Market research report sample template 5

Market Research Report Excellent Sample Essay

3 Market Research Report Sample Essay

Market Research Report Format Sample 6 Articles

Article 1: Market Research Report Sample

First, the basic situation of the Ebay supermarket

Ebay supermarket is a large chain of general supermarkets under the New World Group of South Korea, and this South Korean retail giant is preparing for a rapid expansion in China. The Korean retail giant is preparing for rapid expansion in China. According to the information provided by the person in charge of Ebay, New World Group is the largest commercial distribution group in Korea, with department stores and large supermarkets and other forms of business. At present, Ebay supermarket in South Korea has 70 stores, occupying 32% of the market share in South Korea, the number of stores and sales are more than Wal-Mart and Carrefour in the local market combined.

In 19__, Korea New World opened the first Ebay supermarket in China in Shanghai, and now, Shanghai Ebay has opened 5 stores. According to Cao Tie, deputy general manager of Tianjin E-Mart, New World plans to open 25 stores in China in the near future, targeting major cities such as Shanghai, Tianjin and Beijing to form a nationwide store network. Sources said that Ebay will invest at least 500 million U.S. dollars to layout the Chinese market. As the largest commercial distribution group in South Korea, the New World Group of South Korea has chosen to cooperate in the retail chain in China, and its main partners are Shanghai Jiubai and Tianjin TEDA at present.

Second, the background of the survey

(a) Survey Objects

The survey object is the households around the Ebay in Kunshan City, wage earners and so on, and this survey is in the form of random sampling to draw a sample of 45 people for the survey and research.

(B) the purpose of the survey

This survey is mainly based on the following two purposes: First, the people of Huaqiao City on the Ebay's products, service attitudes and other general

overall survey, and the second is through the survey of consumers in the Ebay, trying to interpret the requirements of the masses of supermarkets and buy things now hope to get the feeling.

Third, the questionnaire recovery

The questionnaire survey is for the Kunshan City Huaqiao Ebay supermarket in the local satisfaction situation, through the detailed data to reflect the position of Ebay in the minds of the public. The content involves: consumers' satisfaction with the quality of goods, the speed of the cashier, the price of goods, the variety of brands; consumers' evaluation of the service attitude of the mall, the mall's promotional activities; consumers' comparison of the mall with the mall in their mind; consumers' conception of the mall in their mind. This survey uses "random sampling" method to select consumers. The survey recovered questionnaires *** 100. Among them, 45 valid questionnaires, 55 invalid questionnaires, the effective rate of 45%. The survey method of random sampling and secondary data collection and analysis.

The questionnaire was distributed on November 14, 2012 (completed on the same day), and the distribution method was randomly distributed in residential areas, supermarkets, roadsides and other locations. Among the valid questionnaires returned, occupation type:

8 service workers, 6 self-employed, 2 workers, 1 civil servant, 5 retirees, 2 farmers, 1 migrant laborer, 8 others, 2 educators, 8 students

The ratio of male to female students is about 6:4. (Sex and occupation categories are obtained from the statistics of the 1st and 2nd questions of the questionnaire)

Fourth, the environment analysis of Ebay in Kunshan City

Ebay Huaqiao store is located in No. 269, Greenland Avenue, Huaqiao Town, Kunshan City, which is the first store of Ebay in East China outside Shanghai. E-Mart Huaqiao has 220 employees, 248 promoters from suppliers and 95 outsourced technicians, which has a strong service capability. The mall occupies two floors, the first floor has a business area of 4,078 square meters, mainly dealing with daily necessities, including cosmetics, men's and women's clothing, children's clothing, bedding, literature and toys, automotive supplies, home appliances, cell phones, kitchen and bath supplies and other necessities of life; the second floor has a business area of 5,280 square meters, mainly dealing with foodstuffs, including fresh food, casual food, condiments, imported food and other varieties of commodities. The second floor has a business area of 5,280 square meters, mainly dealing with foodstuffs, including fresh goods, leisure food, seasonings, imported food and other varieties of goods. Due to Ebay's background as a Korean investor, the store also organizes popular Korean specialty foods to meet the needs of customers.

