Cheng Junfeng: give up the "iron rice bowl" entrepreneurship, 18 years to build ten billion large enterprises

Cheng Junfeng is a Gangu people, September 1996 from the Southwest University of Politics and Law graduated from the crossroads of life, some people are eager to stay in the big city to live a comfortable life, some people are looking forward to go to the big organs to add color "flash". The "flash". However, Cheng Junfeng eyes are framed: yellow oil lamp, tired mother cone Na soles, muddy rainy days, their bare feet stepping on the cold mud walking on the rugged mountain road to school. Poverty, like an inescapable nightmare, is y engraved in Cheng Junfeng's distant memory. He is determined to use his wisdom and strength to create wealth, to the poverty of . Fate challenge.

He gave up the silver city public security system of the iron rice bowl, resolutely founded the Tianshui Haofeng Industrial Limited Liability Company, from the service industry and wholesale of small commodities to start. In the market, Cheng Junfeng ate all the pain, tasted the bitterness, but also increased insight, growth of talent. When mining in Qinghai, even to the food is gone, oil burned out, 12 partners run out of trouble, but he insisted, finally ushered in the dawn of victory. Back to Tianshui, he was keen to understand that Zhangjiachuan County is rich in iron ore, copper resources, due to concepts, talents, funds and other reasons are not well developed and utilized, small-scale mining and backward technology and equipment so that the loss of resources and serious waste. 2002, in the support of the local government, he set up the Zhangjiachuan Xinda Mining Development Company, due to the operation of the reasonable, the operation of the law, the enterprise has been a rapid development, and gained considerable revenue. Due to the rational operation, the enterprise has been developed rapidly and gained considerable income, and also opened up a new tax source for the local government. Over the years, only the company's annual tax payments accounted for more than 50% of Zhangjiachuan County's financial income.

With the continuous development and growth of enterprises, Cheng Junfeng broader vision, entrepreneurial ambition is even stronger. 2006 around the time, Haofeng has injected funds to restructuring of the Tianhe Liquor Qingshui Brewery, Tianshui Brewery, Qingshui Workers' Nursing Home, Guangyong and Xike Electrical Appliances Company Limited and other five enterprises, resource reorganization and integration, so that these enterprises gradually out of the dilemma, revitalized and vitality. In 2007, Haofeng invested in the new Gansu Taida Printing Development Co. In October 2012, Haofeng Group successfully acquired Tianshui Qihuang Pharmaceutical Co. In August 2013, it built Tianshui Motor Vehicle Safety Inspection Co. This has laid a good foundation for the diversified development of Haofeng Group and its transformation across the development.

Restructuring of the huge changes prompted by the imminent closure of the pharmaceutical company 5 years after the listing

In the Tianshui Haofeng Group of 19 companies, the most representative of the most worthwhile to learn from the enterprise is the Gansu Tianshui Qihuang Pharmaceutical Company.

This Tianshui City, the last completed the restructuring of state-owned enterprises, from 1998 to restructuring, to 2012 before, still can not get rid of the status quo of the restructuring. 2012, Haofeng Group to 75.3 million at a high price of Qihuang Pharmaceuticals 42.6% of the equity stake in the first largest shareholder, only to the development of enterprises to bring a new opportunity, only two years, the enterprise back from the dead, the first half of this year, completed the industrial output value of 635,330,000 tons. On the completion of the gross industrial output value of 63.53 million yuan, an increase of 110.6%. Before the restructuring of the enterprise, 2011 workers per capita monthly salary of only 900 yuan, the first half of this year has reached 2554 yuan, the company's employees demanded the development of rapid development of energy.

Talking about the restructuring of Qihuang Pharmaceuticals, the current chairman of the board of directors, Mr. Zhang Baoan, recalled that the restructuring of Qihuang can be said to have gone through three ups and three downs, and still have not yet succeeded in the restructuring, and in the course of which, the enterprise has also missed the opportunity to develop time and time again. When Haofeng Group first entered Qihuang Pharmaceuticals, the company only had part of the production line running, such as concentrated pills and oral liquid, and most of the dosage forms were in a state of shutdown. In order to fully resume production, Haofeng invested more than 6 million yuan to purchase equipment, renovate the plant, improve the environment, and carry out GMP certification for large honey pills, umbilical cord, syrup and other dosage forms, and finally obtained the certification from the relevant departments through nearly two months of night and day struggle. After the resumption of production, Qihuang Pharmaceutical's 32 varieties and 56 approval numbers were listed in the National Essential Drugs Catalog. Through independent research and development, the Cistanchis Oral Liquid and Rauke Tuberculosis Pill are the exclusive varieties in China, as well as national patented products and national protected varieties of traditional Chinese medicines, and have been awarded as famous and excellent products by the state and Gansu Province for many times.

Zhang said, in order to ensure the supply of raw materials, the company signed a contract with Zhangye City this year, investing 20 million yuan to build 25,000 acres of Chinese herbal medicine base. According to the current business situation and development momentum, the company is expected to invest 5 to 800 million dollars in the future, according to the new version of the GMP standard, the construction of domestic first-class, world-leading new factory. It is guaranteed that Qihuang Pharmaceuticals will be listed in 5 years and become one of the top 50 Chinese medicine preparation enterprises in China in 10 years.

