In the late 1980s and early 1990s, China's health care market in Guangdong, the first climax, when the main protagonists were: Huai Hanxin (founder of the Sun God), Fang Shi (founder of Lepai's), Jia Xiaoqing (founder of natural drink). Sun God was the first comprehensive guide to corporate identity design in China, and was as aggressive as the rising sun at that time. However, due to internal reasons, another group of people from Sun God's early entrepreneurs soon split off to start their own business. They needed a good name comparable to "Sun God", and like young parents naming their future baby, they racked their brains and looked in the dictionary. Finally, the design of the "Lepak's" this read very catchy, both foreign flavor, but also full of festive flavor of the East and West of the name, this name immediately let all the people like. The name has been determined, Lepai's founder Fang Shi joint Guangzhou Boiler Factory was established in Guangzhou Lepai's Industrial Company.
At the same time, Zhongshan City, Xiaolan Town, a 28-year-old young man - He Boquan also ordered by the town government to invest in the factory. He Boquan has done farmers, workers, salesmen, teachers, cadres, then just became deputy director of the town's pharmaceutical factory. Hope that young people make a difference in the town government took out 950,000 yuan to He Boquan, let him start a new business, in order to create new miracles to the town's economy. He Boquan stood to a new stage in life, in addition to 950,000 yuan and a few partners, he had nothing, some weighing, he looked at the then hot health care market.
Guangzhou Lebao's although there is a good name, but entrepreneurs know that a good name does not hold up a good business. Even the Sun God, its success factors do not lie solely in the corporate image. At this point in time, Lobel's wants to fight against Sun God, indeed, some of the power is not enough, they need allies.
Chance has brought He Boquan and Lebao together. Guangzhou Lobel's and Xiaolan Town Industrial Corporation in this context, the joint venture established Zhongshan Lobel's health products limited, He Boquan as general manager. Guangzhou Lebaishi to Lebaishi brand license and 200,000 yuan of capital people share, accounting for 1 / 3 shares. After one year of cooperation, in order to fully dominate the development of the enterprise, Xiaolan town decided to buy Guangzhou Lebest held 1 / 3 shares. After negotiation, this part of the shares discounted to 3.8 million yuan. He Boquan from now on completely mastered the Zhongshan Lebao's management rights. But the "Le Bao's" trademark ownership is still in the hands of Guangzhou Le Bao's company, He Boquan and "Le Bao's" in the field of milk products trademark right to use, the term of 10 years, from 1990 to 1999, a whole 90 years, the company is still in the hands of Guangzhou Le Bao's company. -1999, the whole 90's, He Boquan is like "Le Bao's" "adoptive father", "Le Bao's" from its "biological father", "Le Bao's" is like "adoptive father", "Le Bao's" from its "biological father", "Le Bao's" is like "adoptive father". The "biological father" to adopt over, carefully cultivate, expect it to grow up to be talented.
Le Baishi grows too fast, nearly doubling the annual growth rate of fast people. Surprise, but also disturbing, because the brand has made the greatest contribution to the Zhongshan Lebao's but not the ownership of the brand.
He Boquan at the beginning of the "Lepak's" trademark favorite, so that never really thought to create their own brand, with the development and growth of Zhongshan Lepak's, "Lepak's" has become a large part of the cause of He Boquan and even emotions, the three words soaked his heart. Three words drenched in his blood and sweat. At that time, he had no money to advertise, so every city, he and his partners to buy a large red paper to write a banner: "Warmly congratulate Lepak's milk on the market!" One night through the streets and alleys posted all over the city. The name of this book written countless times, how can He Boquan give up lightly!
Guangzhou Lebao's not only can produce their own "Lebao's milk", but also can rent this brand to others to produce "Lebao's milk". Time to 1992, Zhongshan "Le Bao's" annual output value has reached 80 million yuan, He Boquan had to be in charge of this enterprise to think of a way out; a few years later, if you can not use the "Le Bao's" brand will do? Zhongshan Lebao's must have a brand of its own.
"Today is the demarcation point between history and the future, and the end of today is the beginning of a new today." He Boquan is very satisfied with the "today" trademark that he personally collected from Peking University. Today" special connotation also reflects the He Boquan on the "Lepak's" a complex mood. He still cherish "Lepak's", but had to let it fade out from their own business, and go all out to promote "today".
