The reasons are as follows:
The animation industry has become a "sunrise" cultural industry with great potential for development of intellect-intensive, labor-intensive, science and technology-intensive and capital-intensive, and it has all the characteristics of the knowledge-based economy and a complete industrial chain, which is in the leading position in the cultural industry. It has all the characteristics of today's knowledge economy, and has a complete industrial chain, and is in a leading position in the cultural industry. In foreign developed countries, especially in the United States, Japan, South Korea, Europe and other countries and regions, animation industry has become an important pillar industry. The United States is the world's largest animation production and exporting country of animation products, including the animation industry of the cultural industry has long been listed as one of the six pillar industries, second only to the military industry in the structure of the domestic industry, ranked second, and the export amount of animation and its derivatives even exceeds the export of automobile and aerospace industry. Japan is the second largest animation producer after the United States, the export value of animation products is 4 times of its steel exports, including the animation industry, including the cultural industry has become the second largest pillar industry after tourism. The South Korean government attaches great importance to the animation industry, specially set up the "Cultural Industry Promotion Agency", the animation in the policy and financial support, so that South Korea in just over 10 years to leap into the third largest animation industry countries. The annual output value created by the cultural industry in Britain, including the animation industry, has exceeded the output value created by any traditional manufacturing industry.
Compared with foreign animation industry powers, China's animation industry is lagging behind. Only from the point of view of China's animation market share, China's own or joint venture (including Hong Kong and Taiwan) original animation works only account for 10% of China's animation market. In contrast, Japanese animation products occupy about 60% of China's animation market, and European and American animation products occupy about 30%. In recent years, the state has attached unprecedented importance to the development of the animation industry and has established a number of animation and game industry development bases, and the Ministry of Finance has specially set up a special fund of up to RMB 3 billion for the development of the animation industry to support the creation and production of excellent original animation products, the construction of the animation material library, the cultivation of animation talents, the establishment of an animation public **** technical service system and the promotion of the formation of a mature animation At the same time, the government for the creation of China's original animation brand and the cultivation of animation production talent, carefully created a favorable policy environment, China's animation industry in recent years, the rapid pace of development is impressive.
With the continuous development and innovation of digital technology and the diversification of information transmission methods, the application fields of animation are now increasingly broadened, and the phenomenon of pan-animation has been presented. Animation technology in addition to the application of two-dimensional art animation, three-dimensional computer animation, network animation, four-dimensional holographic film and television animation and other forms of animation art, but also gradually expand the application of other different industries and fields, such as cell phone games, Flash animation color pages, network multimedia, film and television commercials, television program production, scientific and technological achievements of the demonstration, teaching courseware, models and toys, virtual roaming, medical imaging, Military, Manufacturing, Entertainment and Leisure, etc.
As mentioned before, foreign animation and cartoon images and products occupy more than 90% of China's market share, and China's original animation and cartoon share is only less than 10%. 2004, China's 2,000 provincial and municipal television stations need animation broadcast time of 260,000 minutes, while the actual output of domestic animation was only 20,000 minutes, and only 1,000 minutes of the supply of original animation to meet the broadcasting requirements, and there is still a 25,000-minute animation market. At that time, the actual output of domestic animated films was only 20,000 minutes, and the supply of original animated films meeting the broadcasting requirements was only 1,000 minutes. China's per capita animation ownership is only 0.0012 seconds, while Japan's per capita ownership is 300 to 480 seconds. The gap between these figures is enough to show that China's animation industry is still in the primary stage, China's animation industry has a huge space for development.
Hunan is China's largest animation production base. At present, Changsha, the capital of the province, has 11 animation production enterprises, of which 5 have a certain scale, the strength of the strongest is the Three Stars Cartoon Group and Hongmeng Cartoon Group, 15 animation-related enterprises, more than 300 animation production studios, more than 20,000 animation practitioners. Provincial and municipal governments attach great importance to the development of animation industry. Comrade Yang Zhengwu, the former secretary of the provincial party committee, has inspected the three stars cartoon production base for many times, in-depth understanding of the situation, to solve practical problems, and asked Changsha to build the three stars digital cartoon as the "landmark project" of Changsha City, so that the "blue cat" brand quickly to the world. All relevant departments have come up with practical measures to support the development of Hunan animation industry. The Changsha municipal government announced that during the "Eleventh Five-Year Plan" period, Changsha will build a comprehensive national animation base that integrates animation program production, dissemination, original product research and development, animation software development, derivatives research and development, tourism and entertainment, publishing and distribution, education and training.
Hunan animation is mainly domestic original, with independent intellectual property rights, and its production capacity accounts for about 60% of the country. Three Stars Cartoon Group has become a national animation industry base, with an annual production capacity of more than 20,000 minutes, accounting for about 53% of the national animation production. The first phase of Hongmeng Cartoon Group's animation creation network platform has been completed, with the ability of 10,000 people to carry out production at the same time; the second phase of the project ---- remote cooperation platform, which is planned to be completed within two years, will have an annual animation production capacity of at least 20,000 minutes, and the theoretical production capacity will be more than 200,000 minutes, which will be able to accommodate 100,000 people to carry out animation production at the same time.
