The future development trend of international trade practice research paper
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Abstract:
China's economy is rapidly moving forward, occupies an important position in the fierce world economic competition, an important part of economic development is trade, through the analysis of the current situation of the country's actual business of trade, you can improve the overall level of China's trade practices. The future development direction of international trade practice is mainly marketing, the future development trend of international trade practice should be carefully studied, for which the problems that arise to put forward the corresponding solution proposals.
Keywords :
International trade practice; international market; marketing strategy;
1, Introduction
The international economic pattern of sea change, the main form of the market has been transformed into an international market trade, in order to improve their own competitive position in international trade. In order to improve its competitive position in international trade, it is necessary to constantly adjust to the current market development situation. Analyze the marketing strategy in the international market, drawing on the experience of previous generations to build China's marketing strategy, which can pull China's international trade to move forward quickly, to protect China's economic stability and sustainable growth.
2, the development of China's international trade practice situation
China's market economy is becoming more and more competitive, through the solidarity and cooperation between the country and the country, the total capital investment in international trade is rising. The development trend of economic globalization has been widely recognized, the development of capital are gradually tending to globalization, a substantial increase in the development of international trade practices, to promote China's economy towards the comprehensive and rapid development. According to relevant data show that the volume of international trade in a substantial increase, which shows that international trade in the rapid development of the economy between each country will become very flexible, many countries are focusing on economic and trade competition, a substantial increase in international trade practice market competition. Economy in the process of rapid development of science and technology is also constantly improving, the network has fully influenced people's daily life, the network for the development of the economy has brought high-tech science and technology, widely involved in international trade practices, to promote international trade for the development of comprehensive, for the development of the global economy to contribute to a force. International trade practice in the extensive application of network technology, can improve the overall efficiency and quality of work of enterprises. The most important factor in international trade practice is the cultural factor, the international traditional market and the modern market there are many differences, the country in the action of trade activities are usually carried out in a national way, in the process of exports and imports can bring economic benefits to the country. In order to protect the interests of both sides in the process of export and import, it is necessary to study and analyze the culture of both sides to avoid some disputes in international trade practice. Through a thorough understanding of consumer demand, can improve the overall efficiency of international trade practices, as far as possible to meet consumer demand for products. Through a deep understanding of national culture, can ensure that international trade practices stable and sustainable development, to ensure that the transaction process to reduce the incidence of conflict, to protect both sides of the **** the same interests.
3, the important significance of international marketing strategy research
Foreign economic trade in the rapid development of countries for foreign trade strategy research more and more attention to the international trade, the international trade to carry out a full range of related research. In the process of international trade, the market is to obtain the economic benefits of the place of production, through international trade cooperation between countries, it is necessary to understand the specific development of the foreign trade market. According to the development characteristics of the foreign trade market, the formulation of the corresponding foreign trade development strategy, for the overall analysis of the trade work and work research, *** with the promotion of the stable development and progress of international marketing. International marketing in the process of development added a lot of new content, by carrying out the corresponding work of research and analysis, reasonable and effective to develop the relevant international market foreign trade strategy.
4, international trade practices in the international marketing strategy
4.1 grasp the latest trends in the international trade market
In the development of international trade, we must do a good job in the early preparatory work, on the international trade dynamics of the real-time information for effective control, to master a large number of trade market dynamics quality and structure needs, and then the trade practices of the quality and structure of the demand. Structural needs, and then the trade practice structure for the continuous construction and improvement. In order to grasp the dynamic information of international trade, can take online and offline way, from the offline start we need to trade exchange area set up corresponding information recycling site, mainly located in ports and trading companies. The staff of the information station must undergo professional training, training related to computer and business professional technology, accurate and precise information collection. In addition, the staff of the information station should fully grasp the demand and supply relationship of the trade market, so as to ensure that international trade can be stabilized in the actual process of operation. If you want to start from the online way, we should open to understand the corresponding international trade website, international trade website there will be a large amount of trade information, through the relevant network staff to communicate, can master a large number of international trade demand situation. Whether online or offline, in short, to grasp the dynamics of international trade in real time, the information and conditions that exist in the market for a number of research, and constantly build international trade practice marketing strategy system. Continuous improvement of the system can effectively promote the smooth development of international trade practices, in the future trade transactions in the process can adapt to the market's ever-changing, through the adjustment of their own international trade system, to ensure that international trade practices can be normal operation.
