Red is a warm, impulsive and powerful color, which can speed up muscle function and blood circulation. Because red easily attracts attention, it is also widely used in various media. In addition to having a better visual effect, it is also used to convey corporate image and meanings of vitality, positivity, enthusiasm, warmth, and progress. In addition, red is also often used as the color for warning, danger, prohibition, fire prevention, etc. When people see red signs on some occasions or items, they often do not need to read the content carefully and can understand the meaning of warning dangers. In industry Among safety colors, red is the designated color for warning, danger, prohibition, and fire prevention. Bright red is generally used to be eye-catching, such as a red flag or a little red among the greenery; light red is generally more gentle and tender, such as: the decoration of a new house, children's clothing, etc.; dark red can generally be used as a foil, with a deeper and more intense color. Feel. Red is best matched with light yellow, bright red is incompatible with green, orange, and blue (especially darker blue), and is a neutral match with cream yellow and gray.
Orange Orange is a cheerful and lively brilliant color. It is the warmest color in the warm color system. It reminds people of golden autumn and abundant fruits. It is a color of abundance, joy and happiness. If orange is slightly mixed with black or white, it will become a stable, subtle and bright warm color. But if mixed with more black, it will become a burnt color; if more white is added to orange, it will be sweet. feeling. Orange has high visibility. Among industrial safety colors, orange is a warning color, such as locomotives, mountaineering clothing, backpacks, life jackets, etc. Orange can generally be used as a festive color, and it can also be used as a color of wealth, such as many decorations in the palace. . Orange can be used as the decoration color of the restaurant. It is said that using more orange in the restaurant can increase appetite. Orange pairs with light greens and light blues for the loudest, most cheerful colors. The combination of orange and light yellow creates a comfortable transition. Orange generally cannot be matched with purple or dark blue, which will give people an unclean and obscure feeling. Because orange is very bright and dazzling, it sometimes gives people a negative and vulgar image. This situation is especially likely to occur in the use of clothing. Therefore, when using orange, you must pay attention to the matching colors and expressions in order to make the orange bright, lively and distinctive. The characteristics of the mouthfeel come into play.
Yellow Yellow is brilliant and brilliant, with the brilliance of the sun, symbolizing the light of wisdom that illuminates the darkness. Yellow has golden light and symbolizes wealth and power. It is the color of pride. In industrial colors, yellow is often used to warn of danger or draw attention, such as yellow lights on traffic signs, large machines used in engineering, raincoats and rain boots for students, etc., all use yellow. Yellow can achieve infinite expansion of power against the backdrop of black and purple, and a touch of pink can conquer the proud prince of yellow like a girl. The combination of yellow and green looks very energetic and energetic; the combination of yellow and blue looks beautiful and fresh; the combination of light yellow and dark yellow looks the most elegant. Light yellow can match almost all colors, but if it is to be eye-catching, it cannot be placed on other light colors, especially white, because it will make you unable to see anything. Dark yellow generally cannot be matched with dark red and dark purple, nor is it suitable to be matched with black, because it will make people feel obscure and garbage.
Green Green In commercial design, the image of refreshing, ideal, hope and growth conveyed by green is in line with the demands of the service industry and the health care industry. In order to avoid eye fatigue during work in factories, many The working machinery is also made of green. In general medical institutions, green is often used for space color planning and to mark medical supplies. Bright green is a very beautiful and elegant color, it is full of vitality and symbolizes life. Green is tolerant and generous, and can accommodate almost all colors. The use of green is extremely broad. Whether it is childhood, youth, middle age, or old age, the use of green will never lose its liveliness and generosity. Green is inseparable from all kinds of paintings and decorations. Green can also be used as a casual color. Yellow infiltrated into green is yellow-green, which is pure and young; green infiltrated into blue is blue-green, which is delicate and open-minded. Gray green is still a quiet and peaceful color, like a forest in twilight or a field in morning mist. The combination of dark green and light green creates a sense of harmony and tranquility; the combination of green and white makes you look young; the combination of light green and black makes you look beautiful and generous. Green and light red match, symbolizing the arrival of spring.
However, dark green generally does not match dark red and purple, as it will feel messy and unclean.
