January 1, 1994, the first set of Zhejiang TV programs began to use satellite transmission, the call sign "Zhejiang TV", effective coverage of the country and more than 40 countries and regions around the 2 billion people, and for more than 95% of the country's cable channels, with a relatively fixed audience of 150 million, of which about 100 million for the urban audience. In the early days, most of the programs of Zhejiang TV were focused on promoting the culture of Jiangnan and analyzing the economic development model of Jiangnan, especially the news programs, and the "News Supermarket" formed a certain influence in the country.
In 1999, Zhejiang TV rebuilt the entire news production and broadcasting system, positioning the news system in the combination of digital and networked news production and broadcasting, and proposing the centralized management of news resources, as well as a variety of news broadcasting methods for the future.
In 2000, Zhejiang TV launched the cultural interview program "Yani Interview".
In 2003, Zhejiang TV began to implement channelized operation. Through the establishment of a marketing center to integrate the channel operation, set up a large-scale activities group to plan major events.
In 2004, Zhejiang TV identified the theme of "entertainment and wealth" positioning, the launch of "entertainment and wealth" and "the world Zheshang" two programs.
In 2005, Zhejiang TV implemented the "seven swords out of the South" program - the introduction of seven TV producers and hosts, the formation of seven TV production team, to create seven evening programs or activities, and purchased six "4 +1" mode exclusive broadcast drama broadcast.
In 2006, Zhejiang Satellite Television, in addition to playing in the production of news programs on the advantages of continuing to do more strong news programs, but also one after another to launch their own entertainment staple programs, such as talk shows "too cola", location dating program "boys and girls", variety show "strange open win" and other entertainment programs in their infancy.
In 2007, Zhejiang TV injected modern humanistic concepts into its programs, highlighting the value of humanism and wealth, with "entertainment - humanism" as the main theme. In the same year, the launch of the singing variety show "I love to remember the lyrics" and the creation of the "Mai Bao City Duel" activities. In the same year, it launched original programs such as "Citizen Action" and "Music Festival for College Students".
In 2008, Zhejiang Satellite Television created "I love to remember the lyrics" and its derivative program "love to sing will win", as well as the music interactive program "I am a big judge" into the "Three Musketeers of Variety". On August 25th, the channel was revamped to establish the "China Blue" brand positioning.
China BlueIn January 2009, Zhejiang TV launched the entertainment program "I am a big judge". On August 28th, the station's song "Sea and Sky All the Way to Blue" was released. On September 28th, the channel realized high standard definition broadcasting at the same time.
In March 2010, Zhejiang TV launched a large-scale humanities documentary "West Lake". In July, the launch of music talent show "extraordinary".
In April 2011, Zhejiang TV launched the civilian dream variety show "China Dream Show". In March, it launched the large-scale news action "Toward the Blue Sea".
In 2012, Zhejiang TV launched the concept of "the first dream channel". In July, the launch of inspirational music review program "The Voice of China". On September 1, the station celebration party was held, and the station song "Dream Sky is Extra Blue" was released.
In January 2014, Zhejiang TV held the "First China Blue TV Program Original Model Competition". In April, the launch of the parent-child reality show "Dad came back" and dance program "China Good Dance". In July, Zhejiang TV launched the food reality show Twelve Tastes of Frontier. In August, advertising revenue soared from 600 million to 4.8 billion, a 7.5-fold increase, and the national ranking stabilized from ninth to top three. In October, it launched the outdoor competition reality show "Running Brothers" (renamed "Running Bar" in 2017).
In August 2015, the seventh anniversary of "China Blue", advertising revenue exceeded 8.5 billion. November, the launch of the original program "Burning Junior".
In January 2016, the company launched the serialized suspense outdoor reality show "24 Hours" and the indoor competitive reality show "Ace vs Ace". In March, launched a large-scale humanities documentary "Art:30 Degrees North". In April, the inspirational competitive sports reality show "Let's Go Champion" was launched. On August 2, the show was broadcasted in Macau on Macau Cable TV Channel 159. In November, launched the inspirational music competition reality show "The Sound of Dreams".
In April 2017, launched the youthful inspirational growth show "High Energy Youth League". In July, launched the reality star improv comedy show "Happy Drama Club". In October, launched the acting competition inspirational variety show "The Birth of an Actor" (renamed "I am an Actor" in 2018).
On February 14, 2018, Zhejiang Satellite TV relaunched its Spring Festival Gala after 11 years, launching the 2018 China Blue Fiery New Year's Eve , which, together with the Zhejiang Satellite TV New Year's Eve Concert, Zhejiang Satellite TV Mid-Year Spectacular, Zhejiang Satellite TV Spring Spectacular, Zhejiang Satellite TV Autumn Spectacular, Microblog Night, Bazaar Celebrity Charity Night, and Zhejiang Satellite TV Double Eleven Carnival Night, builds the China Blue's gala content matrix. On September 12, the SD version of the channel was broadcast in 16:9, and the station logo and rebroadcast of the CCTV news broadcast remained in 4:3.
