He pulled out his cell phone and showed me a number of cases.
These cases are basically talking about, so-and-so ordinary people, through the live broadcast, the deal how much how much.
If he wasn't a good friend, the way he was talking about it would have touched my anti-fraud nerve, and immediately pondered the question: was he trying to sell me something?
But he clearly had no such motive.
Later, especially since the second half of this year, whether it is the media or people around, are talking about how Li Jiaqi, Viya and these people how successful. As if you just leave everything behind to do live bandwagon, immediately have a large amount of money income.
In fact, it is not really, live is not all the products are suitable for doing.
02
A while ago, Christina Li live to sell clothes, there was a period of a few hours live down, a single are not sold. Many people also mocked her. She later sent a microblogging clarification that is because the selection of models did not choose a good, later will be more inclined to choose a good quality and cheap products.
From this incident can be seen at least two points:
1, not you famous, self-traffic, your live can be a call.
Fans don't buy because you're famous. It's not the same thing as buying a star's concert record. I might buy a ticket to see Jay Chou in concert, but how he broadcasts live to sell products that have nothing to do with his core competencies, I guess the iron fans will rarely order.
Live selling orders, basically from the fans of your ability to choose goods trust and recognition. This requires you to be a connoisseur of a certain industry and can always be passionate to live output content, harvesting the affirmation of the fans.
Not casually live a few periods, immediately become Li Jiaqi.
2, the live fight is still the sinking market of good quality and cheap, boutique can not do.
Via is said to have sold 2.7 billion yuan of goods, but also used to help the unknown new online store to sell how many millions of dollars of goods (see the news, specifically forget). But do you know what her logic for selling goods is?
Her approach is basically to help fans search for the lowest-priced goods on the net, and then seconds. It's the equivalent of the old Taobao rough-and-tumble model, only with a personal web celebrity to host it.
Doing good value for the sinking market, it's easy to get stocked up, because you don't make much, but the return rate can't be underestimated.
03
Live streaming sounds glamorous, as if it brings in as many orders overnight. But it is still a traffic business. Netflix sells goods, there is infectious can make fans order, but after all, it is impulse consumption. Sinking market face is basically the lower middle class consumers, easy to impulse consumption, but also easy to reverse.
After all, only cheap goods are more in line with the tone of live selling, but cheap goods satisfaction is often poor. It's no surprise that the return rate is surprisingly high.
A friend who does the same clothing as us switched to live broadcasting six months ago. Recently encountered, she said she no longer do live. For women's clothing, Taobao store 30% return rate has been more difficult to accept, sell live, but often have to face a 50% return rate. This return rate, behind no strong capital for support, individual entrepreneurship is difficult to bear.
Live with goods is just another wind mouth, suitable or not, really need to combine their own products, as well as their own conditions for consideration.
04
The wind is just a more popular style, like clothes, popular and not suitable for everyone. But really good quality, classy clothes are more fundamentally impressive.
If your product can be steady and really can create value for the precise customer, in fact, with what model are similar, and more long-lasting some.
One of my clients is in his mid-40s. She doesn't know much about the Internet, and she doesn't even know how to use a lot of the features of WeChat, so I'm willing to bet she doesn't even know where the group send feature is.
But it is such a housewife, selling clothes every month at least 50,000 pure profit. Her core competency is her vision.
She knows too much about clothes. Even I, the person who supplies her, can learn a lot from her eye for picking models. She can perceive the material of a dress as well as the effect on the body very delicately, under the premise of only looking at pictures. Hardly ever looked away. That was why she had gained a large number of customers even though she was only opening an unassuming boutique. Her customers are almost all introduced by old customers, truly word of mouth fission.
I think if you have a good vision, can provide customers with good products, do not have to rush with what to chase the wind mouth.