1. Daily demand varies depending on the attributes of each public account, but users have basic needs, such as the gaming industry, subscribing users need to know the freshest information, but also need to know all the dry goods and vocational skills to improve, which is a regular demand. Normalized demand to achieve daily coverage at the same time to be differentiated, the development of the corresponding selection schedule.
2. Explosive demand explosive demand refers to the sudden big events, subscribers to the events or characters of the deeper understanding of the demand, which requires the author to have to meet the demand for this ability. For example, recently Unicom and Telecom received FDD licenses, but many people in the subscription users are confused about what FDD is, what the hell is this FDD?! So many tech media accounts will immediately withdraw from articles related to FDD interpretation. This is catering to the user's short-term rapid expansion of the demand for timeliness, and, it is also a very good way to increase the powder.
3. Chain reaction demand for example, the central bank interest rate cut, this big background, what kind of impact on the national economy, capital market, entrepreneurial behavior, stock market, and even personal life? A series of detailed needs will be derived, which is the opportunity for public numbers in various fields to start from their own fields and fulfill the chain reaction needs of users.
4. Curiosity and gossip needs to meet the user's monkey psychology, according to the existing tip and information, writing the corresponding field of unknown investigation reports, field visits, first-line experience of the article is very popular with users. For example, science and technology account shell network, their articles are hunting nature, what sperm can live for a long time, what is the main chemical substance of the fart and so on.
5. anti-mainstream demand now weibo users, especially after 85 and 90 users, there is an extremely strong demand for anti-mainstream concepts, and this demand is becoming more and more widespread, you can see the Chai Jing Chai Da Guanren haze video, the opposing point of view of the media in the minority, and its audience is also not in the minority. With the analysis of the class representatives, these authors themselves do not actually have a preference for either viewpoint, and a large part of them are completely anti-mainstream for the sake of being anti-mainstream. The same event and point of view, they need to be new and different, then we are writing articles, can we meet the needs of this part of the user? Inside the anti-mainstream demand, there are specific sub-divisions: ugly demand, anti-authority demand, self-denial demand, exclusionary demand and so on. Note that it is anti-mainstream, not non-mainstream. Basically, most of the user's needs are so, in what time nodes and under what circumstances to write what, we have to analyze the specific problems. The most difficult to do, often to meet the daily needs of users, which is the simplest and most difficult. Three. Selection of topics to meet the timing of the importance of the selection of topics is second only to the title, write what is often more important than how to write. For hot topics and professional topics and virgin topics, to be first. Concerned about the Baidu index changes to pay attention to the WeChat hot list and hot words to pay attention to the same type of WeChat account selection changes to look for segments that have not yet been concerned and specific content to develop a differentiated route to select the topic You think that I pay attention to the Baidu index and the WeChat hot list in order to write a hot spot? Self-media people, write the central bank interest rate cut we can not write those financial people, so, avoid the big front, open up virgin territory. At the same time, we should also avoid those very mature media topics, such as well-known technology media topics, even if you write a good, in the minds of ordinary users of the technology industry, the brand effect of the well-known science and technology media has been formed, and it is very difficult for you to break through the brand barriers that have been established by several years of hard work. Four. Content should be simple and brutal direct in-depth as a gray reader, class representatives often see a lot of articles, write a few thousand words did not cut into the subject, grinding chirping through the _ long-winded is not to say the right thing, this is the WeChat article taboo. The foreplay must have, but once the foreplay to do enough to immediately enter the subject. The more simple things, the more widely spread the basis, so the excellent WeChat article is to do subtraction, rather than addition, all you have to do is to put your topic with the most simple and direct language expression.