How to make a pharmacy poster? Spring Festival pharmacy pop poster time

On how to write a drugstore sweepstakes pop part of this article from the network organization, the Division is not responsible for its authenticity, if there is any objection or infringement, please contact, the Division will be deleted immediately! ==This article is in word format, can be easily edited and modified after downloading! ==Drugstore sweepstakes pop Article 1: drugstore advertising pop display as a point of sale advertising, POP originated from the retail industry of mass commodities, with the most direct, the most beautiful, the most suitable way in the terminal will be a series of information advertising out, also applies to the nature of the retail drugstore. And precisely because of the origin of fast-consuming field, so in the field of drugstore retail there are several POP application phenomenon: the first one is fetishism, completely copy the mass commodity retail terminal POP form and use, do not take into account the special attributes of the drug, which led to the drugstore's medicinal flavor is not enough, this kind of stores lost themselves; the second one is Handan learning, only learn the shape, did not get the charm, for example, a drug's Selling point hand-painted, due to lack of skill, the text shows ugly, a good pharmacy, will be bad POP even; the third is dogmatic, the whole pharmacy is stuffed with a variety of POP, no focus, a glance, did not remember a few businessmen want to convey the information. On the use of POP standards and norms, many experts have written, I will not repeat, but also need to think about how to make POP sales force. There is a POP on the "three-word sutra", basically has a lot of attention to include, but there are five aspects of the focus, it is worth emphasizing: First, pay attention to the difference between the pharmacy and supermarket guests patronize the supermarket is basically a healthy population, time is quite abundant, leisurely shopping to meet the needs of both, but also to enjoy life; and drugstore customers basically! Is non-healthy or sub-healthy people, or with customers closely related to people in a non-healthy state, such people time is urgent, the demand is clear, at the same time most of the worried look. This determines the form of expression and use of POP and supermarket terminals must be different, to allow customers in the pharmacy more quickly, more directly, more convenient to understand the information they need. Second, pay attention to reflect the pharmacy's "medicinal flavor" POP use too much, it is easy to cause the pharmacy is too atmospheric, customer health is a very serious need, professionalism is always in the first place, can not meet the customer's health needs in a professional manner, the pharmacy will not be able to cultivate familiar customers, therefore, the pharmacy's POP should have a certain Therefore, the pharmacy POP should have a certain "medicine flavor", POP information can not be price-based, and at the same time should disseminate health-related information on medication, health information, etc.. Third, pay attention to the star effect with a number of brand-name products have an image spokesman, the star is a familiar figure to customers, the star associated with the drug, and thus associated with the pharmacy, which is a logic in line with the facts. Therefore, the pharmacy use POP, choose a good star, with a good star effect, both to improve the recognition of the pharmacy products, but also to improve the pharmacy's brand power. Only the dry name of the drug and the main function, this type of POP can not provoke customers **** Ming. Fourth, pay attention to the selection of POP advertising items POP is to improve sales performance, according to the law of two or eight, the customer can not remember a large number of POP content, therefore, in the drawing of the terminal product ads, there must be trade-offs, more than 5000 commonly sold items in the maximum of not more than 100 items, not more than 10 special operating environment, so that the POP content must be clear to the customer at a glance. Fifth, pay attention to the types of POP broadly speaking, the customer can see everything, can be the scope of POP, including staff clothing. For example, the store environment is good, but the clerk's clothes are worn or unclean, will cause customer dissatisfaction, which will lead to the clerk's recommended power discount. Another example, the drugstore window by a variety of small manufacturers of drugs POP paste like a wall of plaster, the same will not be able to attract the attention of customers.POP three-word scripture store at the beginning of the appearance of this vein, the shape of similar, God is far away; store does not faceted, not a tool, carefully thought out, do not luxury; small investment, big output, POP, the store of the eye; competition, exhibition benefit, inner beauty, show out; decorate the facade, the impression of a deep, dress shelves, guest comfort; Exhibit a hundred products, no one knows, show boutique, enjoy the golden fruit; a person line, the force is not enough, the crowd research, profit breaks the gold; solo customers line, do not like to disturb, POP, so that