The so-called "online yellow pages" is the traditional yellow pages to the Internet, the use of the Internet as a carrier, in the online distribution, dissemination, application of the telephone number book. But "online yellow pages" is not a replica of the traditional yellow pages, its content is more extensive, more diversified service functions. It has the advantages that traditional yellow pages can not be compared. At present, it is with 114 telephone number checker, the traditional yellow pages *** with the city telephone number query the three major queries. In the future, from the direction of its development, it will stand out from the three ways to become the most ideal query tool for people to inquire about telephone codes and obtain customer information.
Yellow pages is a kind of authoritative, high recognition rate of the information base media
From the nature of the media, yellow pages is essentially a communication tool, social information base. In addition to its role as a communication medium to find the phone number, it is a social information base, it also has a role as a tool to understand and study the local politics, economy, culture, life, market and other social information. Because of the information base, the construction of the tool, compilation of extreme attention to science and accuracy, in the long-term communication practice in the formation of the "communication contractual relations" under the role of the information released by a high degree of authority, the public has a high degree of trust in it. For example, according to the survey of the United States yellow pages advertisements and other kinds of directory information recognition rate as high as 99%. Such a high recognition rate is other types of mass media can not be compared.
Yellow Pages is a media with unique advantages in integrated marketing communication
From the perspective of integrated marketing communication, Yellow Pages as a think-tank media, play an important role, compared with other communication media, has the following advantages:
Coverage of a wide range of space, long publication time
Yellow Pages of the enterprise coverage rate of almost 80 percent. Eighty percent. Through business development, the yellow pages can completely cover all the enterprises in the cities and communities it serves or all the enterprises in a certain network domain. Yellow Pages are available at any time. Such a high coverage space and such a long continuous publishing time are difficult to be achieved by media such as radio, television and newspaper.
Release speed, easy to update
Business-related information can be seen online immediately after submission. Updated in a timely manner, what changes in your registration materials, you can immediately change, will not delay the enterprise business development. It can be flexibly used to carry out corporate image promotion, marketing, advertising and promotion as well as public **** relations communication.
As the end link of consumer purchasing decision, the unique position in the process of purchasing behavior
The Yellow Pages is a kind of media to provide the most direct contact information to communicate between enterprises and consumers. From its content, the yellow pages and the public life is very close, it provides the most direct contact with the phone number information, and compiled with the general residential user life, consumption of information needed for the basic content: including food, clothing, housing and transportation, leisure and recreation, sports and fitness, culture and education, medical and pharmaceuticals, transportation and communications, welfare, tourism, shopping, etc., close to the public, close to life, easy to live, convenient to consume, play a role in the public life guide, consumer guidance, and the media. It serves as a guide to the public's life and consumption. Therefore, unlike most of the media that present advertising information directly to the audience, the advertisements and other commercial information released by the Yellow Pages completely follow the consumers' purchasing intention, and when consumers look for the phone number, they will provide relevant information about the enterprise at the right time, so that it can become the terminal link of the consumers' purchasing decision, and ultimately contribute to the role of the consumers' purchasing behavior. It can be seen that it is often in a very unique position to play a unique role in the process of consumer purchasing decisions.
Currently, China's Yellow Pages also has the exclusive advantage of information dissemination
At present, mass communication has entered the age of segmentation, newspapers, television, radio and other media rapidly subdivided, and the competition is becoming increasingly fierce. For example, at present, many areas of China's television can receive more than 30 channels, next year, with the broadband technology facilities put into use can receive more than 100 channels. Regularly, a large number of newspapers read more than a dozen, and at present, China's yellow pages in its coverage area is usually only a monopoly, through this communication channel to publish business information, advertising, etc., do not have to worry about being covered by similar media information.
Querying is fast and convenient
In order to make it easy for enterprises to search for ideal partners from tens of thousands of enterprises and institutions, we have designed a variety of querying methods, such as keyword query, fuzzy query and advanced query, etc. You only need to know a little bit of information about an enterprise, even if it is just a few numbers in the phone number, the approximate geographic location and so on, and you can easily find it.
Yellow pages is a low-cost, large benefits of the media
According to the survey data show that: through the yellow pages of the cost of publishing a variety of business information is obviously much lower than other forms of network media. From the results of the media investment power survey: for the old customer yellow pages is the most convenient, the most direct preferred query media; from the investment and can directly bring business benefits, the yellow pages is inexpensive and beautiful.
Yellow pages also has more practical value-added services
Generally in the yellow pages on the website are launched to meet the user requirements of other value-added services, these contents are related to the implementation of the customer column. Internet users can according to their own needs, in the relevant columns to publish some information. For example, Harbin yellow pages launched the "Information Express" column, in which customers can publish discounts, recruitment, enrollment, leasing and other information.