In college, many people will think about starting a business, so a plan about starting a business is very important. The following is a "college students personal business plan sample", which is only for reference, welcome to read.
college students personal business plan (a)1, background
Internet finance industry is still a lot of segments can still cut and innovation, last year, I had thought of transition, cut to the tourism finance industry, and then because of other reasons do not end, all the business plan written before the excerpts from a part of it to share with everyone.
The rapid development of the industry in the past two years has given rise to a large number of P2P platforms, but the industry is becoming more and more concentrated, gradually forming national and regional oligopolies, and the competition in the whole industry is gradually becoming more and more heated, and at the same time, it is also full of opportunities. And the entire industry's customer acquisition costs have been pushed to a very high, the industry to obtain an investment user costs have been more than 3,000, while the amount of investment per capita, but three to five million, which is still not calculated in the case of user turnover, so if you want to get 10,000 effective investment users, marketing costs more than xx million, which is not taking into account the cost of staffing costs, rents, and some other additional expenditures.
The industry's customer acquisition difficulties, in fact, are the result of everyone's one-sided imitation, excessive marketing, we cooperate with the travel agency as an entry point, to the travel agency credit, positioning 80, 90 after the pursuit of freedom, happy groups, on the one hand, to do the travel consumer finance installments, on the one hand, for them to manage their finances, to do the travel fund. For them to save money, convenient for them to travel. At the same time, the later development of apps, cut into the travel social, high-end line design, tailor-made travel lines for users.
2, industry analysis
At present, the entire p2p industry, the number of users is nearly 2 million, while the Internet financial users have more than 100 million, according to Ai Rui consulting statistics, more than 90% of the Internet financial users are 70, 80, 90 people, and these people in addition to having the habit of Internet financial management, but also at the same time more than 60% of more than one has become a father and mother, because in the Internet financial industry. The reason for this is that when the internet finance industry is getting more competitive, there is no shortage of innovations in the industry, such as the baby wallet positioned as a first-time parent, the hand-held savings of Nineveh under the positioning of the moonlighting family, and the employee treasure under the positioning of Noah's wealth in terms of high-level white-collar workers and the middle-class stage.
Baby wallet is a specialized for the first time for parents, but also have the Internet financial habits of the user groups designed to take advantage of the parents love their children's emotional marketing to position in the on-line one month time quickly gained more than 100,000 registered users, in the absence of too much marketing and promotion, just rely on the recommendation of the friends and the viral marketing, and at the time of their rapid accumulation of users, later will be able to Cutting into the maternal and child e-commerce market.
At present, the existing 100 million Internet financial user groups, but also the main users of the travel market, according to statistics, more than 70% of more than 80% of the post-1990s travel more than once a year, and the existing market share of the domestic travel market is nearly 3 trillion or more, more than 50% of more than 80, 90 after the consumer groups a year more than twice a year to travel, and these groups of users have a relatively These user groups have a relatively good credit environment, but also have a certain repayment ability and willingness, at present, including Touniu, daily travel network have begun to do the Internet finance to the user to do travel installments. And including Huaxia Bank, Pudong Development Bank also began to cut into the travel agency and with some of the country's larger ota company cooperation, to give its users credit.
At present, China's consumer finance market development is less than xx, far below the level of Europe and the United States and other countries, and now a large number of real estate companies, e-commerce, banks have been in the layout, carefully reclaimed this blue sea, according to Avery Consulting statistics, 20xx years the domestic consumer finance market will reach xx trillion. And travel consumer finance, will occupy a relatively large proportion of the market.
3, our development positioning
Different from other Internet financial platforms, we are focusing on the tourism segment, and a significant portion of the Internet financial users, they are also a tourist crowd, through the tourism consumption installment cut into the tourism industry, for a large number of travel agencies to increase additional revenue, expand the market, increase the profitability of the point of view, and at the same time, we are for the tourism users to manage their finances and assets, so that their wealth appreciation, the development of the tourism industry, the development of the tourism industry. Assets, so that their wealth appreciation, can facilitate the next trip, and our platform is only intermediary, the later we develop medium and high-end travel routes, specializing in customized services for tourists, which includes hotels, air tickets, tour guides, routes, and activity projects, to provide high-end services for vip users.
The platform will later develop apps to increase travel social friendships, as well as self-referral to apply for the function of the traveler, through the way of socializing, time sharing, will greatly increase the interest of the trip, while increasing the company's brand degree, increase the stickiness of the customer and the frequency of use, at the same time to produce a large amount of precipitation content.
