National Tourism Administration "13th Five-Year Plan" China Tourism Development "13th Five-Year" Plan

1.China's tourism development 13th Five-Year Plan

On December 7, 2016, the State Council issued the "13th Five-Year" Tourism Development Plan, which determines the general idea, basic objectives of tourism development in the "13th Five-Year" period, main tasks and safeguards for the development of the U.S. tourism industry in China in the next five years. For the first time in history, tourism planning was included in the national key special development plan.

Proposed, China's "13th Five-Year" period, China's tourism development should achieve four major goals. First, the tourism economy should grow steadily. By 2020, the total size of the tourism market will reach 6.7 billion person-times, with a total investment of 2 trillion yuan and a total income of 7 trillion yuan. Second, the comprehensive benefits will be significantly improved. The comprehensive contribution to the national economy will reach more than 12%. Third, the people are more satisfied. Toilet revolution tourism traffic is more convenient, tourism public **** service is more perfect, the paid leave system to speed up the implementation of the market order has improved significantly, civilized tourism has become a trend, and the tourism environment is more beautiful. Fourth, the international influence has increased significantly. Inbound tourism continues to grow, outbound tourism is developing healthily, and the gap with developed countries in tourism has narrowed significantly.

2. The main contents of the 13th Five-Year Plan for China's Tourism Development

This project is in line with national policies and regulations, the requirements of the National Tourism Development Plan, the requirements of Shandong Province's "Thirteenth Five-Year Plan", the requirements of Zibo's "Thirteenth Five-Year Plan" and the overall plan for tourism development. Tourism development master plan. The construction of this project is in line with the overall planning of Zibo City and tourism development planning, in line with the needs of tourism development, and will play a positive role in enhancing the image of the city, strengthening the comprehensive service function of the city, promoting the development of tourism in Zibo City, and protecting the ecological environment.

3. China's tourism industry 14th Five-Year Development Plan Outline

Guizhou culture and tourism system will be high-quality development of the overall situation, and actively build a double first-class tourist destinations, accelerate the industrialization of tourism, and promote the province's transformation of the U.S. tourism industry from the expansion of the number and scale to improve the quality and efficiency. Culture and tourism will flourish and the tourism economy will recover.

By the end of 2020, the Guizhou Provincial Party Committee and Provincial Government issued the "Planning"; in February 2021, Guizhou set up a special tourism industrialization group to coordinate the strength of all parties to **** with the promotion of tourism development; in June 2021, the promotion of tourism industrialization in Guizhou Province will be held, which released the "Opinions on Promoting High-Quality Development of Tourism and Accelerating the Tourism Industrialization of the Construction of Colorful Guizhou Tourism Powerful Province "" on accelerating the industrialization of tourism to strive to achieve the implementation of the tourism of great quality" and other 7 documents, initially constitutes the four beams and eight pillars to promote the province s tourism industrialization, to promote the development of Guizhou high-quality, industrialized development of the U.S. tourism industry.

Data show that in 2021, Guizhou's total tourism revenue growth of more than 15%, tourism and related industries added value of 100 billion yuan, per capita consumption of tourists exceeded 1,000 yuan, to achieve the "14th Five-Year" Tourism Industrialization development of a good start.

4. National Tourism 13th Five-Year Plan

The basic principles of tourism development are:

1.

Adhere to reform and opening up, adhere to the connotative development, and give full play to the fundamental role of the market in the allocation of resources;

2.

People-oriented, safety first;

3.

Take domestic tourism as the focus and actively develop inbound tourism. Domestic tourism as the focus, actively develop inbound tourism, and develop outbound tourism in an orderly manner;

4.

To promote the development of tourism in the direction of characteristics in accordance with local conditions;

The development of tourism should follow the principle of the coordination and unity of ecological benefits, social benefits and economic benefits.

The State Council's Oct. 10 release of the Guizhou Province Vigorously Implementing the Action Program for Cultivating Tourism Market Entrepreneurs proposes to implement a tourism diplomacy strategy, carry out the Belt and Road International Tourism Cooperation, expand tourism exchanges with key countries, and innovate and improve the mechanism of tourism cooperation.

