Like in the process of practice combined with the health care and medical care of the basic attributes of the dental institution, and the surrounding commercial stores, children's photography, advertising companies and other enterprises and institutions to actively join forces to employee benefits as an entry point to carry out the corresponding free inspection, welfare distribution work, and achieved good economic and social benefits; based on the local community service customers in the community to respect for the elderly and love the young, support for the military and other public welfare activities to improve their brand influence, in order to improve the relationship with the community and the military, to improve their brand influence. Based on local community service clients, the company has improved its brand influence in community welfare activities such as respecting the elderly and caring for children, supporting the military, etc. It has provided an excellent endorsement for the exchange of publicity resources with related community service merchants, and has reached a stable heterogeneous alliance partnership with organizations of the same target group, such as children's training, beauty care, movie theaters, gymnasiums, and real estate developments. 〈br〉 But we have to be sober enough to realize that the dental alliance is different from other industries, as a medical institution, dental institutions have their own special medical attributes, but also the guardian of the people's lives and health, in the minds of many patients, the institution's staff comes with a sacred halo. In view of this, we believe that the dental institutions of the industry alliance cooperation must be precise, combined with the dental institutions of their own brand positioning and marketing communication requirements, to maintain the authoritative image of the organization, not to obtain resources and damage to the brand image, which will not be worth the loss.