Article 6 Advertisements shall be recognizable, enabling the public to identify them as advertisements.
It is prohibited to publish advertisements in the form of news reports. It is prohibited to publish advertisements for drugs, medical treatment and medical devices in the form of special program sections of medical information services. In addition to carry out public opinion monitoring, news reports, medical information services, such as special program columns and other public commodity producers or service providers of the address, telephone, e-mail, Internet site and other contact information is considered to be published advertisements.
Article 7 The language and writing used in advertisements shall be clear and accurate, and conform to the norms and standards of the state common language and writing.
Numbers, punctuation marks and units of measurement used in advertisements shall conform to national standards and relevant regulations.
Article 8 Advertisements shall indicate the following:
(1) the name of the advertiser shall be indicated or the public shall be able to identify the advertiser;
(2) advertisements involving preferential content or measures shall indicate the types of commodities or services to be preferentially offered, the time limit, the range or the amount of the preferences;
(3) advertisements for the promotion of commodities with special accessories. (d) Advertisements promoting seeds, seedlings, breeding animals and poultry shall indicate the geographical scope and conditions suitable for planting or breeding;
(e) Advertisements using newspapers, radio, television, the Internet, telephone, short message service and other forms of shopping to market commodities shall indicate the address of the advertiser, the time and manner of contact, the mode of payment, the time and manner of delivery of goods, and the time and manner of delivery of goods, as well as the time and manner of payment.
(vi) recruitment advertisements shall indicate the name of the employing organization, the job, the workplace;
(vii) drugs, medical treatment, medical devices, pesticides, veterinary drugs, and other advertisements that need to be reviewed in accordance with the law, the advertisement review and approval number shall be displayed;
(viii) the laws and regulations shall be expressed The other contents of the law and regulations should be expressed.
Article 9: Advertisements shall not contain the following contents that disparage the goods or services of others:
(1) one-sided propaganda or exaggerating the inadequacy of the goods or services of others;
(2) utilizing the results of determinations, evaluations, and rankings that have no basis in laws and regulations to make comparisons with the goods or services of others and highlighting their own goods or services;
(3) other disparaging contents.
(C) other content that disparages the goods or services of others.
Article 10: Advertisements shall not deceive and mislead the public with false or misleading contents or expressions.
Advertisements are false if any of the following circumstances apply:
(1) the advertised goods or services do not exist;
(2) the advertised goods producer or service provider should obtain permits, other approval documents and business licenses but have not done so;
(3) the advertised goods producer, quality, price, composition, performance, use, expiration date, and the advertised goods, quality, price, performance, use, and expiration date.
(d) the goods or services related to the promise is unlikely to be fulfilled;
(e) falsely claiming that the goods or services have been examined and approved, certified, notarized, or won awards, honors, or use of illegitimate results of the competition, the award
(F) the use of fictitious, forged scientific research results, statistics, survey results, abstracts, quotes and other supporting materials, or the use of fictitious, forged organizations as proof;
(G) non-pharmaceutical, non-medical or non-medical device advertisements to promote the therapeutic effect;
(H) drug, medical device advertisements to promote the efficacy of the product, indications (functional treatments), scope of adaptation or other information;
(i) drug, medical device advertisements for product efficacy, indications (functional treatments), scope of adaptation or other information. Functions), scope of application or suitable population beyond the approved scope;
(ix) health food advertisements promoting health functions, suitable population beyond the approved scope;
(x) other advertising participants on the goods or services to make false certificates, or identify, or posing as a professional to carry out publicity;
(xi) fictional out-of-stock, rush, preferential and other circumstances to promote goods or services. (k) fictitious out-of-stock, rush, discount, etc., to promote goods or services;
(l) the main content of false, deceptive, misleading the public in other cases.
Article 11 prohibits the publication of advertisements for prescription drugs in media other than state-designated medical and pharmacological journals.
Article 12 The contents of medical advertisements are limited to the first name, address, category, form of ownership, diagnostic and therapeutic subjects, number of beds, reception time and contact information of the medical institution.
Article 13 The advertisements for medicines, medical treatment and medical devices shall not contain the following contents:
(1) unscientific assertions or guarantees of efficacy;
(2) publicizing the cure rate or efficiency;
(3) obscene, superstitious and absurd;
(4) use of patients, medical practitioners and relevant professionals, or Medical research units, academic institutions, medical institutions and other names and images as proof;
(e) other content prohibited by laws and regulations published.
Article 14 The advertisements of health-related non-medical commodities or non-medical services such as food, disinfection products, cosmetics, beauty and body care services, etc., shall not contain the following contents:
(1) directly or indirectly publicizing the therapeutic effects, or with the help of publicizing certain ingredients and functions expressly or impliedly having the therapeutic effects of diseases;
(2) using the names of pharmaceutical scientific research institutes Academic institutions, medical institutions, testing organizations, certification bodies, consumer organizations or medical personnel in the name of the image of the proof;
(C) the efficacy of the product, the signature ingredient and the content, dosage, suitable for the crowd or the service effect of exaggerated propaganda;
(D) the efficacy of the product to make unscientific assertions or guarantees, as well as publicity on the rate of healing, the effective rate of the
(E) laws and regulations prohibit the publication of other content.
Article 15 Advertisements for pesticides and veterinary drugs shall not contain the following contents:
(1) "harmless", "non-toxic", "no residue", "guarantee high yield" and other unscientific assertions or guarantees of safety and efficacy;
(b) the use of agricultural research units, academic institutions, technical extension agencies or users, the name of the relevant professionals, the image of the product efficacy of the proof;
(c) violation of the provisions of the pesticides, veterinary drugs, the safe use of terms or images;
(d) the use of pesticides and veterinary drugs, the use of pesticides and veterinary drugs, the use of pesticides and veterinary drugs. Provisions of the term or picture;
(D) laws and regulations prohibit the publication of other content.
Article 16 Real estate advertisements shall conform to the following provisions:
(1) Pre-sale advertisements shall indicate the pre-sale permit approving authority as well as the document number;
(2) Where the location of a real estate development and construction project is indicated, it shall be expressed in terms of the actual distance of the existing traffic arterial road from the project to a particular reference (place), and shall not be expressed in terms of the time required to indicate the distance;
(c) the transportation, commercial, cultural, educational, medical, sports and electricity, environmental sanitation and other public **** facilities involved are still in the planning process, it should be indicated;
(d) the dimensions and qualities of the building itself and the environmental greenery involved should be consistent with the actual, and if it has not yet been built, it should be consistent with the planning and design;
(e) the use of architectural design model photos or effect drawings shall be indicated;
(vi) the image and environment of other projects shall not be utilized as the effect of this project;
(vii) there shall be no financing or financing in disguise;
(viii) other provisions of laws and regulations.
Article 17 The advertisements for marketing equipment, technology, seeds, seedlings, breeding animals, breeding poultry, breeding beasts and processing and contracting, indicating the recovery of products, shall specify the period of recovery, price, quantity, quality requirements and other contents.
Article 18 of the financial products, investment advice and other financial services advertisements, should contain risk tips.