Promotional event planning program collection of six
In order to ensure that things or work can be carried out without error, it is often necessary to formulate a program in advance, the program is a written plan to clarify the time, place, purpose, expected results, budget and methods of action. So the question is, how should the program be written? The following is what I have organized for you to promote the activities of the planning program 6, welcome to share.
Promotional activities planning program Part 1
Part 1: Joint promotions in major nightclubs
"Willow Springs bbs"-... All Nights are Wonderful
Description of the event: During the promotion, any consumer who purchases a certain amount of Liuquan bbs beer at the same time at the promotional nightclubs will be able to draw a prize on the spot by answering two questions correctly according to the regulations. The first prize is a microwave oven, the second prize is a Walkman, and the third prize is a fashionable wristwatch. In order to increase the enthusiasm of the target consumers, the winning rate of the promotion was designed to be 100 percent, which means that if you participate, you can get at least one fashionable wristwatch!
"Liuquan bbs"--Music Face to Face
Description of the event: During the promotion period, any consumer who purchases a certain number of Liuquan bbs beers at the same time at the promotional nightclub will be entitled to a free drink at xx. Consumers can get a copy of the poster and an admission ticket for the summer mini concert held at the XX nightclub to have a close contact with the famous domestic pop music singers.
Part 2: Joint promotion in hypermarkets
Liuquan bbs--Lucky 1+1
Description of the activities: During the promotional period, anyone who purchases a certain amount of Liuquan bbs beer at the same time in the promotional hypermarket will receive a poster and an admission ticket to the summer mini concert held at the xx nightclub to have a close contact with famous domestic pop music singers. During the promotion period, all consumers who purchase a certain amount of Liuquan Bbs beer at the promotion outlet at the same time will be able to take part in the on-site game activities. Consumers who win a certain number of points in the first game and meet the required standards can then enter the next section of the game to win more prizes.
Promotional Activities Planning Program Part 2
I. Activity Name: *** Race Fuel Mileage Contest (title)
II. Activity Time: December 20 - January 20
III. Activity Location: Circle Network Car Media Community
IV. gas card to achieve the following purposes.
1, to give the card to attract car friends to wash the car, and drive their friends to wash the car, to achieve the development of potential customers. A person with a car, there will be no lack of friends who also have a car. Attracting car wash friends to come to the car wash, when he knows that there is a car wash store here, he feels that the service here is good, the first time there will be a second time, and will introduce this place to his friends. Realize the visibility of the promotion and market expansion.
2. Realize the attention of car enthusiasts to the circle network car media, promote the development of the circle network car media plate, enhance the visibility of the circle network, increase the click rate of the circle network.
V. Activity mode: online posting sunshine their car's fuel consumption, the post must be equipped with fuel consumption photos, and then write some content.
Sixth, the event prizes: car wash card (free car wash 3 times), gas card (50 or 100 yuan)
Seven, the selection:
1, the car fuel consumption is divided into a few levels, mini-sedan displacement less than or equal to 1.0L; ordinary sedan displacement in the range of 1.0-1.6L; intermediate sedan displacement at 1.6-2.5L, the car will be the first in the world, and the car is the first in the world. 1.6-2.5L; the displacement of medium and high-class sedan is 2.5-4.0L; the displacement of high-class sedan is more than 4.0L.
2, each level of the car elected a least fuel consumption, give awards
VIII, the activities of the target group: have a private car car enthusiasts, time and money car enthusiasts
VIII, the activities of the target group: with private cars, friends
Nine, the activities of the promotional methods:
1, home page automotive plate advertising promotion
2, the network car media publicity advertising links
3, the network car media community post promotion
4, Zongxing car enthusiasts to promote the publicity and so on
10, the activities of the process:
The work of the previous period: do a good job of activity Planning, prepare the content of the event post. Do a good job of pre-publicity activities online, designed to promote the activities of the map.
Intermediate work: release the activity post, actively reply to the circle of friends online. Begin to circle friends released
fuel consumption post statistical analysis, select the list of winners. Contact the winners to claim their prizes.
The final stage of the work: actively encourage the circle of friends to publish their own views on fuel saving and experience, *** with the same to discuss how to be more fuel efficient!
Eleven, the activity is expected
1, at least 30 for the car friends to sign up to participate in the sun their own fuel consumption
2, at least 20 intermediate sedan car friends to participate
3, more than 30 for the friends to post the sun fuel consumption, more than 100 circle friends to reply
Annexes:
post content:
Theme: Circle Car Media, Fuel Saving My Best
Car enthusiasts, do you pay attention to your car's gas mileage? You are the most fuel-efficient? Come to our community to participate in the "Circle Car Media Fuel Consumption Contest", we will post your gas mileage on our website and we will use it as a basis for the contest! We will select five fuel saving ambassadors based on the fuel consumption information posted by you, and the fuel saving ambassadors will get the **** car wash card or gasoline card provided by the circle network.
