Women's Day Creative Activity Themes
Like the March 8 Women's Day activity theme, but also closely around the March 8 Women's Day to start to the March 8, women as the key words to extend the excavation of the content, the following is my collection of women's day creative activity themes for everyone, just for reference!
Part I: Women's Day creative campaign theme
Women's Day campaign theme: caring for girls' health *** enjoy a happy life
First, background and purpose
Simulation of the background of the hospital:
The local has a certain degree of visibility and reputation, three qualifications, general hospital.
The main departments are internal medicine, surgery, dermatology.
Gynecology is relatively weak, compared to the gynecology of the second-class hospital, the advantage of the attending physician and equipment.
The purpose of the plan
Historically, the hospitals of the battlefield, marketing techniques are endless, the theme of the campaign focused on donations, clinics, gynecological examinations, treatment discounts in these four areas, that is, promotional activities, but now the hospitals are doing this, one is not very creative, and secondly, there is nothing to the consumer's attraction, how to make innovations in the current situation of increasingly fierce competition? How to make innovation in the current increasingly competitive situation? I think, should use the way of integration of different industries to operate to enhance the hospital's brand value and connotation , March 8 ? The first time I saw this, it was a very good day for me.
Expand the social influence of the hospital in the local community, and improve the hospital's visibility and reputation in the female consumer groups.
Second, the core theme of the event: healthy women happy long companion
Third, the cooperation unit:
Organizer: xx Municipal Women's Federation, xx Municipal Bureau of Health
Host: xx Hospital
Co-organizers: xx Ping An Company xx Bank xx School
Media publicity unit: Ruili magazine, "Health for All" magazine xx Evening News xx Newspaper
Media publicity unit: Ruili magazine, "Health for All" magazine. Magazine xx Evening News xx Newspaper Health Information Weekly xx Municipal TV Station xx Provincial TV Station xx Provincial Mobile TV Station.
Fourth, the overall idea of the campaign:
The launch of gynecological physical examination discount card and local women's magazines or newspapers hand in hand, 1 March 1 -8 days.
If Fuzhou, then give priority to "Fuzhou Daily" and other ways to reach the readers in the form of a binder, while advertising in the mass media pages, soft publicity.
At the same time, the local television news to do its publicity.
Through the activities, to attract rural women's groups to participate in the activities organized by the hospital, recognition of the hospital, acceptance of the hospital;
Take advantage of this time through the campus pr activities, 7 March is the Women's Day.
Cultivate potential female consumers as backup consumers, because the hospital business cycle is quite long, to pre-empt the advance training 3 years -5 years after the female consumer groups of the hospital brand awareness, and from this to tap into the school teachers as a consumer group.
The gynecology program and the accidental peace of mind program to interact and integrate, 3 major banks or Ping An have special financial products or peace of mind products for female consumers.
Many of the bank or insurance company salespeople and staff are women.
Synchronizing the two major consumer groups, Ping An's female staff and her female medical Ping An customers
The conservative preferential exemptions can't be lost, and most of the organizations give women a half-day off on March 8, which is a great opportunity for them to get some time off from work.
Because others are doing, do not do, will lose the market, but as a general hospital, can not be like the Women's and Children's Health Hospital in the name of the Women's Federation, the Health Bureau to do a health census, but also can not be specialized women's hospitals, as a service for a few, so it should be a large area of publicity for a small area of operation, to a specific consumer group to create a specific program
3.8 Women's Day, this Among the holidays, as a man, more or less unbalanced, and, at this time, very few media or units to men's attention and care.
Then in response to this phenomenon, the hospital launched the Harmony Family Card through the hands of the women who came to our hospital on March 8, the card will be sent to the hands of the men who have a good relationship with her, and then the following Saturday or Sunday, the male caring special activities.
V. Promotion strategy:
First stage: the introduction period (news and market warm-up period) February 15 - March 8
Coupled with the characteristics of Women's Day, combined with the nature of the hospital as a general hospital.
We are the first to use the market to create a momentum? On the premise of the media's social influence on the project to carry out full image shaping and environmental packaging, and our hospital will be in the activities carried out at the same time into the corresponding promotional activities, at the same time and borrow the activities themselves publicity hype, will be the strength of the hospital, the service characteristics, experts and equipment, etc., fully publicized, the use of news hype and their own folder newspaper hype, momentum drive the activities to the successful implementation.
