2007-01-19 10:34:33
Ningxia Xixia King Wine Group Company (Yuquan Vineyard) is subordinate to the Ningxia Bureau of Reclamation Affairs, which is established on the basis of the original state-run Yuquanying Farm and Yuquan Wine Factory in accordance with the requirements of the modern enterprise management system and norms, through resource integration and resource reorganization. It is a group company integrating trade, industry and agriculture, and is a national agricultural industrialization leading enterprise. The company is located in the best ecological zone of grapes in the east foothill of Helan Mountain in Ningxia, which is regarded as "Bordeaux" in China, covering an area of 4200 hectares, with 2000 hectares of grapes planted and 46 new varieties introduced from home and abroad, and is the main production area of wine grapes in China with a more complete range of varieties of grapes and a more centralized planting. The climate here has a large temperature difference between day and night, long sunshine hours, far from the downtown area, pollution-free, grapes and wine in 1991 by the State Ministry of Agriculture identified as green food.
Located in the center of the vineyard wine industry company belongs to one of the 21 key enterprises in Ningxia, in 2002, a joint venture with Jiangxi Jiangzhong Group, with an annual output of 10,000 tons of a variety of wines, Chinese wolfberry wine. "Xixia King" wine, "berry thick" wolfberry wine 10,000 tons. "Xixia King" wine, "berry" wolfberry wine has become a well-known brand in western China.
The unique resource advantages, beautiful natural ecological environment, rich wine culture, for the development of tourism provides good conditions. In recent years, the company has gradually realized the transformation from a single production type "vineyard", "industrial park" to "sightseeing park", "tour garden The company has gradually realized the transformation from single-production "vineyard" and "industrial park" to "sightseeing park" and "tour park", and from "farm" and "factory" to "scenic spot" and "attraction". "In 2004, it was awarded the first batch of national industrial tourism demonstration sites.
In order to organically integrate wine brewing, wine history and culture with enterprise development, and to give full play to the unique advantages of Xixia King Wine Industry Group Company in developing tourism, the company has launched three major tourism themes.
One is "how wine is made". Here tourists can see grapes, wolfberries pressed into juice, sent to the fermentation tank; grape juice after fermentation into the original wine; and then after freezing, membrane filtration, and finally into the canning workshop. In the canning workshop, tourists can witness the modern imported equipment canning production line, you can enjoy tasting a variety of different flavors, freshly "oven" wine, but also to learn about the knowledge of wine.
The second is the "wine history and culture tour". Entering the wine exhibition hall, tourists can learn about the long history of wine, see famous wines from all over the world, and feel the rich wine culture; at the same time, they can also see the development history of Xixia King Wine Industry Group from Yuquan Winery to Xixia King Wine Industry Group through the exhibition boards and products, and see the development history of Xixia King Wine Industry Group from the production of Hehong brand in 1980s and Lihua brand in the early 1990s. Li Hua" brand produced in the 1980s, the early 1990s, to the production of "Xixia Wang" 10 series of more than 40 varieties of dry red, dry white wine, "Berry Nong" Chinese wolfberry health wine; from the unknown to the Brand-name products; from the field of enterprises to leading enterprises; from state-owned enterprises to joint-stock enterprises of the whole course.
Three is "interactive, entertainment wine tasting tour". Entering the "national standard" wine tasting room, perfect facilities, standardized procedures, provides visitors with a platform for interaction and participation. Under the introduction and guidance of the lecturer, visitors can receive a short training on wine-related knowledge and wine tasting, experience the feeling of a wine taster, and score according to the standardized evaluation criteria. When new wines are on the market, it is also timely to organize tourists to carry out prize tasting competitions to enhance the fun, participation and knowledge of the activities.
Yuquan Lake is naturally formed by 200,000 square meters of wetland, and there is a clear spring on Yuquan Island, which is said to be named "Yuquan", and Yuquan Island is an ideal place for people's leisure and vacation. The company around this natural landscape, focusing on ecological tourism, do a good job of leisure, vacation development.