it is clear; group of customers to the, no time to serve, POP, will be talking to themselves; hand-painted, personality, one or two lines, show the selling point; three or four lines, can not be remembered, seven or eight lines, no time to watch; word is correct, it is appropriate to identify, repair excessive, the guest dizzy; red with yellow, attention, blue and white, deep thought; care The language of care, not too much, special price tag, to be clear; activity text, a look at the clear, box, with the display; printing and drawing, neat and beautiful, star painting, the guest is familiar with; wall hanging, good atmosphere, wall stickers, the guest attention; colorful balloons, the atmosphere of the soft, clean clothes, words have faith; store does not learn, the guest does not come, learn and use, more review. Part II: Pharmacy hand-painted POP marketing skills directory Part I: hand-painted POP commonly used fonts to practice 1. the writing practice of the word square P1-22. horizontal and vertical with the writing practice of the word bold? P1-235. Writing Exercises for Variant Stacked Characters P1-286. Writing Exercises for Obese Characters P1-307. Writing Exercises for Soft Characters P1-408. Writing Exercises for Decorative Characters P1-459. Writing Exercises for Fonts P1-5310.Writing Exercises for Numbers P1-57 Part II: Hand-drawn POP Inspirational Selections 1.Warm Tips on Time P2-22.Corporate Advocacy: 10 Principles for Doing Business P2-33. Tips: Today P2-44.Staff Management and Team Building?P2-55.Believe in Yourself P2-66.The Working Atmosphere of the Enterprise P2-77.Complaints Tips P2-9Part III of the Pharmacy Hand-painted POP Marketing skills 1.Slimming products hand-painted POP design "five steps" P3-42.Single product recommendation tool: "shock card" P3-93. "P3-114.Lucky draw P3-125.Monthly fixed time lucky draw P3-136.Full of 38 yuan to draw once P3-157.Membership category: Apply for membership card?P3-178.Membership category: membership benefitsP3-219.Membership category: buy one get one freeP3-2410.Giveaway distribution office?P3-2511.Opening promotion information?P3- 2612.Give away rice promotional information P3-2713.Festival promotions: Dragon Boat Festival P3-2814.Promotional information: free when full P3-3015.Grabbing medicine by prescription: 12% off P3-3116.Single product recommendation: ringworm?P3 P3-3217. Single product recommendation: buckwheat pillow P3-3318. Single product recommendation: calcium in calcium oral solution P3-3419. Single product recommendation: mint tablets P3-3520 Single product recommendation: pediatric intelligence syrup P336 Part III Pharmacy hand-drawing POP Marketing Skills 21. Single product recommendation: pediatric clear heat Ning granules P3-3722. Single product recommendation: anti-viral oral solution P3-3823. Single product recommendation: stomach-healthy granules?P3-3924. Single product recommendation: lipid-lowering laxative capsules P3-3925. Single product recommendation: mint containing tablets?P3-3520 Part III of Pharmacy Hand Drawing 4025. Single product recommendation: Pain Relief and Anti-inflammatory Granules P3-4126. Single product recommendation: Cold and Flu Granules P3-4227. Single product recommendation: Anti-virus Oral Liquid P3-4328. Single product recommendation: Golden Bean Appetizing Oral Liquid P3-4429. Single Product Recommendation: Compound Mint and Bear Bile Tablets P3-4530.Holiday Promotion: Thanksgiving Day P3-4631.Holiday Promotion: Father's Day P3-4732.Holiday Promotion: Mother's Day P3-4833. P3-49 Article 3: the drugstore to make good use of POP advertising skills drugstore to make good use of POP advertising skills in the drugstore, when consumers are faced with a number of products at a loss, placed in the product around the POP ads, will continue to provide consumers with product information silently, play an attraction to consumers, contributing to the determination of its purchase, so POP advertising is known as the "second salesman". Therefore, POP advertising is known as the "second salesman". Successful POP advertising can not only improve product awareness, but also corporate image publicity, in the sales terminal to establish and enhance the corporate image of the purpose, and then maintain good relations with consumers, enhance consumer attention to the product and the goodwill of the enterprise. But for POP advertising, how much do you know? What is its role in the terminal? How can pharmacies better utilize this form of advertising? This issue is dedicated to introduce you to the "advertisers"! Professional POP: three steps to entice you to consume customers in the sales scene of the purchase, about two-thirds of the unplanned random purchase, about one-third of the planned purchase. POP advertising in addition to creating a relaxed and happy sales atmosphere, so that consumers understand the product characteristics in advance to generate the urge to buy, the most important thing is to be able to consumer spending, improve terminal sales. 