Publicity objectives: to fully shape the image of the property, holiday promotions before. News padding and market preheating.
To attract the attention of the target audience, create a market and create a good atmosphere.
Happy to be with you for a long time? Promotion Health is happiness. The concept of publicity techniques: the introduction of the core theme of the campaign ? Healthy woman.
Publicity strategy:
1 Health section of local mainstream mass media.
Set up a column, in the name of the hospital health counselor to publish women's health diet and other information
2 local mainstream mass print media for the placement of relevant soft supplemented by a small amount of hard advertising .
Because of the news as opposed to advertising, 3 March 6, 7, 8 three days in the local television media in the form of news to publicize the momentum.
The interest is low and the audience is easy to believe, and the reach of the message is much higher than the advertisement
For example, "Ruili" or health magazines to join forces, 4 Extension: 1 with the local or well-known women's magazines.
A number of subscriptions in exchange for space, for example, 200 subscriptions in exchange for four pages.
Two of the pages to do hospital image publicity, the other two pages to the right side of the magazine in the form of vertical bar ads to do 6 pages of activity publicity, the second cover of the page paste the hospital to produce discount card, with the card in the hospital to enjoy priority registration, registration fee reduction, free gynecological examination and other preferential content.
Subscription magazines for the hospital to give to the hospital's female customers
Triple benefit ? The principle, based on The principle of reciprocity is to benefit from each other.
Cooperation with other units to publicize our hospital at the same time, to the cooperative units of female workers to preferential treatment, with the work permit of the cooperative units, to our hospital patients can enjoy the registration fee reduction and other preferential policies, or gift as a promotional product
The second stage: warming up period (the market is warming up) February 25 -March 5
The operation of the cycle of the long, the hospital the Project.
And with a clear regional characteristics.
March 8 Women's Day this activity is a short-term behavior, to establish ? Quick war and quick decision ? Guiding ideology, March 8, who still take the Women's Day to do articles? At the same time, the hospital also has its own business, can not let the March 8 activities drag.
But for the hospital as a whole, to have the preparation for a protracted war.
According to the characteristics of the market heating up this period, start to build a strong promotion, sp activities.
Stage goal: the first time to seize market share.
Marketing strategy:
Event marketing supplemented by publicity strategy: newspaper, TV advertising.
Provide more convenient preferential access to medical conditions for the main selling point to do purely medical ads, and on-site activities with a strong tie-in, and at the same time play a soft article and news hype with the emotional appeal of publicity, to achieve the purpose of the medical boom
sp Activities:
1 During the 8th of March (February 25 - March 25), all the cooperative units of the bank card for female users, 1 with the local bank to join forces. local banks.
When you come to our hospital, if you don't have enough money for consultation, you can pay in installments (2) For the female employees of the cooperative units, the group gynecological health checkups, the preferential treatment of their mutual benefit.
2 Join hands with local insurance companies.
Interactive integration of gynecological programs with accidental safety programs.
In other words, a discount card for gynecological checkups and an accidental peace of mind card are interactively given to the insurance agent and her clients.
Simultaneously affecting two major consumer groups, Ping An's female employees and her female medical safety customers
3. March 5 and 8, women's health seminars.
Attract intellectual women to the provincial map to listen to lectures, and cooperation with the provincial map.
The case was issued with promotional materials and discount cards produced by the hospital
Third stage: the main promotion period March 6 - March 8
Stage goal: emphasize service and enhance the image.
Make rapid adjustments in all aspects, the stage purpose of the first two phases of the sales feedback to summarize the experience.
Including prices, payment methods, promotional techniques, publicity and packaging, etc., in order to better meet the market demand, this stage of the publicity speed can be slowed down at the right time, connecting the first phase of the reputation established gradually reach the stage goal.
Marketing strategy:
Image ads, testimonials, selling point ads, urging ads to form a promotional ads, publicity: newspaper ads are the main.
At the same time with the short-range promotional activities to solve the problems and contradictions in practice.
sp Activities:
1 March 7, girls' health campus activities
Theme: caring for girls' health *** enjoy a happy life.
Take advantage of this time through the campus pr activities, March 7 is Girls' Day.
Cultivate potential female consumers into backup consumers and campus clubs to negotiate, before February 10th.
Establish the theme of the event, plan the program, make the appropriate pp bags, easy pull-ups and other promotional items and on-site distribution of discount cards to girls.
