The importance of the development of hospital publicity work model 2000 words
With the deepening of medical reform and the rapid development of health care, publicity work in the medical institutions occupy an extremely important position and role. It is not only an important way to publicize the party and country's line, guidelines and policies of health work, but also a bridge and pivot for hospitals to have close contact with the society. The correct orientation of public opinion can establish a good image of the hospital, enhance the understanding of the community on the hospital, improve hospital visibility; on the contrary, it will affect the reputation of the hospital.
In other words, accurately grasp the new situation of the characteristics and laws of the hospital publicity work, do a good job of hospital news and publicity, to enhance the core competitiveness of the hospital, to expand the hospital's visibility and reputation, to increase the hospital's market share, to enhance the hospital's characteristics of the brand image can play the role of "four or two pounds". The role of the hospital's core competitiveness, expanding the hospital's visibility and reputation.
At present, our hospital is closely around the municipal party committee four party congress put forward on the "scientific development, rich people Xingyu" general task, combined with the activities of the first to strive for excellence, vigorously strengthen the publicity work of the hospital, and fully mobilize the enthusiasm of the staff, in the ideological concepts and practical action to create a good public opinion atmosphere consistent with the central work of the hospital. At the same time, efforts to strengthen the image of the hospital publicity, from various aspects of the social understanding of the hospital, hospitals, reduce the blindness of the masses to seek medical treatment, and effectively establish a good image of the hospital patient-centered, to help the hospital to expand the social benefits, the growth of economic benefits, and to promote the hospital's comprehensive, healthy and coordinated development.
Emphasis on publicity, rich in connotation
For the hospital, the hospital image is the hospital where the vitality, without a good image, it is impossible to have good economic benefits. And where does the image come from? On the one hand, we have to rely on the real work performance, on the other hand, we have to rely on the "yell" such performance, otherwise it will fall into the situation of no one asked.
However, to date, many hospitals, especially public hospitals still lack of publicity hospitals, hospital marketing awareness, some hospital leaders wrongly believe that hospitals mainly rely on business income, publicity work is irrelevant, unwilling to take the initiative to serve, and even more unwilling to take measures to expand their influence; some leaders unilaterally think that the hospital news and publicity mainly introduces the size of the hospital, equipment and experts, and other aspects as long as there is no negative news reports on the line. As long as there is no negative news reports on the line; at the same time, a considerable number of hospitals in the news propaganda staff set up a certain misunderstanding, some hospitals do not have a specialized publicity agency, some hospitals are part-time staff, not with the news unit media contact and learning, will not write articles, do planning. The above reasons make the hospital news propaganda means simple, obsolete, propaganda team of low quality, propaganda effect is not in place.
In recent years, our party and government leaders have always attached great importance to the hospital publicity work, and effectively publicize the work as a cohesion of the hospital's strong spiritual impetus to enhance the hospital's image of the important work to grasp, and give full play to the role of the public opinion of the pioneering role of the promotion of hospitals to create a good public opinion environment for the development of a good and fast. In order to create a good public opinion atmosphere consistent with the central work of the hospital, we continue to enrich the connotation of publicity, such as: vigorously publicize the Party and the country's health policy, policies, mobilize and organize the entire hospital staff to devote themselves to the work of health care reform, and contribute to the health care reform; vigorously publicize the creation of the first to strive for excellence in the emergence of advanced grass-roots party organizations and outstanding **** production party members for the hospital's scientific development of the organizational foundation; vigorously publicize the hospital's The core value system to enhance the hospital cadres and workers of the spiritual taste and humanistic qualities; vigorously publicize the construction of hospital disciplines, specialties and diseases, highlighting the key departments and backbone of the publicity, and strive to better to the community, to the patients to show the hospital's spirit and technical level, so as to establish a good image of the hospital.
Broaden the channel, active form
Good hospital publicity, both to focus on the connotation, but also to seek ways. Precisely, to grasp the hospital publicity work, should be internalized in the heart, externalized in the form, the shape of both God, will be brilliant. The method of publicity varies from time to time, and it is necessary to find the starting point of the development, the point of departure, looking for the excitement of the activities, highlighting the innovative point of publicity, through the display of the new image, publicize the new achievements, and further enhance the party's appeal, influence and cohesion in the new period.