1, to attract customers into the store to browse due to the actual purchase of two-thirds of the consumers are temporary to make purchasing decisions, so the terminal store sales and consumer traffic is directly proportional. Therefore, the use of POP advertising placed in the store head, such as signage, standing billboards, physical samples, etc., to show the product's self-featured and product personality, the success of the consumer into the store, is to facilitate the purchase of a key part of the consumer. 2, prompting the customer to observe the product to facilitate the purchase of the consumer's second link is to let the POP to produce the customer to stop to look at the power of the power of the details. For example, in the sales terminal, some of the impact and provocative POP will make consumers involuntarily stop. In this way, to seize the customer's point of interest at the same time, coupled with the salesman's on-site operation, free gifts, trial samples, etc. to work together, you can fully induced consumers to produce the purchase behavior. 3, stimulate the customer to ultimately buy to stimulate the customer to ultimately buy is the core effect of the POP advertisement is POP's final impact power. At this point, we must use effective POP advertising, the customer's point of concern for the appeal and answer, to achieve there is no one to introduce the product, can produce 10 times the sales force of the effect, to achieve the final purchase. (Tang Thao) products: POP advertising 10 change 10 new if the enterprise's products need to make POP advertising, from what aspects to consider? What preparations should be made? What are the characteristics of each form of POP? The following introduces a case of product POP advertising set up for your reference.1. Make 1X5m shopping guide plate (display board), the design and production requirements of the brand is prominent, the focus of the appeal, illustrated, firmly produced, placed on both sides of the entrance to the sales store or store in a suitable location.2. Posters should be selected outside the store on both sides of the 1.4 ~ 1.8m glossy wall, store glass door or store 1.4 ~ 1.8m glossy Walls, paste firmly, arrange and post, visual and publicity effect is better. 3. Desk card placed on the counter, near the product placement, containing folded pages or small manuals, to facilitate the target buyers to understand the product in detail. 4. Hanging flags hanging side-by-side in the store 2.5m high, the front of the counter above. 5. indoor light box should also be chosen to place close to the top of the product. (issued by the planning center color spray script, according to the requirements of the production, must achieve uniformity.) 6. Store signboards are low cost, high grade and durable. (The planning center will issue the color spray draft and the local advertising company will produce it.) 7. The product model is divided into indoor and outdoor two kinds, indoor "pyramid type" pendulum, fixed with transparent adhesive, outdoor should pay attention to avoid damage. 8. giant banner: 6X20m, excellent visual effect, atmosphere, but pay attention to wind facilities. (Hanging in large shopping malls, supermarkets or facing the front of the wall with a large flow of people.) 9. Outdoor billboards: large billboards, close to the store (point of sale), placed on the roof of the 5-story building or podium (market growth - mature period to consider this operation.) 10. Vehicle (car sticker) advertising: pre-buyout of the main lines of buses behind the car sticker or front sticker, product growth period can be considered according to the conditions of the whole car body advertising. Drugstore: POP advertising is very popular production of successful POP, can play the most critical in the drugstore stores, the most direct consumer stimulation and incentives, to achieve the unexpected terminal to promote the effect. Common drugstore POP styles include the following categories: 1. Signboard POP, set up in the store door, such as motorized subtitles, curtains, flags and other forms of advertising. 2. Counter POP, product advertising and sales information placed on the counter in the store. Contents include new product listing, use guidance, gift distribution, etc. 3. display or window display POP. using the internal space of the store or window settings to display the structure or three-dimensional form, including and static two forms. 4. wall POP. directly pasted on the wall, columns, window glass, counters and other wall plane ads. 5. hanging POP. the use of hanging objects, such as balloons, hanging flags, empty boxes, decorations, etc. to convey advertising information. 6, POP, the advertising modeling borrowed from electric and other mechanical equipment or natural wind for display. 7. packaging POP with display packaging design is completed, after opening or appropriate changes, can be used as a small display racks for the display of goods. 