5. What is the 13th Five-Year Plan for China's Tourism Development

In the Zunyi Conference Memorial Hall, revisit the history of the revolution and feel the red culture; in the Huangguoshu Waterfall Scenic Area, brush your face to enter the park and enjoy the convenience of intelligent travel; in the Xijiang Thousand Households Miaozhai, drink a cup of high mountains and water and feel the intoxicating depths of the Miaozhai; and rent a bicycle in Shanghai

In recent years, Guizhou has always put the Tourism as an important strategic support to guard the bottom line of development and ecology. In the establishment of a double first-class destination and the construction of colorful tourism province of Guizhou Province, the U.S. tourism industry has shown a sustained blowout and breakthrough in the good situation.

Supply and demand, the tourism industry strong recovery.

During the Dragon Boat Festival 2021 holiday, a variety of travel demands such as returning home to visit relatives, family outings, and small-group free trips were superimposed, allowing Guizhou's U.S. tourism market to continue to improve. According to the third-party sample survey results preliminary estimates, three-day holiday Guizhou **** received 15,440,500 tourists, to achieve tourism revenue of 7.493 billion yuan.

Which, for traditional festivals, Shibing, Zhenyuan, Sinan and other places held a dragon boat race, become the Dragon Boat Festival holiday grand folk culture chorus. Many attractions have built night tour programs, such as Qingyan Ancient Town and Lishan Jiangnan. All of them have prospered the night culture and tourism consumption activities in Guizhou.

Zhenyuan Dragon Boat Race Long Shunwei photo

The orderly release of tourism is thanks to the efforts of both supply and demand.

Experts pointed out that the demand side should continue to strengthen consumption incentives and consumption guidance, the expansion of tourism consumption and improve people's livelihoods combined with the quality of life; from the supply side to continue to enrich and optimize the tourism product system, to promote the upgrading of tourism supply, and to high-quality tourism product supply to lead and create a new tourism demand.

In Guizhou, by fully grasping the flow economy, image economy and eyeball economygt; in tourism, we have been y cultivating the international and domestic tourism market for many years, regularly carrying out a variety of marketing activities, and launching preferential policies such as tourist charter flights, special train rewards, and half-price attraction tickets. These have played an obvious role in promoting the development of well tourism. At the same time, since the 13th Five-Year Plan, the province **** launched a new project, the new industry 588, constantly enriching the tourism market product supply.

Traveling hand in hand,*** building poetry and faraway places.

On the evening of June 28, the newly upgraded night tour of Huangguoshu arrived as scheduled. Against the backdrop of a huge waterfall, more than ten light and shadow interaction and live performance linking the original ecological and diverse ethnic culture and mountains of Guizhou America, dazzling the ears and eyes, sending tourists to Guizhou's unique ethnic and cultural feast Huangguoshu style.

June 28, tourists in the Huangguoshu Falls scenic area to watch the Huangguoshu Falls night view. Chen photographed

Previously, I felt that I came to Huangguoshu just to see the waterfall, but now I can feel the richer cultural connotation. Tourist Ma Xiang is very satisfied with the night tour.

With the development of economy and society, tourism in Guizhou U.S.A. has gone from not lacking to not lacking, and tourism has gradually changed from the pursuit of quantity and scale to the pursuit of quality and quality. Among them, the hand-in-hand relationship between culture and tourism has given rise to one popular culture and tourism fusion product after another.

As the Red Army period of the longest, most extensive activities in the province of the Long March, Guizhou has a wealth of red cultural tourism resources, and has been given the focus of the construction of regional Long March National Cultural Park. This year, Guizhou will be red tourism resources and culture, science and technology, entertainment and other industries, designed experiential, interesting tourism research products, favored by the market.

In the ancient town of Tongren Zhusha, a thousand years of mercury mine because of cultural tourism development to get rid of resource dependence, the mining culture of the ancient town has become a tourist punch card for countless middle-aged and elderly tourists to return to youth. In Xijiang Thousand Mile Miao Village, ancient ethnic culture and modern fashionable life collide into a wonderful and colorful mountain world, so that every visitor can embrace poetry and faraway places as long as they put on their backpacks.

