The physical examination market is rapidly expanding in recent years due to the increasingly clear concept of people's health management. In recent years, people's health management concept of increasingly clear and rapidly growing, according to incomplete estimates, this market has been rapidly expanding to tens of billions of dollars, and at an annual rate of 20% to 30% growth.
More than 10 billion market cake, not high entry threshold, also makes all kinds of funds for this market is extremely optimistic, can be supported by the domestic venture capital investment on behalf of CDH investment in shares of Ciming physical examination, the Valin Group holdings of the State Guest Medical and so on.
Recently, the Shenzhen Institute of Advanced Technology of the Chinese Academy of Sciences (hereinafter referred to as the "Shenzhen Institute") developed a multi-functional health check bed has attracted a lot of attention. August, the Shenzhen Institute of intangible assets to attract private capital investment, the establishment of the Shenzhen Zhongke Qianghua Science and Technology Company Limited, specializing in the research and development of low-cost health inspection products. products. If this a medical examination bed to be in the urban community comprehensive auxiliary open, then the per capita cost of 50 yuan of medical examination will undoubtedly make it become a hot health checkup market, a major "churning" forces; its background is the Chinese Academy of Sciences signboards and the involvement of private capital, and the determining factor is the low-cost medical examination of the technological content and the promotion of channel strength.
Per capita medical examination fee of 50 yuan
A few days ago, held in Shenzhen, the Ninth China International Hi-Tech Fair, the Chinese Academy of Sciences in a prominent position to convey its "universal low-cost road to health," the theme, which is multi-functional health checkup beds as a hospital in Shenzhen to participate in the Fair to show the latest The multi-function health check bed, as the latest scientific research results displayed by the Shenzhen Institute in this Hi-Tech Fair, also attracted many markets to experience on-site.
According to the reporter's observation at the scene, in this medical checkup bed lying 15-20 minutes, next to the computerized instruments can complete the b ultrasound, electrocardiogram, sphygmomanometer, height, weight, and other routine physical examination content. Integration of the physical examination test can also save the physical examination queue, running between the departments and other troubles. But is the data of the physical examination accurate? How is the low cost achieved? Will it omit many other necessary but more complex medical examinations?
Zhou Shumin, deputy general manager of Shenzhen Zhongke Qianghua Technology Co., Ltd. responsible for the research and development of "health beds", told reporters: since the beginning of this year, the Shenzhen hospital in Shenzhen launched a "10,000 people free medical examination project". Up to now, the medical examination bed of a large number of free medical examination case effect proves that: in the case of regular hospitals and regular medical examination project consistent, the center launched a low-cost medical examination system check the results of accurate and reliable, not only to improve the speed of medical examination, manpower savings, data processing is also more convenient, and the cost of medical examination by the previous 200 ~ 400 yuan down to 50 yuan.
Multi-functional health examination bed highlights the design concept centered on the examinee, including the functions of physiological parameter collection, height, weight, and medical imaging examination. Taking into full consideration of the processing power and measurement accuracy required for medical equipment, the design of the minimized device end system, i.e., the minimized hardware system containing wireless network connection, data transmission and storage and i/o control, is designed for the specificity of the health check. On this basis, further considering the needs of mobile medical checkup, the modularized design of various devices is proposed from the perspective of industrial design.
Zhou Shumin said: "This kind of low-cost medical checkup equipment is now the first of its kind at home and abroad. At present, the multifunctional medical examination bed is only in the prototype stage, and in the future will have to gradually increase blood oxygen, non-destructive biochemical analysis and other new functions, so that it is more and more integrated and humanized."
"Stirring the pot" role
Fan Jianping, president of the Shenzhen hospital, used a word when describing the role of the Shenzhen hospital: "stirring the pot" role. "Stirring the pot" is the management of the "catfish effect", which means two things: First, through the Chinese Academy of Sciences and the market convergence, so that the transformation of high-tech achievements more than a new channel to activate the academic atmosphere; Second, the credibility of the Chinese Academy of Sciences as a background to the low-cost stirring of health The first is that the market for medical checkups is not a big deal, but it is a big deal.
But there are also industry insiders questioned: ordinary physical examination routine checkups include liver function (hepatitis A and B, etc.), tumor screening, renal function, blood rheumatism, blood glucose, lipids, electrocardiograms and other 20 items. And do all of the above items, the cost of using standard reagents in the cost of about 50 yuan, if the physical examination charges 50 yuan, even the capital is difficult to keep, let alone profit.
Currently, the domestic health checkup market is divided into three major blocks: First, the hospital's physical examination center, now almost every major city's major hospitals have opened a physical examination center, competing for this piece of cake; Second, a variety of professional health checkups, such as Ciming Health Checkup, the U.S. Zhaosheng Health Checkup, Jiuzhua health checkups, Baizhong health checkups, etc., in order to segment the market and the high-end market services as a feature, each running to occupy the market; Third, there is a huge number of "medical checkups". The third is the huge number of "physical examination team".
Du Bing, director of Beijing Physical Examination Quality Control Center and Beijing Physical Examination Center, said: "In Beijing, there are at least 50 private physical examination institutions. A hospital or even a street clinic can run a medical checkup center as long as it has a few instruments." Now the establishment of medical examination centers, medical examination services to carry out the conditions of access only two: professional medical institutions; engaged in the health examination of industry staff with qualifications and medical license.
Such a low market threshold also makes the health checkup market in recent years, high profits but mixed, price war. Some unregulated medical checkup centers also often appear in the medical checkup, "there is a disease missed, no disease wrong check" situation.
Zhongke Qianghua's sources explained: low-cost reached is based on the integration of technology, so that the cost of physical examination facilities to reduce. Previously, they carried out the "10,000 free medical checkup project" to create a social effect for the launch of its multi-functional health checkup beds, and secondly, to lay the foundation for its promotion in the community. At present, they mainly launch low-cost distributed medical checkup systems and low-cost community hospital solutions, both of which are chosen to cooperate with other professional medical checkup organizations or related enterprises. The growing urban community and rural medical market will be the main market for the promotion of their low-cost medical facilities.