The beginning is often good, but the ending is often very tragic. If 1 is divided into 2 and 3 or more, can the operational strength keep up? Is the cost input greater than the output? The majority of

The beginning is often good, but the ending is often very tragic. If 1 is divided into 2 and 3 or more, can the operational strength keep up? Is the cost input greater than the output? The majority of users will often like the content that is truly focused. Good products in different channel positions often end well. I am afraid that you will recommend inappropriate products or products that are not updated and maintained properly. Adhere to the principle of segmentation: If you can ensure that the intensity of daily operation updates after segmentation is the same as when focusing, then you have met the conditions. 3. Efficiency & magnitude operation is efficiency, and efficiency is life. This is something every product operations manager must keep in mind at all times. Efficiency cannot keep up with the growth in magnitude, which means that cost investment is wasted and target users are not positioned accurately. There are bound to be many invalid users, as well as an increased churn rate and some users being disappointed with the product. And efficiency is the real value of a product operations manager. 4. Prelude & climax Finally, let’s talk about the prelude and climax. Many times our focus is on the climax. The climax is important, but a good prelude will be more conducive to the climax. The prelude to product operation is actually constant preheating, preheating, and reheating, so that users can understand and look forward to it first, and it will be smooth during the final use. In this way, the efficiency value will be higher. The climax will be higher. Product operations should not rely on the final hit to hit the real needs of users, but the focus should be on a stable and effective step-by-step process of contact, guidance, trial, recognition, penetration, and familiarity. Only when the prelude is well moisturized and silent will the climax come naturally. To summarize, excellent product operations: start with users, have extremely clear goals, and the goals determine data sampling, find key values, and have strong execution capabilities. At the same time, you must have a certain operational awareness.