Jiangsu Fengling Group Taizhou Fengling Agricultural Equipment Company Limited since its inception, the completion of the national "Tenth Five-Year" science and technology projects, the successful development of independent intellectual property rights of the "Fengling" whole Feed and semi-feed rice and wheat combine harvester products, especially the national brand Fengling 4LB-150 semi-feed harvester production and sales in recent years doubled, the total output value of the previous year showed a substantial increase in the growth rate of faster, this year, the company **** to complete the total industrial output value of 300 million yuan, an increase of 100%.
Inside the management, outside the market
This year, the government subsidies for the purchase of agricultural machinery continues to increase, in particular, the development of combine harvester momentum is becoming stronger and stronger. This year, due to the central funds allocated earlier, coupled with the return of some migrant workers, subsidies increased and other factors, resulting in high enthusiasm for farmers to buy machines, generally produced the phenomenon of subsidized funds in short supply, to take positive measures to cope with the internal management, grasp the market:
1, in the enterprise, strengthen management, in-depth tapping the potential to reduce the cost of the quality of the premise of guaranteeing the price of the supply of the appropriate to make some fine-tuning to meet the needs of farmers. Some fine-tuning to meet the needs of farmers.
2, outside the enterprise, focusing on market construction, in the original dealers on the basis of expanding the sales network, to the remote market focus on market radiation, from 2006 to the present has been held in the country's main rice producing areas dozens of on-site demonstrations and product promotions, to increase publicity, so that farmers understand the national brand "Fengling" semi-feeder harvester. The company has held dozens of field demonstrations and product promotion meetings since 2006 in various rice producing areas across the country to increase publicity so that farmers can understand the performance and advantages of the national brand "Fengling" semi-feeder harvester and promote sales.
3, in the emotional communication, we asked Fengling footprint throughout the major agricultural machinery county dealers take the initiative to communicate with the local agricultural machinery department leaders, publicize the product, publicize the national brand, get the recognition of the agricultural machinery promotion department, in all areas, all channels to think of ideas, find ways to promote the revitalization of market sales. When there is too much conflict affecting the rural community in a state of instability, we are anxious farmers, thinking of farmers, through bank financing first advance (subsidy funds) to stabilize the market, and strive for subsidies in the country's subsequent subsidy program.
Because of the effective implementation of the above measures, the marketing of our products has achieved good results, the enthusiasm of the whole country to buy Fengling semi-feed combine harvester is very high, August 31, we completed the production of 2,000 units of 2009 off the production task, at present, the sales of the product has been completed, the company adjusted the year's production plan some time ago, and then an additional 400 units of production tasks.
Increase investment in technological reform, enhance scientific and technological innovation
May 2002 to October 2003 by undertaking the national "Tenth Five-Year" science and technology research projects, our scientific and technological personnel in the characteristics of foreign models on the basis of the adaptability of the machine and the economy, bold technological innovations in the semi- The research and development of semi-feeding products has a number of independent intellectual property rights, semi-feeding combine harvester products have been successfully localized, since 2006, Fengling people closely around the independent intellectual property rights and product localization, industrialization, cost-effective and other aspects of the article, in the production of liquidity constraints, at the same time, not hesitate to invest a huge amount of money for technological innovation and hardware investment, expanding the production site, Reconstruction of the general assembly line, as of the end of September 2008, in the original production conditions on the basis of the new plant area of 10,000 square meters, the product mold production process required, a large number of tooling was put into use, the addition of a number of horizontal machining centers, CNC machine tools, CNC sheet metal processing equipment, production efficiency and product quality has improved significantly, and the use of the full-seal coating production line to make the The appearance of "Fengling" products has been greatly improved.
