With Huawei's architecture, Apple only does consumer terminal business, so now there are a series of products around Apple, such as iPhone (mobile phone), iPad (tablet), Mac (computer), Watch (watch) and AirPods (wireless headset), but under Apple's core business, these products, especially the first three products, mobile phone, tablet and computer, are all sold in the industry.
when the hardware is sold more and the coverage is more, then Apple can naturally imagine that there will be a phenomenon of "two ends can take all"; The APPle App Store is surrounded by an army of apps. IOS development is as hot as Android. Since Google's Android can survive independently, IOS will not be bad. Under the mobile phone system based on IOS, many application systems, payment systems and consumption scenarios are also integrated. This apple can be used as a commission. Because of the severe commission, Apple's profits in this area are also dubbed as "Apple Tax".
The revenue contributed by software to Apple is also very considerable, so Apple can occupy half of the profits in the field of smart phones, and it is still the hardware part, and the software should be not low! Don't worry, it's not over!
Apple has also acquired many companies, the most famous of which are Beats Electronics and Beats Music. Nowadays, many earphones or earphones or speakers with a logo "B" on them are produced by this company, and the main products are high-end professionals. Many music production and film-level enterprises are keen on using their headphones. And their impression also cooperates with many enterprises, KTV, automobiles and other fields!
in addition to these, we have acquired Renesas chips, Novauris, Beats, Siri, Emagic, Nothing Real, Power, NeXT Inc, Proximity, P.A. Semi, Lala, Quattro, Intrinsity, Placebase, Shazam, IKinema, Primephonic and other enterprises!
Of course, some of these acquired companies can directly generate hematopoietic function and directly gain profits, while others are to better enrich Apple's software products and hardware products!
Why is Apple's market value so high at the beginning of 222, which is worth 3 trillion yuan? Some related professionals have analyzed it like this:
Apple's most powerful thing is not its product creation ability, but the integration of technical resources, which can integrate the world's advanced technology into its own products and realize the value of these technologies through its own products. This makes Apple the enterprise with the highest market value in the world. In fact, there are not many technologies that Apple has developed by itself, but more are obtained through integration.
It was bought by communication baseband technology and chip design technology. The only software system that Apple developed was the software system. It was this system that made Apple survive from IBM's oppression. It was also because this system successfully made itself a completely independent enterprise without being branded with Microsoft's logo. It was also through this system that it became the enterprise with the highest market value now after continuous technical integration.
The enterprise that has made the least contribution to science and technology has become the enterprise with the highest commercial value, which is a relatively pertinent evaluation of Apple. The only contribution in the field of science and technology is whether the system software is open source or not, and then there is the design of their products. Its leader, Steve Jobs, is not a technical bull, but a natural business genius.
Apple is an extremely successful brand
A brand that makes electronic products a luxury
Do you think it's just selling mobile phones and notebooks?
Wrong. Jobs never thought so.
Apple has a unique software and hardware ecology and excellent industrial design system in the world. Almost every product is leading the trend and fashion, which is certainly worth 3 trillion yuan!
As the first listed company in the world by market value, Apple is a household name. On January 3, 221, Apple's market value exceeded $3 trillion for the first time, ranking first in the global market value, and at the same time ranking first in Forbes Global Top 1 Brand Values.
from the personal computer iMac launched in 1998 to the music player iPod that became popular all over the world in 21, to the MacBook that received rave reviews when it came out in 26, the iPhone that set off the industry revolution in 27, and the tablet iPod that set a precedent in 21, Apple has been promoting the development of the mobile Internet industry as a "leader".
On August 21st, 212, Apple's market value reached a record of $623.5 billion, breaking the record set by Microsoft and becoming the highest listed company in history. It has also become the world's most valuable consumer electronics company. At the same time, Apple is also the world's most valuable and profitable technology company.
In 22, Apple's revenue reached US$ 274.5 billion, up 5% from the previous year, and its net profit increased by 3.9% to US$ 57.4 billion, accounting for 2/3 of Apple's mobile phone profits, taking away 66% of the profits in the global mobile phone market. Why can Apple achieve such brilliant achievements? Below, the author will make a concrete analysis for everyone to explain Apple's success:
First, innovation is the soul of Apple and also the entrepreneurial spirit of Apple
Apple is called synonymous with innovation and creativity because almost any product it launches contains innovative elements, which makes mobile phone users around the world crazy. Apple's innovation lies in maintaining the freshness and sense of the times of its products through design innovation.
At Apple, designers have to come up with 1 completely different simulation schemes for each new design, select three from them, and finally decide to choose the best design scheme. And it is required that these 1 schemes must have sufficient innovation space, which ensures that Apple's products can keep attractive to people and make Apple's mobile phones fresh.