Development, highlighting the comprehensive benefits

30-year-old commentator Wang

In the ancient village scenic area of Libo Yaoshan, traditional villages were upgraded and expanded into scenic spots, and traditional skills such as yao embroidery, gyroscope, pottery and so on were transformed into production skills. Farmers' old buildings are transformed into B&B inns, agricultural products and handicrafts are turned into tourist commodities, and mass performance teams are organized to perform at scenic spots, turning farmers into actors. Through the five changes revolving around food, shelter, travel and recreational tourism, people in Yaoshan can have a tourist meal and their income will increase more broadly.

From 2014 to 2019, Guizhou's reception of tourists grew from 321 million to 1.135 billion, and the total income from tourism grew from 289.598 billion yuan to 123.1886 billion yuan. Especially since 2016, cultural tourism has driven 1,124,300 poor people to benefit from income generation, and more and more poor people are sharing the dividends of cultural tourism development.

Tourism is a comprehensive industry and an important driving force for economic development. Tourism has a great penetration, a high degree of integration and a strong pulling force, not only through tourism or tourism to form new products and forms; also has the basis of cross, graft, integration with culture, education, science and technology and other social undertakings.

At present, Guizhou is turning the four wheels together to promote high-quality economic development with new industrialization, new urbanization, agricultural modernization and tourism industrialization. In the four modernization, tourism industrialization, as the most obvious one of Guizhou's comparative advantages, can provide each other with a wide space three effectively promote industrial integration and urban-rural integration of the Guizhou Provincial Party Committee Propaganda Department, the provincial Culture and Tourism Department party secretary and director Xie Nian said.

6. The full text of China's 13th Five-Year Plan for Tourism Development

The health tour is becoming more and more popular among tourists. Pictured is the Imperial City Hot Spring Resort in Enping city.

The culture of health care is an important part of pottery culture, and is also a plate of pottery culture with lasting vitality, inheritance and influence. How to combine permaculture and tourism perfectly? What are the current problems of health tourism? Travel needs of domestic and foreign health travelers? What are the countermeasures to accelerate the development of health culture tourism?

Health products are single and lack systematic integration.

At present, most of China's U.S. health tourism follows the ancient way of health tourism, incorporating the basic health needs of modern people. Currently more popular health tourism projects are forest bathing, fog bath, sunbathing, hot springs, therapeutic food, folklore health and so on. With people As people continue to pursue the spiritual world, many forms of tourism featuring spiritual and meditative activities continue to emerge. However, in general, China still has a big gap between the United States modern health tourism and the relatively mature health tourism market abroad, there are still some problems.

Health tourism destinations mainly rely on local natural resources, the product is relatively single. Internationally mature health resort often combines the local national culture, advanced equipment, physical therapy and hydrotherapy, activities and courses and other integrated elements, forming a unique, personalized and can be found nowhere else; at present, China's U.S. health tourism destinations rely mainly on natural resources such as forests, sunshine, coasts, hot springs and so on. These permaculture tourism activities are more ornamental, less experiential and lack the flavor of permaculture. Their combination is still relatively single, which can not highlight the characteristics and functions of permaculture tourism in the true sense.

Because of the limited knowledge of health tourism and the lack of experience in product development, the health activities of the current domestic health tourism destinations are relatively independent of each other, and the tandem and combination of each other is relatively small and lacks systematic.

In addition, health tourism products with local characteristics and influence have not yet formed a scale. Today, the international health tourism industry has begun to take shape, with a proliferation of products with core competitiveness and differentiation

Wu Wen, deputy director of the National Tourism Administration, believes that China's U.S. tourism industry is in the era of mass tourism, which will bring huge development opportunities and space for the development of health tourism and other new tourism forms.

