Putian, the only manipulation of the countryside in one side, Putian is a Fujian dialect Putian dialect area, in the long history of thousands of years, not only has not been the Fuzhou language Minnan language melted, but in the small area of the people and land, the relative poverty of the ridge of the resources to create a unique culture of Putian, Putian civilization, the development of the "A-Ma culture". Putian people by virtue of their own hard work and wisdom and especially able to suffer the character, the formation of two well-known groups, one is the "poor children study" group of Putu Shi, the other is "no hing is not the town" of the Putian business community. If a prefecture-level city, the long history of the Putu business (more than 1,200 years), the team's large, strong strength, the reputation of the loud, in the national scope can be matched by a few. At present, more than 900,000 overseas Chinese of Putian nationality spread all over the world, the main component is the Chinese businessmen. Putian compatriots in Hong Kong and Macao are basically businessmen. In the national scope of commercial activities, as many as more than eight hundred thousand people, of which no less than 100,000 families in business. Wherever there are people, there are footprints of Putian merchants, and many outsiders start to recognize Putian people from contacting them, and then conclude that Putian people are the Jews of China. Putian businessmen are known for their shrewdness, in which the spirit of Putian businessmen is a key factor. "The courage to go out into the world" was once included in the resolution of the Third National People's Congress of Putian City as one of the six spirits of Putian, so when it comes to the spirit of Putian merchants, the word "dare" is at the top of the list.
Dare to go out. Is to dare to break the closed conservative and backward concepts, open feet into the sea of business. People are poor to find a way to live is instinctive, but in the traditional concept of "Shi, agriculture, industry and commerce", businessmen in the status of the end of the stream society, many people and then the bitter also disdain for the merchants. In the past, when the northern people encountered natural and man-made disasters, "break into the East", "go west", mainly for people to play short-term work to carry a long job, mixed rice for a living. Putian people are different, the days can not go on "down to the South China Sea", from pulling a yellow car, hairdressing, shoeshine, repairing bicycles began to engage in primitive commercial services, the side of the side of the establishment, the accumulation of capital, and then set up store to set up factories and businesses, automotive real estate business, not only to stand on solid footing, but also to achieve a career, to lead the side of the economy.
Dare to compete. That is, dare to face the risk, in the competition to capture the market. In the early stage of reform and opening up, Putian people go out to do business, mainly shoulder and handheld street hawking type of business, as well as repair steamer and other workshop-style handicrafts, earning money is hard labor. With the rise of the tide of the market economy, full of earthy Putian people are not willing to small business, from targeting bamboo and wood mechanical processing and long-distance transportation and other large circulation links, until the hot hot building materials industry, to the strength of the state-owned enterprises to call the shots to Beijing and Shanghai and other modern metropolis challenge, building materials and other areas of rapid expansion and monopoly of the formation of the industry.
Dare to be the first. That is, dare to venture into the countryside farmers do not dare to look forward to its knowledge-intensive fields, out of a mud leg management using high-tech personnel way. More than twenty years ago, rumors in the community Putian tens of thousands of farmers in the country practicing medicine, a variety of flirtation with the discussion and questioning has gone. Today, more than twenty years later, Putian people all over the country, including metropolitan cities, to hire famous experts to purchase advanced equipment to run modern hospitals has been known as a miracle. In addition, the number of Putian businessmen entering the high-tech industries such as electronics, machinery, chemical industry, communication equipment, pharmaceuticals, biology, etc. is increasing, the scale is getting bigger and bigger, and the technological content is getting higher and higher. Sincerity for business this, the reason why the history of businessmen have no status, many people light business, fear of business, business aversion and even hate business, in addition to the feudal concepts, "no business is not treacherous" is an important reason for the negative impact. Simple Putian people, the most important thing is to pay most attention to the word integrity, to establish a good image of Putian business.
Sincerity. Is to treat customers with sincerity, sincere service in exchange for trust, with good creditworthiness to obtain benefits. At the beginning of the reform and opening up, many of the family without food and clothing Putian people, only with the travel expenses and backpacks to break into the world, sleeping station to gnaw cookies, there is no talk about what capital and strength. But they rely on simple and honest face, warm and thoughtful service, skilled and exquisite technology and reasonable and inexpensive charges, to achieve the boy and girl, door-to-door delivery, on call, on request, so that the city people and the upper class to enjoy a much better service than the hard and cold state-run enterprises, so as to win the hearts of the users, leaving everywhere "Putian smart and reliable! "The company's business is a good example of how it can be used.