Excellent corporate culture to support Haofeng bigger and stronger

"One year enterprise depends on luck, ten years enterprise depends on management, a hundred years enterprise depends on culture". Into the Haofeng Group corporate culture exhibition hall, facing is the distribution map of Haofeng's 19 subsidiaries, reporters all the way to understand the history of Haofeng's corporate development, visit the cultural wall, to the product display area, a profound feeling, Haofeng 18 years of development, has formed a characteristic management concept and corporate culture, which is the fundamental support for the group to become bigger and stronger.

"In modern society, who has the advantage of corporate culture, who will be able to gain a competitive advantage" said Li Xumao, assistant general manager and office director of Haofeng Group. He said that through the unremitting efforts of the Party Committee, labor union and Youth League Committee, Haofeng has gradually formed a corporate culture system with the Party building culture as the core. In this cultural system, there is the image culture of decent speech and civilized behavior, the execution culture of thunder and lightning, and the implementation culture of grasping to the end, the integrity culture of being responsible for the staff, for the enterprise and for the partners, the sports culture of strengthening the body and improving the physical fitness, and the social public welfare culture of helping the poor and needy, and benefiting the party. ...... Through the construction of enterprise characteristic culture, we have effectively improved the corporate culture and the corporate culture. Through the construction of enterprise characteristic culture, effectively enhance the cohesion, centripetal force and core competitiveness of the enterprise.

At the same time, the enterprise also pay close attention to the ideology and morality of all employees and the overall quality of enhancement. Over the years, Haofeng insists on introducing advanced talents for the enterprise, forging required talents based on positions, and cultivating useful talents for the society in the "introduction + training" talent training mode, and cooperates with Lanzhou University, Xi'an Jiaotong University and some other key colleges and universities to innovate and practice the "one to three" senior management talent training project. The company also cooperates with Lanzhou University, Xi'an Jiaotong University and other key institutions to practice the innovative "one-top-three" senior management personnel training project. At present, Haofeng Group all levels and types of management personnel, senior and middle-level title management personnel and scientific and technological personnel has reached 68 people, but also the introduction of doctoral students 8 people, master's degree students 20.

"Have love and responsibility to bear" has become a part of the development of enterprises

And when a private enterprise development, is it alone, or the benefit of a party? In the words of Cheng Junfeng to answer "must go beyond profit, take responsibility for the community". He thinks. Over the years Haofeng Group in the development of the same time, do not forget to contribute to social causes, philanthropy has become an important element of Haofeng's corporate culture, at his suggestion, the Board of Directors decided to use millions of dollars a year for social contributions. In recent years, Haofeng Group has contributed more than 40 million yuan to social welfare undertakings. 2008, Haofeng Group signed an agreement with Tianshui City No.2 Middle School, which contributes 500,000 yuan annually to jointly organize "Haofeng Class" and Haofeng College Entrance Examination Scholarship with the school, to support the students who have both good character and good academic performance, and those who have difficulties in their families. Haofeng Group also contributes money, effort and equipment to solve the common people's "difficult to travel", "water," and some other problems.

In recent years, Haofeng Group has actively participated in enterprise restructuring and reform, and in every acquisition and reorganization of enterprises, it never pushes the original workers into the society, but accepts them in full to ensure that the old workers are properly resettled one by one. Also actively for the laid-off workers to open up more than 3,000 jobs, praised by all walks of life. 2008, a financial crisis sweeping the world, Haofeng Group in Tianshui City, the first enterprise in the public commitment to the community, one does not take the initiative to lay off employees, and the second on the staff not to reduce the salary, for social stability to contribute to the construction of a harmonious enterprise to set a good example. Since 2012, Haofeng Group has actively responded to the provincial party committee's double-association action, invested more than 1 million yuan for the Gangu County, Anyuan Town, Zhangjiashan Village to prepare for the construction of a large theater, new farmer talent training center, new rural reading room, basketball court, new rural cultural station and other cultural activities and facilities. Regular visits to Wushan County, Ma Li Town Zhangping village two contact difficult households, for them to solve practical difficulties.

Because of this, Haofeng Group has been repeatedly recognized by the state and provincial and municipal a number of awards, in 2008 was awarded by the Gansu Provincial Government "to benefit future generations" plaque, in April 2013 was awarded the "May Day Labor Award", in November of the same year won the "Virtue, Goodness, and Goodness" award. "In November of the same year, the company was honored as one of the top ten enterprises with integrity in Gansu. Cheng Junfeng has also been awarded the honor of Gansu Provincial Model Worker and Excellent Constructor of Socialist Cause with Chinese Characteristics.

Haofeng Group has always adhered to the business philosophy of "seeking development for the enterprise, contributing to the society, and seeking well-being for the employees", and has explored a road of scientific development for non-public enterprises through continuous innovation, hard work, and positive enterprising.