Activity time: December 20 - January 20
Activity rules:
1, registered circle account of the car friends only in the circle car media car friends world inside the post containing their own car fuel consumption can be. The car enthusiasts can continue to publish posts for their own gasoline!
2. For those who have not registered for a laptop account, you can click on the advertisement link on the homepage of Laptop.com to enter the campaign post, and then click on the top right side of the webpage to register for a laptop account and then post your own post. The specific posting requirements will be explained in the event post.
3. The gas mileage photos posted by enthusiasts must be of their own cars, with panoramic photos of their cars. Activity winners list release time: We will stop the selection after 12:00 noon on January 20, will be released before 6:00 p.m. the ID of the winning friends (the account name of the friends).
Prize collection: Winning enthusiasts can come to Circle.com to collect their prizes within a week after the winners are announced. Address: 1602, Unit 4, Building 10, Jinyu Mingdu, Hongdu North Road, Nanchang City, China.
Promotion Activity Planning Program Part 3
Activity Theme: Reed Country Wealth Management Changing the Future of Wealth Management for Children
Activity Venue: Dahua Jinxiu Huacheng
Activity Time: Weekdays before the Mid-Autumn Festival (to be determined)
Activity Number: 4 people (2 people from the Ministry of Commerce + 2 people from the stores)
Activity materials: a small table, a small stool, a number of trifolds, a number of large pamphlets, an easy-open treasure (ready-made), a number of gifts
Activity purpose: offline registration of potential customers, network conditions allow to encourage customers to sweep the microblogging and registration of the Reed State wealth management account and certification.
Activity location details: North Ai Road, Dahua Jinxiuhuacheng 2-2 block has nine high-rise units, near the North Ai Road side of the street stores, belonging to the surrounding more prosperous areas, the door has a 734 bus stop.
Activity target: Along the street passers-by and the surrounding stores.
Activity content:
1. First of all, the promoter scattered to send flyers
2. To interested users for verbal publicity and explanation and registration
3. initiative to send a bottle of drink to show care and let the customer sweep the microblogging and registration
4. stores according to the registration of the later visit
Publicity focus:
1.
1. product safety
2. product purchase convenience
3. product benefits
4. 8521 activities
Activity expectations: registration of intentional customers 20 people, 10 people registered.
Preparation for the event:
1. The Chengshan Road store first went to step on the spot to determine the exact time and place.
2. The business department is responsible for the purchase of gifts within a budget of 1000 yuan.
3. The Chengshan Road store to prepare the relevant materials to the unified store collection to carry over.
4. Pre-event staff training, organized by the Ministry of Commerce.
5. Transportation of the Ministry of Commerce personnel to arrange their own.
6. If you need a license to set up a stall, the store owner will talk to the Ministry of Commerce to cooperate.
7. The day of the offline event, Reed's website will try to cooperate with the release of the product for about 30 days.
Remarks:
This activity is an attempt of offline O2O mode, and is planned to be carried out 2 times a month on a regular basis. Considering the National Day, and combining with the situation of neighborhoods around the store within 2 kilometers, we propose the next 2 alternative locations for the activity: Dahua Jinxiu Huacheng Shimoushan Road (distance of 1.6 kilometers), and Jihua New Garden Shimoushan Road (distance of 1.9 kilometers)
If the result meets the expectation, we will continue to promote the activity. If the effect meets expectations will continue to promote, if the effect is not good, will analyze the reasons and make changes.
Promotional Activities Planning Program Part 4
"In today's America, each person is surrounded by an average of 1,500 advertisements every day, only 70 are actually felt, and only 20 are consciously noticed. So getting the consumer's attention is the foundation of successful advertising. This is followed by further interest in the product - product benefits! and to elicit a request to try or use it. To keep that request going and eventually decide to take actual buying action!" This passage basically summarizes the process of communicating an advertising message: attention, interest, desire, memory, and purchase action. The process of conceptualizing a strategic plan with the help of certain design concepts and methods is known as "advertising planning".
There are three principles of advertising planning:
First, authenticity.
is to avoid the audience to be attracted by the ads, and finally reached the advertising purpose, but because the actual situation of the product and the ads have discrepancies leading to the audience on the brand or product ` trust reduced, or even cause negative effects. For example, a famous food chain's advertisement claimed that french fries would stop selling after a certain amount of time, but in practice consumers found that they were still selling them, which led to a crisis of confidence.
