Each enterprise has its own unique corporate culture, when a company was founded anniversary, will generally be held in the company's anniversary celebration, then how to write this celebration planning? The following is a "company anniversary celebration planning program sample", for reference only, welcome to read.
The company's anniversary celebration planning program model (a)First, the purpose and significance
x anniversary is a milestone in the development of an enterprise, it is just the time to look back at the history and look forward to the future. The company is also taking this opportunity to enhance the visibility of the company, and vigorously build the corporate and brand image, which can be described as a master, a rare opportunity; with the help of the activities of the platform, publicize the general manager of the xx won the "Chinese mba heroes", shaping the management of the company's commander-in-chief demeanor and leadership charisma; to promote the company and the club's target members of the emotional exchanges for the upcoming establishment of the club to lay the foundation stone for the club, the club will be the first in the future. The club lays the cornerstone for the upcoming establishment of the club, which is beneficial to the dissemination and promotion of the club. It is also a good way to gather popularity and customer resources for XX Modern City so as to open the market smoothly; Golf is a healthy and fashionable sport, which has always been highly respected by the high-end people, and organizing a golf tournament can fully highlight the extraordinary taste of the company and the city of xx.
Second, the theme and slogan
The main slogan: Gathering of modern business heroes - the slogan used with the xx Modern City promotion theme language echo each other, highlighting the participants in the modern business community's noble status, while indicating that this is a gathering of the elite.
Reference slogan:
1. The source of business heroes gathering.
2, reshaping the modern business civilization.
Three, time, place
Time: xx month xx in 20xx (to be finalized).
Place: xx Golf Course, xx Hotel (the location of the press conference and networking).
Fourth, the object and scale of activities
The main object of this activity is to be in the xx business community outstanding senior figures and have the ability to consume and purchase the ability of the customer. In order to play the role of the media and the dissemination of oral referral, invite a certain number of journalists and the owners of the original xx company's development projects (such as xx Bay, xx Garden, xx, etc.).
Fifth, the organization and content of the event
The activities are roughly divided into three parts of the arrangement, that is, the press conference in the morning, the afternoon golf tournament, the evening banquet. Diverse forms. The content is rich.
1, in order to improve the authority, expand the influence of the considerations, it is recommended that the activity of the golf tournament by the xx Entrepreneurs Association as the organizer, xx company as the organizer.
2, the event for xx business leaders, intentional customers, owners, friends of the media, developers and agents company staff.
3, the activities of the press conference, outdoor golf competition activities, networking banquet three forms throughout:
a, press conference: invited xx Entrepreneurs Association leaders to make a speech by the developer's representative to review ten years of achievements, and xx project and xx club to do a publicity introduction, it is recommended to invite xx well-known club formation experience of the authoritative or belong to a club member of the celebrity talk. The developer's representative will review the company's achievements over the past ten years and make a publicity introduction to the xx project and the xx club.
b, Golf: Golf has a strong business nature and gentleman temperament, can perfectly interpret the activities of the object of the extraordinary quality. Participants in the fierce competition in the swing game, deepen friendship, promote exchanges, and see the charming scenery of xx mountain. All participants interested in golf activities, especially the intention of large customers can register to participate in the game, the ball tournament is intended for the establishment of the club and project sales to make a good preparation.
c. Fellowship Banquet: The purpose of the banquet is to draw closer to the emotional distance in a relaxed atmosphere. Banquet by the business leaders on the game awards, recommended xx project. Entrepreneurs Association members, media reporters and other participants in the meeting free communication.
4, the activities of the general process is as follows:
Participants check in (xx hotel) → press conference (xx Entrepreneurs Association leaders, developers on behalf of the speech, the project recommended, xx guests on the club, xx hotel) → noon rest and relaxation (xx hotel) → golf tournament (xx Golf Course) → fellowship banquets (the leadership of the summary of the statement, the banquet gala, the above). activities interspersed with awards and project recommendations, xx hotel) → the end of the day activities.
Sixth, the organization of channels
xx Entrepreneurs Association to send a letter to convene members to participate in the way is the main organization of this activity, in addition to other complementary use of other ways.
1, in the name of xx Entrepreneurs Association through direct mail to members of the Association, media journalists to distribute the concept of the project building and invitation.