March 7, 8, the hospital gynecologist, health care practitioner in the cooperative school to carry out health science publicity, women's health lectures.
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Part II: Women's Day creative activity theme
Women's Day activity theme: Healthy Liren beautiful life
First, the activity time: March 8
Second, the object of the activity: the company's all female employees
Activity 1: warm sympathy
1, the activity mode and purpose: through the letter of thanks and the card of the heart of the company's appreciation of the staff and the festival of the best wishes to pass to each of the employees. The best wishes of the company for the staff and the holiday through the letter of thanks and card to each female employee.
The person in charge of the activity:
Activity 2: Beauty and Health Lecture
1, the purpose of the activity: so that employees have more professional beauty, health knowledge, better show the image of people.
2, activity mode: invite beauty professionals to beauty lectures
3, activity time: March 8 morning: 9:00-11:00
4, activity object: ministries, rooms female employees
5, activities responsible for:
Activity 3: Mountaineering Competition
(a) the purpose of the activity: to respond to all levels of the departments? National fitness? call, the organization of female employees to the outdoors to breathe fresh air, cultivate sentiment, beneficial to the physical and mental health of employees.
(2) Activity Location:
(3) Activity Time: March 8 afternoon: 14:00-17:30
(4) Activity Objects: All female employees of the company
(5) Activity Responsible Person:
(6) Itinerary:
1, 14:00 pm, all female employees in the company's new building to concentrate, and set off together. set off together.
2, 14:50, arrived at the rocky mountain.
3, 15:00, the start of the mountaineering competition.
4. At about 16:00, we reached the top of the mountain.
5. At 17:30, return to the bottom of the mountain.
(VII) Notes:
1, the day of the event, please participate in the activities of the staff to wear the company uniform issued sportswear, in order to facilitate the identification of the internship staff can wear their own sportswear.
2, the race process, in the narrow section of the mountain road, need to overtake in order to ensure the safety of the situation to overtake, the overtaken person should be courteous to overtake from the back of the personnel, shall not intentionally in front of the left, right flashing obstacles to the rear of the person to overtake.
3. In the race, there shall be no pushing, pulling, squeezing, mixing, wrestling and other dangerous actions to other people and other behaviors that hinder other people's actions.
4. During the activity, please take care of the environment, observe order and pay attention to safety.
(VIII) Rewards:
The game set the winning prize, take the first three to reward.
A first prize, a ping-pong paddle;
A second prize, a feather pen paddle;
A third prize, a reward for a hand bubble.
(IX) Other:
1, the competition route: ---- summit.
2, items prepared: mineral water, emergency drugs
3, in order to ensure the safety of personnel, all participants in the competition must obey the leadership and guidance of the Ministry of General Affairs, the vehicle items, etc. to obey the unified command and scheduling.
4, unspecified matters to be notified.
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Part III: Women's Day creative activity themeWomen's Day activity theme: beautiful Women's Day, so-and-so happy to meet
I. Activity time: xxx March 8
Second, the activity location: so-and-so hotel
Third, the activity theme: beautiful Women's Day, so-and-so happy to meet
Fourth, the content of the activity:
Activity 1: each store According to their own actual situation, during the event, the main push of spring skin care and health dishes three to five, column booth display.
Activity 2: March 8, the day, the first 38 to the store to consume female customers, stores can be based on the conditions of their own store free gifts, skin soup, etc., the stores to do a good job of registration, financial records.
Activity 3: the use of SMS platform to send a certain hotel March 8 Women's Day activities information, stable maintenance of old customers, SMS content:? Beautiful Women's Day, so-and-so happy to meet! In this warm festival, so-and-so hotel and you **** degree of beautiful food March 8 Women's Day! Various health and beauty packages, wonderful presentation.
Activity 4: Banner hanging in front of each store, content:? Beautiful Women's Day, so-and-so happy to meet?
V. Notes
1, the stores of the relevant knowledge of the staff training, the day guests take the initiative to prompt the meal, and send holiday wishes.
2, the day of the event coupon activities, integral card activities normal.
Six, related requirements
1, the planning department is responsible for the production of banners in March 7 before the delivery of each store.
2, the stores should be the new customer list on March 9 reported to the company's Planning Department, in order to facilitate the Planning Department in a timely manner to visit the customer, to understand the activities carried out by the stores.
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