see the enterprise to contribute to the effort at the same time, we also see the confusion of the enterprise. In the public **** emergencies, in addition to donations, enterprises can also do what? Under the epidemic, how can enterprises fulfill their social responsibility?
Social responsibility (referred to as CSR) refers to the enterprise in addition to the pursuit of commercial profits, to be in the production process of human value concerns, emphasizing the contribution to the environment, consumers, and society, is the intangible assets of the corporate brand.
The word "responsibility" means to keep the promise and bear the responsibility. Responsible companies get "hearts and minds".
A survey of 25,000 people in 26 countries around the world found that the public's impression of a company's performance is more likely to come from the social responsibility it fulfills, rather than just the company's brand and profitability. A responsible company has a strong brand presence and a high level of loyalty.
Additionally, companies that are committed to social responsibility are more likely to hire and retain talented and responsible people.
Wuhan epidemic, many companies are taking action, from charitable donations, delivery of agricultural products, new hospital IT construction ...... small donations of medically-needed supplies, help with community management, epidemic awareness video production, and so on. There are also many companies that encourage their employees to work from home, pay attention to their health, and sympathize with the difficulties of employees taking care of their children.
Some people think that social responsibility is a big business, small business is difficult to live, but also talk about what responsibility.
Some people think that social responsibility is a big business, and small businesses have a hard time surviving, so what responsibility do they have?
Every enterprise bears responsibility from the day it is born, and needs to fulfill its commitments to employees, consumers, and partners, and create social value so that it can drive sustainable development.
The social responsibility of large enterprises is to win the hearts and minds of the people
Large enterprises have strong strengths, strong brand premiums, and strong cash flows, and it is incumbent upon them to give back to society during times of crisis. Many companies have CSR departments, and a certain percentage of their annual budgets is spent on providing value to the community, improving the environment, and doing charity work.
In fact, whether it was this year's coronavirus outbreak or SARS 17 years ago, in the face of disaster, large corporations have always rushed to the front, contributing money and doing their part.
Nokia at the time was the first to think what can we do? So at the first time through the Red Cross donated charitable funds, in addition to mobilizing employees to donate, the company to the total number of employee donations 5 times again donated to the medical institutions, that is, the company's donations have no upper limit.
At the time, sales in the cell phone industry were quite affected, as they are now, and people were less likely to shop and spend money. The company also lowered its earnings estimates, cut back on marketing, and focused on its employees and social responsibility.
Employees were encouraged to work from home, to make sure they and their families were healthy, and to be connected by means of communication such as cell phones (note that in 2003, phone calls and videoconferencing were not popular). Most people returned to the office though, and the office building turned off the central air conditioning as a result, smoked vinegar 2-3 times a day, and the sour smell in the elevators and conference rooms is still fresh in my mind.
Employees were very supportive of the company's various philanthropic efforts, believing that it was the right thing to do at the right time, in line with the company's values of connecting people, and that their motivation to work was not affected in the slightest, but rather, they worked harder and harder.
Fortunately, it didn't take long for business to turn around, and it was even better than before, with a record year in 2004.
Today, 17 years later, we see a lot of good companies contributing people, money, and effort to help the infected areas and take up their corporate social responsibility. According to China Entrepreneur magazine, as of January 31st, more than 350 companies have donated to Wuhan, with an estimated total of more than 12 billion yuan, and the mainstay of the assistance comes from the Internet, technology, finance, real estate, and so on.
The big corporations, by fulfilling their social responsibilities, have "won the hearts of the people" and are leading by example, encouraging many corporations to work together to **** through this difficult time. When the economy turns around, it is natural to "get more help", and because of the "hard times" the accumulation of "brand potential" and quickly create a better situation.
The social responsibility of SMEs is to win the hearts and minds of the people
Many people will say, I can't even pay my salary, what social responsibility? A variety of self-media alarmist is to make people panic:
"From the bankruptcy is just a month or two, the fate of small and medium-sized enterprises people worry about" "small and medium-sized enterprises will enter the hell of the mode" .... Indeed, small and medium-sized enterprises, especially start-ups at the moment is really particularly difficult, and this time is not fret or anxiety can solve the problem.
Do what you can to contribute, pay attention to the health and safety of employees, try not to lay off employees, do not close down is to do their duty.
I once worked with an organization that was very focused on the user experience and very concerned about employee growth. Due to a mistake in decision-making, the company was in financial difficulty for a few months and couldn't pay salaries. The boss did not think of layoffs or apply for closure, the first time personally with the staff to explain the status quo, recognize the decision-making mistakes, planning for future development, and with the staff to discuss, can you pay wages a month later (for the exception of the urgent repayment of the mortgage) and the company **** through the difficult times, if you choose to leave, will be compensated in accordance with labor laws.
Unexpectedly, 100% of the employees stayed, said they were willing to suffer with the company, *** in and out. A month later, we worked together to get out of the trough, the company is now operating very well, the employee turnover rate is very low.
On the contrary, if the company began to lay off employees at that time, not only to come up with a large amount of compensation, but also need to face a lot of legal disputes, reputation damage, brand shame. Choosing to go out of business is irresponsible for the after-sales service of previous customers, the commitment of members, and the favorites of fans.
Only by making a concerted effort to work together with employees to cross the difficult trough, the brand reputation will not only not be affected, but also because of the commitment to keep the promise of the fans will not abandon.
Small and medium-sized enterprises in the face of this epidemic, should be for their customers, partners, employees to do what they can, such as Hubei users, partners to donate a part of the material to help local hospitals to solve the fund-raising materials, in the infected area of the colleague to send the warmth and care ... a word of warmth, can make a lot of people feel confidence and strength.
What the company does is visible to the employees, and will enhance the sense of belonging and sense of mission.
Active and honest communication with employees, appropriate mobilization of executives appropriate pay cuts, employees late hair half or delayed a month to pay wages, we go through the difficult times together. (We are isolated at home, consumption was not high, as long as the protection of the basic cost of living, the difficulties are not insurmountable). Of course, a company that usually speculates and is harsh on its employees will have a hard time convincing them at this time.
And the state to tax cuts, rent exemptions, insurance, loans and other forms to help enterprises through the difficult times, it is even more to believe that there will be a day of spring.
In 2003, we went through SARS, and the Chinese economy still achieved a high growth rate of 8%. after the epidemic ended in May 2003, the economy rebounded quickly, and even hit a new high in May 2004.
(NBS, CICC Research)
When the epidemic passes and the economy recovers, the hearts and minds of responsible companies will not only come out of the doldrums quickly, but also attract more talented people to join them because of their commitment.
The reputation that comes from keeping your promises to your users and partners is the best "brand acceleration."
Now is the best time to practice
During this time, many companies have not been able to get back to work, and employees have not been able to get back to their best state, and sales have not been able to get going, which is the best time for companies to practice.
Decision makers are quietly and carefully thinking about their business model is not the best? Is it necessary to transfer part of the business to the line, is it necessary to think of new ways in the management and control of cash flow? Is there a better way to do business? ...
R&D staff have more time to do testing, organize technical data, and do internal online technical training; HR staff can learn OKR assessment methods and see if they are suitable for company-wide promotion; sales staff can conduct online training to improve their skills, learn more about the product, and organize customer data; marketers can learn digital marketing, consumer behavior and other theories and cases, and learn to learn Photoshop, PS skills ...
Crisis will eventually pass, the responsible enterprise to win the hearts of the people, with the "brand potential" and "brand acceleration", we will be thick and thin, and quickly create a A new situation.