First, some official accounts from the media/blog/forum/post bar/WeChat. What can be released in some big stations is not an effective press release. At most, they just upload articles, which can't meet the requirements of press releases. They lack credibility because of the small amount of reading, and few people read in small stations, and their functions are all 0. Soft writing is for brand endorsement and better image promotion. This type is not suitable, but it is more suitable for brands as a window for online business and communication with users.
Second, submit your own publishing application, find the target website, back up all websites to upload content, contact the editor and apply for publishing content. This kind of "sinking into the sea" is a topic in itself, except that you are a big V, a columnist, a person who specializes in research or is representative in a certain field, or someone who has certain influence in a certain field, because press releases are a serious matter and must undergo strict examination.
The third is to publish the manuscript through media service agencies such as agency companies or soft-text platforms. In addition to providing press release consultation, media resources, price and content requirements, mid-term optimization issues and late feedback, these institutions also do things like agency operations and terminal services. At present, the third way on the market is the mainstream.