First, the concept of thermal transfer printing
Thermal transfer is a special printing technology that uses thermal transfer ink to print arbitrary images such as portraits and landscapes on color inkjet paper, and then uses thermal transfer heating equipment to heat them to a certain temperature within a few minutes, so as to transfer the colors of the images on the paper to various materials such as ceramics, metal plates, wood, high-temperature resistant plastics and cloth.
Categories of finished products: porcelain cups, plates, saucers, glass, metals, plastics, clothes, etc.
Second, the characteristics of thermal transfer printing:
This technology is easy to learn, low investment, quick effect, wide application range, simple production process, no need for plate making, and the printed products are vivid and colorful, and it takes only a few minutes from the beginning to the completion of production. The finished product has high memory and practicability.
1. Advantages of thermal transfer equipment and consumables of our company:
Our thermal transfer equipment is beautiful in appearance, fine in workmanship, stable in performance, compact and practical, simple in operation and durable in heating pad. After heating, you don't have to set it, and you don't have to worry about burning the mat. All equipment adopts high-quality temperature control and time control instruments, so that the rejection rate is almost zero. Under normal use, all equipment is replaced once every three months, and the warranty period is one year, among which the tablet computer has a fever warranty period of five years.
Our thermal transfer printing ink has always been imported from the United States, thus ensuring long-term excellent product quality. It can transfer high-quality patterns with vivid effect, bright and delicate colors and pure colors on any transfer medium, without any color matching software, and it will never block the plate.
All our cups, plates, metal plates, porcelain plates and other media coatings are processed by our own processing factory, dried in a dust-free space, and passed strict technical inspection to ensure the smooth surface of the media before being supplied to the guest room.
At the same time, our purchasing department and technical department are still searching and testing all kinds of new printable media to meet the needs of customers and consumers.
Third, the market prospect:
China has a population of over one billion. Every day, there are wonderful scenes such as baby's birth, wedding, school graduation, old man's death, home decoration, birthday celebration and youth photos, which are worth cherishing forever. This technology can make these wonderful scenes into permanent souvenirs in a few minutes: porcelain cups, porcelain plates, key chains, cultural shirts and home decoration products. ...
This project is suitable for the on-site production of personalized products in shopping malls, railway stations, tourist attractions, schools, wedding halls and other places, such as digital printing, wedding photo studios, photo studios, boutiques, gift shops, photo galleries, advertising companies, travel companies and organizations (corporate LOGO, corporate advertisements, corporate gifts, conference souvenirs and event souvenirs). It can also be used as a commemorative card, a commemorative badge or an agency card; Advertising companies make advertising signs; Clothing companies, printing houses, prepress printing, etc.
At present, our company has thousands of customers all over the country, and now we are developing personalized video stores with "zero franchise fee", and we are looking for exclusive agents at the provincial, local and municipal levels, and are committed to building a first-class "digital fashion consumption" service provider in China and even in the world!
Fourth, the early input cost:
1. A set of equipment includes a cup baking machine, a baking tray machine and a flatbed machine, which costs about 4,000 yuan;
B, a computer, recommended configuration: C4 1.7G or more /265 DDR/64 DDR memory, 40G instead of/17'' tablet, about 4000 yuan.
C, 1200*2400dpi scanner, around 500 yuan;
D, a 3 million pixel digital camera, about 2,000 yuan;
E, printer, it is recommended to use a 6-color photo printer, 1, 000 yuan or so. With the above things, you can open a shop, plus the rental fee for operating the shop, the total investment does not exceed 15000 yuan.
An analysis of the late income of verb (verb's abbreviation);
Product name Comprehensive cost (yuan) General selling price (yuan) Assume that the daily output and annual profit (yuan) are 6355 cups, 52200 plates, 1280 1 24480t- shirts, 15 503 pieces and 37800 pieces respectively. In fact, the above table is a conservative algorithm, and the actual printing is not limited to cups, plates and T-shirts. You can also print the existing and developing things such as youth pearl plate, porcelain plate, key chain, mouse fever, teacup pad, etc. In practice, the amount of baked products per day is far more than 5 cups 1 tray 3 T-shirts, especially on holidays, such as May Day, Eleventh Day and Golden Week. We supply many kinds of consumables, including dozens of seeds for men's cups. In addition, plates, T-shirts, pearlescent plates and puzzles all have different specifications, and different specifications also have different prices: printing 5 cups, 1 plate and 3 T-shirts every day takes less than an hour.
Imagine you are a migrant worker with a monthly salary of 2500 yuan. Minimum monthly consumption starts from 500 yuan. The annual savings is 24,000 yuan, but you have to work 8 hours a day for 365 days, and sometimes even work overtime. You're hardly in the mood for a cup of coffee except when you're at work, eating, sleeping and taking the bus. Therefore, this is an investment project with low cost, time saving and quick results.
The second part is the preparation work before opening.
