AA Group Exhibition Planning (Draft)
One, Preface: Two, Exhibition time: 2006 months (should be arranged three days in advance of the work of the exhibition) Three, Venue: Four, Personnel:
Five, the exhibition background analysis:
1, General Assembly Analysis:
Professionalism; Branding; Authoritative; international;
2, the composition of exhibitors:
3, the participants analysis:
A, competitors: AA, AA, etc. (competitors exhibitors' exhibition theme, the size of the exhibition, the content, and the purpose of the. For competitors, the exhibition planning adjustments.)
B, the media; C, channels around the world; D, other units and personnel;
Six, the purpose of the exhibition:
1. channel expansion;
A, the existing channel analysis:
Based on the AA's channel requirements to be re-established, the company's current AAAA agents means that it is not included. Borrowing the opportunity of channel traders around the country gathered here to develop AA channel sales, the establishment of nationwide channels and product promotion.
Channel characteristics:
1) AA Conference brings together channel merchants from all over the country, with a wide geographical characteristics, can be very good to expand the national agency;
2) attendees basically belong to the AA industry, with a high degree of industry, the investment object is very clear;
3) the advantages of the product: the theme of the exhibition is "Innovative marketing methods? Expand market channels? Construct agent system", in which the marketing approach, AA has a blend of other AA advantages, and "good value for money", to help the expansion of channels;
2. Company brand publicity; can be well communicated through the AA General Assembly of the new image of this brand.
3. End-customer development; end-customer development is a small gain of an exhibition, the site for the demonstration.
4. New products (AA) to the market momentum and promotion; the conference, many companies spared no effort to launch new products to attract investors or channel business, and then open up the product market, through the conference, you can be very good product branding market promotion, for the future expansion of the channel warm-up.
5, the information dynamics of the market, national policies, the depth of market demand.
AA industry event, where information is gathered, not only can collect a lot of competitors' information, but also to understand the latest market dynamics, through exchanges with different geographical channels, can understand the different market demand around the country.
Seven, the exhibition arrangements:
Pre-show:
A, booth preparation: 1, the determination of the theme of the exhibition; (to be determined) 2, the determination of the booth; 3, the layout of the booth; (omitted)
Including: material preparation; booth design (not only to be magnificent atmosphere, but also to reflect the novelty and creativity);
B, the agent invitation and strategy:
1, by the channel staff in advance by sending invitations to the intended agents to participate in the exhibition,
2, prepare some gifts that can be divided into two, one of them in the pre-show with the invitations sent to the agents, so that they have to go to the booth in order to make up a complete gift.
3, the production of lanyards printed with the company's logo and name in the field of free distribution to visitors, as these lanyards are usually beautifully produced, so most visitors get these lanyards are very happy to change in their own passes, visitors wearing these eye-catching lanyards in the field of walking, equal to a lot of mobile billboards in the free publicity for our company.
4, agents can participate in the lottery to get digital cameras and cell phones and other prizes.
Exhibition:
Product promotions:
A, the implementation of promotional policies, signed on the spot agents to give a certain degree of cooperation (to be determined)
B, signed on the spot agents can be conditioned to get MP3, camcorders, digital cameras and other giveaways;
Media reports:
2, the company's Web site for synchronized reports; 3, Shenzhen, China and the world's largest digital camera. Synchronized coverage; 3, Shenzhen, Beijing and other media reports; 4, the website of the major forums / BBS / blog publicity;
5, other activities planned
Post-show:
1, the tracking of agents to follow up.
2, the publicity at this time is mainly for the tracking follow-up of the agents negotiated at the exhibition, the hot scene at the exhibition carved into a CD-ROM, image integration, repackaging.
3, website follow-up reports;
Exhibition materials:
1, promotional materials:
A, agent invitation; B, company profile; C, company advertising clothing; D, product brochures; E, posters; F, giveaways;
2, negotiation materials: A, business cards B, the relevant contract book
4, service materials : A, customer information statistics B, guest sign-in book C, business card holder: one is to place the company's staff business cards, in addition to placing the guest business cards.
Effect prediction:
1, AA's channel will be opened up for the first time, the product began to enter the market, the initial composition of the channel framework;
2, the company's new name to use this platform to get good publicity, the promotion of the company's new image.
3, AA brand has been initially established and promoted in a high platform to improve the brand's reputation.
4, part of the end customer signing; get the first step of customer use information, for the future market promotion to provide first-hand information.