2. The developer invited its business friends and xx Bay customers by letter and telephone.
Seven, publicity
This activity is mainly to choose the xx real estate sector, the famous magazine "xx", and xx circulation of the most influential newspaper "xx Morning Post" two print media, combined with the TV program folder delivery folders on-site promotion and other ways to promote effectively.
1, the activities of the pre-publicity:
a, "xx" released a preview of the event, taking the form of a soft text to fully introduce the xx company, the company's general manager, "China's mba heroes," xxx, xx Club, focusing on mentioning xxx Modern City.
b. Combined with the project image publicity, "xx Morning Post" released a preview of the back page, combined with a brief introduction to the general manager of xxx, xxx Modern City.
c. Distribute sales brochures and invitations by direct mail.
2, on-site promotion:
a, press conference: statement of performance to show the strong strength of the enterprise; xx guests to mobilize participants to join the club. The site layout is festive and dignified, magnificent, and the combination of the cultural heritage of the enterprise. Business leaders on the project and the club to make an introduction.
b, golf competition: the ball game site through the arch, hanging projects and clubs of publicity banners, double-leaf ads, focus on putting, less but fine, to avoid the clamor, focusing on baking elegant and serious atmosphere of leisure activities.
c. Fellowship Banquet: Distribute the project and club related publicity materials. On-site publicity to create a festive and active, atmospheric and vigorous atmosphere, symbolizing the ten years of corporate glory and prosperity of the achievements of the activities of the smooth and successful prediction.
3, the activities of the late publicity:
a, "xx" report on the activities carried out, announced the list of winners.
b, "xx Morning Post" full-page article on the bottom page combined with pictures to report on the activities, announce the list, and introduce the xx Modern City.
d. xxx Golf Club with a TV program, the program to guide the audience to pay attention to xxx Modern City.
Eight, the effect of the assessment
1, the press conference is a powerful means of copying the news, can reflect the appeal and authority, easy to create momentum, gathering eyeballs, and relying on this platform, make friends with the media, can be for the development of the enterprise and the start of the project to cultivate a good public opinion environment.
2, the golf tournament fashionable and elegant, using the form of competition adds more fun, I believe many people are happy to participate in it. This competition is for the club to develop member services, participants in the activity to experience the club's noble style, as well as the organization of the activities of the excellent ability.
3. The atmosphere of the party is relaxed and pleasant, and it is the easiest way to cultivate friendship and explore customers, further deepening the effect of the previous two activities.
For better development, the mission of this activity is to establish a good image of the project, pull potential customers to achieve the purpose of promoting xxx Modern City. And this activity is in the early stage of marketing promotion, "a good start is half of the success", we must make concerted efforts to make it held smoothly. I believe that under the leadership of our leaders to continue to innovate, we will have a good results that will surprise you!
The company's anniversary celebration planning program model (two)
First, the activities of the preliminary preparations
1, requiring employees to understand the company's establishment and the achievements made over the years, not only know, and certainly can be declared to speak with a sense of pride; can be practiced through the morning, afternoon and evening three meetings.
2, this activity in the meeting requirements, the grade of the venue must be high, the venue's layout should be festive, warm, (balloons can be played more; hanging lanterns; pull some flowers; gift display area should be more gifts, decorated with flowers, it must be very eye-catching) the entire layout of the venue should be a strong visual impact, the venue's music to the warmth of the main. The morning meeting must do incentives, tuned to the enthusiasm of the staff.
3, invite the classification of customers: hardcore customers (to the sorority to do the work), new customers (old customer referrals; science and technology to collect and other pre-mature resources), stop serving customers (taking the effect of good).
Second, the purpose of the activity
1, through this activity, fully demonstrate the corporate culture, strengthen the customer's confidence in the enterprise, the product, so as to explore the referral.
2, with the grand scene, for the old customer referral to provide a better platform.
3, through the atmosphere of the scene, to increase the purchase of gift sales policy, to achieve a high proportion of sales.
Third, the theme of the event
Warmly celebrate the anniversary of the establishment of the club marketing group large-scale celebration activities
Fourth, the activity process
1, before the meeting to put more of the company's cultural film such as "Club Introduction", "XX Review" and so on.
