"What we saw was not just a cape, but a new world.
Five hundred years ago, the historian Bajos recorded his feelings on arriving at the Cape of Good Hope:
When Bajos arrived in 1488 on a fleet of ships led by the Portuguese navigator Dias from South Asia on the west coast of Africa, he, like everyone else, was speechless with excitement as he gazed out over the long, narrow promontory.
For a long time before that, the Cape of Good Hope had been known as the Cape of Storms, because of the huge, year-round waves caused by colliding currents. Five hundred years later, when we created the Internet, just as the navigator rounded the Cape of Good Hope to discover new shipping routes, opened the door to a new world for all industries, and Internet healthcare was no exception.
On the battlefield of Internet healthcare, it has always been a competitive environment with multiple parties. From the past, the social value attribute centered on medical quality has always been the first principle of the medical and health industry. And now, Jingdong Health cuts in with supply chain jam, undertakes more diversified medical service scene landing, and finally occupies a place in the industry.
From the financial data, Jingdong Health is still continuing the high growth in the past. In the first half of this year, the total revenue of Jingdong Health amounted to RMB 13.64 billion, a year-on-year increase of 55.4%. At the same time as the high growth of business data, the first half of the gross profit margin of Jingdong Health for the second consecutive year-on-year decline of more than 1%. The reason is very simple, the first half of the company to provide users with a lot of free online consultation, as well as the quality of goods continue to sell at affordable prices to benefit users, business strategy can be described as quite "grounded".
Over the longer term, the improving quality of medical services and the "grounded" business strategy are making Jingdong Health's position in Internet healthcare more and more solid.
/ 01 /
The "ballast" of the medical ecosystem is still evolving
The strategy of "retreat for progress" of BOCOG is making its medical ecosystem expand rapidly. From the financial report, the expansion of the medical ecosystem of Jingdong Health is mainly reflected in three levels: quality medical resources continue to be deeper, the supply chain advantage is further consolidated, and the end-users are growing at a high rate.
On the medical resources side, in order to better provide users with online medical and health services, Jingdong Health has stepped up its development of high-quality medical care. As of June 30, 2021, Jingdong Health Internet hospital opened specialty centers has increased to 24, absorbing own and external cooperation doctors and medical experts more than 130,000 people. Among them, there is no shortage of famous doctors such as Academician Han Demin, Professor Hu Dayi, Professor Gao Sihua, and Professor Lin Jiangtao.
With more and more national subject leader level experts and top celebrity doctors joining the company, Jingdong Health has further improved its Internet medical and healthcare service system. Thanks to this, Jingdong Health's average daily online consultation volume in the first half of the year exceeded 160,000, which is about 60% higher than the average daily online consultation volume in the whole year of 2020.
And as Jingdong Health has always been the advantage of the project, its supply chain advantages in the first half of the year has been further consolidated. On the one hand, the SKU of Jingdong Health's retail pharmacy business continues to expand. As of June 30, 2021, Jingdong Health's retail pharmacy business had more than 40 million items (SKUs), nearly double the number at the end of last year.
On the other hand, Jingdong Health is also continuously strengthening its fulfillment capabilities. As of the first half of this year, "Jingdong Drug Delivery" has covered more than 300 cities across the country, providing users with a full-time drug delivery service. At the same time, Jingdong Health also through the digital intelligence supply chain capabilities to help offline small and micro-enterprises to reduce costs and increase efficiency. Nowadays, Jingdong Health - Union Pharmacy has accumulated more than 500 cooperative stores, covering 17 provincial administrative regions.
To a certain extent, the sustained abundance of medical resources and the constant consolidation of supply chain advantages are becoming the "ballast" of the entire medical ecology of Jingdong Health.
The continuous evolution of the "ballast" has also brought high growth in the user side for Jingdong Health. As of June 30, 2021, the number of annual active users of Jingdong Health reached 109 million in the past 12 months, a net increase of more than 18.8 million users compared to the end of 2020.
Meanwhile, Jingdong Home Medical, a family health management service product launched by Jingdong Health in 2020, also performed well. 87% of Jingdong Health's users were active in the first half of 2021, and the average monthly YoY growth rate in the number of users from launch to date was 220%.
With the full flowering of the medical ecology, it also lays a solid foundation for the subsequent growth of Jingdong Health.
/ 02 /
From "healthcare+" to "healthcare",
Digitization Comprehensive spillover of capabilities
While the To C business continues to grow, Jingdong Health's To B services have also seen a full-blown outbreak. One obvious phenomenon is that Jingdong Health is increasing its cooperation with all parts of the medical and healthcare industry chain, and fully opening up its digital capabilities.
From the current point of view, the landing of Jingdong Health's To B services can be focused on three aspects: medical and health care scenarios, doctor services and regional medical informatization.
In terms of medical health scenes, Jingdong Health is continuing to develop more diversified service scenes. For example, the company's "Jingdong Family Medicine" service as a standard module, and smart speakers, smart bracelets and other smart medical wearable device manufacturers to carry out cooperation, to realize the "Jingdong Family Medicine" products and the combination of intelligent hardware.
In addition, in the health insurance scene, Jingdong Health has also made a breakthrough. in May, Jingdong Health, Fosun United Health, Jingdong Allianz Insurance and other insurance companies, *** with the launch of the management of health insurance services - "home medical insurance". The product to prevent disease, improve health as the core purpose of health insurance and Jingdong Health's medical services, health management capabilities combined to provide families with a one-stop lifelong medical and health services and health protection solutions.
