Seven charts to take you through the complete VI design checklist.
A-Basic Part
01.Logo Design
Logo and logo creative description; logo standardization charting; logo basic use regulations; logo ink draft; logo reserved space and the minimum proportion of the limit; logo anti-white effect draft.
02. Logo font design
Full name, abbreviation of Chinese fonts and square coordinate drawing; full name, abbreviation of English fonts and square coordinate drawing.
03. Color specification
Standard color specification; background color use regulations; auxiliary color specification; color matching combination of special table; standard color scale specification.
04. Mascot
Mascot color draft and styling instructions; mascot basic dynamic modeling; corporate mascot modeling monochrome printing specifications; mascot use of norms.
05. Auxiliary graphic design
Auxiliary graphic color draft; auxiliary graphic use specification; auxiliary graphic extension effect draft; auxiliary graphic combination specification.
06. Special printing fonts
Chinese special printing font specifications; English special printing font specifications.
07. Specification for Combination of Basic Elements
Specification for Combination of Logo and Standard Characters; Specification for Wrong Use of Logo Background; Wrong Application of Logo; Specification for Correct Use of Logo Background.
B-Application Section
01.Office Supplies
Business cards, notebooks, desk signs, letterheads, instant stickers, badges, paper cups, passes, file folders, hanging flags, briefcases, etc.
02. Public **** relationship gifts
Greeting cards, invitations, invitations, envelopes, handbags, wrapping paper, postcards, mouse pads, gift boxes, calendars, wall calendars, calendars, and so on.
03. Clothing system
Management personnel men's and women's clothing (suits, ties, tie clips); general staff men's and women's clothing; sports caps, T-shirts, scarves.
04. Vehicle Appearance
Official cars, vans, large transport vans, shuttle buses small transport vans, container transport trucks, special models.
05. Guide system
Building outdoor signboards; corporate gates, plant appearance; company name signage; office building body schematic rendering; gate entrance instructions; door signage specification, indoor signage; glass door collision strips; branch offices and factories firm-style door signage; floor signage.
Indoor enterprise spirit slogan signage; directional signage; departmental working group instructions; public **** facilities signage; exit/access planning for each business office; bulletin boards; internal workflow instructions; welcome placards; reception desk and backdrops; regional signage; warning signage.
06. Sales store signage
Small and large sales stores; information racks; store horizontal, vertical and square signs; garbage cans; guide flow chart layout specifications; indoor environment; store backdrops (image wall); accessories cabinets and shelves; store booths; storefront, standing wall light boxes.
07. Commodity packaging identification
Large commodity transportation packaging; storage card; outer box (wood, paper); warranty card; commodity series packaging; quality notification version; gift box packaging, wrapping paper; manual version; accessories packaging carton; sealing glue; certificate of conformity; conference services supplies; product identification card; product identification card. Logo Cards.
08. Advertising and publicity specifications
Newspaper ads series layout specifications (full-page, half-page, through the columns); magazines, light boxes, buses, double-decker body ads specifications; corporate brochures, annual report cover layout specifications; floor signage; posters layout specifications; product specifications; series of thematic posters; network homepage layout specifications; large road signs layout specifications; floor signage; poster layout specifications; product specifications; series of thematic posters; network home page Layout specification; large street sign layout specification; CD-ROM cover specification.
T-shirt advertisement; wall advertisement; horizontal and vertical banner advertisement specification; night effect of outdoor signage; large oxygen ball advertisement specification; display board display specification; neon sign performance effect; road sign advertisement layout; direct mail DM leaflet layout; hanging POP specification; advertisement and promotion paper cups; floor POP specification; publicity tri-fold page layout specification.
09. Exhibition instructions
Standard booths, panels form; special installation, standard booths schematic specification; sample booths, panels, product description boards; information racks; conference services supplies.
10. Regeneration tools
Color ticket samples of standard colors; color ticket samples of auxiliary colors; standard combination of forms; symbolic pattern samples; mascot modeling samples.