The reason why we have such sufficient confidence and confidence can not be separated from the concerted efforts of the whole country in Qi Xin, and also benefits from the high sense of social responsibility and responsibility shown by all sectors of society. Since the outbreak of the epidemic, people from all walks of life all over the country have come forward and contributed their strength in their own way.
The same is true of the automobile industry. In order to fight the epidemic, various enterprises in the automobile industry have contributed their own strength to support the anti-epidemic work by donating funds, relief materials and negative pressure ambulances. Up to now, the accumulated donation amount has exceeded 654.38+0 billion.
Everyone is doing his job well and everyone is playing an important role. It is in this epidemic that one type of car is also "indispensable", that is, pickup trucks.
Under the epidemic, the versatility of pickup trucks is undoubtedly prominent!
Due to the layout and characteristics of its own models, pickup trucks have also given full play to their multi-functional advantages in this epidemic. When people talk about pickup trucks, they will naturally have some different views and perceptions.
▏ To solve the last mile, pickup trucks help with epidemic prevention and transportation of living materials.
As materials and equipment from all over the country flock to Wuhan, people have indeed encountered many problems. At present, most materials are transported by heavy tractors and other logistics vehicles. When these "behemoths" arrive at epidemic areas or logistics parks smoothly, they will be unable to directly enter narrow streets because of their huge bodies, which will lead to the "grounding" of material transportation.
At this time, the pickup truck gives full play to its own advantages, perfectly solves the transshipment of the last mile, and transports the living materials and medical materials to the destination safely and quickly.
It is precisely because of the advantages of multi-function, passability and loading capacity that the big problem is solved. When the epidemic came, the "practicality" of pickup trucks was deeply rooted in people's hearts.
Pickups can be modified at any time to meet the needs of epidemic prevention and control.
In addition to the heavy responsibility of material transshipment, pickup trucks have also frequently "transformed" in this anti-epidemic war. Ambulances, disinfection vehicles, publicity vehicles, etc. all need models, and pickup trucks can be competent after simple "modification".
The multi-function and multi-purpose of pickup trucks are undoubtedly revealed in this battle against the "epidemic". But every major crisis is often accompanied by new opportunities and challenges. Then, can pickup trucks leave a deeper imprint on people's hearts with this "outstanding contribution"?
Development opportunities, pickup trucks have come to a new outlet?
It is still related to the national conditions. Previously, due to many domestic policy restrictions on pickup trucks, pickup trucks were treated harshly, and many people had to give up their dream of owning a pickup truck.
"Lifting the ban on pickup trucks" has always been an uninterrupted vision for pickup truck lovers. In fact, in recent years, the relevant state departments are also trying to implement this policy.
20 18 12 the Ministry of transport issued a document announcing the cancellation of the operating license and driver's qualification certificate for ordinary freight vehicles below 4.5 tons, which relaxed the requirement of "complete double certificates" to some extent. At this point, it also opened the curtain of "lifting the ban on pickup trucks" in China.
2065438+On June 3, 2009, the National Development and Reform Commission, the Ministry of Ecology and Environment, and the Ministry of Commerce jointly issued the Implementation Plan for Promoting the Upgrading of Key Consumer Goods and Combining Blocking with Resource Recycling, encouraging cities at or below the prefecture level where conditions permit to accelerate the lifting of the restrictions on pickup trucks entering the city and give full play to the dual-purpose functions of pickup trucks.
The policy is gradually "loosened" and car companies are also working hard. Many car companies have listed pickup trucks as one of the key development categories.
During the Shanghai Auto Show last year, Ford, Jeep, Great Wall, Jiangling, SAIC Chase and many other brands all brought their pickup trucks. According to statistics, there are 16 pickups, which is the highest in history.
The innovation of car companies also shows that everyone is optimistic about the prospects of pickup trucks in China auto market.
At the same time, due to the strong market demand, it also indicates that the pickup truck market in China is really promising. With the positive growth of pickup truck market in China for four consecutive years, China has now surpassed Canada and become the second largest pickup truck market in the world, only next to the United States.
Many industry executives and analysts believe that with the further relaxation of restrictions on pickup trucks by the China government, the demand is likely to double or even increase. Pickups have become a new outlet for the auto market, and it seems that they have already seen clues.
From the perspective of "minority", pickup trucks still have a long way to go.
Although car companies continue to make efforts, it is undeniable that pickup trucks are still a minority in China. It accounts for about 2% of the total car sales in China, and it is difficult to compete with other cars. Compared with the pickup truck sales in the US market 16%, the pickup truck market gap in China is still very obvious.
So far, only one car company in China pickup truck market has a monthly sales volume of over 10,000, while others have only a few thousand cars.
According to the statistics of China pickup network, the actual sales data of domestic pickup terminals in June 2020 was only 2692 1 vehicle. And affected by "Spring Festival+Epidemic", it decreased by 29.34% compared with 20 19 and 12.
In addition, it seems that the policy orientation of "lifting the ban on pickup trucks" has not fully played a more significant role.
Chongqing and Ningbo, which lifted the restrictions on pickup trucks entering the city at the beginning of this year, did not show immediate improvement. In June this year, 5438+ 10, the monthly sales of pickup trucks in the two places did not exceed 1000. In 5438+ 10, Chongqing sold 672 pickup trucks; Zhejiang Province, where Ningbo is located, sold 778 vehicles.
The benefits brought by the policy have not been fully reflected.
A sudden epidemic has made people re-understand the pickup truck model, and its many advantages have also been presented to some extent. But overall, the position of pickup truck in China automobile market is still slightly "niche". In order to improve this situation obviously, more influencing factors may need to be considered.
Ma Yue:
In the face of the epidemic, pickup trucks have demonstrated their multi-functional and multi-purpose core competitiveness. However, it may take some time and the market to fully verify that pickup trucks have ushered in new "opportunities". What is certain is that as the restrictions on pickup trucks become more and more relaxed, more and more people may begin to consider realizing their pickup truck dreams, and the domestic pickup truck culture will surely grow simultaneously.
This article comes from car home, the author of the car manufacturer, and does not represent car home's position.