To convince people with sincerity. That is, in the shopping mall competition, Putian business is not only strength, brand, price and other commercial factors to compete for a favorable position, more sincere, sincere, honesty and integrity to convince people to win the market. Our country from the planned economy to the market economy, all of a sudden from the seller's market to the buyer's market, when the state-owned enterprises in a difficult situation, the private sector is still in its infancy, most of the Putian merchants do not have enough capital, they "borrowed the chicken to lay an egg", to do for the state-owned enterprises to promote on behalf of the sale of the goods of the pressure of the warehouse of the capitalless business, to earn a difference in price or handling fees. This way, the state-owned enterprises are at risk, once the goods out, the funds can not be recovered, the chicken and egg, the principal and the profit is gone. In this regard, the Putian business contract, to help manufacturers to promote products, timely settlement of funds, for manufacturers to offer advice, so that manufacturers identified with the Putian people to deal with reliable, and then by the promotion of sales and monopoly sales, and further to the joint venture cooperation, to achieve a win-win situation for the mutual benefit.
Sincerity. Is encountered in the operation of funds, transportation, warehousing, debt and other aspects of the difficulties, Putian people have a "sincerity, gold and stone for open" patience and tenacity, multi-party communication, repeated consultations, and sometimes in order to cover a chapter or wait for a sentence to reply, three times to the door, or even a few days of waiting and waiting, and ultimately to make people understand and touched, happy to help! Problem solving. Shopping malls such as the battlefield, business opportunities hide killing opportunities. A successful businessman, is bound to be a mature strategist. Putian people in the business world, good at making the best use of the situation, to change the change, not counting the benefits of the moment, do not show off the courage of the moment, far-sighted, well thought out.
The first opportunity. That is to detect the unobserved, counting the unaccounted for. In the eighties, a huge fire in Daxinganling, causing devastating losses in the forest. After the disaster, the relevant departments calculated that from the cleanup of the fire site to transport out of the burnt wood, to renew the forest, it takes many years. Putian people see the business opportunities from this, operating timber Putian business like fighting the Liao-Shen battle, thousands of troops gathered in Daxing'anling, less than three years, all the wood out of their own money, but also helped the country a big favor.
The overall situation. That is, to assess the situation, from the strategic prediction of the market. Putian people in business, eyes not only focus on the hands of the business, and always pay attention to the country's general policy. In the eastern part of the opening up of the period to show their skills, the emergence of many millionaires, the central government put forward the development of the western part of the country, the transformation of the Northeast, the rise of the central strategic pattern, and have waved the division of the west into the north, to join the old and young side of the construction of the ranks of an important force. Beijing's successful bid for the Olympic Games, Putian business cheer, do the Olympic article, every year from the Olympic project to obtain considerable benefits. Doing business and doing other things, as well as seeking a big picture on the big strokes, but also inevitably have a big return, and now, not only billionaires in the Putu business can be seen everywhere, many people have become the industry's leading boss.
Scheming in and out. Is the face of the ever-changing market, Putian people can always adjust the layout in time, and constantly integrate resources, or to play the advantages of the place to sit on the big, dominant party; or to avoid the shortcomings of the strengths, divided into several ways to occupy the market; or change the banner for the horse, re-packaging, rerouting and changing professions. Putian in the eighties as a good story "a pair of shoes, an eel, a mushroom, a table", as well as proud of the "Zhongmen a machete walk the world", "Xindu a basket of chickens to sell the whole country! "Beigao people fight for gold", "Dongzhuang people sell medicines", "Huating people make cakes", are not what they used to be, and they were regarded as "local people" in the beginning. Nowadays, it is not the same as in the past. Among the Putian people who were regarded as the "native old man", a large number of "timber kings", "ceramics kings" and "iron and steel kings" have appeared, and there are a large number of "gold, silver and jewelers", "ceramics kings" and "iron and steel kings". ", in the gold and silver jewelry, transportation, crafts, logistics, fruit, food, shoes, hats, clothing and other areas of considerable strength, many people a few years down the line, the business card changed one after another, become a multi-industry business leader. Set up a socialist concept of righteousness and profit is the new period from the primary way of business, Putian is a long history of literature, Putian merchants more Confucian merchants, they abide by the "way to get money", "unjust enrichment shall not be taken", "buy and sell the wrong love in the
Putian merchants are mostly Confucian merchants who believe in the ancient teachings of "the way to get money", "ill-gotten gains shall not be taken", "trade is not righteousness", and the concept of righteousness as the core of business ethics is quite strong.
