I have a copy of the 2011 Business Management preliminary examination question paper here, you can take a look at it, there is no answer!
Zhejiang University of Commerce and Industry 2011 Master's Entrance Examination Paper (B) Volume
Enrollment Specialties: Business Management, Technical Economics and Management
Examination Subjects: 832 Principles of Management Total Score: 150 Examination Time: 3 hours
I. Multiple Choice Questions (2 points each, ****10 points)
1. Management is, from its most basic sense is to organize labor and direct and supervise labor, that is, what is usually called management of ( ).
A natural attributes B general attributes C social attributes D special attributes
2. Other representatives of Taylor's theory of "scientific management" are ( ).
A CarI George Barth B Henry L. Gantt
C LyndallF?Urwick D Frank B. Gilbreth and Lillian M. Gilbreth
3. ( ) is widely used in the United States, and is particularly applicable to the management of supervisors. management, so it is called the "management of management".
A Participation management B Self-management C Goal management D Decentralized management
4. Porter's competitive strategy includes ( ).
A total cost leadership strategy B differentiation strategy C diversification strategy D specialization strategy
5. ( ) reflects the interconnections and interactions between the various components of an organization, and it is the framework or system for achieving the organization's goals.
A Organizational hierarchy B Organizational structure C Management range D Management system
Short answer questions (10 points each, ***40 points)
1. Behavioral sciences are applied to the management of the main study of what content, the development of the post-World War II focus on which aspects?
2. Briefly describe the tasks of planning.
3. Briefly describe the subjective barriers to communication.
4. Briefly describe the six steps required to realize the management breakthrough process.
Three, expository questions (20 points each, *** 40 points)
1. Discuss the requirements for good leadership.
2. Discuss the process of control.
Four, case study questions (30 points each, ***60 points)
(I) Case study. This question includes 2 sub-questions, *** 30 points.
Starbucks Coffee Company, founded in 1987, has been recognized by Fortune magazine as one of the 100 "Best Companies to Work For". Employee turnover, especially at the store level, is well below the industry average, about one-half to one-third of the general level. Employee satisfaction surveys show that employees enjoy working for the company and are satisfied with its leadership.
Starbucks has always prioritized its employees and invested heavily in them. This has not come about by accident, it has all come from the values and beliefs of CEO Donald Schultz. Schultz's values and beliefs. He says, "I want to build a company that gives people a sense of ownership and comprehensive health insurance, and most importantly, a job that gives them self-esteem. People generally recognize the company as one that gives them self-respect and honors the contributions they make, regardless of the employee's education or where they work."
At Starbucks, coffee conditioners are the most important grassroots employees. While engaging in conversations with customers, the conditioner first learns as much as possible about their tastes and then makes the right coffee. Their job itself is quite stressful. It's hard enough to stand and walk around consistently, plus they have to process orders accurately and work with coworkers in small spaces. Interpersonal stress is also high. It's not easy to build positive relationships with strangers on a personal level in just a few seconds, and conditioners may have to do that every minute of every day. For this reason, Starbucks has developed extensive training. On the one hand, it teaches employees about coffee culture and coffee preparation, and on the other hand, it expands their interpersonal skills, focusing on teaching employees to learn how to deal with customers.
In addition to training, the opening hours of each Starbucks store are determined by local needs, and they use a flexible work system. Many conditioners prefer the part-time nature of the job and the flexibility of the hours worked so that they can continue their further education or engage in some other matters. Others, of course, have the option of working fixed hours, and since the total number of hours worked per week is tied to income and benefits, some employees work longer hours and still don't lack motivation.
In terms of compensation, the company set up a stock investment program in 1991 that allowed for the purchase of stock at a discounted price and an option incentive system. The option incentive program is to provide a certain amount of options each year, totaling 14 percent of base salary. Options were available to employees who met the following criteria: worked for the company from April 1st through the end of the entire fiscal year, worked at least 500 hours during that time, and were still working for the company by the time the options were issued in January. As Starbucks Corporation's stock price continues to rise, the value of the options given to the employees is huge. What's more, in conjunction with the company's efforts to educate its employees so that they build up the idea that they are shareholders in the company, the employees are more motivated to work.
In terms of benefits, employees who work half-time or more can enjoy health benefits, including medical, pharmaceutical, optical, dental, and even alternative medical treatment. Same-sex or opposite-sex partners of part-time employees are eligible for comprehensive health insurance. The company pays 50-80 percent of medical expenses for employees and their family members. Starbucks also offers many small benefits to employees, including reimbursement for college tuition and maternity expenses. Other things such as paid time off for full-time employees, paid time off for personal anniversaries, and time and a half pay for working on holidays. All employees receive free drinks and a pound of coffee beans. One of the most motivating features is the "Special Benefits Package" program. Employees can customize their preferred benefit packages under the total amount to maximize the value of each employee's benefits.