For the convenience of the surrounding residents, Ebay specially designed 10 free shuttles in the Shanghai area around Huaqiao as well as Huaqiao town, including Baihe Zhaotun Line, Anting Ring Line, Anting Outer Ring Line, Huangdu Line, Huaxin Line in Shanghai; Penglang Line, Huaqiao Ring Line, Greenland XXI City Ring Line, Lujia Line, Qiandeng, Shipu Line in Huaqiao area.

V. Consumer Satisfaction with Ebay Supermarket

(a) Satisfaction with the quality of goods

If consumer satisfaction with quality is divided into five grades (1, 2, 3, 4, 5 to 5 the highest, 1 the lowest) in which the grade of 1 accounted for 4%, the grade of 2 accounted for 13%, the grade of 3 accounted for 45% of the grade of 4 accounted for 20% grade of 5 accounted for 18%. accounted for 18%, as shown in Figure 1, which ranked 3 accounted for the most shows that the quality of goods in the Ebay store can be.

(ii) brand satisfaction

In the brand Ebay supermarket compared with other supermarkets in the city Ebay hood performance as shown in Figure 2: which is very satisfied accounted for 13%, satisfied accounted for 33% of the general accounted for 50% of the unsatisfied accounted for 45%.

(C) price satisfaction

52% of people think the price is acceptable, 33% think the price is high, 11% think the price is reasonable, 4% think the price is unacceptable.

(D) Ebay supermarket staff service attitude

52% of consumers believe that the staff service attitude is good, 31% of customers believe that the staff service attitude is average, 13% of customers believe that the staff service attitude is excellent, and 4% of customers believe that the staff service attitude is bad.

(E) checkout efficiency satisfaction

66% of customers believe that the checkout efficiency is high, 7% of customers believe that the checkout efficiency is low, 20 customers believe that the checkout efficiency is average, 7% of customers believe that the checkout efficiency is low.

(F) Those who need to improve on free transportation

22% think more routes should be added, 13% think more stewards should be added, 16% think more frequency should be added, 7% think the interior of the car should be improved, and 42% are indifferent.

Conclusion: Consumers are relatively satisfied with Ebay's overall satisfaction

Part 2: Sample Company Research Report

With the continuous development of the world economy, the socialist market economy continues to improve, and the competition between enterprises has become increasingly severe. How to save strength and development in such fierce competition has been more and more enterprises included in the development plan. And enterprise culture, like the spiritual water to save the enterprise, the position is more and more prominent. So, what is enterprise culture? Many enterprise cadres and employees of the concept of corporate culture is still very vague, they generally narrow that the enterprise wall newspaper, radio and amateur cultural life is corporate culture. In fact, the scope of corporate culture is very wide, and far from being so simple. So what is corporate culture?

In order to better understand the nature of corporate culture and its role, I in _ _ month to _ _ month _ through the interview method, data collection method on ____ Technology Co. Overall corporate culture, very broad from various aspects of the development of the enterprise to put forward the concept of talent requirements have unique insights. However, there are some problems in the management of corporate culture, analyze these problems and put forward suggestions for improvement.

First, ___ City ___ Technology Co., Ltd. profile

____ Technology Co., Ltd. was established in 1 year, is located in ___ City, Futian District, Yitian Road, the legal representative is Liu Moumou, the registered capital (yuan) 1, the company's business scope: to set up an industry (specific projects to be declared separately); apparel design, domestic commercial, supply and marketing of supplies (excluding monopoly, monopoly, monopoly control goods); computer system integration; weak electricity, power supply and distribution of goods; the company's business scope: to set up a business (the specific project is separately declared); clothing design, domestic commerce, supplies and marketing (does not include monopoly, monopoly, monopoly control goods). Computer systems integration; weak power engineering design; computer software, hardware product development and design; microwave products, electronic product technology development and sales (excluding restricted items).

Second, a brief introduction to the company's corporate culture

(a) based on quality

The company has gradually improved the implementation of quality assurance system, and adhere to the management: "excellent talent, excellent quality, excellent service". Product quality is our integrity. The implementation of: zero-defect service to provide user satisfaction.

