The car market is cold and epidemic successive strikes, so that the survival of the second-tier luxury brands in the cracks, "suffering", of which the frontrunner Cadillac is the first to bear the brunt of the BBA continues to launch the entry version of the model to grab the share of the Lexus fire momentum does not diminish can not be underestimated, Cadillac wants to hold on to the existing championship throne, to be Cadillac wants to hold on to its current title, it has to put in more effort and sincerity than other car brands.
In addition to the CT6 and other existing models to maintain a significant price reduction, Cadillac also listed two heavyweight models, CT5 and CT4, CT5 priced at 279,700-3397,000 yuan, pointing to the BMW 3 Series and Mercedes-Benz C-Class and other entry version of the BBA; CT4 guide price of 239,700-259,700 yuan, from the naming of the not difficult to see, the grade and positioning to be lower than the CT5, and BMW 1 Series and Mercedes-Benz A-Class and other models positioned similar to the BBA. Mercedes-Benz A-class and other models with similar positioning, in order to seize the market share of about 200,000 levels.
If you, on the one hand, there is a drop of nearly 100,000 CT6, on the other hand, the CT5 and CT4 have just been listed, and the terminal also have more than 20,000 yuan drop, who would you choose? Theoretically, the highest sales should be CT6 or CT4, the former has the highest cost performance, the latter has the lowest entry threshold, after the discount naked car fell to 210,000 above and below, more friendly to young consumers. But from the actual sales data in July, the results are completely different from the predicted, Cadillac brand sedan is currently the best-selling instead of the CT5.
In July, the CT5 monthly sales of 4,223, cumulative sales of 17,047, the CT6 monthly sales of 1,723, cumulative sales of 11,529, the lowest sales of the CT4, 1,100 monthly sales of 6,488, cumulative sales. The gap is still very obvious, CT4 current cumulative sales data is not even a fraction of the CT5, the data strongly proved that, even if there is no price advantage and a significant price reduction, more people tend to choose the CT5.
On the product level, it is clear that the CT5 is more advantageous. Whether it's the combination of the 2.0T/241hp engine and the 10AT transmission, or the 2947mm wheelbase, the book data or the actual ride experience is significantly better than the CT4. Although the CT4 is positioned as a mid-sized car, the 2775mm wheelbase is not outstanding in the same class, so naturally, it is not as good as the big brother's CT5 spatial performance. 4,760mm long is also obviously not as good as the CT5's 4,924mm, and the CT5's 4,924mm. The CT5's 4,924mm length is also clearly inferior to the CT5's 4,924mm, which has smoother and more coordinated exterior lines and a more atmospheric visual effect.
Configuration level, the center console layout and styling of the two cars is not a big gap between the materials and workmanship are a level, and BBA compared to a certain gap, configuration richness of the CT4's high end models than the similarly-priced entry version of the CT5 have an advantage, more front and rear parking radar and reversing camera and sports appearance kit, as well as the BOSE audio, monochrome ambient lighting, inductive wipers and PM2.5 filter, as well as leather seats and automatic headlights, which are obvious for driving experience enhancement and convenience and comfort, the CT4 delivers a higher level of enjoyment.
In fact, the user profile of the two is also very clear, CT4 is more suitable for a younger audience, no demand for the back row or less demand for the group, pay more attention to the driving experience and maneuverability performance, CT5 practicality is higher, suitable for the family car travel, applicable to a wider range of scenarios, the Chinese market for a wider audience. On balance, it is clear that the CT5 is more cost-effective, and more people will choose the CT5.
But according to the current form of Cadillac is facing, and the CT5 / CT6 rate of decline in the dynamic point of view, CT4 is destined to reduce the price, the rate of decline will not be low, after all, the CT4 listing is not to take out the CT5, but in order to stagger the competition to fight for more market share, aiming at the 200,000 or so level of the car market, even Mercedes-Benz A-class are going to go to the market with the Camry, the Accord grabbed the market, the CT4! The CT4 is not far away. The CT4 will not be far away, and it may be able to make a comeback in time.