Off-site transactions are Slick deal and Hotuk deals.
Intra-station transaction
1, lighting transaction
Lighting trading is called LD for short. It is a time-sensitive spike activity, which usually lasts for 4~6 hours. Sellers and suppliers are different, 4 hours in the United States and 6 hours in Europe.
Of course, not all products can participate in the spike activity, such as electronic cigarettes, alcohol, adult products, medical devices, medicines, infant formula and other products can not participate in the LD spike activity.
Application conditions:
The recommendation probability of at least 3.5 stars is high;
Electronic products, home improvement products and office products need to be audited at least 10;
The conversion rate of new products is high, and there is also a probability of being recommended or grabbed;
Distribution must be delivered by FBA;
The spike price is 20% or lower than the current product price;
Registration frequency is 1 time per month;
When LD recommendation appears in Amazon background, the seller can apply directly through the background;
Or fill in the declaration according to the form requirements of the investment manager.
Ps: There is no LD recommendation for the new product, and the seller can contact the investment manager to declare the spike.
Best deal
The best deal is BD for short. Different from LD, BD can last for 2 weeks in general, and both American and Japanese stations can participate. It is worth noting that the price of BD will not be automatically adjusted and needs to be manually modified by the seller.
Application conditions:
At least 3-star review; ;
The spike price is 8.5 fold or lower than the current product price;
Delivery by FBA;
The frequency of registration shall not exceed 2 times per month;
Only the investment manager can apply. The investment manager will submit the final version to the American spike team for final review, and then the account manager will submit the final report to determine the online time of spike.
3. Today's trading
Today's trading is short for DOTD. The duration is 1 day. It is said that this spike difficulty is the highest level and extremely rare activity on Amazon, with only three advertising spaces every day.
Application conditions:
The activity is temporarily closed to sellers, so you can't apply.
Advantages of intra-station trading:
Simple program
Large flow and more accurate
Can improve product ranking and sales.
Can drive the sales of other related products.
Help buyers clean up unsalable inventory and seasonal products.
Disadvantages of intra-station trading:
Amazon's application for deal is strict, and the title of the first picture must be modified as required.
The audit time is long, which will affect the listing and transformation.
If it is BD, Amazon will ask for a direct price reduction and then raise the price afterwards.
The price is much higher than the transaction outside the station.
Off-site transaction
In-station transactions need to have a good listing ranking, otherwise there will be almost no exposure, only products outside the station need a good audit, and the discount is strong, so the exposure is great.
1, clever deal
The biggest over-the-counter transaction in America is Slick deal, or SD for short. The posting requirements of this station are high, requiring the seller's store feedback to exceed 1000, the number of product reviews to exceed 50, and the product star rating to be no less than 4 stars before posting.
2. Hotuk transaction
Hotuk deals is also a big trading post in America. The posting requirement requires 65,438+0,000 store feedbacks, and the requirement is information registration in the United States. At present, shops in China do not accept seller registration information.
Of course, not all products are suitable for promotion. The seller must have a full grasp and cognition of the product, and then judge whether it can be promoted.
In addition, the types of websites that trade outside the station are different, and the audience and the people are very different. Sellers should choose website categories according to their products, such as clothing, maternal and child, etc. The appropriate channel determines the conversion rate and sales volume of the seller's products.