(ii) Creativity for development

Bold innovation, innovation is the soul of high-tech companies, is the foundation of the enterprise to maintain the vitality of the enterprise is to achieve competitive advantage, invincible treasure. It is the responsibility of every employee to learn with an open mind and always be bold in innovation.

(C) to share the results of the *** with the same goal

A successful enterprise, only to continue to share, and in the process also to continue to accept the criticism, while the pipe to improve self, with excellent results for the benefit of customers. Service customers, service society.

An enterprise's culture is reflected in the management. For the above analysis of corporate culture, found that the corporate culture in the management of some problems:

Third, ____ Technology Co. Very lack of. The proportion of excessive imbalance, it is clear that only the implementation of the system, can not be flexible to respond to the scope of the school is now the rapid development of the market, and the enterprise is not able to keep pace with the times, for the system to give the corresponding improvement. Outdated system leads to a lack of motivation for employees to work, but also makes many employees also hold a mixed attitude to work. Many employees believe that their own development in the company's space is small, can not well reflect their own values, in the corporate culture also mentioned the "excellent talent" but according to the survey, many people are not subject to any professional training. This also exposes the shortcomings of the system can not be well implemented.

(b) the company's employees do not know enough about the corporate culture

Many employees believe that corporate culture, that is the company's senior things, and they do not have much interest. Will not want to spend time on it. More to consider things related to their own interests. The company's publicity efforts in the corporate culture is very lacking, in the survey process, there are also senior said: now busy work, it is difficult to have time to do the cultural construction of publicity and work with how to publicize the corporate culture is at a loss. There are also some people think that the efficiency of the enterprise to be good, then the corporate culture will be formed naturally. This is also the idea of the vast majority of companies at this stage.

(C) in the establishment of corporate culture without a good communication platform

The company's own understanding of the corporate culture is very poor, to the interests of the first, the lack of specific understanding of the objectives of the company's employees, did not form a corporate *** with the values of the lack of crisis and the lack of a sense of enterprise sense of belonging is not strong, and often show that holding the talent and pride in the work of the work due to the division of labor is not very reasonable, the situation of pushing each other's work, often the case of the work of the company, the work of the company is not very reasonable, the work of the company is not the same. Work due to the division of labor is not very reasonable, the situation of pushing each other to work, often "very busy" to refuse to participate in recreational activities within the hospital, often only work relationships between colleagues, the lack of lubrication. The management ability of the middle leadership team is outstanding. Most of the members of the middle leadership team of the hospital are the top professional and technical staff, and they are generally characterized by more and more work pressure and responsibilities, busy management tasks, and no systematic study and research on management knowledge. So it leads to a lot of business and employee conflicts.

Third, improve the ___ City ___ Technology Co., Ltd. of the enterprise culture management recommendations

(a) Improvement of the enterprise management system

The management system should be in a variety of forms, the mechanism is flexible, but does not lose prestige. Involving the interests of the enterprise itself as well as the interests of employees. Focus on improving the management level, implement the rules and regulations, and at the same time to obtain the unanimous approval of all employees, tracking the world's latest technology, business management concepts. Provide employees with continuous training and further education opportunities to stimulate work enthusiasm and innovative vitality. Adhere to the people-oriented, widely accepted and reserve advanced management experience and technical expertise in science and technology personnel, the formation of a good talent knowledge structure, to create more wealth for the enterprise.

(C) Strengthen the publicity of the corporate culture

First of all, a clear goal of the enterprise's struggle, convene the staff for the corporate culture of the *** with the study, so that it has an in-depth understanding of the corporate culture. From time to time to ask employees' opinions, you can also at the same time entrepreneurial corporate culture features such as: people-oriented culture features, color overall culture features, innovative culture features, realistic culture features, service culture features, etc., so that employees can participate in it. Find their own cultural characteristics. Make the enterprise culture y rooted in people's hearts.