Exhibition budget (omitted)
1, the exhibition costs 2, the construction costs of the showroom 3, the production costs of promotional items 4, the preparation of related gifts 5, media costs
6, exhibitors accommodation and food expenses.
Precautions:
1, attention to the display of notebooks during the placement and demonstration, to prevent theft
2, attention to the whereabouts of the invited agents, when to arrive and timely reception
3, during the exhibition, the staff of the exhibitors can not be eaten on the site, to reflect the requirements of the standard of an international brand to keep the exhibition hall clean and tidy.
4, every day after the closure of the hall to open a summary meeting in a timely manner, summarize the work of the day, found that the problem is solved in a timely manner, finishing the agent's letter of intent, important customers try to meet the same evening.
5, exhibitors should dress uniformly, reflecting the company's good spirit, and the operation of the international brand requirements.
6, go to the AA before the list of items, come and go in accordance with the list of items to organize things to prevent omissions.
Guangzhou Honggu Leather Products Co., Ltd. leather leather exhibition planning program
Preface
By the China Light Industry Federation, China Leather Association, China Plastics Processing Industry Association, Guangzhou Municipal People's Government *** with the sponsorship of the People's Government of Huadu District to undertake the international "Leather Banquet" -- the tenth China (Shishitiao), the Chinese government to promote the development of the leather industry. --The tenth China (shiling) leather leather festival will be held on December 23rd -25th. At that time, CCTV CCTV evening party for the tenth China (shiling) leather leather festival grand opening, opening ceremony and evening party into one. Vice Mayor Li Xiaodong, District Propaganda Department, Shiling Town, Red Valley Night large-scale cultural and artistic evenings as well as the relevant person in charge of the Red Valley Leather, etc., "Southern Daily", "Guangzhou Daily" and other more than 20 news media to participate in the conference.
At present, the domestic leather goods industry is highly competitive, large and small leather goods enterprises up to several thousand, coupled with the strength of foreign leather goods brands continue to enter, the map of the Chinese leather goods market in this one and the other to be redistributed. "China's leather goods industry only towards the direction of continuous brand upgrading, in order to obtain a strong development momentum, with a broad market space." --Deng Shenwei
With the opportunity of leather leather goods festival, our company will further excavate and carry forward the forefathers exquisite leather handicraft, promote the national leather industry handicraft culture. In order to expand a larger market space, get the brand premium, and then among the world's top leather goods brand ranks. With strong media as a platform, integrating all resources, for red valley brand upgrade to establish the strategic direction. Through entertainment marketing, the brand awareness and reputation of Red Valley has been greatly enhanced.
Two, the exhibition time: December 23, 2010 to 25
Three, location: Guangzhou Huadu Shiling leather leather goods city
Four, exhibitors:
The general responsible for: on-site receptionists: translation responsible for: on-site consulting: exhibitors training:
Exhibition uniform;
Exhibition discipline:
a Without permission, you are not allowed to leave the booth, special circumstances can be to the management leave; b customers to the booth three steps away, you must smile to meet;
c customers in the booth, not to occupy the customer reception seat.
Exhibitors work guidance :
a collection of information; b with the customer communication; c to targeted customers to send promotional materials to convey the company's message; d the end of the exhibition, the collection of customer information;
e information distribution.
Fifth, the exhibitors background analysis:
1, event analysis:
Professionalism: the tenth China (shiling) leather leather festival held for three days, in addition to the opening ceremony, will be 25 square kilometers of the built-up area of the shiling as a large display platform, which is the lion's ridge (international) leather leather city, the lion's ridge (global) leather hardware leading market, guangzhou shiling? NaHai leather decorative park three exhibition area as the main exhibition area, fully demonstrate the prosperity of the leather leather industry in Shiling.
Brand: the tenth China (shiling) leather leather festival will be grand, concise, novel, fashionable form of display "brand shiling, charming flower city".
Authority: China Light Industry Federation, China Leather Association, China Plastics Processing Industry Association, Guangzhou Municipal People's Government to host; Huadu District People's Government co-ordinator; Shiling Town People's Government, Chengdu Central Asia Economic and Cultural Limited joint planning; Sheng Di Group, red valley leather title sponsorship; Shiling (International) Leather and Leather City, Huadu Wenzhou Chamber of Commerce, Guangdong Province, the leather industry association, Guangzhou shiling leather creative elite association co-sponsored; France leather association, Europe-China international cooperation association, Italy ARS ARPEL group, guangdong province sewing equipment chamber of commerce, guangzhou huadu district federation of industry and commerce shiling branch, guangdong province hunan leather leather leather professional committee, guangzhou huadu district federation of industry and commerce gan chamber of commerce, guangdong province zhejiang taizhou chamber of commerce full support, the 10th china (shiling) leather and leather goods festival The opening ceremony is about to achieve a new breakthrough, highlighting the "commercialization, specialization, innovation" features, and constantly expand China (shiling) leather leather festival and shiling leather leather industry influence, appeal, cohesion. This will be a full display of leather leather innovative development results, promote the domestic and foreign leather leather industry extensive exchanges and cooperation, through the government and enterprises *** with the enhancement of the charm of China's leather capital brand event.