Three Star Cartoon's "Blue Cat Naughty 3,000 Questions" has been broadcast on 1,025 TV stations, and the program has covered most of the regions on both sides of the Taiwan Strait and in the three regions of China. Hong Kong media called "Blue Cat" as "the myth of TV circle, the miracle of cartoon, the pride of Chinese people". Taiwan media called "Blue Cat" as "the largest cultural export from mainland China to Taiwan". Golden Eagle Cartoon TV has covered 14 provincial capital cities, the viewing population of 150-180 million, 70-80% of the time every day to broadcast cartoons, ratings have entered the top three Hunan channels.
Currently, although the animation industry as a fashionable and fresh industry, become a rising star, is the province and China's cultural industry plays an increasingly important role. But looking at the animation industry, animation design and production talent gap is huge, especially the creation and technical realization of the composite technology application of talent is more stretched.
Usually, it takes about 52 professional technicians to produce a two-dimensional animation film of about 20 minutes. According to the average speed of animation film original design and production process per person per day to produce C-level film 6 minutes of production capacity calculations, the completion of an episode of animation film original design needs 37 days, plus the work of the front and back, it takes about 2 months to finalize an episode of animation film. It can thus be seen that animation is indeed a production-intensive industry that consumes a lot of manpower and time. In addition, the production technology of the animation industry is particularly fast in updating, and the continuous upgrading of various related software and the constant generation of new technology require practitioners to continuously upgrade themselves and participate in technical training in a timely manner in order to adapt to the changes in the market and the requirements of industrial development. In addition, the chain of animation industry is very long and covers a wide range, the demand for talents is very rich, from high-level original talents, choreographers and directors, technical talents, marketing talents, management talents to middle and junior professional and technical talents, there is a big gap. As animation is becoming more and more popular way of information transmission, the application field of animation is widening, in addition to the professional animation company, other industries are also more and more used to master animation technology, therefore, the demand for practitioners will only get bigger and bigger. According to the survey, in the next five years, China's existing enterprises on the demand for animation design talent as high as 150,000, animation post-production production talent gap is even greater. What is more serious is that China's first and second-rate animation talents flowed to foreign countries, very unfavorable to the development of the animation industry. The survey found that the three Star Cartoon Group and Hongmeng Cartoon Group on animation design and production talent in the last three years the annual demand is expected to be more than 1,000 people.
The lack of animation talent, especially both artistic expression and computer multimedia technology of the composite animation talent is insufficient, has become a key factor restricting the development of China's animation industry. This contradiction has caused the development of China's animation industry is unsustainable.
It can be seen that the demand for animation design and production talents is very large.
After researching and analyzing the job distribution situation of some animation production enterprises, it is found that there is a change in the situation of the job talents required by the current animation industry.
First of all, the screenwriter and director positions, which play an important role in animation production, are not in great demand in the talent market, and it is not realistic for fresh graduates to participate in the competition for these two positions. There are only a few of these two positions in an animation company, and they are basically filled by senior staff with rich industry experience and industry knowledge.
Another characteristic of anime is that the original drawer is second only to the writer and director in terms of importance in the actual production process. But this aspect of the post, for example: character original painter, scene original painter, etc., the demand for talent is not strong, and because of this aspect of the post needs to be stronger painting skills, higher artistic qualities, more keen grasp of the customer's psychological ability, often by the orthodox art graduates, with many years of experience in the animation industry personnel to serve. The talents for this position should be more inclined to design-oriented talents rather than technical talents. See the chart above.
Finally, we found that the real demand in the market is high, and the entry level is low for high level talents, which is actually the technical animation production positions such as animator, editing and synthesizer. This kind of position does not need too much experience, does not require very high drawing ability, does not need very broad knowledge and novelty, unique creative ability, the minimum requirement only need to be skilled professional software operation skills and basic animation production basic knowledge.
In the research process, we found that this year, a particularly prominent change is that the demand for two-dimensional animation talent began to shrink significantly, and major animation production enterprises in three-dimensional animation production of the huge gap between the relevant talent is becoming more and more prominent. Especially since 2007, the domestic large-scale animation enterprises have begun to produce full 3D animation gradually transformation, so that mastered a relatively skilled 3D software operation ability, with considerable 3D animation production ability, after systematic animation production professional learning skills of three-dimensional animation production talent to become a new hotspot of talent demand in the animation production industry. For example, on the third animation talent recruitment fair held in Hangzhou in May, 2007, 32 animation enterprises launched nearly 1,000 positions, and the demand for positions nearly doubled compared with the previous sessions. A launch of twenty or thirty three-dimensional animation production jobs in a few companies. Compared with the traditional two-dimensional animation, three-dimensional animation is more realistic, good-looking, is the trend of international animation development, but also the main direction of domestic animation enterprises. "We have launched more than 80 three-dimensional production positions, but too few three-dimensional animators to meet the requirements." Du Yuxin, assistant of marketing department of Hangzhou Hantang Film and Animation Co. This is also a side reaction to the mainstream trend of animation production talent demand began to shift.