Harley-Davidson established its Shanghai office in April 2005 and formally entered mainland China. on July 9, 2010, Harley-Davidson's subsidiary in China, Harley-Davidson (Shanghai) Trading Company Limited, was formally announced. The designated authorized dealer outlets are located in 11 major cities in China: Beijing, Shanghai, Qingdao, Wenzhou, Dalian, Chengdu, Suzhou, Wuhan, Tangshan, Chongqing and Tianjin, and a new dealer will be added in Changsha in 2013. Currently, Harley-Davidson has set up Harley Owners' Clubs in Beijing, Shanghai, Qingdao, Chengdu, Wenzhou and Dalian. Harley-Davidson is sparing no effort to lead the development of China's recreational motorcycle market, and to bring Harley-Davidson's unique and safe riding experience, which symbolizes the Avenue of Freedom, raw power and good times, to Chinese motorcycle enthusiasts. Through authorized dealers, Harley-Davidson provides Chinese motorcycle enthusiasts with certified American-made premium Harley-Davidson motorcycles - Touring, Softail, Dyna, and Sportster - leading the way in motorcycle apparel. Harley-Davidson MotorClothes motorcycle clothing and related products and after-sales service. In April 2005, Harley-Davidson established an office in Shanghai, marking its official entry into China. In April 2006, the first authorized Harley-Davidson dealership in Mainland China was officially opened in Beijing, and in October, the Beijing Harley Owners' Guild (BHOG) was established, which is the first chapter of H.O.G. (Harley Owners' Guild) in Mainland China. October 2006, Harley-Davidson Rendezvous at the foot of the Great Wall in Golden Autumn - the first owners' gathering in China. November 3, 2007, Harley-Davidson's first authorized dealer in East China - Shanghai Harley-Davidson opened, at that time, Harley's global CEO Mr. Jim Ziemer also came to Shanghai to celebrate this grand event with fans in East China
**. At the same time, Harley held its first Harley fashion show in China, showcasing Harley's unique lifestyle and experience in all aspects. On April 18, 2008, Mr. Rodney Copes, Vice President of Harley-Davidson Asia Pacific, visited Shanghai to witness the official opening of the Harley-Davidson Asia Representative Office and the establishment of the Shanghai Harley Owners Association.
On October 3, Harley-Davidson entered another frontier in China, opening its fourth authorized dealership in Qingdao. At that time, nearly 100 Harley owners from China and the U.S. gathered in Qingdao to witness another milestone for Harley in China. On April 20, 2009, Harley-Davidson appeared at the 13th Shanghai International Automobile Industry Exhibition, competing with many luxury automobile brands, and explaining the unique lifestyle of Harley-Davidson, which has been inherited for 100 years.
From April 23rd to 26th, Harley-Davidson kicked off the Lijiang Experience Riding Week. More than 60 Harley motorcycle owners from all over the country gathered in the ancient city of Lijiang to *** enjoy the fun of free riding.
The first of the five mountains, feel the happy atmosphere of the Harley Owners Association family. From May 1 to 3, 2010, the second Harley-Davidson China Owners' Ride was held in the famous northern port city of Qinhuangdao. More than 200 people participated in the event and the riding scene was unprecedentedly grand.
July 9, 2010, Harley-Davidson China subsidiary - Harley-Davidson (Shanghai) Trading Co. The establishment of Harley-Davidson (Shanghai) Trading Co., Ltd. is of historic significance for consolidating Harley-Davidson's long term commitment in the Chinese market and accelerating its development in the Chinese market.
On September 1, 2010, Harley-Davidson presented the Electra Glide police motorcycle in its Touring series at the 2010 Shanghai International Intelligent Transportation Forum and Technology and Application Exhibition. On January 18, 2011, Harley-Davidson China's 2011 New Product Launch was held at the Dpark Clubhouse in Beijing, and its 2011 new motorcycles were officially unveiled in China. Harley-Davidson China launched five new models in 2011: Fat BoySpecial, Fat Bob, SuperlowTM, IRON 883TM, Night RodSpecial, and the highly acclaimed Street Bob model also returned to the Chinese market. The highly acclaimed Street Bob model has also returned to the Chinese market.