International: the exhibition area will be equipped with finished leather products, leather creative design works, sewing machinery and equipment exhibition platform, attracting leather brand enterprises from around the world and across the country, sewing equipment buyers, leather raw and auxiliary materials manufacturers gathered in Shiling. China (shiling) leather leather festival has become the overall image of the front line to show Huadu shiling, become the publicity brand, enhance the industry and promote the economic takeoff of the booster, is Huadu shiling to the world, and the world dialogue with a "golden name card".
2, exhibitors:
Woodpecker, Caddy Paul, Seven Pearly Wolf leather goods, DengXiMilan, red dragonfly, JinLiLai, Scarecrow Mexican, crocodile Lacoste, Boss Hugo Boss, etc. 3, the participants in the analysis:
A, competitors: (competitors to participate in the theme of the exhibition, the exhibition of the scale, content, and purpose. For competitors, the exhibition planning adjustment.)
B, media: CCTV and other media will be invited to the party for live shooting, recording and broadcasting.
Sixth, the purpose of the exhibition:
This is a leather feast, will be a grand, concise, novel, fashionable form of display "brand Shiling, charming Huadu". Is specifically for the leather leather industry, the products on display are high-grade products, very close to my company's brand positioning.
This is an international event of leather leather goods, large-scale, far-reaching impact, there are many well-known exhibitors from home and abroad and exhibitors.
The location of the exhibition is in Huadu, Guangzhou, the cost is not very high, near the water. The time of the exhibition is December, just the hot selling period of leather and leather goods.
1, channel expansion;
1), channel characteristics:
A, the 10th Leather and Leather Products Festival brings together channel business from all over the country, with a wide geographical characteristics, can be very good to expand the national agency;
B, the participants basically belong to the leather leather industry, with a high degree of industry;
2, the company brand Publicity;
Can be through the leather leather goods event well convey our brand image:
Enterprise spirit : collaborative hard work, the pursuit of excellence;
Enterprise philosophy : pragmatic, courageous ;
Enterprise vision : Chinese national brand;
Brand positioning: Chinese people's own brand of leather goods;
Market positioning: Casual leather women's bag market;
Product positioning: personality leisure, handmade leather goods;
Golden three words:
Chinese people's own brand of leather handmade craftsmanship, pure leather production of the country's more than 1,000 chain lifelong free cleaning and maintenance
3, the end customers to expand;
Terminal customer development is a small gain of an exhibitor, a small gain. Demonstration on site.
4, the product (red valley leather goods) to the market momentum and promotion;
The conference, many companies spared no effort to launch new products to attract investors or channel business, and then open up the product market, through the conference, you can be very good product branding market promotion, for the future expansion of the channel warm-up.
5, the market information dynamics, national policies, market demand depth grasp;
The leather leather industry event, where the information convergence, not only can collect a lot of competitors information, more to understand the latest market dynamics, through the exchange of different channels with various geographic regions, can understand the different market demand around the country.
Six, before the exhibition arrangements:
Before the exhibition
A, booth preparation: 1, the determination of the theme of the exhibition; (to be determined) 2, the determination of the booth; 3, the booth layout; (omitted)
B, the agents invited and strategy:
1, by the channel staff in advance by sending invitations to the method of the intention of the agents to participate in the exhibition,
1, prepare some of the agents to attend the show,
2, the invitation letter is sent by the channel staff in advance to the exhibition.
1, prepare some gifts that can be divided into two, send one of them with the invitation letter to the agents before the show, so that they must go to the booth to make up a complete gift.
C, media coverage: 1, the company's website for simultaneous coverage; 2, Guangzhou Huadu and other media coverage;
seven, the exhibitors to prepare:
Item Name Quantity Budget Remarks
eight, the budget: Booth Costs: Exhibit Transportation Costs: Publicity and Promotion Costs: Personnel Costs: