Innovation is the eternal theme of social development, but also an important symbol of an enterprise in the market competition invincible. I have carefully collected and organized the successful enterprise innovation cases for you, let's take a look.
Successful enterprise innovation case chapter 1
An enterprise in one day there are three high-tech products through the provincial science and technology achievements appraisal, Qingdao Baxter fiberglass company limited by independent innovation route to create such a miracle Baxter? The innovation story of the reporter Huo Feng
August 16, Qingdao Baxter FRP Co., Ltd. of glass fiber reinforced plastic sandwiched pipe, glass fiber reinforced plastic inspection manhole cover, glass fiber reinforced plastic cable conduit three innovative and high-tech products at the same time through the Shandong Provincial Department of Construction of science and technology
Achievements appraisal of the technology and quality of the three products have reached the domestic advanced level. Experts from the provincial construction department who are familiar with the enterprise said that this is the fruit of Baxter's adherence to the route of independent innovation.
Baxter is a company dedicated to composite materials research, development, production of high-tech enterprises, the company from the beginning of the establishment of independent research and development to determine the direction of the enterprise, they cooperate with Wuhan University of Science and Technology, East China University of Science and Technology and other well-known universities in China, research and development of a number of domestic and international influential municipal construction materials, the name of the enterprise in just two years to become a domestic industry
Innovation
The innovative ? Anti-theft cover?
This time through the identification of scientific and technological achievements of fiberglass reinforced plastic inspection manhole cover, and we often see on the road cast iron ancient manhole cover is very different, it uses the material is lighter than cast iron but hard than cast iron, life is higher than cast iron, but the cost and price is generally lower than cast iron. The key is that it perfectly realized? Anti-theft? function.
Baxter Chief Engineer Tian Hongmian told reporters that the idea of this innovative research and development first came from the cast iron manhole covers are frequently stolen. Tian Hong see, because the price of scrap iron is relatively high, the current municipal construction of cast iron manhole covers commonly used often stolen, only Qingdao City, a year of theft and damage to the ancient cover of more than 4,000 sets, and only to repair the ancient cover of Qingdao each year, we must spend more than 200 million yuan. Can we use fiberglass to make the ancient power cover, so that thieves lose interest in the ancient power cover? From the beginning of 2004, Tian Hong see began to explore the use of fiberglass instead of cast iron manufacturing technology, and with the Wuhan University of Technology experts teamed up to develop experiments. In the spring of 2005, by Tian Hongmei participated in the development of? Glass fiber reinforced thermosetting resin inspection manhole cover? came out of the box.
The new Guli cover using
composite materials, stolen and no use! The new composite material used in the new Guli cover, compared with the cast iron material does not have any recycling value, from the motive to cut off the desire to steal the molecules. In addition, according to Tian Hong see, they produced the ancient power cover load-bearing capacity than ordinary ancient power cover doubled, the product after the pressure, impact resistance and other performance experiments, more than 50 tons of road roller in the two newly installed ancient power cover back and forth rolling, ancient power cover and no abnormality. At the same time, with the current cast iron ancient power cover? Black face? Compared with the new ancient power cover can be arbitrarily adjusted color, and cost reduction of more than 30%, but also more convenient in the construction. In September 2005, the company produced out of the ancient power cover for the first time in the Fushan New District, Jinsong four road trial, in December of that year, Hangzhou Road renovation is also used on the anti-theft ancient power cover. Municipal Corporation 103 Project Department of the relevant personage said that the weight of the new GuLi cover is only more than 50 kilograms, than the cast iron cover is nearly half lighter, which gives the construction and installation of a great deal of convenience, at the same time, due to the use of composite materials, the new GuLi cover also has the abrasion-resistant, corrosion-resistant, low-noise and other advantages.
More excited Tian Hong see, this high-tech project has aroused the interest of Qingdao Hairun Water Group, the two sides plan to *** with the investment in Chengyang construction of an annual output of 200,000 sets of GuLi cover of the new plant.
Excellent? Chinese water pipe?
As a product of sewage being treated, water has now become a substitute for many kinds of water, such as watering urban green areas, washing buildings, industrial cooling, and flushing toilets at home. But the water has a certain corrosiveness, there are special requirements for the pipeline, and the FRP sandwiched pipe researched and developed by Baxter for this requirement is capable of handling the water transportation task.
Zhang Guangwu, general manager of the company, told reporters that this new pipe is impregnated with glass fiber thermosetting resin, with continuous winding molding method, in the winding of the inside and outside the glass fiber layer in the middle of the impregnated resin added to the formation of sand sand sand layer of multi-layer resin-based composite pipe, the product has a corrosion-resistant, hygienic and non-toxic, smooth inner wall, heat-resistant and frost-resistant, light weight, high strength, high pressure, etc., is known as an ideal urban water supply and drainage, and the company has a strong and strong corrosion-resistant, non-toxic inner wall. It is known as the ideal urban water supply and drainage and chemical pipeline, especially adapted to the transportation of water.
In order to produce this product, Baxter has also developed a set of high-tech production line. Reporters on the scene to see, a large pipe molds in the bracket constantly rolling, the body wrapped around a few
ten generated by various types of material lines, the scene as if weaving, less than half an hour, a caliber of dozens of centimeters, dozens of meters long pipe on the winding into, after looking at it, let a person even said wonder. According to reports, the largest such resin pipe caliber can reach 180 cm, Zhang Guangwu said, this is the power of science and technology.
The magic? Protection of electricity tube?
Baxter company and the above two scientific and technological achievements at the same time through the appraisal of its FRP cable protection tube. This same material resin-based composite materials and the use of winding method to develop a new type of pipe to better solve some of the power lines exist in the problem of power loss, known as? Power protection tube?
Tian Hong see, especially in the rural power grid, due to some distribution transformer capacity and transmission line load does not match, coupled with the transformer capacity according to the metering device equipped with load current hours, metering sensitivity is relatively low, resulting in power losses and high rural low-voltage line losses. Baxter company after a large amount of data collection, technical analysis and economic comparison, determine the use of glass fiber reinforced plastic (FRP) cable protection tube as a substitute for cable protection tube products. They organize experts and technical personnel on the production equipment and process of FRP cable protection tube bold innovation, to do the introduction of technology, independent research and development to improve the production of a new power pipe with good insulation, high strength, light weight, no deformation, smooth internal surface, no electrical corrosion, good water resistance, construction and many other advantages of FRP cable protection tube. At present, this product has been put on the market widely used.
It is also because of this one independent innovation products, Baxter quickly rise and let the domestic counterparts impressed, the development of the enterprise's power to accumulate very strong. Zhang Guangwu said, the enterprise has been in Chengyang export processing zone more than 100 acres of land, is preparing to build an industrial park. Of course, independent innovation is still the main line of development of the industrial park.
Successful Enterprise Innovation Cases Part 2: Hangzhou vs Bangalore? The soil of innovation
Bangalore? The world's largest software outsourcing base, the famous? South Asia's Silicon Valley.
The Economist, one of the world's most influential financial magazines, published a curated set of stories on India and China in early March that made an interesting comparison between Hangzhou and Bangalore. The report said they have similar populations, environments, university resources, and the same obvious attraction for high-tech companies, while Hangzhou has clearly demonstrated greater efficiency in the development of airport infrastructure?
Pitching Hangzhou to The Economist was India
s largest exporter of software services? Mr. Rrajanna, the head of Tata Information Technology's global research and development center in Hangzhou's Hi-Tech Zone and general manager of Tata China.
It was this Mr. Rrajanna who wrote a letter to the leaders of the Hi-Tech Zone not long ago, thanking the government for awarding Tata's Hangzhou R&D Center a 500,000 RMB Management Innovation Award. The R&D center received the award for being the first company in China to receive both CMMI and PCMM Level 5 (the world's highest level of software development and human resource management certification). Regina said, he is from India by plane to receive the award, Tata has so many branches around the world, but for the first time because of corporate management innovation by the government to recognize the money is not important, but the spirit of motivation is huge.
Not coincidentally, today's famous UTStarcom, a few years ago or a backstreet in the hall? The first time I saw it, it was in the backstreets of the city. The first time many people saw it, it was the first time they saw it. The first time many people saw the little smart phone? Many people shook their heads when they first saw the Smartphone: Can this gadget become a climate? But from the province to the city to the district government at all levels, but the foreign students entrepreneurial enterprise favor, support it to take the first step of entrepreneurship.
Respect for knowledge, respect for talent, when the flower of innovation blossomed brought fruitful returns. After the success of UTStarcom communications company and global R & D center in the high-tech zone, so far in Hangzhou accumulated investment of more than 1 billion yuan.
Hong Hangyong, Party Secretary of Gaoxin District (Binjiang), said: "Gaoxin District should be the construction of? Digital Zhejiang? The first to build a digital Zhejiang? Heavenly Silicon Valley? The main battlefield. Silicon Valley's success depends on what? Rely on innovation. Improvement of independent innovation is the center of the transformation of the mode of economic growth, but also the soul of the high-tech zone, through service innovation, management innovation, system innovation, to create a piece of innovative soil, in order to promote technological innovation of enterprises.
Here, a few computers, a few smart brains plus a brilliant idea can be registered to do business, high-tech zone business service center specializing in the establishment of ? Software professional incubator? Seed Capital
This is the first time that a company has been able to get the money to pay for its products.
It is this seemingly insignificant free rent and the amount of not
more than 100,000 yuan of support funds, so that the enterprise through even the salary can not open the start-up period, began a high-tech enterprises unique explosive growth. Today, 95 percent of the peak and valley meters installed in Zhejiang households and their embedded chips come from an enterprise incubated here, and China's first enterprise to put biometric fingerprint authentication into industrialization is also from the? Software Incubator
Here, a high-speed fiber-optic junction of? From the high-tech zone extends to the city's more than 40 buildings and more than 300 enterprises. Unlike people's usual contact with the broadband network, this is a dedicated network for small and medium-sized software enterprises, small businesses in the past due to lack of money often go to buy pirated software development tools, and now this platform is hung in the form of group purchases purchased by Microsoft genuine development software, like an open online library, enterprises can borrow at any time; in the past, the enterprise is small in size, and only dares to take the million dollars up and down software development projects, and the future public **** services and technology support platform. The future of the public **** service platform to the many small and medium-sized enterprises gathered into a? Fleet? The company's software development program is based on the concept of a "fleet of ships", *** with the commitment of tens of millions of dollars or even larger single, and then with the help of the public *** platform for distribution, collaborative development.
Here, the High-Tech Investment Guarantee Company has provided nearly 1 billion yuan of financing guarantees for small and medium-sized science and technology enterprises that have markets and lack collateral.
Here, Hi-Tech Zone has joined hands with world famous IT enterprises and Zhejiang universities to set up Microsoft Software Academy, Cisco Networking Academy and various development labs to deepen the cooperation among industries, universities and research institutes, and to provide all kinds of talent training and consulting services.
Here, the Hi-tech Zone has set up a logistics service center to provide accommodation, catering, laundry and other hotel-style services for the employees of high-tech enterprises who fly in and out of the zone like migratory birds.
Successful Corporate Innovation Cases Part 3
Apple and 3M are both very good at ? breakthrough innovation? Apple's breakthrough innovation is very strong, but overly dependent on the individual. 3M's innovation is more dependent on the organization, culture, and system.
3M's core philosophy is: respect for individual initiative; innovation: you must not kill a new product idea; tolerance for honest mistakes; rather than waiting for approval, seek tolerance.
3M has a good idea of innovation, so the company does not lack a culture of innovation, but, in the mid-1990s, 3M breakthrough innovations significantly reduced, so the culture alone is still not enough, 3M believes that it is the method of the problem. 3M set up a challenging goal, requiring 30% of sales to come from products that did not exist four years ago. By the original ? natural emergence? approach, it was difficult to achieve the goal, and the method of innovation itself needed to be innovative. The methods of sustaining innovation are familiar to us, can breakthrough innovation also be? Can breakthrough innovation also be methodized? Can breakthrough innovation also be methodized? The approach to breakthrough innovation is not the same as the approach to sustaining innovation, and it needs to be changed. It can't just be about listening to existing customers or R&D people staying in the room and mulling things over. This approach is the lead user method.
3M made two important discoveries as a result of their observations: many of the initial product ideas and prototypes were made by users, not manufacturers. It was further discovered that it was not the average user who developed these products, but the ? Lead Users? (Lead Users). Those who? Companies, organizations or individuals who are ahead of market trends and far above the needs of the average user.
These are companies, organizations, and individuals that are ahead of market trends and far beyond the needs of the average user.
For example, the anti-lock braking system for automobiles, the idea and solution came from the braking system of fighter jets, and the requirement of anti-lock braking system for fighter jets is much higher than that of automobiles, because in case of locking, the aircraft will be destroyed and the loss of human life will be great. So the leading user is not necessarily your industry, perhaps another industry, and the problems in that industry may be much more extreme than in your industry, and the urgency to solve the problem is much stronger. That's how the brakes come out.
Lead users are not early adopters in the usual sense; lead users have encountered similar problems before the new product even came out and have worked on solving them themselves. So it becomes important to innovate outside the box, and to collect what information from whom. Most companies listen to the needs of their existing major customers, and the innovations that result from this must be sustaining. Breakthrough innovations, on the other hand, look for leading users, which includes two categories: customers at the forefront of the target market, and customers in other markets who face similar problems, but with more extreme problems. The information gathered is not only about the need, but also about the solution. So, who are my lead users? And how do I find them? Here's an example:
At a medical imaging device manufacturer, the R&D team was tasked with developing a diagnostic imaging device that could detect early-stage cancers. Early-stage cancers are very small, and none of the products on the market at the time could clearly visualize such small cancers. The accepted way to detect very small early cancers was to improve the clarity of the imaging device.