Diversified scene penetration is of great significance to Jingdong Health. In the short term, more scenarios can enrich the services and product categories of Jingdong Health. In the long run, the value of an ecological company often depends on the productivity of the ecosystem in which it operates and the proportion of its contribution, and the extension of the scene is an important way to increase the proportion of ecological contribution.
On the doctor's service side, Jingdong Health is constantly expanding its ability to serve doctors by providing them with services such as traffic construction, intelligent online tools, and exclusive rights and benefits to build a full-scene operational ecosystem.
For example, to provide doctors with a safe practice environment. Whether it is for the Internet hospital or doctors, the clarity of duties and personal risk prevention and control is fundamental to a doctor's willingness to go online to the Internet hospital. Jingdong Health protects doctors' personal information security through the data security system, and then avoids online diagnosis and treatment risks through the online diagnosis and treatment process wind control and the purchase of medical liability insurance. So, behind Jingdong Health's empowerment of doctors, how should we understand its significance?
In the field of Internet + medical health, the level of productivity is largely dependent on the Internet doctor group to complete. In other words, how to continuously improve the value of the Internet + medical health of doctors, better assist doctors to carry out clinical research and diagnosis and treatment activities, naturally become the key to the current industry breakthrough.
This is also the value of Jingdong Health's empowerment of doctors, through digital means to enhance the ability of doctors, not only to better attract outstanding doctors to enter the Jingdong Health ecosystem, but also for the entire ecosystem to bring a virtuous cycle. This is also an ideal development path in the field of Internet + healthcare.
In terms of industrial empowerment, Jingdong Health is promoting the interoperability of medical and health information ****sharing with the strategy of "Healthy City". Based on this, Jingdong Health has also increased cooperation with local governments and hospitals to create an online and offline integrated medical and health service ecology. For example, in the first half of this year, Jingdong Health and the First Affiliated Hospital of Henan University of Traditional Chinese Medicine cooperated to build the first Chinese medicine Internet hospital in Henan, to create offline hospitals to build their own Internet hospitals to enhance the operational capacity of the "innovation sample". Looking back at the past few years, Jingdong Health has also reached a strategic cooperation with Yinchuan, Beihai, to explore the "Internet + health care" model in the regionalization of the landing.
By now, the layout of Jingdong Health in the B side is gradually clear. Through more diversified scene penetration, in-depth excavation of the user's diverse needs; technology empowered doctors, connecting high-quality medical resources at the same time, to enhance the efficiency of the industry; through the cooperation with the cities around the world, to promote the overall landing of the medical informatization.
To lengthen the cycle, the multiplier effect of ecological openness will gradually be reflected in the Jingdong Health.
/ 03 /
Beyond the industry behind the Jingdong "gene"
Jingdong Health is unprecedentedly deep into the medical industry to serve the real economy. Behind this can not be separated from the Jingdong this company has always been the "entity" gene.
Similar to the digital transformation of the e-commerce industry by Jingdong Group, Jingdong Health is transforming the healthcare industry in the same path.
From the starting point, whether it is Jingdong, or Jingdong Health, digital technology is the starting point for its empowerment of the industry. Looking at the entire Internet industry, Jingdong has always been one of the largest domestic technology investment in science and technology enterprises. Over the past four years, the Jingdong system four years of cumulative R & D costs invested nearly 60 billion yuan.
Jingdong's technology gene, also y branded in the Jingdong Health this company. In the past quite a long time, Jingdong health through continuous investment in technology research and development, improve the efficiency of doctors, optimize the user experience.
In the first half of 2021, Jingdong Health continued to increase investment in R&D, and focused on user experience improvement and the creation of digital intelligence tools for doctors. Take Jingdong Home Medical as an example, Jingdong Home Medical through the cooperation with intelligent hardware, the original need to complete the online consultation through the cell phone APP, "implanted" in the voice can be voice-activated services in the smart speaker, the introduction of more suitable for the elderly to use the "Jingdong Home Medical filial piety version", breaking through the traditional online consultation interaction, and the traditional use of the "Jingdong Home Medical", the "Jingdong Home Medical". The company's newest product is a new version of the "KDDI", which breaks through the traditional interaction of online counseling.
From the underlying logic, both sides are in different ways, continuing to create social value. The company's business is a very important part of the company's success, and it is a very important part of the company's success. Through solid supply chain management, Jingdong's image of "faster, better and more economical" in the retail sector has been y rooted in people's hearts.
For Jingdong Health, universal healthcare is its focus on creating social value. For example, in response to sudden disasters, Jingdong Health has comprehensively upgraded its emergency response mechanism this year to ensure first-time support for residents' health protection.
Such a mechanism also played an important role in the Henan rainstorm disaster. In the Henan rainstorm disaster, Jingdong Health the first time to start flood control assistance, including the online 24-hour free online counseling area. The company's emergency medical rescue team was dispatched to carry out on-site diagnosis and treatment.
Standing in the larger dimension to see, Jingdong Health through digital means, continue to empower the medical industry, enhance the overall efficiency of the industry, and how is not practicing social responsibility?
Of course, compared to the retail industry, the digital transformation of the healthcare industry may be more lengthy. But this also means that once the transformation is complete, the commercial moat of Jingdong Health is also more solid. Considering that healthcare is a huge market in its own right, as the healthcare ecosystem of Jingdong Health becomes more and more formed, it is not impossible to "create another Jingdong".