"Everyday 630" was launched on April 20th, 2004, with a program duration of 90 minutes. This is a large-scale livelihood news column based on Chongqing. The core competitiveness of the column is "watching the society and supervising by public opinion". It has been committed to creating a responsible media, always adhering to the correct guidance of public opinion, constantly improving the level of public opinion guidance, striving to practice Scientific Outlook on Development and practicing the principle of "three closeness".
The column pays close attention to people's livelihood issues, vigorously promotes social integrity, strives to reach social conditions and public opinion, guides social hotspots, and diverts public sentiment. For emergency news reports, we always insist on releasing accurate information in time and resolutely resist false news and vulgar reports. Become the most influential TV program in Chongqing.
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In the past five years, Everyday 630 has created very good social benefits, won the love and trust of Chongqing people, and become the most influential TV program in Chongqing. June, 2005 165438+ 10 The News Bureau of the Propaganda Department of the CPC Central Committee commented and praised the Daily 630.
In 2006, Liu Yunshan, member of the Political Bureau of the Communist Party of China (CPC) Central Committee, secretary of the Secretariat and Minister of Publicity Department of the Communist Party of China, also affirmed the orientation of this column "caring about things around ordinary people" when he visited Chongqing.
Everyday 630 provides a perspective based on people's livelihood. It collects news in people's daily life and reports a lot of consumer complaints and life service information. Fully mobilize the masses to provide news clues, listen to the opinions of the audience on social events, and expand the coverage of information.
Age distribution of audience: 16-25 years old13.6; Audiences aged 26-35 accounted for 21%; The audience aged 35-54 accounted for 46.5%. The audience of the column is mainly young and middle-aged, with high income and purchasing power and high loyalty to products, which is very conducive to cultivating product brand awareness and reputation.
Baidu Encyclopedia-Tian Tian 630