(C) the establishment of a two-way communication model, so that employees and enterprises to form a good communication

Enterprises should have a deep understanding of their own culture. For employees to give humane management, from time to time to understand the views of employees for the enterprise, seriously consider or take acceptance. Let employees have a strong sense of belonging to the enterprise, the enterprise for the staff to give more positive attention, you can openly encourage employees to tap their potential ability. Give appropriate greetings on holidays. Carry out a variety of activities to narrow the distance between employees and the enterprise. Good communication and cooperation make smooth operation within the enterprise and increase efficiency.

The above is what I feel after investigating the corporate culture of ____ Technology Limited. Through this investigation process, I realized that the essence of corporate culture is to corporate management philosophy and entrepreneurial spirit as the core, cohesion of the sense of belonging of the staff, improve the enthusiasm and creativity of the human-centered management theory. Excellent corporate culture should be people-oriented, value-based management as the core of the culture, is the management of people and the organic combination of the management of things. An enterprise with a good corporate culture can be invincible in the current business field.

Article 3: Research Report Essay

In this year's summer vacation, I conducted a research on the Witman Beverage Company. Through the research in the Shanghai Witman Beverage Co., Ltd., the objective reality of its enterprises to investigate and understand, so that an enterprise's profile, product production process, enterprise management and brand development to learn, find the law, sum up the experience for the future into the community to lay the foundation stone.

Purpose of the research:

1. To understand, learn professional knowledge, and experience the use of professional knowledge in practice.

2, to understand the company's management system, learning the essential requirements for the survival and development of enterprises.

3, to improve their communication skills, enrich social experience.

4, in the research to find their own shortcomings, and to correct. Research Time: August 2012

Research Location: Shanghai Wutermann Beverage Co.

I. Company Overview

Shanghai Wutermann Beverage Co., Ltd. is a professional drinking water manufacturing enterprise established by the famous Hong Kong listed company, Hong Kong New World Group, and the well-known U.S. investment bank, Bessemer Group, with a capital of 25 million U.S. dollars at the international level. The company is located in Songjiang Industrial Zone, Shanghai, the factory covers an area of 17,000 square meters, with more than 200 employees. Strong Distribution Network At present, Wetmore bottled water has already covered the markets of Shanghai, Beijing, Suzhou and Kunshan, laying the foundation for promoting to the national market. Pietermann's products are available in supermarket chains, hypermarkets and various food stores. Unique Water Station System A network of water stations throughout the city (Shanghai/Beijing/Suzhou/Kunshan) has brought the Pitney Bowes bottled water service to the "home" of Pitney Bowes.

The Witman is: Quality, Service, Talent. Quality: we produce better and healthier products for our customers. Service: every customer gets high quality service. Talent: talent is the company, the company is the talent.

The development history of Gitmo: It began to enter the Chinese market at the end of 19___, and became one of the fastest growing enterprises in China's drinking water market in just a few years. In September 1999, the company ushered in a new shareholder--Hong Kong New World Group, which strengthened the company's momentum of sustainable development. Today, Witman has become a prominent brand in China's drinking water market. The company's bottled water has already covered the markets of Shanghai, Beijing, Suzhou and Kunshan, and is gradually moving towards the whole country. The market share of Pitman's bottled water in Shanghai is one of the highest in China.

Second, corporate management and brand development

1, the company's principles:

The company's three major principles: in favor of the community, in favor of the company to insist on doing things in the end. Favorable to society, not conducive to the company's efforts. Not conducive to society, regardless of favorable or unfavorable to the company resolutely do not do.

Staff Code of Ethics: righteousness: selflessness, justice, honesty, integrity, righteousness: open-minded, open-minded, open and honest words: honest words, positive words, inspiring words positive thinking: thinking with the right insights in the judgment of the right behavior: behavior is, do good for other people, good for the company

Product Quality Positioning: never use unqualified raw materials, never use abnormal equipment, never do what is good for or bad for the company. Never use abnormal equipment, never allow unstandardized operation, never produce substandard products, never ignore unsatisfied customers, never tolerate imperfect service.

