To be enthusiastic about public welfare undertakings, sincere return to society is the city outside the sincere cultural concepts rooted in the people's livelihood, dedication to the sublimation of the community. According to statistics, since its opening in 1995, the city outside the sincere for public welfare donations of more than ten million yuan. And prompted the city outside the sincere general manager Liu Changhe donations of the initial intention of only one sentence: "business is to return to society!" Return to society should start from the drop. 1998, city outside the sincere to Hunan Xiangxi donated 140,000 yuan to build hope elementary school; To Hunan disaster areas donated more than 4,000 sets of desks and chairs; Investment of 350,000 yuan to open a housekeeping service center, absorb laid-off workers for the community service; To the China Foundation for poverty alleviation donation of 1 million yuan to support the education cause of Tibet ali area; "Tibet medical team "Volunteers to the Tibet Medical Team to give patients a free clinic, the city donated 300,000 yuan of medical equipment; to the Beijing Red Cross donated 1 million yuan; in June 2006, the region set up a charitable association, another donation of 1 million yuan with the support of the region's disadvantaged groups. 2006 Chaoyang District, Beijing, the first commercial system of the integrity of the establishment of the Fund, and then injected 1 million yuan for the Fund and so on; In May 2008, the disaster of the Sichuan earthquake touched the heart of every city outside the Cheng people, by the city outside the Cheng all cadres and staff, store marketers *** with the participation of the "love Wenchuan - love to pass on" large-scale fund-raising activities, the joint merchants "charity sales one day donation", etc., to send 70 million yuan to the Wenchuan area, the city's first charity association was established. For the Wenchuan area to send more than 70 million yuan of love donations. Over the past ten years, the city outside the Cheng in line with the "warm-hearted public welfare, social returns" belief, almost every year in the public welfare undertakings on the action, it is because of the city outside the Cheng pursued the "moral governance enterprise", "rich and think of progress, and think of sincerity It is because of the "moral enterprise", "rich and think of progress, and then think of sincerity" principle, the enterprise has won a broader space for development, and thus also depicted a more magnificent prospect.