2, warm up: a large dance show, the program should be classy, tuned to the atmosphere of the entire venue;
3, opening remarks;
4, introduction of the guests;
5, the company's leadership speech;
6, the local leadership speech (which can be replaced by a typical customer speech);
7, the holiday show x (customer show, employee show, Employees and customers on the same stage. The best live interpretation of the story between customers and employees, in the form of a skit to present the "respect for the sky and love people" business purposes);
8, customer gift calligraphy and painting, plaques, etc. (selected the local honorary customer x, the leadership of the stage to issue certificates, group photos, host interviews, customer testimonials);
9, keynote address (expert lecture);
10, announced preferential policies.
Fifth, the set of prizes
1, all customers who come to the event site are given a small gift (gift according to the local people's preferences).
2, the scene of the purchase of the product prize set, increase the purchase policy, increase the purchase of the product customer lottery efforts, with the Grand Prize to attract customers.
Six, the highlights of the meeting
1, this activity is the marketing group was founded x anniversary of the special celebration activities. The site not only shows a series of achievements made by the Club Group in the past x years, but also brings the latest international cutting-edge health care knowledge to the University, and you will have the opportunity to participate in the quality of life control project, to experience the systematic and authoritative solutions to the top ten chronic diseases summarized by the XX Administration of the XX Research Center, I believe that you will benefit from a lot, it is worth the trip.
2, this activity, the high specification, is the year xx elderly health care of a major drama.
3, the scene will invite corporate members of the organization to bring you a wonderful display of talent in old age, interpretation of the contemporary health of the elderly beauty, and establish a new model of life in old age.
4. Leaders of the Life Quality Control Project Organizing Committee will be present to participate in the activities and answer questions.
5, authoritative experts will come to bring you the latest health care knowledge keynote speech.
6, all the elderly friends who participate in this activity, will get a "souvenir".
7, the activities of the scene of the theater, exciting, gifts and prizes are rich and varied.
8, will sell the Group's series of products unprecedented concessions, awards, lucky, buy customers can participate in a variety of drawings, thousands of dollars of the Grand Prize dedication, exciting.
Seven, the pre-event content
Organizer: xx
Host: xx
Sponsor: xx
Activity time: 20xxxx
Activity Scale: xx people
Purpose: through the large scene, large-scale display of the comprehensive strength of the enterprise, to establish a corporate image of public welfare, consolidate the confidence of the old customers to take the goods. Public welfare image, consolidate the old customers to take confidence, tap the potential for customers to buy, pull the market sales. The company's goal is to strengthen the customer's recognition of the company; to strengthen the old customer's understanding of the staff and support; to enhance the customer's publicity and referral of the enthusiasm and power of action;
Eight, the work of the pre-conference
(a), the participants in the meeting resource source requirements: the pre-conference preheating maturity, to undertake the XX General Assembly resources. Special requirements: key customers to do at least one in-depth communication home visits. The best will form will be under the order, the venue to mention the goods, to create a buying atmosphere.
(B), the event highlights packaging:
1, the event is organized by the xx research center, life quality control project organizing committee, the Chinese Association of Health Care for the Elderly, the "longevity" magazine xx workstation and a number of other units jointly organized by the large-scale summer health care and marketing group was founded x anniversary of the special appreciation of the event.
2, the scene content wonderful atmosphere, scientific authority, surprise after surprise.
3, the famous authority of health care nutrition experts to bring you humanized professional personalized health guidance.
4. Lucky draws are exciting and innovative, and mysterious gifts fall from the sky.
5, the authoritative team of experts to meet one-on-one consultation, so that you grasp the detailed, accurate health status.
6. Unprecedented health products, special offers for your health.
7, all guests will have the opportunity to get a beautiful gift.