They started by doing a grid search to find out who the foremost experts were in the field of medical imaging devices, and then contacted those experts and told them that the R&D team wanted to solve the problem (i.e.? Finding early-stage cancer?) , while making a request ? Ask the experts to recommend academic frontrunners and practical pioneers in the field of imaging displays, not necessarily in the medical field.
So these experts in turn recommended a particular cutting-edge researcher in the field of imaging displays in the Air Force, which also needs to accurately distinguish targets on the ground when it conducts bombing missions, such as which one is a rock and which one is a missile, and has more extreme needs in this area than in medicine, and is the company's ? leading user?
But the Air Force experts, after hearing the problem, think it is difficult to improve the resolution to solve the problem, because it is not at all a solution to the problem of resolution, the Air Force is the shape of the object to solve the problem, just find a way to take the picture out and analyze which shape is a stone, which shape is a missile. In other words, there is no need to increase the resolution, as long as the shape is captured on the line, which requires big data analysis to find out **** the same point, and then develop software to automatically identify. It dawned on the company that the original assumptions might just be wrong, and then the R&D team changed its thinking and eventually succeeded in launching a new generation of imaging devices capable of diagnosing early-stage cancer. The lead user approach requires not just asking questions, but also listening to suggestions and getting experts to recommend lead users.
So how does 3M do lead-user innovation? Let's look at a classic case from 3M's medical division:
In 1996, there was a surgical products team under 3M's medical division, headed by a man named Rita Shor, whose annual sales were $100 million. But the owner wanted to sell the product line because it hadn't seen a breakthrough innovation in 10 years, and Shor was anxious. One of their main products? Surgical films, surgery is the most worried about bacterial infection, the skin around the patient's wound is an important source of infection. In order to prevent infection, doctors are usually fully armed, but there is still a little skin exposed. Their technique is to put a membrane over the surgical site and the surgeon cuts directly on the membrane. The technology was popular, but hadn't grown in 10 years.Rita Shor set a goal to develop a breakthrough surgical membrane for developed markets and was determined to use the ? Lead User Method? for development.
3M's Lead User Method? Lead User Method? has four steps:
The first step is called? Laying the groundwork. Shor began by doing his homework, forming a cross-functional team of professionals, and seeking out information to further familiarize himself with and understand the issues, status, and advances in the field of surgical infections.
The second step was to identify trends. Finding Trends? Shor's main focus at this stage was to visit experts. As he visited more and more experts, Shor realized that developing countries were the markets with the highest demand for surgical anti-infectives. In pairs, they traveled to India, Malaysia, and Indonesia to see the infections that local doctors were experiencing and the solutions they were using. It turned out that the method used in developing countries was injectable antibiotics because this was cheap, surgical films they could not afford, the problem was that injectable antibiotics can develop serious resistance. At this time, the ? Trend? was found by Shor, which was ? Developing a cheap, effective way to fight infection without the side effects of resistance for developing markets.?
Next came the critical third step: finding leading users. By recommending experts through experts, one asks the question: who else in this and other industries has the same need as me, and a stronger need? The question can also be asked this way: who else is experiencing a similar problem, but with a more extreme manifestation of the problem? Soon, Shor found leading users in two areas she hadn't thought of at all: a veterinarian, who faced more extreme infection-fighting problems than human doctors, but did so in a very simple, effective, and inexpensive way by mixing antibiotics directly into a Vaseline paste, smearing it on the animal's skin, and then making a knife cut directly into it to make sure that the wound didn't become contaminated by the surrounding skin. The other is a Hollywood makeup artist, who has two challenges to meet when applying materials to an actor's makeup: the makeup material must not be irritating, and the material must be easy to remove, so that the actor can easily remove the makeup. The makeup artist is an expert in this area and has his own solutions.
At this point, the process moved to the fourth step: collaborative research and development with leading users, who Shor brought into the company to work with the company's R&D team, resulting in the development of the ?SKIN DOCTOR? This is a small, one-handed device that, when squeezed gently, spreads an anti-infective ointment onto the patient's skin (a veterinarian's Idea), and it has an adsorbent function that allows the ointment to be easily removed after surgery without irritating the normal skin (a contribution from a leading user in Hollywood). More importantly, it is an affordable means of fighting infection for patients in developing countries.
3M's innovation management team took the product division's practices and summarized them, culminating in 3M's unique leading-user approach.
3M: full name MinnesotaMining and Manufacturing (Minnesota Mining and Manufacturing Company). Founded in 1902, headquartered in St. Paul, Minnesota, USA, is a world-renowned product diversification multinational enterprises. 3M has always been known for innovation, a wide range of products in its more than a hundred years of history developed more than 60,000 kinds of high-quality products, medical products, highway safety, office products, optical products, and other core markets to occupy a leading position.