Blue Blue is a broad color, and the vast scenery of the sky and the sea is blue. Blue is a symbol of eternity and it is the coldest color. Pure blue shows a kind of beauty, quietness, reason, tranquility and cleanliness. Due to the calm characteristics of blue, it has a rational and accurate image. In commercial design, most products or corporate images that emphasize technology and efficiency use blue as the standard color and corporate color, such as computers, cars, photocopiers, and photographic equipment. Wait, in addition, blue also represents melancholy, which is influenced by Western culture. This image is also used in literary works or commercial designs with emotional appeals. Blue has a wide range of uses. Blue can calm the mood. Sky blue can be used as decoration in hospitals and sanitary equipment, or as summer clothing and curtains. Blue is also indispensable in general paintings and various types of accessories. Different blues and whites match to show brightness, refreshing and cleanliness; blue and yellow match, the contrast is large and brighter; large pieces of blue generally do not match green, they can only infiltrate into each other and become blue-green, Lake blue or cyan is also an intoxicating color; light green matches black to look solemn, mature and cultivated. Dark blue cannot be matched with dark red, purple, dark brown and black, because it will have neither contrast nor brightness, only a dirty and messy feeling.
Due to its strong feminine character, purple is also quite restricted in commercial design colors. Except for products or corporate images related to women, it is not often used in other types of designs. Main color. Purple is the shortest wavelength of visible light. Purple is a non-perceptual color. It is beautiful and mysterious, leaving a deep impression on people. It is both threatening and inspiring. Purple is the color that symbolizes piety. When light and understanding illuminate the ignorant piety color, the beautiful and lovely halo will make people intoxicated! Use purple to express loneliness and devotion, and use purple to express the domain of divine love and spiritual dominance. This is the expressive value brought by purple. Purple is in a state of uncertainty between cold and warm, coupled with its low brightness, which constitutes the psychological negativity of this color. Unlike yellow, purple cannot accommodate many colors, but it can accommodate many diluted levels. A dark pure purple will become a very beautiful and soft color as long as a small amount of white is added. With the continuous addition of white, many levels of lavender are produced, and each level of lavender looks so soft and moving.
Brown brown is usually used to express the texture of original materials, such as hemp, wood, bamboo chips, cork, etc., or to convey the color and taste of certain beverage raw materials, such as coffee, tea, wheat category, etc., or emphasize a corporate or product image with a classical and elegant style. White white has the image of high-end, technology, and usually needs to be used in conjunction with other colors. Pure white will give others a cold and severe feeling, so when using white, it will be mixed with some other colors, such as ivory white, off-white, Milky white, apple white, white is always the most popular color in daily necessities and clothing, and can be matched with any color. Black Black has the image of nobility, stability, and technology. The color used in many technological products, such as televisions, sports cars, cameras, stereos, and instruments, is mostly black. In other aspects, the solemn image of black is also commonly used in some Space design for special occasions, daily necessities and clothing design mostly use black to create a noble image. It is also a main color that is always popular and suitable for matching with many colors.
Gray Gray has a soft and elegant image, and is an in-between character. It is acceptable to both men and women. Therefore, gray is also the main color that is always popular. It is used in many high-tech products, especially those related to metal materials. , almost all use gray to convey a high-end, technological image. When using gray, most use different levels of combinations or other colors to avoid being too single, dull, and feeling dull and stiff. Black and white are the final abstraction of color, representing the cathode and anode of the color world. The Tai Chi pattern expresses the eternal movement of the universe in the form of black and white cycles. Black means nothingness, like the destruction of the sun, like eternal silence, no future, loss of hope. And white silence has endless possibilities. Black and white are extremely opposite colors, and they always show their strength through the presence of each other. They seem to be the masters of the entire color world.
Gray is probably the most passive color in the color system. It is a completely neutral color and relies on adjacent colors to gain life. Gray means the disappearance of all color contrasts and is the most stable resting point for vision. However, the human eye cannot gaze at gray for long and indefinitely, because endless rest means death. Black, white, and gray occupy a very important position in color matching. They are active in various color combinations, changing each other's lightness, brightness and hue to the maximum extent, and producing multi-level and multi-variety beautiful colors. Therefore, they are the decisive factors. Achromatic color that cannot be ignored.