With the rapid development of China's U.S. tourism investment, health tourism and other emerging tourism forms have become the focus. 2015, direct investment in the tourism industry for the first time exceeded one trillion yuan, reaching 1007.2 billion yuan, an increase of 42 percent year-on-year, an increase of 10 percentage points, higher than the national fixed-asset investment and tertiary industry investment growth rate of 30 percentage points. Tourism is becoming a hotspot to attract investment and new elements, a hotspot in the capital market, and health tourism is also becoming a hotspot for investment.

With the transformation and upgrading of tourism consumption, emerging tourism products such as health tourism are in short supply. Tourism demand has become the basic content of urban and rural residents in China, the demand for residence, is becoming a common way of life and basic rights. 2015, China's U.S. residents per capita traveled 2.98 times, the size of the tourism market of 4.1 billion; in the next 20 years, the size of the national tourism market will be more than 8 billion trips, and tourism will become a common consumption of the majority of people. Research shows that Chinese consumers are the most concerned about healthcare consumption in the world. According to relevant organizations, it is expected that by 2020, the total scale of health tourism consumption in China will exceed 400 billion yuan.

With the integration and development of the tourism industry, the development mode of health tourism and other new industries has become more modernized. At present, more than 70 brands of more than 40 international hotel management groups have settled in China, and the number of hotels under operation and management in China has reached more than 1,000. Intercontinental, Marriott, Hilton, Hyatt and other top 10 international hotel management groups have entered the Chinese market. There are 58 foreign-funded travel agencies set up in China; world-renowned scenic spots and major projects such as Disney and Universal Studios have been set up in China one after another.

In this context, the entry of innovative and leading large and medium-sized tourism enterprises, and the combination of China's ancient Chinese medicine, meditation, and Taoist health wisdom with health tourism products are the ****same desire of domestic and foreign health travelers. In recent years, the development of health tourism programs in China has taken shape, such as visits to valleys, meditation and TCM tours. In the future, with the development of the market and the maturity of investors and operators, these traditional Chinese wellness programs will further improve their standards, grades and international reception capacity, forming wellness tourism products with business cards and distinctive themes.

The development of permaculture tourism is in urgent need of planning.

Wellness tourism is a bigger, more comprehensive and more internationalized tourism form than Chinese medicine tourism. Approved by the State Council, the "13th Five-Year" national tourism development plan has been incorporated into the "13th Five-Year" national key special planning.

Since 2015, tourism projects have become a hotspot for government investment support. On the one hand, in the arrangement of tourism development fund, to support the construction of tourism public **** service facilities and health tourism construction projects project discount. On the other hand, health tourism development projects are included in the tourism project database established by the National Tourism Administration and the National Development and Reform Commission*** together, and are supported and guided. It is hoped that the central government's support for key health tourism projects will send a clear signal to the society and the tourism industry, thus making the whole society, local governments, financial institutions and many other parties pay more attention to and support the development of health tourism.

Standardized means is an important hand in the development of the tourism industry and has been proven effective. At present, the National Tourism Administration is carrying out the evaluation of 5A-level tourist attractions and national-level tourist resorts in an orderly manner according to the standards.

In addition, health tourism is an important tourism product welcomed by tourists from all over the world in the international tourism market. Therefore, it is necessary

1. The core concept of the integration of culture and tourism: tourism is the carrier, culture is the soul. This is the core concept and idea of the policy of integration and development of culture and tourism in the past 10 years. Build tourism brands, innovate tourism products, cultivate tourism consumption hotspots, and vigorously develop rural tourism, red tourism and senior tourism. All of them involve the quality, brand, consumption, characteristics, personalization, differentiation and other development and innovation categories of tourism. And this core concept throughout, respectively, put forward the construction content. Of course, cultural gt; here is the creative transformation and innovative development of cultural products and cultural services, rather than just having cultural resources.