Two, targeted.
Simply put, the content presented on the screen must be related to the theme and have a purpose pointing, such as the purpose of purchase. For example, food print ads will be targeted to attract consumers with beautiful and attractive food images to produce appetite, then meet the food activities is to buy. For example, cleaning agent ads will be targeted by magnifying the texture of clothing and dirt to illustrate its ability to remove stains, so as to motivate consumers with this need to buy the product. Taobao marketing
Three: Legitimacy.
This goes without saying. Plagiarized, infringing or damaging the national interest of the content will not only not achieve good publicity, and may even lead to unnecessary trouble.
In addition to the above three principles, we also need to pay attention to the following points in the advertisement planning:
First, determine the theme of the advertisement:
Is your theme rational or emotional? It has been suggested that emotional themes are more appealing than rational ones. For example, dedicated to the mother's love - laundry detergent; to the favorite people - chocolate; and your skin love - soap. If it is a rational theme: washing powder - to clean clothes; chocolate - something to eat; soap - to clean your body. I want to make it clear here that rational themes that seem to appear raw are actually quite marketable. For example, laundry detergent is purchased by many people for the purpose of cleaning clothes, and when you amplify its selling point, it can equally impress consumers. There are no absolute advantages or disadvantages to the theme, it is just a restriction on the field, and it is possible to get good results when used correctly.
Second, to determine the advertising idea:
After determining the theme, we should need to think of an "interesting" advertising idea. A good idea should be a definite answer to four questions!
1, the first look at it, whether it can capture the attention of consumers?
2. Is it unique?
3. Does it fit perfectly with the company's strategy?
4. Does it last for more than 30 years? How to do Taobao promotion
Third, determine the advertising medium:
The last element of advertising planning is to determine the advertising medium. () that is, this advertisement is finally carried by what things, in short, is to choose the advertisement of the dissemination work. With the development, the proportion of online promotional advertising will gradually decline, online brand advertising will gradually rise. The center of the enterprise is the long-term development of the brand or short-term profits are two very different company strategy, this everyone should have their own decision and reflected in the action.
Finally, I would like to share a few words, I hope to help advertising planning:
1, consumers like dynamic than static;
2, the choice of color performance should be based on the characteristics of the goods;
3, emotional appeal way in many cases more appealing than the rational didactic; Taobao marketing
4, the content should meet briefly, easy to understand; Taobao promotion essentials
5, to improve the number of contacts (i.e., to improve the number of times in front of the eyes of consumers);
6, do not go to sell the goods, it is best to buy customers first.
Promotion activities planning program Part 5
First, the guiding ideology
In order to better promote Putonghua, so that Putonghua really become our campus language, based on the "State General Language and Writing Act", seriously implement the implementation of the State's language and writing policy, combined with the actual situation of our school, closely around the Promote Putonghua according to the law and enhance the soft power of the country" is the theme of the school, seriously implement and strengthen measures to organize teachers and students to continue to study and publicize the "Law of the People's Republic of China on National Universal Language and Writing System" and other laws and regulations, and actively carry out various forms of Putonghua practice activities to vigorously publicize the national laws, regulations, guidelines and policies on language and writing system, and promote patriotism.
Theme of the activity
"Promote Putonghua in accordance with the law to enhance the soft power of the country"
The time of the activity
September 14th-20th, 20xx
The theme of the activity is to promote Putonghua in accordance with the law to enhance the soft power of the country.
Fourth, the content requirements
"Push the popularization of the activities" of the activities should be centered on the theme of the school teachers and students to show the active use of Putonghua; to show the school students love the motherland, hard to learn, positive youthful style; form of the campus characteristics, in line with the characteristics of the students. The form should highlight the characteristics of the campus, in line with the characteristics of the students.
V. Specific arrangements for the activities
Organize a class recitation contest on the theme of "promoting Putonghua according to the law" and a school theme poster competition.
1. host grade: seventh grade class recitation contest; eighth grade school theme poster competition activities
2. the form of the competition:
recitation contest: the class teacher of each class to organize the contest.
School Theme Poster Competition: Each class selected two works to be displayed on campus.
3. Schedule: September 14 - 20
VI. Purpose of the activity
1. Promote the promotion of Putonghua as a regular requirement of the teaching and research group under the traction of the Language Teaching and Research Group, and promote the improvement of the students' Putonghua level
2. Through the display of the theme posters, to create an atmosphere of the use and active promotion of Putonghua, so that all teachers and students will be involved in it.
3. Through the activities, all teachers and students can better understand the profoundness of Chinese language and culture, so that they can better love their motherland.
