New Products: More Imported Goods
The blue Ettamax, the green Nuoyunen, the orange Shibai, the purple Nuukant, the pink Evian ...... In Danone's booth, nearly 200 products from more than 10 countries and regions around the world formed a nutritional "rainbow" that created a whole life-cycle nutritional solution from the early 1,000 days of life to old age. A nutritional "rainbow" to create a whole life-cycle nutritional solution from the early 1,000 days of life to the health of the elderly.
Among them, nearly 50 products are debuting in China. For example, organic and plant-based products such as Provamel plant-based drink and Vega One sports plant protein powder made a collective appearance. According to Danone, benefiting from the spillover effect of the Fair, it has introduced nearly 40 individual products from Germany, France and other countries into the Chinese market since last year.
Major food giants appeared in the Food Pavilion of the Fair.
It is reported that YITZ International is present at the Fair with more than 120 products covering health and well-being, portion control, sustainable raw material supply, packaging innovation, and the delivery of "mindful snacking".
Fonterra, China's largest imported milk powder supplier, also launched four new products to meet the nutritional needs of consumers of different ages: Anjia Probiotic Milk Powder to help raise the body barrier for consumers of all ages; Anmangbeiyu Maternity Milk Powder to safeguard the health of mothers and babies with probiotics; Anjia High-Calcium and Low-Fat Pure Milk to provide high-quality protein for the fitness crowd; and Anyi Golden Older People Milk Powder in canisters to replenish calcium and other nutritional elements for the middle and older age groups. The four new products are designed to be rich in nutrients, such as calcium and other nutritional elements. The four new products are rich in high-quality dairy nutrients.
Technology Fan: Milkcap Tea Upgraded
"Milkcap Tea, which took a long time to make before, can now be done in two or three minutes." This is a new discovery by Mengniu Group President Lu Minfang. In his view, the Fair has deepened the thinking of enterprises on the internationalization of the brand, but also allowed enterprises to compete on a world-class stage, and technological innovation has become the key to future competition.
Fonterra launched the celadon berry mousse cake has a high value, attracted the attention of many consumers.
In fact, the full sense of technology is one of the highlights of the Food and Agricultural Products Pavilion at the Fair. Behind a large number of "black technology" products is a full investment in research and development, to bring Chinese consumers a high-tech content of the real good products.
For example, Nestle, the world's largest food group, has brought a lot of "new tricks", including products specializing in "regulating the mood of the dog" and the dietary supplement Pure, which has been registered after riding on the fast train of the Fair.
Pure is a brand of premium hypoallergenic dietary supplements that incorporates the concept of "high quality and hypoallergenic purity" into all aspects of product design and development, material selection and production, and transportation and storage.
Nestlé launched dietary supplements Pure
No finger glucose meter, instantaneous scanning glucose monitoring system, eye protection and anti-blue light Essence of the blue can series of nutritional products ...... These are all new products brought by Abbott Technology, a global healthcare company. It is reported that the Instant Sense II Glucose Monitoring System has added enhanced features such as Bluetooth functionality and selectable high and low glucose alerts, allowing patients to achieve more convenient disease management.
New: "Store Manager for a Day" at the Erie Booth
"Store Manager for a Day" Live Streaming at the Erie Booth
Fonterra also worked with a number of partners to organize live broadcasts to promote innovative dairy applications through innovative marketing. At Fonterra's booth, visitors could see flash stores of food and beverage brands from Guangzhou Restaurant, Zumbo, Niu's Yunchang, Ruihua, Liangpin Puzi, Guming, Gao Pei, and Crestin, etc., which demonstrated a wide range of dairy products in a novel way.
In addition, joining hands with partners and deepening cooperation is a major choice for foreign companies to take root in the Chinese market. McCormick signed a strategic cooperation agreement with Hero Group, the parent company of Semper, at the Fair.