2. Promote the integrated development of tourism and culture. Foster experiential tourism, study tourism and traditional village leisure tourism supported by cultural relics protection units, museums, intangible cultural heritage protection and utilization facilities and practical activities. Support the integrated development of tourism, cultural and creative product development and digital cultural industries. Develop cultural performing arts tourism, promote the development of tourist live performances, and create traditional festival tourism brands. Promote colorful ethnic cultural tourism demonstration zones and focus on building a number of villages and towns with ethnic characteristics. ("Thirteenth Five-Year Plan for Tourism Development")

Third, cultivate new hotspots for cultural tourism consumption

1. Big platforms drive tourism consumption. Large-scale international exhibitions, important cultural activities and sports events as a platform to cultivate new hotspots for tourism consumption. ("Government Work Report" Guo Fa [2009] No. 41)

2. Expand tourism and shopping consumption. Strengthen the protection of intellectual property rights and cultivate local specialty tourism commodity brands. Inherit and carry forward old brands. Vigorously develop commercial districts with local characteristics, and encourage the development of specialty restaurants and theme hotels. (Guiding Opinions of the Ministry of Culture and the National Tourism Administration on Promoting the Combined Development of Culture and Tourism, Guofa [2014] No. 31)

3. Actively cultivate the international consumer market. Relying on central cities and important tourist destinations, cultivate international consumption centers for global tourism consumers. Encourage cities with the conditions to utilize market means in the form of shopping festivals, tourism festivals, film and television festivals, animation festivals, reading seasons, fashion weeks and other forms. To enhance the quality and level of various international cultural and sports exhibition activities as a carrier, encourage the development of international tourism routes with neighboring countries (regions)*** together to drive the consumption of culture and entertainment, tourism, sports and other related consumption. ("National Development and Reform Commission" 13th Five-Year Plan for the implementation of cultural tourism enhancement project" National Development [2015] No. 66)

Fourth, improve the quality of cultural tourism products.

1. Tourism performing arts. Encourage professional art troupes to cooperate with key tourist destinations to create special plays with distinctive features and high artistic standards. ("Thirteenth Five-Year Plan for Tourism Development" Guo Fa [2014] No. 31)

2. Festivals and exhibitions tourism. Give full play to the brand effect of local and national characteristics of traditional festivals, and organize cultural tourism activities with strong mass participation. (Ibid)

3. Cultural and heritage tourism. Make use of scientific traditional villages, cultural relics and monuments and museums, memorial halls, art galleries, art galleries, world cultural heritage, intangible cultural heritage exhibition halls and other cultural venues to carry out cultural and cultural relics tourism. (Ibid)

4. Cultural experience tourism. Promote the integration and development of theater, performing arts, amusement, animation and other industries with tourism, and carry out cultural experience tourism. (Ibid)

5. Entertainment Circle. Promote scenic entertainment modes such as scenic entertainment, scenic theater and stage performing arts. Support the development of high-tech tourism and entertainment enterprises. Introduce international theme amusement brands in an orderly manner, and promote the grouping and internationalization of local theme amusement enterprises. Enhance the tourism function of theme parks and build a number of branded theme parks with distinctive features, high quality and good reputation. (Opinions of the State Council on Accelerating the Development of Tourism)

V. Building new cultural tourism functional areas.

1. Cultivate cross-regional specialty tourism functional areas. Relying on cross-regional natural landscapes and complete regional cultural units, cultivate a number of (****20) cross-regional characteristics of tourism functional areas, the formation of regional tourism development growth poles

1. Give full play to the unique role of red tourism. Comprehensively implement the red tourism "Twelfth Five-Year Plan"; innovate the publicity and display methods of red tourism; vigorously promote the creation of red cultural excellence. ("State Council on the promotion of tourism reform and development of a number of opinions" [2011] No. 61)

2. Red scenic study tour. Encourage localities to rely on red tourist attractions to carry out study tours. ("The State Council on actively playing a leading role in new consumption to accelerate the cultivation of the formation of new supply and new power of the guiding opinions of the State Council" [2015] No. 62)

3. Implementation of the red tourism development project. Improve the system of national red tourism classic scenic spots; focus on the function of red tourism education; and actively play the role of red tourism in poverty alleviation. (Several Opinions of the State Council on Promoting the Reform and Development of Tourism)

4. Red tourism infrastructure construction. Focus on building a number of national classic red tourism scenic spots, focusing on improving infrastructure conditions, perfecting supporting service facilities, strengthening regional resource integration and industrial integration, and better meeting the function of carrying out patriotism, collectivism and socialism education. ("Thirteenth Five-Year" Tourism Development Plan," Development and Reform Society [2017] No. 245)