China's travel industry has gone through self-help tours, group tours, and now the public has reached a certain level of affluence, so more is the pursuit of the spirit of the experience above, medium and high-end travel, vacation and leisure, and even the delivery of such travel agencies, easy and lively travel will be the mainstream of the future.
We plan to do more than xx billion turnover in a year, to the average pen xx calculation, we need to do more than xx million pens, the early stage is mainly with the travel agency, so that it is easy to expand the scale of the later stage in addition to the travel consumer installment products, but also for travel agencies and hotels debt receivables to design financial products, you can better penetrate into the travel industry,
4, company Planning.
The company's initial stage is mainly the development of mobile WeChat, docking travel agencies to cooperate, design financial products, set up a marketing team, the current mobile Internet is already a trend, the cell phone will be connected to a variety of consumer scenes, we through the mobile WeChat's entry to the product innovation and new media marketing to obtain traffic and users, and through this product will be connected to all the travel agencies. We will connect all the travel agencies together through this product. The initial team is planned to be 8-10 people, including commercial personnel to negotiate with travel agencies, new media operations, customer service, financial product design, risk control personnel, as well as artwork and technical personnel.
5. The proportion of each business segment.
In the future, we will design high-end travel routes, and increase the amount of new profits by organizing tours and other services throughout the process, and we will develop an app, which will have travel social networking, community sharing functions, and incentivize user activity through the points system, travel coins, and accumulate a certain amount of travel coins can be exchanged for outdoor supplies, or even rewarded with a free trip. Through the text, pictures, travel diary sharing to make the platform inside a large number of content precipitation, and these can be through the WeChat, the media to disseminate and marketing
The plan is to do in the year to xx billion turnover, at the same time, there are 10-20 their own design of the exclusive travel routes, the number of travel times to reach more than a thousand people, the number of users will be more than 100,000! At the same time, the introduction of venture capital for the a round. Then go to expand the market, including the formation of their own risk control team, collection team, marketing, branding, and in cooperation with various tourism real estate companies, designing vacation tours and other products. We hope to break even within a year, while holding a certain market share. And can have the ability to sustain profitability.
6, profitability analysis.
According to our plan to calculate the volume of 1 billion, with a 4% interest rate spread, our gross profit from the travel agency side can reach xx million, customized routes to 1,000 trips to calculate, per person, xx yuan to calculate the gross profit rate of 15%,. Gross profit of nearly xx million. Conservative estimates can reach xx million in revenue in a year. According to the 10PE calculation, the introduction of venture capital investment in the a round, the company valuation of more than one hundred million.
Later if the introduction of capital we will accelerate the introduction of the development of business expansion, especially through the national travel agency, unlike Toutiao, we are the beginning of the tourism consumer finance as an entry, the later can also be integrated with the line to provide value-added services, in accordance with the estimate, within a year can reach the balance of profit and loss. Relative to the domestic ota company, we have a very clear profit model at the outset, can differentiate competition, rather than fall into the strange circle of burning money to obtain users.
The future business segment can also involve cooperation with hotels, tourism real estate, vacation and other projects, to create additional value for users, but for the time being, it is only expected, and its ability to generate revenue can not be predicted now.
At present, the domestic online travel company for the tourism industry penetration rate has not exceeded 10%, while in Europe and the United States has been more than 50%, so there is still a great deal of room for improvement, with the continuous improvement of the domestic income level, the future of outbound travel, high-end personal customized tours, will be presented with the momentum of the outbreak. And the tourism consumer finance, outdoor, vacation tourism will also continue to increase market share. In the next ten years, the tourism industry will be a fast-growing industry.
I, industry overview
Next year will be out of the ivory tower, because of the impact of the economic crisis has been their own interest in the catering industry intends to open a cake store after graduation, the cake store has a great prospect for development, people's lives are better now, the level of consumption, the pursuit of quality of life is also high, the cake store has a lot of potential to develop. The pursuit of quality of life is also high, comprehensive cake store has become a major trend in urban consumption.
Second, the cake store profile
1. The store hair belongs to the catering services industry, the name is "Maggie's Afternoon Tea", is a wholly owned enterprise. Mainly for people to provide cakes, bread, ice cream and drinks and other desserts.
2. The store intends to open in the community shopping street, the inaugural period is a mid-range cake store, the future intends to gradually develop into a chain of cakes like Andrewson, Xiangyang Square, like the cake chain.
3. The store needs start-up capital of xx million yuan.
Three, business objectives
Because of the location in the commercial street, the source of relatively rich, but there are many competitors, especially the store just opened, want to open the market, we must be in the quality of service and product quality, and to further expand the scope of business to meet the different needs of consumers. The short-term goal is to gain a firm foothold in the shopping street and recover the cost in 1 year. The long-term goal is to gradually develop into a strong economic strength and have a certain market share of the cake chain companies, in the many cake brands to break out of a world, and become a well-known brand in the cake market.