In 1992, Zhongshan Lebao's Health Crystal Co., Ltd. changed its name to Guangdong Today Group, but Lebao's milk was still the group's leading product. In order to promote "Today" as soon as possible, He Boquan recruited a doctorate in advertising and united a group of advertisers, whose publicity campaign reached its peak in 1994. The "mythical character" Ma Junren ran into the vision of He Boquan, and one of the largest intellectual property transactions in China was born: Ma Junren transferred "Ma's Nutritional Formula" to Today Group for a huge 10 million yuan. Today's Group then auctioned off the market distribution rights of "Life Nuclear Energy" produced by "Ma's Nutritional Formula" nationwide, with a return of 18 million yuan. In the continuous speculation, "today" the popularity of the rapid rise, "life nuclear energy" can be divided with the "Lobelia".
The wise man said: "planning is in the people, the success of the day". 1995 "life nuclear energy" to make a big move, but met the national health care products market crash. In that year, Ma Junren and his disciples did not happy to part ways and fell into a low ebb. The "life nuclear energy" failed to trigger a chain reaction, and even more unable to lift the "today" alone. On the contrary, this period of Lobeth milk is still red-hot, reigning as the first national sales of lactic acid products. At this time, He Boquan, full of contradictions: this side of the "life nuclear energy" intentionally planted flowers do not flower, over there, "Lobel's" unintentional willows into shade. It seems that He Boquan destined to be destined to have a destiny with "Le Bao's" in this life. This emotional connection in his heart weight, perhaps not less than the interests of his influence. "Life nuclear energy" can not replace "Le Bai's", "today" can not replace "Le Bai's". There is nothing in this world that can cut off the "affinity" of He Boquan to "Lepak's", he must have it.
In 1996, He Boquan to the Guangzhou Le Bao's opened a high price of 15 million yuan, to fully obtain the "Le Bao's" trademark in the ownership of milk products. At that time, the business situation in the downhill of Guangzhou Lepai's quickly accepted this price. From then on, it can no longer authorize others or produce its own "Lobel's Milk", "Lobel's Milk" was formally "inherited" to He Boquan.
Guangzhou Lebao's milk market has another leading product: Lebao's mineral water. Although the water and milk have their own masters, but with the power of the "RB" brand, water is also selling well. For a while, the two sides seemed to be fine, but half a year later, an unexpected episode appeared.
In the summer of 1996, Lepak's mineral water in its main market in Hubei was hit hard. A lot of fake Lebensraum name is actually from the water mains irrigation in the "mineral water", so that the People's Liberation Army soldiers are fighting floods, and the weak Guangzhou Lebensraum inability to cope with the situation. Media exposure. "Le Bao's" reputation was in tatters, the image of water even milk, Guangzhou Le Bao's black pot to Zhongshan Le Bao's back, a lot of public opinion on the spearhead of Zhongshan Le Bao. After all, not many people know: this "Lobel's" is not his "Lobel's".
He Boquan determined to "Lobel's" not to fight the "biological father" final war, he wants to fully acquire Guangzhou Lobel's. But the Guangzhou Lobel's is not willing to take the lead, but also to take the lead in the "Lobel's". But Guangzhou Lobel's is not willing to give in, and there is still room for resistance.
Astonishing scene appeared in Hong Kong, two of the most important rivals in China's children's nutrition and health care market - Zhongshan Lepai's He Boquan and Hangzhou Wahaha Group's Zong Qinghou held a quiet meeting. At that time, "Wahaha" was fighting with "Lepai's" on two fronts: with Zhongshan Lepai's in milk and with Guangzhou Lepai's in water. He Boquan hoped to use Zong Qinghou's hand in the bottled water field to hit Guangzhou Lepai's, so that it can not resist, so that he can be successfully acquired. And Zong Qinghou just saw a "bright" prospects: Wahaha to this strong enemy, will become China's bottled water "leader", each gain, everyone is happy. Soon, a large number of low-priced authentic Wahaha pure water in Wuhan, the reputation has been seriously damaged Lepai's mineral water full withdrawal, Guangzhou Lepai's facing an existential crisis, and then there is no bargaining room with He Boquan. So, in March 1997, guangdong today group (i.e. zhongshan le bai's company) and has been in the market fell in the guangzhou le bai's company signed documents, today group completely acquired guangzhou le bai's.
Let Zong Qinghou unexpected is that the completion of the "brand unification" of the great cause of He Boquan quickly into the bottled water market, invested 200 million yuan to introduce the world's most advanced equipment to produce "real" Lepak's pure water, and return to the Wuhan market in one fell swoop. Success.
He Boquan undoubtedly called a master of business, but the seeming failure of the "father of Lepak's" - Guangzhou Lepak's is not a loser. They invested 200,000 yuan and now worth 3 billion yuan in Zhongshan Lepai's "Lepai's" brand, and eventually got back tens of millions of yuan. The real value of the founders of Lobel's lies in coming up with the name "Lobel's".
