According to the requirements of the enterprise to develop business strategies and business plans, can be analyzed from various angles, the content can be more or less. The analysis of the general situation includes the following:
1. Analysis of the quality of leaders and workers.
2. Analysis of enterprise development. Mainly figure out the overall level of development of enterprises is in the rising period, or stable stage, or has entered the recession stage.
3. Enterprise management quality analysis. Enterprise management level is high or low; managers at all levels of management knowledge, management intelligence, management technology is strong or weak; is to rely on experience management, or rely on scientific management.
4. Enterprise technology quality analysis. Mainly refers to the level of enterprise equipment, a variety of process equipment, testing and measuring instruments, the level of technicians and skilled workers of the hierarchical structure.
5. Analysis of enterprise production conditions. Whether the enterprise production process organization and labor organization to adapt to market demand, capacity structure and market demand structure is compatible; production planning, site management level is high or low.
6. Analysis of enterprise marketing. Mainly refers to the product market coverage, market share, product sales channels, product pricing, sales and service and customer response.
7. Enterprise financial, cost and economic efficiency analysis.
8. Analysis of enterprise resource supply.
9. Analysis of the organizational structure of the enterprise. Including analysis of the degree of specialization and collaboration; determine the degree of rationalization of the economic scale; analysis of the management structure of the enterprise.
(2) analysis of business strength
Whether there is an advantage in the enterprise, concentrated in the business strength of the enterprise. This aspect of the analysis includes the following:
1. Product competitiveness analysis. The main quality of the product is analyzed to see whether the level of product quality meets the needs of customers, whether it is a step above the competition.
2. Technology development capability analysis. Enterprises on new technologies, new product development, the difficulty of analysis.
3. Production capacity analysis. The main judgment if the development of marketable new products, whether the enterprise has sufficient production capacity to ensure that the production out.
4. Marketing ability analysis. One is to analyze the ability of enterprises to choose sales channels; the second is to analyze the ability of enterprises to sell themselves.
5. Product profitability analysis. First, the profit and loss analysis of the product; the second is to analyze the capital profitability of the product to see if it is higher or lower than the interest rate on bank loans, in order to determine the strength of the profitability of the product.