Nine, will be in the plate
The characteristics of this meeting: is to create a warm atmosphere at the scene, the feeling of ups and downs, the whole process to be interlinked, ups and downs, to let the customer have a sense of touching the customer, moving the customer, from a variety of aspects to stimulate the customer's desire to order, and therefore to let the customer into the venue will feel the importance of, the middle course to let customers emotional ups and downs. Middle course to let the customer emotional ups and downs, the first happy, let him happy, feel the fun, feel the marketing group of every achievement are related to his own, so that customers have a sense of pride, suggesting to the customer in fact, health and happiness is a kind of freedom, and then touched, the final landing point in the health. The theme of the speech should be moved by emotion, focusing on why we need to make great efforts to grasp the quality of products, why we need to start a national life quality control project. Subsequently, the novel form of skits, leading to customer sharing, the speech process should be short and concise, touching with emotion, so that after the meeting customers will have an automatic atmosphere of spontaneous exchange. Talking about the enterprise, the staff to bring him happiness, talking about the product to bring him health and happiness, and finally, to thank you for the long-term support for the reason of the natural launch of the preferential policies, the host to explain to highlight the solution to the chronic disease.
The entire conference process to be a one-stop shop, so as to ensure that customers leave enough time to communicate, so the various links set up to operate in the time schedule to be precise, do not drag the mud, or else it is in the "harm to themselves".
Ten, after the plate
Delivery and collection, timely recording file, timely home visits to stabilize the single. The manager must supervise the staff to visit, the words to rehearse skillfully, the requirements must be spoken to the effect. Then again in the opening of a post-session follow-up meeting, purpose: to consolidate their confidence in taking, proposed referrals.
Eleven, the key control
All colleagues fully recognize the importance of the xx meeting, clear the company's preferential policies, familiarize yourself with the content of the presentation in advance. Re-emphasize the pre-conference invitation must be accurate in place, the quality of the warm-up directly determines the sales and success or failure of the meeting.
To make the feeling of unity and true love on the venue, we need to work together and have the spirit of ownership.
Each process details to be done, details determine success or failure. Conference services to each link one by one carefully prepared and rehearsed over, timely communication.
Twelve key notes
1, the program selection responsibility to a person.
2, the host must be on the string of words to memorize and understand; every person on stage to speak off script, very skilled (except customers).
3, music to prepare some of the classic atmosphere can renew the passion of the elderly song or music.
4, the site of communication, site layout arrangements, the need to purchase materials in advance to determine the application to purchase, audio debugging in place (sound, light, electricity all-round high degree of unity), the pick-up point detailed arrangements (to ensure that the meeting started on time on time).
5, the excavation of classic examples to be reported in a timely manner, followed up by the Ministry of Conference Services, the sketches of the arrangement of the responsibility of the person.
6, the timing of sales policy out and announced.
The company's anniversary celebration planning program sample (3)
The company was established x anniversary, review the past and look forward to the future, enhance the cohesion of the enterprise, and further create an excellent corporate culture. So it is necessary to go through an anniversary celebration to cathartic this corporate culture, so we invited the xx celebration company responsible for the entire celebration, the planning program by the anniversary celebration planning company to plan, strict reference to the activities of the planning program to implement, after the activities of the planning, packaging and image enhancement, in the guests to participate in the whole experience of the celebration, so that whether it is on the business philosophy, corporate culture, honesty or corporate image And business model, are able to trigger the guests of the **** Ming, leaving a deep and perfect impression.
This anniversary celebration planning program is not the same as the new release site planned by the xx new product launch planning company, which does not need to do the release of new products, but simply to celebrate, without doing any promotional activities.
The theme of the x-anniversary celebration: years of gold, sincerity on the brilliant.
The x anniversary of the growth of the enterprise, is through the trials and tribulations, the party into a great weapon, and image of the x years of hardship and achievements to show. It is consistently adhering to the "sincerity" business philosophy, which ultimately forged a strong partnership with customers, the achievement of each other's brilliant career.
First, time
20xx xx month xx
10:00 a.m. - 10:30 a.m. guests sign in, the staff of the Guangzhou event executive company responsible for the reception of guests.
12:00 - 13:00 noon all staff, customers, leaders and guests *** with the luncheon.
Lunch 13:30 - 17:30 corporate annual meeting.
Evening 18:00 - 21:00 appreciation dinner and performance, performance live by Guangzhou event planning company planning.
Second, the location
x anniversary of the location of the activities
(1xx Hotel International Conference Center - luncheon.
(2) xx Hotel International Conference Center, International Hall on the third floor - meeting.
(3) xx Hotel International Conference 7th Floor - Appreciation dinner and performance.