Four, market analysis
1. Customer source: the store's target customers are: shopping and entertainment in the commercial street of the general consumers, accounting for about 50%; nearby school students, store staff, neighborhood residents, accounting for about 50%. The number of customers is sufficient, the consumption level of low-grade.
2. Competitors: According to the survey results, there are many domestic brand cake stores, only the Fuzhou chain cake store has a lot of such as Andrewson, Xiangyang Square, Red Leaf, Anchor. Therefore, the competition is very big
V. Business plan
1. First of all, we went to several cake stores in the neighborhood to "spy on the intelligence", to find out the cost price of different kinds and sizes of cakes. Understand the business philosophy of all kinds of cake stores as well as the business "tricks".
2. After raising all the money for the opening, start to "poach" in the major cake stores. Can not "blatantly" dig, to take advantage of the store less people, secretly run over and store masters to discuss. Or recruit pastry chef, open cake store master is very important, so be careful consideration.
3. It is understood that the discovery of a set of consumption rate: "Customers never have the cheapest price. Today you can lower a few dollars, tomorrow there may be peer competitors to lower prices and you compete for orders." From the experience of the product market certain competitive strategy: "Price reduction promotion is not a long-term business strategy, the only best material to produce the highest quality cake, in order to attract customers, will keep customers."
4. The cake store is mainly for the public, so the price will not be too high, is a low to medium price.
5. Some advertising flyers can be printed and distributed in the form of coupons to achieve the effect of advertising
6. The cake store can specialize in leisure areas, set up a lot of chic seats. Customers can buy some snacks, sit in the cake store and slowly savor, the leisure function of the cake store has been further strengthened.
7. After many investigations, out of competition and other aspects of the needs of many cake stores to launch some of the cakes and cakes do not have much to do with the casual food, in order to form a new profit growth point. In the business varieties, many shopkeepers have some new initiatives: for example, in the hot summer, will be in season to launch the very popular ice porridge and shaved ice, as well as milk tea, fruit juice drinks favored by customers.
8. Establish a membership card system. The name of the member is printed on the card. The discount rate of the membership card is not high, such as 9.5 percent off. On the one hand, this can give consumers a sense of respect, on the other hand, it is also easy for the waiter for the consumer's name. Especially if the consumer is with someone else, and the waiter can call him (her) as * Mr., Miss in public, they will feel very respected.
9. On the table put some promotional items, magazines, the content is about the knowledge of pastry drinks, stories, etc., on the one hand, you can enhance the taste, atmosphere, but also to increase the consumer's good sense of the brand.
10. Whether it is from the store decoration, the image of the staff, or the cake production, should give customers a healthy, hygienic feeling. Cake store must strictly implement the national "Food Hygiene Law", which is based on the foundation. The content from Xuzhou convenient network sincerely for your service.
11. The food industry has special job labor skills requirements: employees must have a "health certificate".
Six, financial estimates
Start-up assets: about xx million yuan
Equipment investment: 1.
2. Facade decoration about xx yuan (including store decoration and light box).
3. Shelves and counter investment of about xx yuan.
4. Employees (2) uniform clothing needs xx yuan.
5. The largest investment in machinery and equipment: xx million yuan (including a full set of utensils to make cakes) the first purchase price: flour, cream and other raw materials, about xx yuan.
Monthly sales (average): xx dollars. According to the assessment of the relevant insiders, so a small cake store business on the right track, monthly sales of up to xx dollars.
Monthly expenses: xx dollars. Rent: the best location in the more densely populated neighborhoods, community shopping streets, and close to small children's lots (such as kindergartens or playgrounds nearby), about xx yuan.
Cost of goods: about 30%, about xx yuan. Personnel wages: 10 square meters of small stores need 1 cake master, 1 waiter, wages *** count xx yuan.
Water and electricity and other miscellaneous expenses: xx yuan equipment depreciation: calculated on the basis of five years, xx yuan per month monthly profit: xx yuan or so according to this estimate, about a year to recover the investment.
Seven, risk and constraints analysis
Because the cake store is not the first store in the street or neighborhood, it is difficult for customers to change the consistent taste, so it will have to spend more money and material resources and "gimmicks" to attract customers.