4.2 Development of targeted marketing measures
China's international trade practices in the rapid development, in order to meet the needs of the current economic development, the need to build a more complete marketing system, for specific trade issues to develop targeted solutions. Continuously optimize the international trade marketing system, to ensure that the marketing strategy can be successfully implemented and carried out. STP marketing strategy is the main core of the marketing strategy applied in international trade, through the operation of the market scope for careful allocation, accurate locking market development goals and the future development of the market for accurate positioning, can effectively promote the marketing strategy in international trade practice. Development. In the specific process of international trade practice, market scope division and market positioning is with the change of market development goals and changes. Through a full understanding of the future development direction of the national market and careful planning, you can ensure that marketing in international trade practices in the normal development, and then you can ensure that the trading countries for the understanding of market demand, by grasping the customer's consumption concepts, and constantly to enhance the country in the international trade practices in the economic benefits obtained.
4.3 Actively develop the international market
The cornerstone of trade is the market, in the process of international trade practices, must be a reasonable expansion of the market, through the expansion of the market to ensure the stability of China's competition. To meet the needs of international trade practices on the market, need to rely on market expansion to achieve, in order to reasonably expand the market, must be from a number of aspects of the development of targeted expansion strategies. In the process of international trade practice, the after-sales service system should be constantly improved and adjusted, if you want to fight for the majority of the new market share, you need to make reasonable adjustments to the price, but also to increase publicity. Most of the enterprises are mainly export trade, so in the process of international trade, it must be clearly pointed out that the end of marketing is not oil products exported as a representative. By perfecting the after-sales service system of product sales, to develop the primary stage of marketing, by meeting the above requirements to ensure the stability of the market and customer source, and then in the process of expanding new markets to occupy most of the market share. In the process of expanding new markets, but also to improve the overall quality of products and services, product quality must be in strict accordance with national standards and norms, the quality of service must be effectively guaranteed, through the product quality and after-sales service to improve the overall image of the enterprise, and then the consumer's satisfaction with the product will also have a substantial increase.
5, conclusion
Through the analysis of the actual business of the country's trade in the status quo, the future development trend of international trade practices can be carefully studied, and then improve their own country in the international trade in the competitive position, to ensure the stability of China's economic growth. The development trend of economic globalization has been widely recognized, to promote China's economy towards the rapid development of comprehensive,
Economy in the process of rapid development of science and technology is also improving, the international traditional market and the modern market there are many differences between the thorough understanding of consumer demand, to ensure that both sides of the **** the same interests.
References
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[3]Chen Xiaodong. Introduction to the impact of cultural environment on the international marketing of China's logistics enterprises [J]. International Marketing, 2007. [3] Chen Xiaodong. The Impact of Cultural Environment on International Marketing of Logistics Enterprises in China[J]. International Marketing, 2007.
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Expansion:
Trade Costs and International Trade Patterns Research Paper
In the process of China's national economy continues to develop, the process of convergence with the international community is also accelerating, the trend of global economic integration. China's economic development also presents the internationalization of the development trend, especially the development of foreign trade has been freed from the traditional elements of development, there are more with international trade combined with the development of dynamics and trends. This paper will be more in-depth analysis and discussion from this aspect.
First, the connotation and characteristics of trade costs
(a) the content of trade costs
In the meaning of trade costs, which cost is one of the most basic components of all economic activities in the operation, this cost element is also a very important part of the development of international trade. In the cost of international direct investment, it is composed of the cost of foreign production inputs, management costs, and domestic and foreign coordination and cooperation costs, of which the most fixed cost part is the cost of foreign production inputs.