VII. Rural tourism is characterized by cultural tourism.

1. Adhere to the direction of personalized and characteristic development of rural tourism. Based on local resources and ecological environment characteristics, highlighting the ecological characteristics of rural life and production, in-depth excavation of rural cultural connotations, the development and construction of a variety of forms, distinctive features, outstanding personality of the rural tourism products, organized festivals and activities with local characteristics. Focusing on the protection of ethnic villages and ancient villages, the construction of a number of scenic tourism villages and towns with historical, regional and ethnic characteristics, so that tourists can see the mountains and rivers, remember the nostalgia, and stay in their hometowns. ("Thirteenth Five-Year Plan for Tourism Development" State Council Development [2015] No. 62)

2. Carry out the action of one million rural tourism creators. By strengthening policy guidance and professional training, guide and support one million returning rural migrant workers, university graduates, professional and technical personnel, etc. Start a business through rural tourism within three years. Encourage professionals in the cultural, artistic and scientific sectors to give full play to their professional strengths and industry influence to create and start businesses in rural areas where they are in a position to do so. By 2017, a number of demonstration bases for rural tourism creators will be built nationwide, and a number of high-level villages for cultural and artistic tourism, entrepreneurship and employment will be formed. (Ibid)

3. Implementing leisure agriculture and rural tourism boutique projects. Build a number of leisure and tourism parks, forest homes, health care bases, village houses and specialty towns with complete facilities and diverse functions. Developing rural *** enjoyment economy, creative agriculture and characteristic cultural industries. ("Thirteenth Five-Year Plan for Tourism Development")

VIII. Creative Design of Tourism Crafts (Souvenirs)

1. Implement the China Tourism Commodity Brand Building Project. Focus on the creative design of tourism souvenirs to enhance cultural connotation and added value. Launch a series of tourism products with Chinese characteristics. Encourage high-quality specialty tourism commodities to enter major ports, airports, terminals and other tourist shopping areas and large urban shopping malls and supermarkets, and support online tourism commodity sales. Appropriately increase the number of duty-free stores at ports. ("Guiding Opinions of the National Tourism Administration on Further Accelerating the Development of Tourism to Promote the Great Development and Prosperity of Socialist Culture" Guo Ban Fa [2015] No. 62)

2. Enriching and upgrading specialty tourism commodities. Promote mass entrepreneurship and innovation in tourism commodities, encourage market players to develop specialty tourism souvenirs, enrich the variety of tourism commodities, and enhance their attractiveness to tourists. Cultivate a number of leading enterprises in the research and development, production and sales of tourism commodities, and increase the publicity and promotion of old-fashioned commodities and ethnic tourism commodities. (Ibid)

3. Implementing the revitalization plan for Chinese traditional crafts. Dig deeper into history and culture, regional characteristic culture, ethnic folk culture and traditional farming culture. Improve the quality of traditional craft products and the cultural content of tourism products. ("Several Opinions of the General Office of the State Council on Further Promoting Tourism Investment and Consumption" Guo Ban Fa [2018] No. 15)

Nine. Poverty alleviation through cultural tourism

1. Poverty alleviation through rural tourism. Increase the planning guidance, professional training, publicity and promotion of key villages for rural tourism poverty alleviation, organize and carry out public welfare activities for rural tourism planning and poverty alleviation, and implement whole-village assistance for poor villages with established records.In 2015, do a good job in the pilot work of the POVER

2. Poverty alleviation through red tourism. Fully tap the red cultural connotation of the old revolutionary areas, the use of revolutionary history and heritage resources advantage, play an important role in red tourism, promote the sustainable and healthy development of local economic and social culture, drive the poverty-stricken areas steadily out of poverty. (Ministry of Culture, "13th Five-Year Plan for Tourism Development")

3. Intangible cultural heritage tourism products to alleviate poverty. Utilizing intangible cultural heritage resources to develop cultural tourism products. Through productive protection, rational use of traditional arts and crafts and other intangible cultural heritage, injecting fresh elements into the development of tourism and cultural industries. Traditional performing arts and intangible cultural heritage, on the one hand, focuses on the display of its original form, and on the other hand, through choreography, becomes a cultural tourism project with local ethnic characteristics and market benefits. Relying on the unique cultural and ecological resources of the experimental area for cultural ecological protection, it actively develops various forms of tourism activities such as cultural sightseeing tours, cultural experience tours and cultural leisure tours.