First of all, it is to create the ornamental scenery such as the moonlight in the lotus pond, rafting on the reed swings, the drunken promenade, the green sea view from afar, the isolated island fishing, the inverted view of Helan and the weeping willows on the lake embankment, and so on.
The second is the leisure and entertainment, dining and other supporting facilities. The island's luxury restaurant, recreation room, tea and entertainment room, chess and cards room, picnic, barbecue area, meetings, business training room, complete facilities, with local characteristics of green halal dishes with wine, plus "Yuquan" barbecue fish, unique.
There is also a cultural display of national flavor. According to different seasons, the rough and bold western culture as the main body, combined with its own tourism characteristics, carefully prepared and planned activities with local ethnic flavor, rich and varied cultural performances, song and dance evenings, bonfire party, etc., focusing on the display of the local culture of Ningxia.
In recent years, the company in accordance with the regionalized layout and specialized production of industrialized development model, vigorously develop the grape industry, change the "production" vineyard for the "tourism garden", with the grape base as the background to establish agro-ecological sightseeing tours, the launch of the To "see, turn, pick" as the theme of the content of the sightseeing tour.
One is the vineyard tour. 2000 hectares of vineyards, 3 kilometers of grape corridor, planted with 46 varieties of grapes, valuable table grapes and famous wine varieties. Visitors can be immersed in the scene through hand-picking, feel the infinite fun, and understand a variety of grape knowledge, feel the connotation and flavor of corporate culture. Corridor on both sides of the peach, apricot, pear, plum and other small miscellaneous fruit trees from spring to fall, the fruit trees blossom and fruit, grape beautiful purple and red, round jade, so that people enjoy the feeling.
The second is the green sea view. In the newly completed comprehensive building, which can accommodate 150 people to view the light viewing platform for visitors to provide a distant view of the entire base, the plant sightseeing heights.
Third is grape picking. In the golden fall, the vineyard area is full of fruit. Every year in this season, the company will hold a grand Grape Festival and Grape Picking Festival, the festivities attracted many tourists from inside and outside the region. At the same time, the tourists will return to the grapes, wine as a souvenir to bring back to gift friends and relatives. In 2004, **** received 112,000 tourists from inside and outside the region. Among them: more than 200 foreign tourists from Japan, Australia and other foreign tourists. Realization of tourism revenue of 1.32 million yuan, direct absorption of labor employment of 160 people, indirectly providing 265 jobs, generating income of more than 3 million yuan.
In order to further accelerate the development of industrial and agricultural tourism, bigger, stronger and more beautiful tourism industry, the company plans to further increase investment in the near future, to solve the manor scenic area of sewage treatment, public transportation, lodging and drinking water for humans and animals; the construction of 10,000 square meters of tourists' food and beverage and souvenir business business rooms; the construction of 10,000 square meters of conference reception, catering and entertainment for the integration of the visitors' hospitality center; the construction of vineyard Air landscape channel 10 kilometers, 40 family winemaking workshops, 50 families of farmhouse garden, as well as to strengthen the tour area lighting, tour area transportation parking lot and boat construction; expanding the lake project of 330,000 square meters.
With the manor's continuous improvement of the attractions infrastructure facilities and strengthen the whole tour area of cultural taste cultivation. Tourist area of the future direction of development, "Yuquan grape" green base and wine for industrial and agricultural tourism as the guiding ideology, sustainable development and protection of the wetland environment as the leading, based on the Yuquan master plan, to further implement and improve the overall planning and construction of the town of Yuquan. In ensuring ecological resources, social benefits based on the realization of economic benefits, breaking through the traditional single model, open up new attractions for industrial and agricultural tourism.
Yuquan vineyard attractions
One, grape exposition corridor: 3 kilometers long, there are early, medium and late ripe fresh grapes more than 40 varieties of grapes, planted grapes 20,000, set sightseeing, scientific research, teaching as one, is currently the largest and longest grape corridor in Northwest China.
Two, Yuquan Lake: water area of 300 acres, in the original wetland on the basis of artificial development, water depth of 1.70M, there are a variety of fish, migratory birds habitat, planting nearly 100 acres of lotus, is the blue wave swinging boat, enjoy the lotus, watching willow, the best place for leisure.