Since this year, our hospital has continued to promote the process of hospital culture construction, and actively broaden the publicity channels, focus on active forms of publicity, to create the first to strive for excellence activities as an opportunity, through the "three good and one satisfaction" activities to deepen the medical morality and professional ethics education, enhance the quality of workers. We try our best to publicize in the activities, closely follow the activities of striving for excellence, insist on coming from the masses and going to the masses, infect people with vivid typical, educate people with simple reasoning, and influence and drive more cadres and masses to strive for excellence in the activities in a pleasant way. Development does not waver, the organization does not deviate from the activities, good publicity does not hesitate to explore the law, the courage to create, do a good job of combining the articles; in the development of innovation, for the development of a variety of ways, and continue to introduce new ways of publicity, the form.
Our hospital is committed to grasping the dynamic report - through the hospital website, reported to the District Health Bureau information in time to report the progress of the work of each department, each functional department business work, and the use of the hospital electronic screen, bulletin boards, etc. to carry out the hospital department publicity; grasping the thematic report - regularly on the achievements of the stage. -Regularly summarize and summarize the achievements made in stages, publicize and promote them in the form of overview, publicize and report on key departments and expert backbone personnel, and do a good job of thematic information reports; Grasp the newsletter compilation and dissemination -Edit one issue of "Longevity Mental Health" newsletter every quarter, and issue it internally; Grasp the external Publicity - actively recommend and publicize the achievements and experiences of the hospital's work to the news media at all levels ("Longevity Daily", "Western Development Newspaper", "Longevity Culture" and Longevity Television Station) through a variety of ways and channels, timely publicize the good deeds and advanced typical examples occurring in the hospital, and vigorously promote the high level of medical skills and typical medical cases, and The use of health-related festivals to publicize the clinic, improve the hospital's visibility and reputation.
At the same time, strengthen the network publicity. Vigorously play the network propaganda timeliness, the influence of the characteristics of the large, fully utilize the hospital news network, hospital OA automation system, 12371 party building information platform to strengthen publicity, to expand the influence of the work. And actively carry out other forms of `publicity, such as: assisting the relevant departments to carry out staff activities and competitions, so as to make it fun and educational, and lose no time in political ideological propaganda; through the production of publicity boards, hanging banners, posting propaganda slogans and other forms of publicity throughout the year from time to time according to the actual work, to create an atmosphere of activity; to the community to collect the hospital's VI visual recognition system (or a separate emblem design) program, to enhance the Hospital image.
Strengthen the team, establish a mechanism
Actively build the publicity liaison organization network, each department with full reporting information personnel, specifically responsible for internal and external publicity information reporting work, combined with the work of the department, the unit work deployment, take the initiative to do a good job in the collection of publicity materials, collation, editing, and other work, and targeted organization of investigation and research, to provide information, analysis, and recommendations. Publicity information. At the same time, to strengthen the publicity workers business training, targeted, planned, step-by-step professional knowledge training, improve writing skills, increase the sense of responsibility, and strive to train a number of politically strong, business, discipline, style of publicity workers and professionals, and strive to build a high-quality publicity work team.
The hospital publicity needs a correct orientation of public opinion, not a little false. Our hospital seriously clarify the seriousness of publicity work, efforts to enhance the sense of responsibility to do a good job in the hospital publicity work, to do the external publicity information must be in line with the relevant policies, regulations and confidentiality requirements, must be approved by the hospital publicity work of the leaders in charge of the review and approval, and effectively establish a sense of responsibility, sense of responsibility, once the problem must be found in a timely manner to report, shall not be concealed. At the same time, standardize the publicity procedures, enhance the publicity work in an orderly manner, the hospital actively establish incentive mechanisms to strengthen the publicity work assessment. The hospital effectively takes the performance of publicity report as one of the matters of the year-end comprehensive target assessment of each section and unit, requiring each section and department to submit more than two articles per month, and the assessment of the work performance adopts the method of accumulating points, accumulating points according to the number of reported information and news clues, the number of articles adopted by the higher departments and the main media, and the service provided for the interviews of each news unit, etc., and According to the points, special commendations and rewards will be given. The company's website has been updated with the latest information about the company's activities.