Single page ads and native ads are categorized into two types of ads, single page ads and native ads, the main difference between single page ads and native ads is that single page ads have no Jitterbit account and cannot be followed. And native ads support following the advertiser's Jitterbit account. Below we will introduce the two optimization methods of Jitterbit infomercials.
The main body of Jieyin infomercial presentation modes are respectively: form, WeChat public number, card coupon, telephone dialing, map, APP download. The application of the account is usually a more conventional process. From the preparation of qualification materials, authorization stamp to the first recharge fast usually 3 days can be all done. It is worth noting that the product can not contain medical, sensitive content, jitterbug competitors and other related functions (with the relevant qualifications also can not), but the review should first remove the relevant content or find another way (such as business level communication).
The advantage of Jitterbug infomercials is that the ads are completely integrated with the product, the full-screen display is non-intrusive, and the advertiser's message can be better conveyed, with a higher conversion rate. Jittery infomercials have a better user experience in that they do not forcefully interrupt the user's viewing progress, such as some long video sites that add a minute or so of advertisement video in the head and middle of the movie, which affects the user's viewing experience.
Plus the mechanism of precise distribution of Jitterbug, constantly defining labels for the user, so that the user receives a higher degree of fit of the product information, to achieve the effect of thousands of people to push the product. A plan, including the following core modules: user targeting, bidding, placement strategy, video, landing page.
First, let's talk about user orientation, which is divided into precise orientation and general orientation.
Accurate targeting means that you make precise definitions of the geographic area, age, and gender of your target users based on their profiles, and only advertise to these precise groups.
Pan-targeting is when you don't limit these conditions (there is no limit to the selection of relevant options), and learn through Shakeology's own backend modeling about those users who are more suitable for your material and products.
My personal advice here is that if your target user is a group with a particularly broad audience and large base, such as e-commerce and gaming, it's still necessary to narrow down your users in the early stages by restricting targeting, with a view to learning those that are more suitable for your target users more quickly (with the exception of the large-scale S-class publicity and promotion festivals)? But if you are a vertical field of the product, the original user group is relatively small, you can try to expand the exposure through the pre-pan-directional way first, quickly run out of a stable model suitable for your product, generally a plan to cover tens of millions of users or even hundreds of millions of users is normal, if less than this magnitude may be running out will encounter difficulties. Another important point is the crowd package, excluding the crowd that has been installed or has been converted is basically a mandatory option, in which the headline will provide us with a default installed crowd. Regarding the bidding, generally speaking, for new programs, the initial bidding should be a little higher than our expected cost, but there are a few considerations here:? One is that in addition to our own bids, we have to pay attention to competitors or the industry's bidding status, such as your industry everyone's average bid is 50 dollars, you have to bid 5 dollars, that is certainly not run out of.? Another is the new program bidding to grab the volume should also pay attention to cost control, bidding up to not more than 140% of the target price you set, or even if the volume level behind the success of the run out, but also may face the cost of more than the target price is too much, it is difficult to suppress the dilemma of the next. Because the jittery information flow is in accordance with the ocpm way to consume, so the same CPM, consumption is the same, this time the better the back-end conversion rate, the lower the cost of the program.
What is worth noting here is that for the program that is still in the learning period, you can first not take the cost as the core assessment element. Because this time the learning model has not been stabilized, it is possible that your bid is 10 yuan, and ultimately run out of 50 yuan a situation, but as long as your plan over the test period, that is, the number of conversions generated more than 20, usually the cost will be close to your bid. Regarding placement strategies, Headline's backend offers 3 strategies: balanced placement, prioritized run rate, and prioritized low cost. Each company can choose the corresponding strategy to run volume according to their goals. Regarding the video, if you want to create a successful Jieyin infomercial, you have to work on the video content, disguised as an ordinary video, so that users can watch an ad without realizing it and have a super high memory point of the product. Nowadays, short video marketing has become mainstream, to inspire users to buy and pay attention through a video, advertisers should consider both product selling points and video content.
①Fully understand the product
First of all, understand the industry, ecosystem, and market environment of the product before putting it on the market. Secondly, accurately position the user profile of the product to cover the intended users.
② The plot setting should be eye-catching
When we swipe to a certain video, if the beginning is not exciting enough, we will skip it directly. Therefore, the beginning of the advertisement should not be dragged, which determines the completion rate of the advertisement video. And it is important to attract users' attention through the ups and downs of the plot in a short period of time to deliver the brand's message.
There is one successful case of infomercials that we can analyze for reference: the subject of this infomercial is a novel reading app "Tomato Novel".
At the beginning of the video, a father stops his son from going to the mountains to see the "she-wolf", but the son insists on going and starts a heated argument, claiming that the "she-wolf" is his own mother, and that if it were not for the "she-wolf", he would have to go to the mountains to see the "she-wolf". The son claimed that the "she-wolf" was his mother, and that if it were not for the "she-wolf's" feeding, he would not be who he is now. When the argument got heated, the son slammed the door. At that moment, the father said with a panicked look on his face, "No good! "
The video shows the son slamming the door on his way out of the house.
The video ends abruptly here. Viewers followed the video's lead and were left with endless thoughts. Why did the "she-wolf" breastfeed the baby? Why did the father panic after his son left the house, and what secrets are hidden here? These episodes will make the audience bury the seeds in their minds and cause them to think y.
The novelty of this infomercial is that the video sets up a suspenseful moment at the end of the video, allowing the viewer to speculate on the direction of the plot. At this point, the main body of the ad is displayed, which leads users to download "Tomato Novel" to watch the full content, which can better realize the conversion.
Because of the time constraints on short-form video, it's important to get the brand, the idea and the selling point across to the user in a limited amount of time. Take Shake's head netizen Li Jiaqi as an example, all the videos in the homepage are in a unified style, that is, the cover will indicate the brand of the review, and the video will directly carry out the lipstick color test, this kind of concise evaluation video and infectious oral form is loved and sought after by users.
On the landing page, direct steps: infomercials play - landing direct card pops up - users click and enter the full-screen landing page style.
Today, the habit of fragmented reading has made the user's aesthetic standards more stringent, and their attention will not be locked in a page for a long time. After the home page is responsible for attracting traffic, the landing page to show the advantages of the product, and ultimately access to user information or diversion. The design of the landing page should uphold the principle of conformity with the advertising ideas, so as to avoid discrepancies with the user's expectations, resulting in a loss of interest in the user's situation.
So how to make the ads unlike ads? The user experience is the first, infomercials should be like the platform's "native content", for example, Jieyin infomercials should be made like a pop-up video, and the video content should be naturally integrated into it.
In the creation of the video, attention should be paid to the plot setting, to avoid advertising implantation is too hard. Compared with hard advertising, users can reduce the resistance to infomercials and put more attention on the video content.
The key to success in infomercials is to convey the value of the product to the user, not the advertisement. In commercial implantation, it is important to avoid arousing the audience's disgust by virtue of the creativity of the advertisement, so as to make the audience marvel at the fact that the advertisement can still be played in such a way.
With the continuous fermentation of the fire of Jittery Voice, the commercial value of Jittery Voice has also risen, bringing a new market for brand marketing. As the audience of Jittery Voice is mostly young groups, these users have strong purchasing power and are generally more receptive to new things, and have become the main force of Jittery Voice. If you want to put ads in the jittery voice can + I V 13631174188 oh ~