Three, Yuquan Island: an area of 36 acres, Yuquan Lake development by artificial accumulation, surrounded by water, the island of spring water, willow brush face, colorful lamps reflecting the hundreds of flowers, European-style wooden houses, delicacies fragrant, is the catering, lodging, recreation, entertainment, conference receptions, business training good place to embark on the Yuquan Island to make you feel the infinite scenery of South of the River Seychelles, taste of the earthly realm of immortality, a paradise beyond the world.
Four, sightseeing and picking garden: grape planting area of 5,000 acres, the main varieties of red, Chadna, Richard Matt, Xinghua 1, Royal Autumn, August and other famous fresh grapes more than 40 kinds of set of sightseeing, picking as one. In the sightseeing garden, experience "Yuquan grapes A world" mood.
Fifth, the sightseeing platform: located at the top of the office building of Xixia King Group Company, with an area of 130 square meters and a height of 15 meters, it can be used for 150 people to watch the scenery at the same time. Standing on the sightseeing platform with a bird's-eye view of the Yuchuan area, the beauty of the Yuchuan area is at the bottom of your eyes, and there is a sense of "ascending to the sightseeing platform, and catching a glimpse of the Yuchuan small".
Moonlight in the Lotus Pond: On the night of the moon starry night, when you are at the edge of the Yuquan Lake, the lotus leaves are infinitely blue in the sky, and the lotus flowers are distinctively red. The sound of fish chattering adds to the quietness of the night; the bright moonlight covers Yuchuan Lake with a hazy beauty, and you will personally experience the mood of "Moonlight in the Lotus Pond" written by Zhu Ziqing.
Rutang boating: driving a flat boat, rippling in the reeds, blue sky and blue water, reeds swaying, "slightly moving ripples, startled up sand birds flying over the shore." It's a beautiful sight to behold.
Drunken promenade: August, grapes began to ripen the season, with a pot of grape wine, three or five friends, drinking in the grape promenade, the air filled with the intoxicating fragrance of the fruit, to the night drunk, I do not know where home. To paraphrase the Tang poet Wang Han's poem: grape wine tulip fragrance, jade bowl to amber light. Drunk on the promenade, you do not ask, I do not know where is my hometown.
Green sea view: standing in the office building of the organ on the observation deck, looking out, a sea of green, a feeling of relaxation and pleasure, forgetting all the favor and shame. The heart for the broadening.
Island Fishing: Yuquan Island Fishing Center, do not carve, dirt off the slag, sitting on the stump, the breeze, wearing a straw raincoat, wearing a straw hat, quietly waiting for the fish on the hook. "Silk spandex roaming down no empty rolls, selling wine to return without money." (According to the provisions of the tourism company, fishing 1 catty fish to 6 yuan, to money to buy wine, therefore). It's very interesting.
Helan reflection: blue water and blue sky, the lake reflects the shadow of the Helan Mountains, and the rushes, lotus constitute a charming landscape painting, I do not know the people in the painting, the painting in the people outside.
Yuquan Lan color: early in the morning, ten thousand acres of vineyards rising up wet mist, reflecting the rising sun, and the fields working fruit farmers, grazing sheep, constituting an idyllic pastoral style of countryside customs map.
Willows on the lake embankment: It is said that the willows along the Yuquan Lake were introduced from Ba Bridge in Xi'an, which was the place where the people of Chang'an used to send off their friends, and the ancient people broke the soft Ba Bridge willows in their farewells. Now the weeping willows on the lake embankment have accumulated the ancient people's feelings of farewell. It is a great place to see and to think about the past.
Travel and Tourism Line
(North) Tourism Line (Travel Agency Line 1)
1, the national 4A-level tourist area Sand Lake. 2, the autonomous region's eco-tourism and sightseeing agricultural base of Nanliang 10,000 acres of goji berries base. 3, the western film and television city. 4, the national forest park Rolling Bells Kou. 5, the mausoleum of the Xixia King. 6, the Yuchuan Vineyard. 7, the Xixia King Winery.