In the late 1980s and early 1990s, China's health care market in Guangdong, the first high tide, when the main protagonists are: Huai Hanxin (founder of the Sun God), Fang Shi (founder of Lebao's), Jia Xiaoqing (founder of natural drink). Sun God was the first comprehensive guide to corporate identity design in China, and was as aggressive as the rising sun at that time. However, due to internal reasons, another group of people from Sun God's early entrepreneurs soon split off to start their own business. They needed a good name comparable to "Sun God", and like young parents naming their future baby, they racked their brains and looked in the dictionary. Finally, the design of the "Lepak's" this read very catchy, both foreign flavor, but also full of festive flavor of the East and West of the name, this name immediately let all the people like. The name has been determined, Lepai's founder Fang Shi joint Guangzhou Boiler Factory was established in Guangzhou Lepai's Industrial Company.
At the same time, Zhongshan City, Xiaolan Town, a 28-year-old young man - He Boquan also ordered by the town government to invest in the factory. He Boquan has done farmers, workers, salesmen, teachers, cadres, then just became deputy director of the town's pharmaceutical factory. Hope that young people make a difference in the town government took out 950,000 yuan to He Boquan, let him start a new business, in order to create new miracles to the town's economy. He Boquan stood to a new stage in life, in addition to 950,000 yuan and a few partners, he had nothing, some weighing, he looked at the then hot health care market.
Guangzhou Lebao's although there is a good name, but entrepreneurs know that a good name does not hold up a good business. Even the Sun God, its success factors do not lie solely in the corporate image. At this point in time, Lobel's wants to fight against Sun God, indeed, some of the power is not enough, they need allies.
Chance has brought He Boquan and Lebao together. Guangzhou Lobel's and Xiaolan Town Industrial Corporation in this context, the joint venture established Zhongshan Lobel's health products limited, He Boquan as general manager. Guangzhou Lebaishi to Lebaishi brand license and 200,000 yuan of capital people share, accounting for 1 / 3 shares. After one year of cooperation, in order to fully dominate the development of the enterprise, Xiaolan town decided to buy Guangzhou Lebest held 1 / 3 shares. After negotiation, this part of the shares discounted to 3.8 million yuan. He Boquan from now on completely mastered the Zhongshan Lebao's management rights. But the "Le Bao's" trademark ownership is still in the hands of Guangzhou Le Bao's company, He Boquan and "Le Bao's" in the field of milk products trademark right to use, the term of 10 years, from 1990 to 1999, a whole 90 years, the company is still in the hands of Guangzhou Le Bao's company. -1999, the whole 90's, He Boquan is like "Le Bao's" "adoptive father", "Le Bao's" from its "biological father", "Le Bao's" is like "adoptive father", "Le Bao's" from its "biological father", "Le Bao's" is like "adoptive father". The "biological father" to adopt over, carefully cultivate, expect it to grow into a talent.
Le Baishi grows too fast, nearly doubling the annual growth rate of fast people. Surprise, but also disturbing, because the brand made the greatest contribution to the Zhongshan Lebao's but not the ownership of the brand.
He Boquan at the beginning of the "Lepak's" trademark favorite, so that never really thought to create their own brand, with the development and growth of Zhongshan Lepak's, "Lepak's" has become a large part of the cause of He Boquan and even emotions, the three words soaked his heart. Three words drenched in his blood and sweat. At that time, he had no money to advertise, so every city, he and his partners to buy a large red paper to write a banner: "Warmly congratulate Lepak's milk on the market!" One night through the streets and alleys posted all over the city. The name of this book written countless times, how can He Boquan give up lightly!
Guangzhou Lebao's not only can produce their own "Lebao's milk", but also can rent this brand to others to produce "Lebao's milk". Time to 1992, Zhongshan "Le Bao's" annual output value has reached 80 million yuan, He Boquan had to be in charge of this enterprise to think of a way out; a few years later, if you can not use the "Le Bao's" brand will do? Zhongshan Lebao's must have a brand of its own.
"Today is the demarcation point between history and the future, and the end of today is the beginning of a new today." He Boquan is very satisfied with the "today" trademark that he personally collected from Peking University. Today" special connotation also reflects the He Boquan on the "Lepak's" a complex mood. He still cherish "Lepak's", but had to let it fade out from their own business, and go all out to promote "today".