Mr. David Wang, Harley-Davidson's Global CEO, visited China from May 22nd to May 23rd, 2011. Accompanied by Harley-Davidson's Chairman of the Board of Directors, Mr. Michael Embry, and President of the Asia Pacific Region, Mr. David Fu, the company visited its authorized dealerships in Beijing and Shanghai, and reviewed its achievements over the past few years. They also took part in the weekend Mutianyu Great Wall ride organized by the Beijing dealers and the Owners' Association Chapter with great interest.
The Dana Switchback and Softail Deluxe were unveiled as the new models of Harley-Davidson in 2012, and more than 600 Harley enthusiasts and Harley-Davidson fans from all over the country gathered in Qingdao with their top-class bikes, making for an unprecedented riding scene. Grand. 2012 Harley-Davidson China held customer test drives in Shanghai, Qingdao and Chengdu.
From April 23rd to May 2nd, Harley-Davidson was the only top motorcycle brand to exhibit at the 2012 Beijing International Automobile Exhibition. In addition to bringing more than a dozen top motorcycles from its five major lines - Touring, Softail, Dyna, Sportster and VRSC - a special display of early customized motorcycles replicated by Harley owners was also on display. Mr. Bill Davidson, the great-grandson of one of the company's founders, was present at the launch event, and together with Mr. David Foley, President of Harley-Davidson Motorcycle Asia Pacific, and Mr. Jiang Xixiang, President of Harley-Davidson Motorcycle China, they launched the "Search for the Earliest Harley" national recruitment campaign. Mr. David Foley, President of Harley-Davidson China, and Mr. Jiang Xixiang, President of Harley-Davidson China, launched the "Search for the Earliest Harleys" nationwide recruiting campaign.
From April to October, Harley-Davidson China held a nationwide recruitment campaign to find the earliest Harley, and the 1942 Military Edition WLA won a special award for its classic appearance, unique originality and storytelling that made it stand out from many other early Harley motorcycles.
From Aug. 3 to Aug. 8, nine riders, including Mark-HansRicher, former senior vice president and chief marketing officer of Harley-Davidson Motorcycle Company, David Foley, president of Harley-Davidson Motorcycle Asia Pacific, and Dr. Jiang Xixiang, president of Harley-Davidson China, successfully completed the 22,000-mile journey from Xining to Lhasa on Harley motorcycles. The 2,200-kilometer ride from Xining to Lhasa was successfully completed by nine riders, including Dr. Jiang Xixiang, President of Harley-Davidson China. The ride also kicked off the 110th anniversary celebration of the Harley-Davidson brand.
From September 26th to September 30th, the fourth Harley-Davidson China National Owners' Ride was held in Dali, Yunnan Province, with the theme of "Dancing in the Wind, Flowers, Snow and Moon, and the Friendship between China and the United States". More than 300 Harley-Davidson owners from China and abroad*** gathered by the Cangshan Mountains and Erhai Sea to enjoy the charming scenery of southwest China. At the same time, in order to commemorate the friendship between China and the United States, this activity is also a special arrangement of the Stilwell Highway Tengchong section of the ride, and in the original site of the highway to re-tree the road monument. After that, the Harley riding team also visited the first elementary school on the China-Myanmar border, Yuying Primary School, to hold a donation ceremony and build a library for the school.
On Nov. 16, 2013, Harley-Davidson China held its 2013 new product launch in Shanghai, with five 110th anniversary edition models and six new 2013 models - WideGlide (Dana Yuanxiang), Softai Slim (Softtail Commander), Blackline ( Night Stalker), Electra Glide Ultra Limited (Flagship Glide), Road Glide Custom (Road Glide), and CVO Ultra Classic Electra Glide made a stunning debut at the launch event. 2013 Harley-Davidson China held customer test drive experience sessions in Chongqing, Changsha and Wuhan.
From May 10th to May 12th, the fifth Harley-Davidson National Owners' Ride was held in Qiandao Lake, Zhejiang Province, with the theme of "Freedom Journey - 110th Anniversary", and nearly 1,000 people participated in the event. 500 Harley-Davidson motorcycles paraded around the lake, celebrating the 110th anniversary of the founding of the brand in an unprecedented grandeur. 110th anniversary of the Harley-Davidson brand. A Harley couple from Beijing became the ambassadors of the "Freedom Jacket" in China.