First, take a resounding name:
We suggest the use of "Shadow to Shadow" personalized video store, and we will give this name to all customers who join our company with "zero joining fee" for free. The advantage of using this name is to expand publicity and save publicity expenses. We will promote it through our website, national magazines, large-scale exhibitions, television and other media, so as to link this store name with the brand "Yongjie Digital".
Second, the store location:
Site selection is a key link in store management. With the right time, location and people, your business will surely flourish. The weather is the right time for you to do business, and the type of land is related to the choice of address. The choice of a good business place can create a beautiful environment for "people" and "land". If the location is not chosen, even if the goods are complete and the service is thoughtful, it may be ignored.
The following places are called "golden ports", which are also good places to be our video stores. The following arrangements are also arranged in order from best to second, for your reference:
(1) business district
This area is a gathering place for people to date, chat, go shopping and have a rest. Naturally, it is also the most suitable place to open a shop, and it is also a place with relatively large investment. There are many customers on weekends and holidays, and of course it is easy to make money.
(2) student gathering area
The building attached to the school is a good location, and students are also the people who pay the most attention to fashion and personality. In addition to studying, students' motives for spending money include classmates' parties, birthday parties, taking photos and having fun. Their consumption is random, and they will never let go of their favorite noodles that are not too expensive. However, there is no obvious difference between peak hours and light hours near the university, but it is also greatly influenced by winter and summer vacations, but it doesn't matter. This period of time is just a rest to prepare for the peak period of school.
(3) Near the station
Generally, there is a large flow of people at the station, and there are more business hours a day, especially at the railway station, where there are more people. Making souvenirs is the best business, and holidays are also a rare opportunity. It is necessary to stock up as soon as possible to avoid the phenomenon of out of stock when the business is hot.
(4) Tourist attractions
The personalized things made by thermal transfer technology are the most memorable. It is an honor to print your photos of tourist attractions on cups and show them to others. And when people travel, they are also the most willing to spend money, even if it is very expensive.
(5) Company concentration area
Preferably near the office building. Customers are mainly office workers. They have certain economic strength and are easy to accept personalized things, but they should constantly create freshness and attract them to patronize.
(6) Residential area
Customers in residential areas are housewives and office workers. Housewives spend more rationally, and office workers go out early and return late. I will also go out for a stroll on holidays, and rarely visit nearby shops. In addition, due to the low mobility of customers in residential areas, it is difficult to maintain if new products are not launched for a long time. Therefore, it is prudent to choose residential areas as operating points.
For the choice of venue, we will definitely make some assumptions in mind at the beginning, but when it comes to specific operations, due to some restrictions, we may settle for the second best. Therefore, even if it is an alternate location, it is necessary to personally inspect it. In addition, when choosing a site, it is necessary to confirm the flow direction of consumers. Even if they are separated from each other, the sales situation may be quite different. It depends on whether there are competitors, make some specific analysis of the competition and see if your store has obvious advantages compared with him ... In short, the important link of site selection must be cautious and cannot be ignored.
Part III Store Operation Promotion 1. Commercial sources:
You can choose one or more of the following business cooperation modes:
1, after choosing a good address, do your own personalized video store: one way is to do it for customers; Another way, as mentioned above, is to let customers "DIY" to make their own images.
2. Cooperate with the wedding photo studio of the printing shop: this can save the link of finding customers, and it is also a relatively easy practice. If someone prints a photo, we can recommend him as a permanent souvenir, which is very meaningful.
3. Cooperation with the school: There are many reasons why the location near the school is a better business place. There are many afterlife in a school and a school year, and some sports meetings, group outings, holiday parties and other activities are often held to increase students' entertainment and extracurricular interests. This is a memorable thing, we can print small batches of business.
4. Boutiques and gifts can be introduced as auxiliary products: the introduction of these two things can enrich store decoration and increase income. Moreover, this investment does not need much, nor does it need to increase human input. In addition, it can also reduce business risks.
5. Cooperation with organizations, enterprises, institutions and advertising companies: Cooperation with these units can promote products, corporate advertisements, corporate gifts, conference souvenirs and event souvenirs with a unified corporate image. And we can process all orders received by advertising companies.
6. Cooperation with travel companies or tourist attractions: In cooperation with travel companies, souvenirs can be made for each group of tourists. In cooperation with tourist attractions, it is best to have a small pavement at tourist attractions, so that there will be no shortage of tourists. Most tourists are curious about everything and are willing to pay a high price to make a meaningful souvenir.
7. Set up a counter in the shopping mall: The shopping mall is a place with a large flow of people, and people will patronize it every day, and they are also people who have the ability to pay economically. This saves the important May Day of finding customers and makes your business easier.
The above model is not fixed, you can choose several ways, or you can come up with more methods yourself. In short, as long as you are willing to think about business, there is nothing you can't do. The most important thing is to take the first step.
If you are a college student, you can sell it on commission without investment. If some students want to customize it, just contact us and give you a commission. It will be profitable without affecting your study time and making money.