And the current trade costs refer not only to the traditional trade transactions in the process of trade and transportation costs, but also added other trade processes, including natural and man-made tariffs and in order to make trade better to achieve the interoperability of the need to spend more on cultural and linguistic exchanges on the cost of expenditure and currency exchange costs, which are in the economic globalization of the economic and trade development trend of the newly added trade. These are the newly added trade costs under the economic and trade development trend of economic globalization, and they are the trade costs of inter-country and inter-regional trade agreements that must be experienced for the creation and development of trade.
(B) Measurement methods of trade costs
One of the characteristics of trade costs is the direct measurement method, which is the most common way to measure trade costs. This method of measurement is through the gravitational model to establish a bilateral flow trade model, so as to project the trade cost. The gravitational model is built between two trading partners to determine the incremental function of their trade income through the size of their exports and to form the decremental function generated by the distance between them. In this case, the amount of national income directly reflects the size of the attraction formed by the cooperation of the two trading partners, and the distance formed is a direct presentation of the repulsive force formed between the two, this gravitational modeling so that the trade flows and the GDP of the trading partners cooperated in a positive relationship, and on the contrary, and the inverse relationship between the economic distance generated. Another trade cost measurement method is the indirect measurement method, this measurement method is based on the actual trade flow degree as the basis, reflected in the trade cost of import and export trade commodities produced by the price change relationship, this price change relationship on the quantity of import and export trade to produce a chain reaction of the process. Therefore, this trade cost measurement method is more comprehensive to the factors of trade barriers to a comprehensive consideration, can more accurately measure the size of the trade cost.
The role of trade costs in international trade and investment
(a) The role of trade costs in international trade
The relationship between trade costs and trade flows can form an important basis for economic distance and trade flows. Especially with the development trend of economic globalization in recent years, relevant scholars have analyzed the negative correlation between international trade flows and a variety of factors, including trade transport costs, economic distance and trade barriers. In the development of trade within and outside the industry, trade has gradually developed from product trade to enterprise trade, and the trade mode involved in the trade process has a more diverse and rich choices, while the types of varieties of trade are also more diverse. In the process of this change, trade costs in the invisible play a catalytic and promotional role. Because in this process, the reduction of trade costs makes the international trade model has changed accordingly, which is also the trade of enterprises in the international economic integration and development of competition in order to obtain the trade initiative to reduce trade costs.
Under normal circumstances, the trade relations between industry and industry and between industries within the industry are in order to fully reduce the trade cost to change the choice, so as to correspondingly reduce the trade cost of the trade model. The trade transaction process between industry and industry is more complex, while the cost of cost items involved in a wide range of complex, which will lead to the formation of trade costs in the high trend, so the gradual development of intra-enterprise or intra-product trade began to turn to constantly adapt and improve the advantages of trade competition, competitive core technologies to control, and take the initiative to subjective control of trade costs, and use this control to adjust trade costs. And use this control to adjust the choice of trade mode. And usually enterprises in order to avoid market incompleteness to reduce transaction costs and the use of intra-company trade mode.
(2) Cost trade on international direct investment in the trade mechanism
In the formation of cost trade, the role of direct investment, the relevant scholars believe that the cost of trade is a multinational enterprise whether to choose to export or choose to invest directly in foreign countries is the most critical basis. The factors affecting whether or not an enterprise makes international direct investment include the raw materials needed for the establishment of the enterprise, the equipment needed for production, the cost of production inputs such as the allocation of employee wages, the income from intangible assets, the formation of these assets are inseparable from the enterprise's investment in the research and development of the product, product advertising and publicity, as well as promotions and the management of production skills.
In addition, in export trade there is the cost of sales of export sales and the cost of management coordination costs required in the export trade process, which includes the unpredictable and immeasurable costs of managing the foreign subsidiaries of the multinational enterprise as they encounter the political, economic, and social conditions of the different geographic areas in which they are located abroad. Therefore, in terms of the `cost of doing business across borders' of multi-cost trade, there are many and wide-ranging cost factors that need to be taken into account to do business in trade and what can determine the cost control of international trade is to improve the productivity of the enterprise so that the cost of trade can be carried out under controlled conditions for foreign direct investment.