2, product quality

The company regards product quality as the lifeblood of the enterprise, from the machine setup, production management, testing methods, product quality, service network system construction, formulation process to the employment mechanism, system improvement and implementation, raw material warehousing procedures, storage, storage and testing, product out of the warehouse are all perfect measures, and the use of pre-sales, sales, after-sales service all-around, so that users can maximize the profit. maximize the profitability of the user.

Summary:

In this research, I can't say that every experience can be fully understood, but it does increase a lot of knowledge and social experience in practice. At the same time, I also realized that if an enterprise wants to develop, the harmonious relationship between the staff within the enterprise is also quite important. Only when everyone is united, *** with the same efforts can we seek innovation in development, seek breakthroughs in profits, and seek solutions to difficulties. Therefore, the team spirit of a team is crucial, which includes both contributing to the enterprise, giving valuable opinions and sharing successful experiences, as well as recognizing and appreciating the contributions of others. Therefore, in today's ****ist leadership, a public and selfless team spirit is more worth celebrating than a business gaining billions of dollars in profits.

Of course, in practice, I experience the most is of course the importance of practice, a person's education and then high, the degree of comprehension, the ability to use the practical experience is not enough, the role of the role is still not played. Therefore, as an enterprise, the selection of talent, talent training, talent reserves is the most important. As a successful enterprise, in order to meet the material standard of living of the staff on the basis of the level of professional knowledge of the staff, marketing skills, specialized training. People who have just entered society, even if the education level is high, there is no one can be completely suitable for a job, but constantly through the process of "learning, practicing, re-learning, practicing again," even a young people can be completely competent for a job. In this way, the combination of enterprise re-education and practice is the most effective way to cultivate talents.

Through this research, I have strengthened my sense of service and social responsibility, and laid the foundation stone for the future of society!

Article 4: Sample Research Report

I. Survey Program

(a) Survey purpose: To understand the use of college students' cell phones, cell phone sellers and cell phone manufacturers to provide a reference, and at the same time for college students on the development of the cell phone consumer market to provide a certain reference.

(2) survey object: school students

(3) survey procedures:

1, the design of the survey questionnaire, a clear direction and content of the survey;

2, the network chat survey. Randomly and the students of various universities chat with each other and let them fill in the questionnaire;

3, according to the recovery of the network questionnaire to analyze, the specific content is as follows:

(1) According to the sample of the place of purchase, the price and brand, the distribution of the distribution of monthly consumption of the mean, variance and other distribution of numerical characteristics, inferring college students in general the distribution of monthly consumption of cell phones of the corresponding parameters;

(2) According to the different requirements of each student's cell phone function, the cell phone market is analyzed;

Second, questionnaire design

Questionnaire on the use of cell phones among college students

Third, data analysis

According to the data collated above, I conducted data analysis and concluded that the student cell phone market is a very broad market with great potential for development.

(a) According to the student cell phone market share analysis

(b) the general characteristics of the student consumer group

As a student I did some understanding of this group, for our *** with the same characteristics of the analysis, concluded that the cell phone market should be for different student groups to develop products or targeted marketing means, in order to seize the market. Here we come to the characteristics of the student population to analysis:

1, the general characteristics of the student consumer groups:

1) no economic income;

2) chasing the fashion, advocating personalized unique style and focus on individuality;

4) students are basically based on the collective life of the main exchange of information with each other very quickly and easily affected by classmates, friends.

5) Strong brand awareness, love of products;

(C) student consumers to buy cell phone guidelines and characteristics

Through the survey college students to buy cell phones is the main considerations of fashion, personalized style, features, price, brand, etc., which has become the four basic guidelines for students to buy cell phones. In the survey shows that college students choose the phone most important is the appearance of the phone's design, such as shape, size, thickness, material, color, etc., accounting for 65%; but college students are not just the pursuit of the appearance of a beautiful, "connotation" is also very important, so the phone function also occupies a seat, accounting for 50%; the second important is the price, and less important is the brand, it seems that nowadays, the price of the cell phone is the most important factor. The brand is important, it seems that nowadays college students still pay more attention to the actual.