I. Activity theme : Thanksgiving big return, burning December
Second, the activity time: December 6 (six) - December 25 (two)
Third, the activities of the objectives:
During the campaign, to create a strong festive atmosphere, to improve the flow of customers to the store, which the supermarket sales than the pre-event growth of 10%.
IV. Activities: Crazy time every day
a) Activity time: December 6 - December 25
b) Activity location: 1-4 floor
c) Activities: Activities: During the period of Monday to Friday every day at irregular intervals to choose a time (in the peak of the crowd), Saturday to Sunday (another 24, 25) every day at irregular intervals to choose 2 time, in the 1-4 floor
c) Activities: During the period of Monday to Friday every day at irregular intervals to choose 1 time (at peak), Saturday to Sunday (another 24, 25) every day at random Select 2 time slots, select 1 counter in 1-4f to hold a 20-minute limited time rush activity, i.e., 50% discount on the basis of the current price. (It is recommended to exempt the goods sold during the rush period)
2. Supermarket shopping fresh plus 1 yuan more a piece
a) Activity location: -1f
b) Activity time: December 6-25
c) During the period of activity, all the people who shopped at our mall on the same day for a one-time purchase of 28 yuan or more, will be able to get a valuable gift by adding a dollar to the small ticket. (Daily limited, first-come-first-served)
d) Level setting:
Shopping for 28 yuan plus 1 yuan to get a pack of toilet paper (daily limited to 500 packs)
Shopping for 48 yuan plus 1 yuan to get a pomelo (daily limited to 200 self-management)
Shopping for 88 yuan or more plus 1 yuan to get a bottle of light soy sauce (daily limited to 100 bottles)
3. Warm home winter "wool sweater, underwear, bedding" sale
a) Activity location: the mall outside the main door of the pedestrian street
b) Activity time: December 6-20
c) Organization of the mall's wool sweater, underwear and bedding in the form of off-site floats to carry out the special sale of the exhibition activities. . (It is recommended to reduce the buckle, so that manufacturers to sell at a special price)
4. Christmas Gifts Sale
a) Location: the mall's main door and side door outside the pedestrian street
b) Activity time: December 21-25
c) Organization of supermarkets and department stores and Christmas gifts related to the merchandise in the form of off-site float for the sale of activities.
5. Christmas "encounter" to the store surprise
a) Activity location: all
b) Activity time: December 24-25
c) Activities: During the event, Santa Claus will appear from time to time on all floors of the store, all the friends who visit the store on the day can be found
c) Activities: Santa will appear from time to time during the event, and all the friends can be found in the store on the day of the visit to the store. All friends who visit the store on that day can look for
find Santa Claus in the store, if you find Santa Claus, you can get a beautiful Christmas gift from Santa Claus, each person is limited to one. Special reminder: When the store closes on 12/24, customers leaving the store will also receive a special store closing gift! While supplies last.
6. "Christmas joy garden" passionate Christmas night
a) Activity location: outside the main door of the pedestrian street
b) Activity time: December 24, 25th 7:30-9:00 pm
c) Activity: In order to create a warm atmosphere of the holiday season, to gather popularity, the special Christmas and Christmas Eve in the Christmas and Christmas Eve in the village, the city, the city, the city, the city, the city, the city, the city, the city, the city, the city, the city, the city, the city, the city.
c) Activities: In order to create a warm atmosphere of the holiday, to gather popularity, especially in the Christmas and Christmas Eve in the shopping mall outside the gates of the two large-scale Christmas party, and suggested that the organization of the mall's staff to participate in the party, in order to drive the participation of customers on the scene.
V. Media publicity planning:
1. Media publicity:
a) dm flyer: on December 6, through the clip newspaper and household distribution of 20,000 copies of the dm flyer.
b) Newspaper ads: December 5 in the "== Evening News" published half-page campaign information ads for a period;
Six, the cost estimate:
1. Supermarket shopping fresh pie plus 1 yuan more than one piece
500 yuan × 19 days = 9,500 yuan
2, Christmas "Wonderful encounter" to the store surprise 2,000 yuan
3, "Christmas joy garden" passionate Christmas night 15,000 yuan
4, newspaper ads and other publicity costs: 20,000 yuan.
5, activities and Christmas atmosphere layout 10,000 yuan
6, a total of 56,500 yuan
VII, the way to bear
The cost of this activity, the department store part of the reference to last year, through the Christmas atmosphere layout costs, according to the manufacturers of each square meter plus 1 yuan to be apportioned, the supermarket is recommended that let the Manufacturers bear 4000 yuan
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