8. fiber optic, computer captioning, TV walls or multimedia, laser image light source POP. (Li Bing) General Knowledge of POP advertising to trace the root cause Definition: POP advertising is Purchase On-site Advertising (POINTOFPURCHASE), which can seize the customer's psychological weaknesses, and emphasize the characteristics and advantages of the product to the customer by using exquisite copywriting. Origin: POP advertising originated from the storefront advertisements in supermarkets and self-service stores in the U.S. In 1939, the American POP Advertising Association was formally established, and since then POP advertising has gained a formal status. But in terms of its form, in ancient times in China, the wine gourd hanging outside the hotel, wine flag, hanging outside the hotel front, hanging outside the inn streamers, or pharmacy door hanging medicine gourd, plasters, and so on, as well as festivals and festivities in the event of lights, etc., can be said to be the ancestor of the POP ads ￥ 5.9 Baidu Wikipedia VIP limited time offer now open, and instantly enjoy the 600 million VIP content immediately access to quality! Pharmacy sweepstakes pop-example template (7 pages) Muyang data part of this article from the network organization, the Division is not responsible for its authenticity, if there is any disagreement or infringement, please contact, the Division will be deleted immediately! ==This paper is in word format and can be easily edited and modified after downloading! ==Drugstore sweepstakes pop Article 1: drugstore advertising pop display as a point of sale advertising, POP originated from the retail industry of mass commodities, with the most direct, the most beautiful, the most suitable way in the terminal will be a series of information advertising out, also applies to the nature of the retail drugstore. And precisely because of the origin of fast-consuming field, so in the field of drugstore retail there are several POP application phenomenon: Page 1 of the first is the fetishism, completely copied from the mass commodity retail terminal of the POP form and use of the method, do not take into account the special attributes of the drug, which led to the drugstore of the drug taste is not enough, this kind of stores lost themselves; the second is the handmade step, only learn its shape, not get its charm, such as a certain Drugs selling point hand-painted, due to lack of merit, the text shows ugly, a good pharmacy, will be a bad POP even; the third is dogmatic, the whole pharmacy is stuffed with a variety of POP, no focus, a glance, did not remember a few businessmen want to convey the information. On the use of POP standards and norms, many experts have written, I will not repeat, but also need to think about how to make POP sales force. There is a POP on the "Three Character Classic", basically has been a lot of attention to include, but there are five aspects of the focus, it is worth emphasizing: Page 2 a, pay attention to the difference between the pharmacy and supermarket guests to patronize the supermarket is basically a healthy population, time is quite abundant, leisurely shopping both to meet the needs of the enjoyment of life; and the pharmacy customers! Basic non-healthy or sub-healthy people, or customers are closely related to people in a non-healthy state, such people time is urgent, the demand is clear, at the same time most of the worried look. This determines the form of expression and use of POP and supermarket terminals must be different, to allow customers in the pharmacy more quickly, more directly, more convenient to understand the information they need. Second, pay attention to reflect the pharmacy's "medicinal flavor" POP use too much, it is easy to cause the pharmacy is too atmospheric, customer health is a very serious need, professionalism is always in the first place, can not meet the customer's health needs in a professional manner, the pharmacy will not be able to cultivate familiar customers, therefore, the pharmacy's POP should have a certain "medicinal flavor", POP information can not be price-based, and at the same time should disseminate health-related information on medication, health information, etc.. Page 3 of 3, pay attention to the use of good star effect many brand-name products have image spokesman, the star is a familiar figure to customers, the star associated with the drug, and thus associated with the pharmacy, which is a logic in line with the facts. Therefore, the pharmacy use POP, choose a good star, with a good star effect, both to improve the recognition of the pharmacy products, but also to improve the pharmacy's brand power. Only the dry name of the drug and the main function, this type of POP can not provoke customers **** Ming. Fourth, pay attention to the selection of POP advertising items POP is to improve sales performance, according to the law of two or eight, the customer can not remember the vast amount of POP content, therefore, in the drawing of the terminal product ads, there must be trade-offs, more than 5,000 commonly sold items in the rules of up to not more than 100 items, not more than 10 special operating environment, so that POP content must be clear to the customer at a glance. Page 4 of 5, pay attention to the types of POP Broadly speaking, the customer can see everything, can be the scope of POP, including the clothing of the shopkeeper. For example, the store environment is good, but the clerk's clothes are worn or unclean, will cause customer dissatisfaction, which in turn leads to the clerk's recommended power discount. Another example, the drugstore window by a variety of small manufacturers of drugs POP paste like a wall of plaster, the same will not be able to attract the attention of customers.POP