In addition, our company continues to improve and optimize the product structure, the sense of innovation, environmental awareness is consistently carried out, and has made significant achievements: 1, in the domestic high-quality brand-name diesel engine based on the successful development of the use of "supercharged" advanced technology, marking the "Fengling" semi-feeder harvester. "Semi-feed harvester products not only have a strong heart, but also energy saving and emission reduction, its emission reaches the standard of Euro II. 2, the successful development of self-designed and manufactured walking main gearbox and HST core components will further reduce the manufacturing cost and maintenance cost of the product. 3, the use of new cutting device and the improvement of the design of threshing and grain conveyor agitator makes the product more suitable for the need of straw return to the field. Suitable for high yield and high humidity rice harvesting in China, which needs to return the straw to the field. 4, the threshing drum vertical hydraulic lifting mechanism of the invention of the patent not only greatly facilitates the maintenance of the threshing drum, not only can effectively prevent the blockage of grass, but also saves time and effort, and can be adapted to the future of high-yield super rice harvesting. 5, the development of a new harvesting machine products, such as: Fenling 4LB-150 Ⅱ (650) semi-feeder harvester, has been completed the agriculture of the harvesting machine. 6, the development of new harvesting machine products, such as: Fenling 4LB-150 Ⅱ (650) half The development of new harvester products, such as: Fengling 4LB-150 Ⅱ (650 type) semi-feed harvester, has completed the Ministry of Agriculture to promote the appraisal; extension of the churn mechanical unloading semi-feed harvester; "Fengling" 4LLL-2.2Z longitudinal axial full-feeding multifunctional harvester.
Development plan
While our rice and wheat combine harvester market share continues to increase dramatically, "Fengling" brand harvester social awareness is also rising, but the face of imported brands and other strong foreign competitors, coupled with the agricultural market competition is also intensifying, we are increasingly aware of the need to overcome We feel more and more to overcome the small wealth, small farmer consciousness, and actively seek new product development direction is particularly important in the development of modern society. Changes in the market over the past few years let us see: the total demand for high-performance semi-feed combine harvester is increasing year by year, rice harvesting machinery has appeared in two transfers: that is, the full-feed to semi-feed transfer, "foreign" brands to the transfer of national brands. This development trend will certainly accelerate the pace of the national brand, promote China's agricultural machinery industry better and faster forward.
Since last year, our company has been seeking cooperation, and expects to realize the same development through cooperation. After continuous investigation and long-term negotiation, in the full support of the relevant government departments, Jiangsu Fengling Group has formally reached a cooperation agreement with Jiangsu Changfa Group, complement each other's strengths, *** with the establishment of the capital "Jiangsu Changfa Fengling Agricultural Equipment Co. 10,000 sets of agricultural machinery production base" has begun construction, base planning covers an area of 264 acres, the first phase of the project budget investment of 198 million yuan, of which: plant construction part of 127 million yuan, the production of equipment part of the 71 million yuan, the completion of the project will become a nationally renowned combine harvester as well as other modernized agricultural equipment production bases, the expected annual marketing scale of more than 1 billion. The annual marketing scale can reach more than 1 billion yuan, the actual profits and taxes 160 million yuan, is expected to be completed in early 2010 and put into operation.
The next development idea of the joint venture company is: within the development framework of Changfa Group, while further accelerating the development of new products, accelerate the development of harvester series products, and cultivate a new economic growth point of "Changfa Fengling" in a relatively short period of time, such as the upcoming development of the "small semi-feeder harvester (two rows)", which is expected to become a famous agricultural equipment production base in China. For example, "small semi-feeder harvester (two-row machine)" will be developed soon, which will provide mature technology and cost-effective national brand for the mechanized rice harvesting in the hilly areas of our country; this is the key product of "Changfa Fengling" for the next step of development. At the same time, we will give full play to the "Changfa Group" distribution network advantages, integration of resources, and further search for suitable strategic partners, the establishment of long-term strategic alliance, to accelerate the development of enterprises.
Jiangsu Changfa Fengling Agricultural Equipment Co., Ltd. was established in recent years under the conditions of the great development of China's agricultural mechanization was born, will focus on solving the "three rural" problem for the country and the development of the local economy to make a positive contribution at the same time, to achieve a new historic enterprise leap. We firmly believe that: under the care and support of the government at all levels, through our continuous efforts, we will be able to make our enterprise bigger and stronger, and "Changfa Fengling" brand casting into a "hundred years of high-quality goods", in order to promote national brand, revitalize the agricultural machinery industry, and serve the "three rural". "Three Rural", the development of the local economy to make greater contributions.