TV Culture Significance of the station logoThe name of Zhejiang Province is derived from the name "Zhejiang", also known as "Qiantang River", and the white curve in the middle of the station logo represents Zhejiang's mother river, the Qiantang River, which is also similar to the Hanyu Pinyin letter "Z". Jiangnan has a lot of water and rain, so the blue color is used as the background color of the logo to represent the lingering Jiangnan, with bright regional characteristics. The whole logo has the shape of "Zhejiang Province".
"Zhejiang TV, China Blue "
On August 25th, 2008, Zhejiang TV launched the brand positioning of "China Blue" based on the color of the logo. Blue without boundaries, the realm from afar! "The water of the river is as green as blue in spring! With the abstract color as the theme of positioning and other TV channels, the channel features distinctive, the choice of the blue emanating from the art and humanistic atmosphere, but also the true color of the cultural quality of Jiangnan, Zhejiang TV added a humanistic atmosphere.
Channel song Song Name Performer "The sky is blue" Andy Lau "The sky is blue" Eason Chan MascotZhejiang TV's mascot is a lovely blue whale, called Blue Star.
The mascot of Zhejiang Satellite TV - Blue Star
"Blue Star" was formerly used in the network of interactive music community singing pitch system, and later became the Zhejiang Satellite TV scoring software for many variety shows. On August 28th, 2009, at Zhejiang TV's "China Blue" celebration party, Andy Lau unveiled the birth of "Blue Star", and Fan Bingbing personally witnessed the fantastic debut of "Blue Star".
The program time scheduling
On May 15, 2008, the evening prime time, Zhejiang Satellite TV emergency withdrawal of the evening drama, and live CCTV composite channel special reports. On May 16th, Zhejiang TV withdrew all TV dramas and direct marketing advertisements between 7:00-24:00pm, and live broadcasted the special report on CCTV Comprehensive Channel. At the same time, the special news produced by Zhejiang Satellite TV itself was broadcasted every two hours.
In 2009, Zhejiang Satellite TV focused on news, creating a "3+1" news program belt: that is, one hour in the morning, "News Early" + "Today's Securities Morning Edition"; two and a half hours in the evening, "Today's Securities" + "Looking for the King" + "Zhejiang News" + CCTV "News" and the news magazine program "Good Night! China" three news program tape.
In 2012, Zhejiang Satellite Television on variety columns to build boutique, news and cultural columns to speed up to the prime time, self-produced drama launched the "dream trilogy". In terms of cultural programs, zhejiang satellite television Monday to Tuesday 21:21 broadcast after the revamp of the "marriage defense war". From Wednesday to Thursday, the program "Perfect New Life" will be broadcast at 21:21. And on Sunday 21:21 Zhejiang TV plans to launch a cultural program "Humanities Deep Breathing" which mainly broadcasts documentaries.
On June 7 and June 8, 2015, Zhejiang TV adjusted its daytime schedule to broadcast the ninth season of China Dream Show from noon to afternoon, while continuing to broadcast Dream Show on Sunday and Monday evenings in prime time. In the second, third and fourth quarter of the Friday prime time slot, Zhejiang Satellite TV broadcast "Run for Brothers Season 2", "Run for Brothers Season 3" and "The Voice of China Season 4".
In 2016, Zhejiang Satellite TV adopted the "stacked broadcast scheduling", launched two original variety shows in the first quarter of the Friday prime time, indoor athletic variety show "Ace vs. Ace" and the first serial suspense outdoor variety show "24 hours", respectively, scheduled for January 22, 20:20 and 22:00.
Image packagingZhejiang Satellite TV's "water" series of promotional videos, highlighting, strengthening the Zhejiang Jiangnan water town of regional cultural characteristics, interpretation of Zhejiang Satellite TV "elegant culture" program positioning and euphemistic channel style. Water" series of promos have been improved and perfected year by year, and have been recognized and accepted by viewers as a brand of Zhejiang TV channel packaging.
In February 2018, Zhejiang TV launched a visual package with the theme of "Dream Bloom". The special design of colorful dust blooming under the blue sky in the package implies that everyone's gorgeous dreams blossom under the blue sky, reflecting the packaging intention of "dreaming the sky is extraordinarily blue". At the same time, the packaging continues the usual red and blue color scheme of China Blue and colorful square particles, which is both recognizable as China Blue and more dynamic. The design of the folded corners is also highly compatible with the main logo of China Blue, forming a whole.