4. Characteristic cultural industries to alleviate poverty. Accelerate the construction of the Tibetan, Qiang and Yi cultural industry corridor, cultivate national cultural products and brands, and promote the integrated development of cultural industries and tourism. ("On the issuance of the "13th Five-Year" period of cultural tourism enhancement project implementation program notice")

7. "13th Five-Year" tourism development plan

Eco-tourism is sought after.

This year's China Tourism Day. Green development and good life as its theme. Many places across the country are linking local green and ecological resources to guide people to go outdoors, feel the nature and feel the good life.

China Tourism Day has been established for 11 years now, with increasingly rich tourism content and diversified tourism methods. Among them, green eco-tourism, with its advantages of being close to nature and strong integration, has become an important part of domestic tourism.

Qinghai Province, with its unique eco-tourism resources, boasts the world's largest area of alpine wetlands, grasslands, shrubs and forests, and the world's highest concentration of biological, species, genetic and hereditary diversity at high altitudes. The scenery here makes people marvel at the wonders of nature. How to protect the precious ecological resources and promote tourism? Only by taking the road of green development. Qinghai's importance, special and irreplaceable Qinghai's ecological status in the country and even in the world determines that the development of cultural tourism in Qinghai must respect nature, adapt to nature, protect nature, and make an article on the characteristics of the location and the characteristics of the resources, and take the road of green rise focusing on ecological protection. Chang Hongan, deputy director of the Qinghai Provincial Department of Culture and Tourism, said.

Today, the tourism dividend brought about by green development is constantly appearing. Combined with Qinghai's ecological education, environmental protection and various eco-tourism resources, a variety of eco-tourism products such as ecological study, plateau health, wetland bird-watching, self-driving cross-country, forest health and so on have been launched. Formed a beautiful Qinghai sightseeing tour, ecological Qinghai health tour, cultural Qinghai traceability tour and other 100 ecotourism product lines, promoting the healthy and sustainable development of ecological and cultural tourism. This year s May Day holiday, Qinghai s eco-tourism is sought after by tourists. Some excellent eco-tourism lines, such as into the Cocosily, looking for the Tibetan antelope, the Yellow River Corridor eco-driving tour and the beautiful Qinghai Plateau ecological and cultural tours, led tourists into Qinghai.

Rural tourism new rural life

Because of an online purchase of rose tea experience, a cultural company working in Beijing met Ms. Zhang, who runs a bed and breakfast in Tengchong, Yunnan province. The rose tea that Ms. Zhang sells through the Internet is well-packaged: hand-painted roses and a gift printed on the pale yellow outer packaging. It was this packaging that made to Ms. Zhang a strong curiosity s B&B and Tengchong. This spring, Marvin spent a few days of her annual vacation making another special trip to Tengchong, where she stayed for a week.

Originally, in my impression, Tengchong U.S. tourism resources are mainly hot springs. I didn't realize that the rural tourism there is now developing so well! After returning to Beijing, Marvin did not I could not resist sharing it with her friends. Walking in the Gaoligong Mountains, walking through Longchuan R

Nowadays, the connotation of rural tourism is constantly enriched and renewed, not only with local flavor, but also with fashion and taste. Rural tourism has become an important way for farmers to get rich, an important element in the development of rural specialty industries, and an important window to show the new rural life.

In mid-April, the Ministry of Agriculture and Rural Development held 2021 China's beautiful countryside leisure tourism tour (spring) promotion activities, the release of the spring boutique line 55, boutique attractions 176, to further promote the development of rural tourism and leisure agriculture. It is understood that in the 13th Five-Year Plan period, leisure agriculture is rapidly