(C) trade costs and trade structure of the force
Trade costs will continue to reduce the international trade model will have a direct correlation between the choice of impact. This effect is first of all because of the structure of trade costs and trade products formed, when the trade costs in the reduction, will make the proportion of intra-industry trade increased accordingly, on the contrary, the reduction of trade costs will make the international trade pattern of industrial trade relations change, from the external began to shift to the industry within the formation of the trade structure changes. At the same time, the role of trade costs and the formation of the relationship between the trade region, manifested in the reduction of trade costs will cause the decline in the cost of the entire international trade, which makes the regional trade characteristics more prominent, the formation of the current trade alliance has been established such as the European **** body. Especially with the constant changes in trade barriers, showing a trend of lowering, so that the trade alliance between the countries to form a more prominent regional trade characteristics.
Three, international direct investment on trade impact problem analysis
(a) the relationship between international direct investment and the trade system
The cost of trade is the international trade is whether to invest and carry out trade the most critical factors affecting the trade, but also this impact is complementary, **** with the existence of a process that is The development of international trade and the conduct of trade business also affects the cost of trade. Therefore, with this interactive force between trade costs and international trade, mutually form a certain system of trade and investment development. In the process of vigorous development of international direct investment, especially in the development trend of economic globalization, there is an urgent need to have a more standardized and comprehensive trade system to protect the development of trade, so each country in order to improve the development of their respective foreign trade, in order to improve the development of foreign trade and investment in order to improve the capacity of the development of foreign trade and investment, targeted to formulate a number of trade reforms to keep pace with the times of the system and policies to more standardized to promote the development of foreign trade and investment. However, the establishment of such trade regimes has, on the one hand, led to the development of foreign trade and investment. However, the establishment of this trade system on the one hand provides a more standardized and reasonable standards and requirements for the trade process, but at the same time, it also creates a conflict between investment management and the trade system.
Therefore, the state in the process of adopting appropriate and reasonable economic policy implementation, but also in order to take into account the necessity of the development of foreign trade, related to trade costs of the content of the coordinated adjustment, so as to achieve harmony, unity and balanced development. Especially in recent years, the development of foreign trade and investment in the case of active hot, the relevant trade system is also followed by appropriate relaxation, which is more conducive to trade exchanges between countries.
(B) International direct investment and trade in intermediate products
The development of international direct investment, especially for the development of international direct investment through the medium of multinational enterprises, the main purpose of which is to transform the external market transactions into internal transactions through a more direct way to avoid and minimize the uncertainties arising from the external market. At the same time, it can also effectively carry out appropriate control of trade costs, so as to avoid the incompleteness caused by the intermediate products market. Due to the development of international direct investment in the process, due to technical factors and other factors will make the intermediate products have a higher cost of trading characteristics, and the trading market has the characteristics of incompleteness.
In this regard, multinational enterprises can make full use of this international direct investment in this feature of the external market transactions into the internal trading process, a better solution to the problems and defects of intermediate products in the market, to achieve a competitive advantage in the development of foreign international trade, and to promote the development of the country's trade and growth, and at the same time is the current situation of China's national economic development. Better innovation, reform and development of foreign trade and economy, and promote China's socialist market economy, the internationalization of economic and trade exchanges and development.
Four, concluding remarks
In summary, the cost of trade and international trade model is the most critical influence on international direct investment and international trade, especially in the current foreign trade and economic development of China's foreign trade is so rapid under the premise of promoting the development of the national economy, it is necessary to strengthen the development and cooperation of foreign trade, and constantly through the nationalization of enterprises. Cooperation, and constantly through the reform and innovation of enterprise nationalization to meet the trend and requirements of the development of international economic globalization, and through the development of international direct investment to influence the development of China's foreign trade structure and development mode, better through the international trade model and promote the continuous optimization of the structure of trade commodities.
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