three-word scripture store at the beginning of the appearance of this vein, the shape of similar, God is far away; store does not faceted, not a tool, think carefully, do not luxury; small investment, big output, POP, store of the eye; competition, exhibition benefit, inner beauty, show out; decorate the facade, the impression of a deep, dress shelves, guest comfort; Exhibit a hundred products, no one knows, show boutique, enjoy the golden fruit; a person line, the force is not enough, the crowd research, profit breaks the gold; solo customers line, do not like to disturb, POP, so that it is clear; group of customers to the flawless service, POP, will talk to themselves; hand-painted, personality, one or two lines, show selling points; three or four lines, can not remember, seven or eight lines, flawless view; the word is correct, it is appropriate to identify, repair excessive, the customer dizzy; red with yellow, attention, blue and white, deep thoughts; care The language of care, not too much, special price tag, to be clear; activity text, a look at the Ming, box, with the display; printing and painting, neat and beautiful, star painting, the guest is familiar with; wall top hanging, good atmosphere, wall stickers, the guest attention; colorful balloons, the atmosphere of the soft, clean clothes, words have faith; store does not learn, the guest does not come, learn and use, more review. Page 5 of 2: Pharmacy hand-painted POP marketing skills directory Part I: hand-painted POP commonly used fonts to practice 1. the writing practice of the square character P1-22. horizontal and vertical with the writing practice of the bold character? P1-235. writing exercises for variant stacked characters?P1-286. writing exercises for obese characters P1-307. writing exercises for soft fonts P1-408. writing exercises for decorative characters P1-45 Page 6 9 .Writing Exercises for Festive Fonts?P1-5310.Writing Exercises for Numbers P1-57 PART II: HAND-DRAWN POP INSPIRATIONAL SELECTIONS 1.Warm Tips about to the Time?P2-22.Corporate Advocacy:Doing Things 10 Principles?P2-33. Warm tips: today P2-44.Staff management and team building?P2-55.Believe in yourself P2-66.The working atmosphere of the enterprise P2-77.Complaints tips P2-9Part III Pharmacy hand-painted POP marketing skills page 7 1.Slimming products hand-painted POP design "five steps" P3-42.Single product recommendation tool: "shock card" P3-93.Valet decoctions "P3-114.Lucky draw P3-125.Monthly fixed time lucky draw P3-136.Full of 38 yuan to draw once P3-157.Membership category: Get a membership card?P3-178.Membership category: member benefitsP3-219.Membership category: buy one get one freeP3-2410.Giveaway distribution office?P3-25Expand Full Text_Read Free Quality Pharmacy Sweepstakes... 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During this special festival, people will buy all kinds of medicines to ensure the health of themselves and their families. In order to better attract consumers, pharmacies can release posters during the Chinese New Year to remind people to pay attention to their own and their family's health. The posters can include the name of the pharmacy, address, opening hours, discount information, etc., as well as some promotional text about medicines to remind people to pay attention to their own and their family's health. The poster can also place some pictures about festivals to better attract consumers. How to write the word "medical" in a drugstore posterThe word "medical" in a drugstore poster can be expressed in different ways. Here are some possible ways to write it and related information: 1. Medical Supplies: This term is broader and includes a variety of medical equipment, devices and supplies, such as masks, gloves, bandages, antiseptic, etc. If the drugstore mainly sells these medical supplies, it will be a good idea to use the term "medical supplies" in this context. Therefore, if the pharmacy mainly sells these products, it can use this term in its posters.2. Medical equipment: This term is more specialized and is usually used to refer to some high-end medical equipment and instruments, such as ECG machines, blood pressure monitors, syringes, etc. The term "medical equipment" is used to refer to a wide range of medical equipment and devices, such as electrocardiographs, blood pressure monitors, and syringes. If the products sold by the pharmacy belong to this category, the term can be used for publicity. 3. medical and health care products: this term is broader than the first two, and includes health care products other than drugs, such as dietary supplements, health care equipment, health food, etc. The term is also used to refer to the products sold by the pharmacy. If the pharmacy sells a wide range of products, using this term can better illustrate the situation. Overall, "medical" in pharmacy posters can be expressed in different ways depending on the actual situation. In addition, you can consider adding some visual and concise phrases, such as "Health care starts with every small purchase" or "Total health protection, only in our store". These phrases can better attract people's attention and increase the visibility and influence of the pharmacy

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