Major listed companies in the industry: Facebook (META.O); Microsoft (MSFT.O); Sony (SONY); Unity (U) and so on
The core viewpoint of this article: Culture and entertainment and healthcare are the main application scenarios of VR
Global VR in the field of medical and recreational application scenes more
Overall, the global virtual reality (VR) industry is currently the main application scenes for the field of medical and health care, manufacturing industry, trade and commerce, education, and culture and entertainment, of which medical and health care and culture and entertainment in the field of virtual reality (VR) application category Relatively large, trade, education and manufacturing field virtual reality (VR) applications are still in the initial stage.
VR in the field of recreation and entertainment applications
-application scenarios: including supermarkets, tourism and other scenes
In the field of recreation and entertainment, for the traditional recreation and entertainment experience of limited interactivity, In the field of recreation and leisure, for the traditional recreation experience with limited interactivity, insufficient socialization, experience in a single form and other status quo problems, virtual reality supports integrated, sharing and immersive digital content and services, which can help to build an upgraded version of information consumption around the integration of information technology and innovative applications, and cultivate a new growth point of medium- and high-end consumption areas. Virtual reality is mainly used in recreation and leisure for application scenarios such as superstores, tourism, socialization, games, and live broadcasting of episodes and activities.
-Application Case: Increase Interactivity and Promote Artistic Creation
Virtual Reality in the cultural field mainly includes the artistic processing of traditional film and television works through digital means, so that the audience can be immersed in the scene, and even interact with the characters of the works. to interact. In addition, it can also be used as a new type of tool for artistic creation. As a transmission and display of information media and new design tools, virtual reality can be dynamic art, the creator's ideas into visible virtual objects and environments, and greatly improve the performance ability, so that the audience more y feel the charm of the work.
VR in the field of medical applications
--Application scenarios: including simulation of a variety of scenarios such as medicine
In the field of health care, for the shortage of doctors, medical resources are unevenly distributed, In the field of healthcare, in response to the shortage of doctors, the uneven distribution of medical resources, the single diagnosis and treatment method and other status quo problems, virtual reality's high immersion, high reproducibility, high customization, remote controllability and other characteristics, help to enrich the teaching and diagnostic means, reduce the therapeutic risk, improve the utilization rate of the equipment, promote the sinking of high-quality talents and medical resources, to create convenient conditions for the doctors and patients, and to promote the continued advancement of the medical accuracy, safety and efficiency. At this stage, virtual reality + medical treatment can not completely replace the real diagnosis and treatment process, but now as an effective supplement to the traditional medical means, with the conditions of large-scale promotion, is expected to become one of the important auxiliary technology means of the medical industry. Virtual reality + medical widely used in simulation medicine, medical tools, diagnosis and treatment programs, mainly involved in medical education and training, psychological / mental illness treatment, strengthen clinical diagnosis and treatment, medical rehabilitation and nursing and remote medical guidance and other business scenarios.
--Application Case: Helping to Improve Doctors' Individual Capabilities
The application of virtual reality technology in the field of medical and healthcare mainly includes learning and training, surgical simulation, and psychiatric rehabilitation treatment. By providing a realistic environment and real-time haptic feedback, virtual reality technology can help doctors improve the proficiency and success rate of surgery, and develop effective rehabilitation training programs to help patients achieve post-operative recovery. During the epidemic, virtual reality technology played an obvious role in supporting the defense of the epidemic.
For more research and analysis of this industry, please refer to the Global Virtual Reality (VR) Industry Market Research and Development Prospect Forecast Analysis Report by Prospect Industry Research Institute.