(South) tourism line (travel agency line two)
1, national 4A level tourist area Shapotou. 2, Zhongwei County, high temple sightseeing. 3 Jinshawan Yellow River rafting. 4 one hundred and eight towers excursion. 5 Yuquan Vineyard. 6 Xixia King Winery. 7 Xixia King's Mausoleum. 8 Helan Mountain Forest Park.
(Park line a) 1, Yuquan Grape Expo Road sightseeing -- 2, Yuquan Lake embankment to watch the willow -- 3, Yuquan Lake shore lotus -- 4, Yuquan Lake boat ride! --Yuquan Island leisure - 6, fine grape vineyard visit - 7, fishing area fishing - 8 Touring and picking in Nongjiale Park--9,Ten thousand acres of grapes sightseeing garden tour--10,Xixia King Winery visit--11,Sightseeing platform bird's-eye view
(Park) Line 2)
1, Xixia King Winery Visit -- 2, Bird's-eye view of the tour area from the sightseeing platform -- 3, Sightseeing on the World Grape Expo Road -- 4, Tour of 10,000 Mu Grape Sightseeing garden tour - 5, grape farmers sightseeing and picking - 6, fishing area fishing - 7, Yuquan Lake embankment to watch the willows - 8, Yuquan Lake shore to enjoy the willow -8, Yuquan Lake shore lotus - 9, Yuquan Lake boating - 10, Yuquan Island leisure - 11, Yuquan vineyard night viewing
(Wine Industry Line 1) Xixia King Winery Visit
1, Grape Corridor Sightseeing - 2, Winemaking Grapes (Red and White) Crushing - 3, Fermentation Workshop -4, Storage Workshop - 5, Freezing Workshop - 6, Filling Workshop - 7, Wine Showroom - -8, Wine evaluation room - 9, Yuquan Grape Corridor
Ningxia Yuquan Vineyard Tourism Products
1, Pedal Boat: (10 yuan per boat/hour) deposit 20 yuan
2, Hand Boat: (8 yuan per boat/hour) deposit 20 yuan
3, large speedboat: 40 yuan around the lake
4, small speedboat: 50 yuan around the lake
5, large battery boat: (96 yuan per boat / hour) tourists drive
6, small battery boat: (48 yuan per boat / hour) tourists drive
7, chess and cards house: (20 yuan / hour lodging: 80 yuan deposit: 150 yuan including: mahjong, chess, chess, chess, go, go, go, go, go) ($20/hour lodging: $80 deposit: $150 including: mahjong, chess, military chess, go, outdoor rental 5 yuan/hour, deposit: $50)
8, multi-person bicycles: three people riding each 15 yuan/half hour two people riding each 10 yuan/half hour
9, animal-drawn carts: 30 yuan per trip Note: around the Expo Road picking garden and return
10, sightseeing trolleys: 3 yuan per person
11, fishing area: 1 rod per person 30 yuan / 1 day to bring their own rod rental rod per person 5 yuan per rod
12, wine tasting: 10 yuan / person project: 3 kinds of grapes
Yuquan Vineyard food and beverage service area Charging standards are as follows:
1, VIP lounge: consumption of 700 yuan or more, 100 yuan for 1 hour of the private room fee. A day of 888 yuan, a day and a night of 1688 yuan (including karaoke, does not include meals) is the friends of the party, large-scale meeting of the leisure place.
2, rose incense, nobleman's incense (private room): 288 yuan a day and a night, 40 yuan an hour (including a dining room).
3, Declan: Ruby (private room): 40 yuan an hour is dining-oriented, spacious rooms with a rest area.
4, Xixia King Hall (Chardonnay, Cabernet Sauvignon) private rooms: two hours without charging a room fee, two hours later, 40 yuan an hour room fee.
5, barbecue area: you can drink beer, watching the island scenery, there are fresh grilled fish in the lake, (grilled fish 20 yuan / strip) picnic area: visitors can bring their own things, do it yourself on the island, cooking (rent 50 yuan).