Moreover, Apple will hold two very important design meetings for the research and development of a new product. One is a brainstorming meeting for free innovation; The second time, the focus will be shifted to the development of applications to explore more potential development possibilities. It can be seen that this series of rigorous and scientific design methods have created a perfect product.
behind the high price of iPhone, there are leading industrial design, powerful A-series chips and smooth and stable ios system as support.
Second, strong R&D capability
There is no doubt that Apple has a very strong R&D capability, just as Jobs said when he released the iPhone generation: "Today, Apple will reinvent the mobile phone. "
Apple is good at developing various accessories by itself, such as CPU and GPU, acquiring AR company, fingerprint identification company and sensor company. Statistics show that Apple has acquired 74 companies in 28 years. For example, in 22, Apple bought a company called Emagic for 3 million dollars, and its product Logic Pro music software was known to almost all music lovers at that time.
after the successful acquisition of this company, Apple had a good music playing experience. There is no denying that Apple has a superior ability to absorb and integrate technology.
Third, effective control of manufacturing costs
Apple has adopted various effective cost control strategies. First, it chooses a large and powerful foundry to maximize labor productivity; Secondly, centralized procurement and reducing the number of models will help Apple control costs. According to analysis, the hardware cost of Apple's mobile phone only accounts for 31.5% of the retail price.
under normal circumstances, apple only releases one or two iPhone a year, and its components are highly universal, so it is easy to form very large orders. We all know the simple truth of "large quantity discount", so Apple can get manufacturing orders with more favorable prices.
On the other hand, the lure of big orders makes the competition among suppliers fierce, which leads to the lower price for Apple to get goods. Finally, the iPhone purchases its own A-series processors, which further reduces the price cost. Therefore, Apple has a cost advantage that other mobile phone manufacturers do not have, which is also the basis of high profit margin of iPhone.
Fourth, pursue minimalism, and the products must be easy to use
Jobs is very insistent on this point. He is an advocate of minimalism. Because of this, industrial design has also become a very critical part of Apple's manufacturing products. According to Apple's manufacturing philosophy, if a product is not easy to use, it is considered worthless to consumers.
This makes Apple pay attention to user interface design from day one, and software and hardware engineers push themselves every day. The products they make must be intuitive and easy to understand and learn. As technology becomes more complex and users demand more functions, it is difficult to keep it simple.
Even so, Apple is still the only company that values ease of use more than the product itself, and the great success of Apple's mobile phone has been proved by facts, and this choice is correct!
V. Advanced and distinctive management philosophy
Apple's management philosophy is: product first, talent first, pursuit of perfection, daring to be cruel, grafting art, continuous learning, minimalism, keeping secrets, maintaining teams, and rewarding more and punishing less.
6. keep pace with the times, conform to the development of the times, and actively transform
Since Cook took the helm at Apple, Apple has actively promoted the service-oriented transformation to reduce its dependence on the iPhone. This also indicates that the service-oriented business will open a new era for Apple in the future, and it also indicates that the hardware era of the mobile phone industry is about to pass.
In 22, Apple's revenue from the service sector increased by 16% to $53.8 billion, accounting for 2% of the total revenue. As the second largest business segment of Apple, the service segment business is likely to exceed the $1 billion mark in the next few years.
driven by the transformation of service business, Apple Apple Watch is the best-selling smart watch in the world. The reason why Apple Watch can sell so well lies in health care management, especially heart rate detection. On the whole, the function of Apple Watch is no longer limited to an intelligent hardware, but has become a healthy living device for people.
the new generation of Apple Watch Series 6 goes further on the basis of the previous generation's health function, and introduces a new function, which can measure oxygen saturation, so that users can better grasp their own health status.
Conclusion
In short, Apple's successful experience tells people that innovation is endless! In the rapidly developing information age, innovation is the only power and source for enterprises to make progress and success. Under the increasingly fierce competition in the industry and the accelerated elimination of the fittest, only by making continuous progress, exploration and innovation can we stand on the forefront and occupy the commanding heights of industry development.
actually, it's capital speculation!
It should not be a simple mobile phone or computer product. Apple is driving an ecological chain, and a large number of scientific and technological personnel input energy to Apple.
Because Apple's mobile phones, wearable devices, computers and other products sold in the market come standard with its own chips, operating systems and various patented technologies, which are ahead of all major industries in the world. As long as you use one of these technologies, you must pay taxes or pay money, so Apple's market value is worth 3 trillion yuan.
The profit of Apple's wireless headset business has completely exploded domestic mobile phone manufacturers.
Ecological closed loop
An ios is worth hundreds of billions, and many mobile phone manufacturers are out of reach.