Article 5: Research Report Essay

In order to gain a deeper understanding of the city's residential households in the alcohol market and catering market consumption, this survey is conducted. The survey is undertaken by a university in the city, the survey time is July to August 20__, the survey mode for the questionnaire interview survey, the total number of samples selected for this survey is 2000 households. After the end of the survey, the university will be summarized, the survey report is as follows:

I. The basic situation of the survey respondents

Second, the special survey part

(a) the consumption of alcoholic beverages

1, white wine than red wine consumption. Analyzing the reasons, one is that in addition to their own consumption, white wine is used for gift-giving more, while red wine is mainly used for their own consumption; secondly, most of the advertisements done by the businessmen are white wine advertisements, and there are very few advertisements for red wine. This directly leads to the market of white wine is larger than the market of red wine.

2, white wine consumption diversification.

(2) purchase factors are more distinct, the survey data show that consumers are concerned about the factors in order of price, brand, quality, packaging, advertising, alcohol, so that it can be concluded that the producer's reasonable pricing is very important, create, seek quality, clever packaging, good advertising is also very important.

(3) customer loyalty survey shows that consumers who often change brands accounted for 32.95% of the total sample, 43.75% of the occasional change, 32.39% of the total sample of the new brand of wine with a like attitude, 52.27% of the indifferent attitude, and 3.4% of the clearly expressed dislike. It can be seen that once a certain brand is formed in the minds of consumers, it is very difficult to change. Therefore, manufacturers should make great efforts to establish corporate image and strive for the best, which is very important for the development of enterprises.

(4) Motivation analysis. The main lies in the consumer's own choice, followed by advertising, then friends and relatives, and finally the salesman recommended. It is not difficult to find, how to attract the attention of consumers, for the business is the key, how to do a good job of advertising, how to establish the consumer's word of mouth, will directly affect the size of the liquor market. And for businesses, the quality of sales staff should also be emphasized, because its sales of alcohol products have a certain impact on the role.

(B) the consumption of food and drink products

The survey mainly focuses on some food and drink consumption places and consumers preferred diet, the survey shows that the consumption of the following important features:

Consumers think that the hotel is not a choice, and the most often go to the hotel is often not a hotel, the most often go to the hotel most of the consumers is a mid-range, which is in line with the consumption level of the city's residents is the same. The consumption level of the city's residents is compatible, now a few major hotels are compared as follows:

2. Consumers mostly choose around their work or residence, there is a certain regional. Although there is a great deal of randomness in the choice of hotels, but not absolutely so, for example, the Great Wall Restaurant, Huaiyang Restaurant, there are also a certain distance consumers patronize.

3, the consumer pursuit of fashionable consumption, such as hand-grabbed lobster, sweet and sour pork, sweet and sour pork, Gongbao chicken consumption is more, especially hand-grabbed lobster, in the survey sample total of about 26.14%, to occupy the catering category market with absolute advantage.

4, in recent years, seafood and hot pot has become the two highlights of the public food market, market potential is very large, the current consumption is also very large. The survey shows that those who said they like seafood accounted for 60.8% of the total number of samples, and those who like hot pot accounted for about 51.14%. In the survey on seasons, those who like to eat hot pot in summer accounted for about 81.83%, and those who like to eat hot pot in winter accounted for about 36.93%, and hot pot not only has a large market in winter, but also has a large market potential in summer. At present, the city's hot pot restaurants and seafood halls all over the street, forming a major landscape and characteristics of residents' consumption.

Third, the conclusion

1, the city's residents are not too high a level of consumption, belonging to the medium level of consumption, the average income of about 1,000 yuan, a considerable portion of the residents have not reached the well-off level.

2, residents in the consumption of alcohol products are mainly used for their own consumption, and the majority of white wine, red wine consumption is relatively small, for personal consumption of alcohol, whether white or red wine, its brand to the hometown of the main wine.

3. Consumers focus on the price, quality, packaging and publicity of wine when they buy wine, and a significant portion of consumers have an indifferent attitude. Cognition of new brands of wine is higher.

4. Consumption of wine in hotels is mainly focused on the mid-range consumption level. Hot pot and seafood have a higher consumption potential, and there is already a considerable consumer market.

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