First, the background of entrepreneurship
According to China's authoritative institutions of the Chinese women's jewelry market survey shows that China's women's jewelry market per capita occupancy rate of less than 5%, while the developed countries are generally about 45%, of which the highest is Japan's Tokyo for 98%. According to experts' estimation, the consumption rate of women's accessories in China is increasing at an annual growth rate of 19% per year, especially the school students, with the development of society's demand for jewelry is getting higher and higher, and the huge market space and poor market share can be expected to form a stark contrast. For the time being, there are not many products available for consumer satisfaction, and the products and store forms in the market are uneven, good and bad. So the jewelry industry market development space is very large.
Second, the project overview
Personalized jewelry stores originated in the United States, popular in Japan, meaning unique style, more specialized, creative jewelry stores. In the store flying today, personality is the soul of the store, is the life of the store. Due to the relatively large demand of students for jewelry, we will sell student jewelry as the main, to provide a variety of jewelry to meet the requirements of students, toys and a variety of home decorations as a supplement, to provide a variety of toys and personalized decorations
Three, the market analysis
China is a populous country, with the development of China's economy, people's demand for life, and the development of the economy. economic development, people's demand for life is also higher and higher, especially children on a variety of novelty toys and jewelry. Primary and secondary school students on the requirements of the jewelry is no longer good-looking, simple, cheap, more demanding novelty. Girls are beautiful, most girls have long flowing hair, head flowers have become their necessary jewelry, generous and beautiful nature has become their minimum requirements for jewelry. When it comes to toys, every child has, most of the girls in the college students like toys, after the survey, many girls spend money on jewelry is their total spending 30% ~ 40%, which is a very good market. But because there are a lot of jewelry stores, so the competition is also very big, so we must provide the most novelty jewelry, the most personalized jewelry, and the best service in order to get the development in this market, therefore, we provide the opportunity to learn to do a variety of jewelry, so that they not only full of eye candy can also be personally experienced to do jewelry, experience the joy of it!
Fourth, the market environment
Online store, the benefits are many, the most important have the following outstanding advantages, less investment, fast recovery, and does not matter the inventory, so especially suitable for small stores and individuals in the online business.
(1) from the start-up capital, the traditional ground store, storefront rent plus renovation costs, as well as the first batch of funds, less than a few tens of thousands of dollars of start-up capital. The online store requires much less start-up capital, according to our program, you just have a computer with Internet access and your diligence (is used to manage your own website) you can open a store for business! An online store is much lower than a ground store of the same size, and online, you don't have to increase your rent for additional business space, or add extra costs for extended hours of operation.
(2) From the point of view of working capital, the traditional store stock funds less than a few thousand dollars, more than tens of thousands of dollars, while the online store does not need to press the funds, you can be completely in the case of a purchase order and then go to the goods.
V. Company Profile
1, the company's business purposes and objectives.
Our company adheres to the business purpose of integrity-based, customer interests first. We will always pay attention to customer needs, the company's website as a platform, pay attention to customer feedback, to provide customers with a variety of consulting services. And market-oriented, accelerate the speed of product updates, so as to ensure that our jewelry of high quality and fashion, to meet the pursuit of individuality, simplicity, the trend of desire. Relying on the thin profit, we take the business flow, with quality and design, we earn customer recognition. We believe that relying on the efforts of our company members, our products will win a good reputation and help customers create a warm and comfortable home atmosphere while gaining a good profit. Realize a win-win situation for both the company and the customers, this is our goal!
2, Company Profile.
(1) company name: xx jewelry
(2) business scope: a variety of head flowers, toys, and home accessories, such as various types of wall hangings, vases, cloth cushions, ceramic paintings, ceramic vases, small carpets, electrical appliances set.
3. Company Management.
(1) Management Ideology: Guided by the theory of quality management, personnel and products must be required to continue to improve, learn and grow, while the business process is thoroughly rethinking and redesigning, in order to achieve a major breakthrough in the performance measurements and complete the corporate reengineering. The company adopts a networked hierarchical management system, unifying stability and change, and unifying monism and diversification.
(2) management team: the general manager as the management center, under the product service director, marketing director, website technology director, financial director, jewelry designer.
(3) management decision-making: the general manager as the core of the company's meetings, the heads of departments to participate in, *** with the discussion of company-related matters. Involving the company's strategic direction and the choice of different work units to determine the scope and boundaries of autonomous labor issues, the general manager has the highest decision-making power. Company management emphasizes unity of command and a certain degree of centralization while also focusing on decentralization. The front-line staff within the work units, i.e., the heads of departments, have the right to autonomously deal with emergencies that may arise within the parameters of the company's strategy.