Main Programs Regular Programs News Classes "Zhejiang News Feed" "News Deep One" "Today's Focus" "Today's Commentary" Finance Classes "Chinese Business Revelation" "Today's Securities" Entertainment Classes "Good-looking China Blue" TV Series "China Blue Theater" "China Blue Weekly Theater" Seasonal Programs Music Classes "The Voice of China" "The Voice of Dreams5, dance talent show: "China Good Dance" "the more jump the more beautiful" and so on
6, celebrity parent-child category: "Dad came back" "the stars know my heart" "baby big guess" "the first time of his life" "father answer it" "mother love mobilization" and so on
7, celebrity food: "cool food line world" "food awkward way" and so on
7, celebrity food: "cool food line world" "food awkward way" and so on
5, the world of food: "the world of food", "the world of food" "food awkward way", "food awkward way", etc. Food in the way" and so on
8, puzzle breaking class: "heartbeat Argentina" "ace spy" "who dares to stand out" "stars of the secret room" and so on
9, outdoor reality TV: "we are seventeen years old" "high-powered teenagers" "Journey to the West" "Challenger League" "I go to school" and so on
10, sports and athletic category: "I'm the best" "green Successor", "China Star Jump", "All-around Limit King", "China Champion Fan", etc.
11, comedy and funny: "China Comedy Star", "Who Laughs Last", etc.
12, talk show: "One Weekly Lipo Show", "Yuppie Talk Show", etc.
13, marriage dating: "Turn around and meet TA", "Boys and Girls", "Full Goddess fan", "Love", "Marriage Defense", "Love", "Marriage Defense", "Love", "Love" and "Love". The Marriage Defense War", "Forward for Love", "Holding Hands in Love Village", etc.
14, celebrity couples: "All the Way to You", "Let's Go Love", etc.
15, celebrity interviews: "too much fun", "Walking with Excellence", "Yani Interview", "Tao out of the heart", "The True Star Talk Adventure", "Wind and Clouds Interaction - G20 Yang Lan Interviews"
16, culture and history: "Chinese good story", "so it is", "up! Poetry", "Chinese Characters Wind and Cloud Club", etc.
17, Venture Capital and Entrepreneurship: "Born to be Talented", "I'm the Founder", etc.
18, Health and Medical Care: "Because I'm a Doctor", "Healthy 007", "Pediatrics, Big Doctor", etc.
19, Celebrity Talent: "I'm Not a Star", "Applauding Up", etc.
20, Vegetarian Talent: "The World Daredevil Show", "Theater Fans Ring", etc.
21, life and fashion: "All in One", "Undercover Supermodel", "Happy Trading", "This is Life", "Three Women in One Drama", "Oscar for All", etc.
22, Variety Derivatives: "The Running Man", "Can't Tell the Secrets", "Cool My True Voice", etc.
23, Taiwan Celebration Evening Party: "Starry Starry Night", "Blue Anniversary Celebration", "Starry Starry Night", "Starry Starry Night", "Starry Night", and so on. Blue Anniversary Celebration" "Starry China Blue - Second Anniversary Celebration" "Zhejiang Satellite Television" towards the fifth anniversary, let the dream fly up "celebration party" "because you" Zhejiang Satellite Television China Blue 10th Anniversary Theme Evening Party, etc.
24, other types: "I see you have a show" "Entertainment Dream Factory" and so on
Second, humanities documentary The West Lake" "The Southern Song Dynasty" "Art: North Latitude and Longitude" "The Southern Song Dynasty" and so on. Chen Huan, China Dream Show, China Comedy Star, Heartbeat Argentina, Happy Under the Blue Sky, etc. Lin Jie Nie, Happy Under the Blue Sky, I'm the Best, Born to be Excellent, etc. Shen Tao, Decapod Goddess Fan, For the First Time in My Life, Born to be Talented, King of All-around Limit, etc. Xu Chien-Huei, Deeply Informed, China's Good Story, Entertainment Dream Factory, China Blue Express, etc. Wen Ya, Happy Under the Blue Sky, The Star's Secret Room, Yu Xiao The Greatest, I Love Song Lyrics, Entertainment Dream Factory, China Blue Express, etc. Pan Lei The Greatest, Entertainment Dream Factory, Food for Thought, China Blue Express, etc. Award Record Award Time Award Name 2012-01-04 2011 Sina Weibo Night Microblogging Influential Media 2012-12-15 2012 New Weekly New Talent TV of the Year 2014-12-16 2014 "Variety" TV of the Year 2015-01-15 2014 Sina "Weibo Night" Weibo Influential TV of the Year 2015-12-08 2015 "Variety" TV of the Year 2015-12-12 2015 "New Weekly" New Talent List TV of the Year 2015-12-22 2015 "TV Landmark" Most Influential Provincial TV of the Year 2016-01- 07 2015 Sina "Weibo Night" Most Creative TV Media 2016-12-05 2016 "TV Landmark" Most Influential Provincial TV Ratings Performance Zhejiang TV's "record-breaking" ratings The Voice of ChinaThe Voice of China Season 3, China's highest ratings record for variety shows
Zhejiang TV's "The Voice of China Season 3" finale (October 7, 2014) c *** 50-city ratings of up to 6.511%, breaking the "The Voice of China Season 1" finale's 6.1% record for the highest-rated Chinese TV variety show.