Take righteousness to repair virtue. Is to establish good business ethics and industry ethics. Putian people go out to do business, before the line family will explain: "learn to do business first to learn to be a person, do not earn money." Therefore, the Putian business team to pay attention to moral cultivation, civilized business, not dark room to deceive the heart. Many Putian products of high quality, good reputation in the market, such as Putian baked eel production accounted for more than half of the country, over the years sell well at home and abroad, well received. In recent years, a variety of media frequently exposed product quality problems, very few involved in the Putian business.
Keeping justice and seeking profit. Putian people practicing "gentleman love money, take the way", in the business of law-abiding, do not break the law to make a fortune, for many years the coast is more than rampant smuggling and drug trafficking, smuggling of private degree and other serious harm to society's cases, almost no Putian business suspected of making a case.
Lifting righteousness and doing good. That is, more and more Putian merchants in the success of their careers, do not forget to return to society, return home, have joined the weak to help the poor and needy to help the poor and disaster relief and other social philanthropy to go. Whether at home or out of the PUTIEN businessmen, there are numerous vivid examples in this regard. During the SARS outbreak, PUTU businessmen from Beijing, Tianjin, Shanghai and Guangzhou generously donated money and medicine, and this year, when floods occurred in the mountainous areas of Fujian, PUTU businessmen in Hong Kong immediately mobilized donations of more than one million dollars. Every school and every road in our hometown is the heart and soul of PUTUTIEN businessmen. Putian businessmen, no matter how many or how few, wherever they go, can overcome the barriers of language, climate, eating habits and many other aspects of the distinctive retention of the personality of the Putian people, but also a high degree of integration into the local community, an important reason, is that there is a very good affinity.
Harmony makes money. That is, adhering to the "and for the noble" purpose, seeking wealth first friends, everywhere with people, polite to the customer users. Many Putian business in the business dealings, to do micro-profit profits do not compete for profits, marketing products allowed to pick goods for goods returns, so that people feel Putian people demeanor credible and friendly, can cooperate **** thing, so more repeat customers, expand the market quickly. Some Putian merchants are often owed payment, some hundreds of thousands or millions of dollars a owe a few years, but still adhere to the friendly negotiation or legal reimbursement, encountered really can not afford, even if the debt is canceled, but also do not tear the face of the broken channel hurt feelings, so as to win the Putian people enlightened and bright praise.
Harmony***Ji. Is in the market competition, both to see the side of mutual competition, but also to see the side of interdependence, both dare to squeeze the market in the competition, but also good at the competition in the **** accounted for the market, but also happy to let the market in the competition. Many Putu business experience, the market is merciless, sometimes with the strength to squeeze away from others to expand the market, sometimes with the strength to save others can also be replaced by a larger market.
Harmony effect. That is, with the harmony, and goodness, and harmony, and the harmonious environment constructed for the operation and development of Putian business provides a good condition. Wherever PUTIEN businessmen go, no matter it is the prosperous metropolis of Beijing and Shanghai, or the poor countryside in the border area of Xinjiang and Tibet, no matter how many or how few people are, there is a safe and stable environment for them to live in, and they get along with the local government, departments, businessmen and the public in a friendly way. They communicate with banks, tax, industry and commerce, airports, stations, hotels, restaurants, etc., and a phone call can solve the problem. Many Putu businessmen move their families out of the country, study in the local area, go out and run their own business, and leave their families and children behind to live their lives, and they are very relieved in all aspects. Those who are far from the motherland to venture into the world of Putian merchants, but also with the people of the overseas countries to form a deep friendship, to act as a messenger of peace and friendship between China and foreign countries.
Putian specific regional economic and cultural products, regional poverty and lack of resources created them. This is the "Putian merchants", hard-working, hard-working, the courage to enter the business world, with their hard work to create the world's attention of the wealth.