As a result, Starbucks has developed a very positive culture, with CEO Donald Schultz leading by example. Schultz even leads by example, calling five store managers every morning for a chat, then three temporary workers. He said, "We need to be able to reach out to the organization and frequently ask 'how's it going' or encourage employees with 'great.' If organizations don't have the time to talk to their frontline staff, it's better to close down, because there is no tomorrow for that kind of business."
Question 1: Based on Maslow's Hierarchy of Needs Theory, analyze Starbucks' definition of the hierarchy of needs of its grassroots employees at the level of the content of the needs. (13 marks)
Question 2: Based on the Porter-Lawler model, identify 3 important motivational tools used by Starbucks for its employees in terms of the motivational process. (17 marks)
(ii) Case Study. This question consists of 2 sub-questions ****30 marks.
Lenovo, in China's IT industry has created too much splendor. The first thing to remember is that in 1996, relying on its own low-cost advantage, successfully picked up the crown of the first brand of market share. After that, Lenovo has been in transition, wanting to promote products to high-end and globalization through continuous independent innovation. To this end, Lenovo has made two equally memorable events, one is the acquisition of IBM's laptop business; the second is the sponsorship of the Olympic Games. But now Lenovo is doing something that will be even more memorable in the future, which is to enter the mobile Internet business.
The mobile Internet is the combination of both mobile communications and the Internet into one. In the last few years, mobile communications and the Internet have become two of the fastest growing businesses in the world today, with the greatest market potential and the most attractive prospects, so the mobile Internet can foresee what kind of economic myths will be created.
"Within five years, mobile Internet terminals will become a bigger market than traditional PCs." Yang Yuanqing, CEO of Lenovo Group, believes that although there have been Apple, BlackBerry and other cell phone manufacturers in this field to occupy a place, but at present in China, have not seen any cell phone can match the iPhone. Compared with the PC industry, the degree of competition in mobile Internet terminals is not so fierce, Lenovo chose to enter the mobile Internet terminal market. To this end, at the end of 2009, Lenovo has sold the cell phone business, repurchase, the establishment of Lenovo cell phone division.
April 19, 2010, Liu Chuanzhi formally announced, "Lenovo will defy all odds to invest, must occupy this market." So, how to occupy this market? "In the product technology we all see, we strive and it (referring to Apple) to maintain the same level or exceed it. But its advantage is in the all-round potential is huge, especially in the brand. Lenovo's advantage is only one, that is, it is in China. We have the undivided attention of the leaders of the government. We have the full cooperation of the dominant operators. We also have the full cooperation and support of almost all service providers in China, including the top content service providers. In the process of development, we and our friends in the content service industry have repeatedly discussed with each other to make it the most convenient handheld device for Chinese people. Today's and future partners are our usual most respected leaders and most familiar and intimate friends. Mr. Ma Yun, Zhang Chaoyang, Cao Guowei personally came, let us feel a deep affection of friends in the IT sector." Liu Chuanzhi declared so.
It is understood that Lenovo Group has been with Alibaba, Baidu, Phoenix, Shanda, Tencent, Sohu, Sina, NetEase and UFIDA and other domestic first-class Internet enterprises to carry out in-depth cooperation. In terms of applications, in May 2010, the "Lenovo Paradise", which focuses on supporting software, was launched; in November 2010, the Lenovo App Store and Lenovo Development Community were launched at the same time, with the App Store providing applications for users to download, and more than 1,000 high-quality applications are expected to be launched in this year; and in November, Lenovo established the "LeFund". In November, Lenovo also set up the "Le Fund" to support the development of application platforms and encourage developers to innovate. The development trend of the mobile Internet shows that the development of application platforms has become the next round of Internet entrepreneurship gold mine. Even the best terminal without application software is just "cooking without rice". "Instead of Lenovo Group's LePhone, it is Lenovo Group and China's top IT companies *** with China to build the LePhone," Lenovo Senior Vice President and CTO He Zhiqiang said.
"We still plan to be expanding the market, so the price will be very appropriate and competitive relative to similar rivals." Yang Yuanqing said. At the same time, Yang also said that another advantage is Lenovo's traditional PC sales channels. He believes that smartphones and PCs are more similar in form, and carriers have expressed a desire for Lenovo to use traditional PC channels to participate in sales. "The channel itself will be an advantage for us, and of course, we don't exclude the traditional cell phone channel."
Question 1: Please analyze the basic competitive strategy adopted by Lenovo Mobile in the mobile Internet business and analyze its strategic feasibility. (12 points)
Question 2: Briefly describe the typical core process model of organizational change and use it to analyze the 3 aspects of organizational change required for Lenovo Mobile to enter the mobile Internet business focus. (18 marks)