There are a lot of hospitals, the conditions are really good, medical skills are high enough, medical ethics, but because of the establishment of the late, or for other reasons, people do not know it, he did not advertise, and so on, rely on the people's word of mouth to become famous is, I guess the hospitals early yellow.
Even now there are a lot of old hospitals, we only know that it's not bad, but we don't know which department is the best. It would be different if they could advertise properly.
In a market economy, advertising itself is nothing. After all, many hospitals are now self-financing, although the doctor is kind (I still believe that most doctors have a conscience), but also to eat ah, no one to see the doctor, he can only drink the northwest wind.
Of course, there are some small hospitals that do boast about themselves for the sake of efficiency and disregard the safety of others. But I believe that this is, after all, a minority. It is up to you not to take advantage of the psychology of the small advantage, do not blindly listen to the advertisements.
So I think appropriate advertising is reasonable. Of course not too much, wool comes out of the sheep's body reasoning we all understand, too high advertising costs are bound to further aggravate the medical costs.