In 1992, Zhongshan Lebao's health care crystal limited company changed its name to Guangdong Today Group, but Lebao's milk is still the group's leading product. In order to promote "Today" as soon as possible, He Boquan recruited a doctorate in advertising and united a group of advertisers, whose publicity campaign reached its peak in 1994. The "mythical character" Ma Junren ran into the vision of He Boquan, and one of the largest intellectual property transactions in China was born: Ma Junren transferred "Ma's Nutritional Formula" to Today Group for a huge 10 million yuan. Today's Group then auctioned off the marketing and distribution rights of "Life Nuclear Energy" produced by "Ma's Nutritional Formula" nationwide, with a return of 18 million yuan. In the continuous speculation, "today" the popularity of the rapid rise, "life nuclear energy" can be divided with the "Lobelia".
The wise man said: "planning is in the people, the success of the day". 1995 "life nuclear energy" to make a big move, but met the national health care products market crash. In that year, Ma Junren and his disciples did not happy to part ways and fell into a low ebb. The "life nuclear energy" failed to trigger a chain reaction, and even more unable to lift the "today" alone. On the contrary, this period of Lobeth milk is still red-hot, reigning as the first national sales of lactic acid products. At this time, He Boquan, full of contradictions: this side of the "life nuclear energy" intentionally planted flowers do not flower, over there, "Lobel's" unintentional willows into shade. It seems that He Boquan destined to be destined to have a destiny with "Le Bao's" in this life. This emotional connection in his heart weight, perhaps not less than the interests of his influence. "Life nuclear energy" can not replace "Le Bai's", "today" can not replace "Le Bai's". There is nothing in this world that can cut off He Boquan's "affinity" for "Lobelia", he must have it.
In 1996, He Boquan to the Guangzhou Le Bao's opened a high price of 15 million yuan, to fully obtain the "Le Bao's" trademark in the ownership of milk products. At that time, the business situation in the downhill of Guangzhou Lepai's quickly accepted this price. From then on, it can no longer authorize others or produce its own "Lobel's Milk", "Lobel's Milk" was formally "passed on" to He Boquan.
Guangzhou Lebao's exited the milk market at that time there is another leading product: Lebao's mineral water. Although the water and milk have their own masters, but with the power of the "RB" brand, water is also selling well. For a while, the two sides seemed to be fine, but half a year later, an unexpected episode appeared.
In the summer of 1996, Lepak's mineral water in its main market in Hubei was hit hard. A lot of fake Lebensraum name is actually from the water mains irrigation in the "mineral water", so that the People's Liberation Army soldiers are fighting floods, and the weak Guangzhou Lebensraum inability to cope with the situation. Media exposure. "Le Bao's" reputation was in tatters, the image of water even milk, Guangzhou Le Bao's black pot to Zhongshan Le Bao's back, a lot of public opinion on the spearhead of Zhongshan Le Bao. After all, not many people know: this "Lobel's" is not his "Lobel's".
He Boquan determined to "Lobel's" not to fight the "biological father" final war, he wants to fully acquire Guangzhou Lobel's. But the Guangzhou Lobel's is not willing to take the lead, but also to take the lead. But Guangzhou Lobel's is not willing to give in, and there is still room for resistance.
Astonishing scene appeared in Hong Kong, two of the most important rivals in China's children's nutrition and health care market - Zhongshan Lepai's He Boquan and Hangzhou Wahaha Group's Zong Qinghou held a quiet meeting. At that time, "Wahaha" was fighting with "Lepai's" on two fronts: with Zhongshan Lepai's in milk and with Guangzhou Lepai's in water. He Boquan hoped to use Zong Qinghou's hand in the bottled water field to hit Guangzhou Lepai's, so that it can not resist, so that he can be successfully acquired. And Zong Qinghou just saw a "bright" prospects: Wahaha to this strong enemy, will become China's bottled water "leader", each gain, everyone is happy. Soon, a large number of low-priced authentic Wahaha pure water in Wuhan, the reputation has been seriously damaged Lepai's mineral water full withdrawal, Guangzhou Lepai's facing an existential crisis, and then there is no bargaining room with He Boquan. So, in March 1997, guangdong today group (i.e. zhongshan le bai's company) and has been in the market fell in the guangzhou le bai's company signed documents, today group completely acquired guangzhou le bai's.
Let Zong Qinghou unexpected is that the completion of the "brand unification" of the great cause of He Boquan quickly into the bottled water market, invested 200 million yuan to introduce the world's most advanced equipment to produce "real" Lepak's pure water, and return to the Wuhan market in one fell swoop. Success.
He Boquan undoubtedly called a master of business, but the seeming failure of the "father of Lepak's" - Guangzhou Lepak's is not a loser. They invested 200,000 yuan and now worth 3 billion yuan in Zhongshan Lepai's "Lepai's" brand, and eventually got back tens of millions of yuan. The real value of the founders of Lebao's is to come up with the name "Lebao's".