The Voice of China Season 4, the premiere ratings record for a Chinese variety show
The first episode of The Voice of China Season 4 (July 17, 2015) achieved a CSM 50-city rating of 5.31%, which broke the record for the premiere ratings of a Chinese TV variety show held by The Running Brothers Season 2, and became the The program was the top-rated program in all time slots on Friday.
The Voice of China Season 4, the highest ratings record for a variety show in China
The finale of The Voice of China Season 4 (October 7, 2015) broke 6 in the CSM 50 cities, reaching 6.566%, 6.843% without commercials, and peaked at 7.518%, with a ratings share of 27.358%, breaking the ratings record for a Chinese variety show held by itself.
Running Brothers"Running Brothers" ratings broke 4, the highest ratings record since the start of the show
Zhejiang TV's "Running Brothers Season 1" fourteenth (January 9, 2015) CSM50 cities reached 4.206% ratings, two consecutive weeks of ratings broke 3 and then climbed to a new high, setting a new record. 3 for two consecutive weeks and then climbed to a new high, hitting the highest ratings record since the start of the show. Its highlights program "Running Man" also ranked second in the ratings with a high rating of nearly three.
Run for Brothers Season 2, the highest ratings record for a variety show premiere in China
The first episode of "Run for Brothers Season 2" (April 17, 2015) had a CSM50 city rating of 4.794% and a share of 15.103%, which is the highest record for a variety show premiere in Chinese TV history. The "Running Brothers" affiliate program "Running Man is Coming" ranked second with a 3.272,% rating.
Running Brothers Season 2, broke 5 for the first time, hitting the highest ratings record since the start of the show
Running Brothers Season 2, the ninth installment (June 12, 2015) CSM50 city network ratings of 5.002%, broke 5 for the first time, hitting the highest ratings record since the start of the show.
Run for Brothers Season 3, Highest Viewership Record Since Start
Run for Brothers Season 3, the eighth installment of the CSM50 network (December 18, 2015) reached a ratings rate of 5.284%, the highest ratings since the start of the three-season broadcast record.
Ace vs. AceAce vs. Ace, the highest ratings record for the premiere of the first season of a Chinese variety show
The first installment of Ace vs. Ace (January 29, 2016) had a CSM50 city rating of 2.956%, the highest ratings record for the first season of a Chinese variety show. premiere highest ratings record.
Average ratings According to CSM52 city data, in the first half of 2016, Zhejiang Satellite TV averaged 0.338% for the whole day.( Note :Only ratings scores of record-breaking nature of CSM city networks are listed under this level of directory, for other specific ratings, please move to each program's main entries )
Social EvaluationZhejiang Satellite Television has always been making efforts in the production of its variety programs in the The same direction to make efforts, from more than remembering the words to more than the pitch, more than singing, from one-way dissemination to realize the interaction, and then comments to share, along the way to do all the various types of singing programs. (Xinhua comment)
humanistic temperament, has been zhejiang satellite television distinguishes itself from other stations of a significant mark , and zhejiang satellite television's humanistic temperament is not blossomed a flower: "west lake" "zhejiang cultural geography" "southern song dynasty" "art: thirty degrees north latitude" and so on humanistic documentaries quite a response." China Blue" has gradually become a fullness of both form and spirit from the name of aura dazzling. Soulful news programs, humanistic programs with tone, and variety shows with sentiment have formed the channel's high-end, atmospheric, delicate and heroic humanistic temperament. (Xinhua/Guangming Daily comment)
Zhejiang TV is rooted in traditional culture in broadcasting content, and draws nutrition from traditional culture to enrich the content of TV programs and enhance the cultural thickness of programs. In the process of creating programs, Zhejiang TV always carries out "cultural power" in all aspects, and practically practices "culture + public welfare" through practical actions. (
Zhejiang Satellite TV has always insisted on the transmission of humanism as the moral standard of the program, whether it is a variety show, or news programs, and even the film and television dramas broadcast, all reflecting humanistic feelings. It is precisely because of the soft and dynamic humanistic temperament and the fashionable and dynamic variety temperament that the unique flavor of "China Blue" is created. (Guangming Daily comment)
Zhejiang Satellite TV to "The Voice of China" as the main force, to "China Dream Show", "I love to remember the lyrics", "love to sing will win" and other programs for the square, after five years, to create "China's voice entertainment program legion". It not only understands the entertainment style and performance skills of Chinese people, but also holds the bible of international reality TV programs, driving another round of Chinese TV entertainment programs. (Reviewed by New Weekly)