Sixth, the market and competition
According to the development of society, because nowadays most of the families have only one child, it is natural that this child will be pampered, the parents will be pampered by the child and the competition between the children, the children's toys of all kinds of course, the pursuit of innovation, the company will introduce the latest toys to meet the requirements of parents. Therefore, we will introduce the newest toys to meet the demands of parents. For students who can dispose of their own money, buying fine jewelry for them is also a competition, cost-effective more reflect their pursuit, so the company will have a great market.
Nowadays, most of the boutiques are storefronts, in order to earn store rent, many stores will be to raise the price of products to achieve profits, and the company will be all commodities clearly marked price, because the company is an online store, so there is no store fee, the price of goods is certainly lower than the market price, the customer through the price of the online comparison to decide whether it is worthwhile to buy online, this is the company with other market stores, and the company will be the first time to buy the goods.
This is the advantage that we have over other stores in the market!
From the development of the network, most families now have computers, online shopping than to go to the market shopping is much more convenient, the market shopping not only have to consider whether the crowded outside, but also worry about whether they will encounter thieves, making it simply can not be wholeheartedly to select their favorite items, and the company is an online shopping company, there will be no crowded market phenomenon, and will not worry about their own wallets. In addition, the company is the goods before payment, only customers satisfied with the company's products before payment, so that customers can be more assured in the company to buy products, and do not have to worry about will be cheated.
VII. Marketing
Honesty, fashion, loyalty, exquisite.
--xx jewelry brand connotation
According to the market analysis, market competition and the company's business objectives, the company has determined its own brand marketing strategy, mainly divided into three stages, the first stage, with a year's time to establish their own brand image online. This stage is mainly to "exquisite, beautiful, generous" as the theme of publicity and planning, to create a new corporate image, so that consumers understand our brand, focus on our brand, love our brand. The second stage is to establish the integrity of the brand in the publicity stage, on the basis of the brand's trust to increase the brand connotation, strengthen the brand's imagination, the "integrity, fashion, loyalty, exquisite" concept into the brand. The third stage will be our brand fashion, so that people better understand our brand, trust our brand, and then set up a free experience of the base station, we will hire special designers to teach hobby jewelry design consumers, so that customers in the eyes of the full at the same time "full" hand blessing.
At the same time, Nishang jewelry store has developed a more detailed marketing strategy, divided into three stages. First, the company's image to establish the period, and the introduction of products: the network as a tool to vigorously publicize the image of the company's products; Second, the company's image of the growth period, and the product growth period: through the network publicity is the main media advertising as a supplement to publicity; Third, the company's image of maturity, and the maturity of the product: through the first two phases, the company's image in the minds of the people and the basic has been established, the people of the product is also relatively comparative Understand, in this case, the use of a wide range of relationship marketing network publicity, in order to expand brand awareness and influence and strong brand effect. The company will be based on different stages, take different marketing means for extensive publicity, in addition, the company unremittingly take the road of branding, once set up a brand strategy, strengthen the brand strategy and extend the brand strategy. Among them, the establishment of brand strategy is the key stage, the company in the completion of the corporate image design will gradually through a variety of promotional activities to establish a good image of the brand.
VIII. Risks and Countermeasures
Knowing the difficulties and progress, steady progress, perseverance.
--xx jewelry business attitude
The market economy is bound to be the risk and benefit coexist, neon jewelry to do is to scientifically avoid the risk of developing the right countermeasures. We believe that there are mainly the following risks: First, market risk, mainly our products and services can be accepted by the market. Through rigorous market research and scientific data analysis can help us reduce this risk, but it is still mainly dependent on our sensitivity to market changes and grasp of market opportunities, market refinement and accurate product positioning is the key. Secondly, the management risk is mainly caused by the mistakes in decision-making and the management problems brought about by the expansion of the enterprise scale. The countermeasure for this risk is that the decision makers must pay close attention to the industry dynamics, enhance the execution of the enterprise, use the appropriate management details and modes, and transform the human resources into the strategic departments of the enterprise. Third, the financial risk, although the Company is fine front rent, but there is still a financial risk, mainly inappropriate financing methods may imply killing, resolve such risks must pay attention to the amount of liabilities selected when financing. Fourth. Network risk, our company is built on the basis of the network, and nowadays there are more network hackers, the network system is attacked by the possibility of a large number of network systems, once the network system is attacked, our business will be paralyzed, to solve such risk strategy is to pay attention to the maintenance of the network system, the network system on a regular basis to check, and repair to ensure that the network system of the normal operation of the network system in order to achieve good faith and to the consumers. win the trust of consumers.
With the attitude of being responsible for customers, we analyze the possible risks fairly and objectively, and put forward the relevant solutions, "know the difficulties and progress, steady progress, perseverance" is the attitude of Nishang Jewelry to face the risks.