Press releases are an effective means of making more people aware of events, products and companies. Here are some of the channels for press releases:
Media releases: releasing press releases through the news media allows more people to learn about the news, such as newspapers, magazines, television, radio, etc. If a company wants to release a press release in a media that has a wider audience, it can do so. If a company wants to release a press release in a media with a wider audience, it can choose the mass media, and if it wants to release it in a specific field, it can choose the industry media.
Company news website: A company can publish press releases on its official website, so that people who are concerned about the company are able to learn about the latest developments of the company. This is very helpful in increasing the number of visitors to the company's website and brand exposure.
Social media: Social media is a very effective publicity tool, such as microblogging, WeChat, Facebook, Twitter and so on, which can let more people know the news. The advantage of social media is that it can spread information quickly and increase the exposure of brands and products on social media.
News aggregator sites: News aggregator sites are a platform that brings together all kinds of news, such as Baidu News, Today's Headlines, Netease News and so on, which can make more people aware of the news. These platforms are very accessible and allow the company's news to be seen by more people in a short period of time.
Industry websites: Industry websites are portals for a specific industry, such as AutoHome, Soufun, etc., which allow more people to learn about news in a specific industry. If a company wants to publicize its products or services in a specific industry, it can choose to issue press releases on industry websites.
The above are some common channels for press releases, and a company can choose the right channel according to its needs.