Engaged in automotive marketing practice and research for more than ten years, he has accumulated rich experience in automotive marketing practice and automotive marketing training and consulting. He has lectured hundreds of automotive marketing training sessions, successfully operated dozens of automotive marketing consulting cases, and has been invited as a lecturer by well-known universities, consulting organizations and automobile manufacturers.
He has published dozens of professional papers on automotive marketing in many authoritative domestic marketing magazines and journals, such as "Automotive Experiential Marketing Methods", "The Way of Continuous Development of Automotive 4s Stores", "The Way of Auto Dealers to Win the Future", and so on.
Published works include: "Automotive Salesperson Practical Manual", "Automotive Sales Manager Practice Manual", "Automotive Marketing Planning Practical Manual", "Automotive Sales Champion's Seven Secrets", "Compilation of Practical Forms for Automotive Sales Management", "Automotive Repair Enterprise Management Practical Manual", "Automotive Marketing Practical Strategy Series ". Table of Contents Series Preface
Preface
Chapter 1 4S store whole car sales management system
Section 1 Annual Sales Plan Management System
Section 2 Business Shift Pre-meeting System
Section 3 Business Service Specification
Section 4 Automobile Showroom Internal Operation Management
Section 5 Front Reception Management Regulations
Section 6: Management of Employee Punch Card
Section 7: Telephone Management Regulations
Section 8: Management of Employee Name Plates
Section 9: Management of Employee Attire
Section 10: Office Behavior Regulations
Section 11: Information Management System
Section 12: Filing of Documents and Records
Section XIII Business Trip Management Regulations
Section XIV Borrowing and Various Expenses Expenditure Criteria and Approval Procedures
Section XV Showroom Work Standards
Section XVI Salesman's Code of Conduct
Section XVII Sales Manager's Code of Conduct
Section XVIII Sales Meeting Management System
Section XIX Employee On-the-Job Training System
Chapter 2 4S store repair station management system
Section 1 Maintenance program control procedures
Section 2 Maintenance business management process
Section 3 Maintenance service specifications
Section 4 Repair station site management system
Section 5 Safety management methods
Section 6 Automotive repair station quality inspection work Regulations
Section VII of the operating position skills rating regulations
Section VIII equipment management system
Section IX equipment management measures
Section X of the five technical specifications of the five technical categories of requirements
Chapter 3, 4S store spare parts management system
Section I spare parts management system
Section II spare parts Storage requirements
Chapter 4 4S store information center management system
Section 1 information management system
Section 2 basic requirements for information collection
Chapter 5 4S store human resource management system
Section 1 Personnel management regulations
Section 2 Personnel assessment regulations
Section 3 Probationary employees Appraisal Methods
Section 4: Work Attitude Assessment
Section 5: Critical Incident Assessment
Section 6: Attendance Assessment
Section 7: Appraisal Summary
Section 8: Comprehensive Assessment of Personnel
Section 9: Appraisal Survey and Interviews
Section 10: Comprehensive Assessment of Personnel
Capital VI: 4S Stores Financial Management System
Section 1: Positions and Duties of the Finance Department
Section 2: General Principles of Financial Management
Section 3: Work Standards for Accounting Positions
Section 4: Work Standards for Cashier Positions
Section 5: Management of Funds and Notes
Section 6: Management of Costs and Expenses
Section 7: Purchasing, Selling, and Stocking of Financial Management
Section VIII, Statistical Management
Section IX, Asset Management
Section X, Internal Audit Management
Section XI, Financial Analysis
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Chapter 7, 4S Quality Management System
Chapter 8, 4S Financial Resource Procurement Management System
Chapter 9 4S Store Administrative Management System
Chapter 10 Company Daily Operation Management System