I, the future of China's virtual reality market size will exceed 50 billion
Virtual reality (VR) integrates multimedia, sensors, new displays, internet and Artificial Intelligence and many other technologies, is an important force leading a new round of global industrial change. Currently, China's VR consumer-grade market is rapidly cultivating, with richer product forms in the fields of gaming, entertainment, film and television, and business models gradually maturing. In particular, this year's 5G commercialization has opened up a new world for the application of VR in a wider range of fields--
At the press conference of the 2019 World VR (Virtual Reality) Industry Conference held on June 20, Wu Shengwu, deputy director of the Department of Electronic Information of the Ministry of Industry and Information Technology (MIIT), said that this year's 5G commercialization has opened up a new world for the application of virtual reality technology in a wider range of fields. field of application has opened up new horizons. With the assistance of 5G, virtual reality industry applications that require real-time communication and real-time interaction will be practiced and promoted.
In recent years, the scale of China's virtual reality market has been expanding rapidly, and industrial innovations are emerging. According to market research organization Saidi Consultant forecast, by 2021, China's virtual reality market size will reach 54.45 billion yuan, with a compound annual growth rate of 95.2%.
Two, the key technology continues to breakthrough
"Virtual reality products are also considered to be the next generation of mobile computing platforms and the entrance to the Internet, and are expected to become another category of iconic products following color TVs, computers and smartphones." Wu Shengwu said.
In recent years, China's virtual reality industry environment has gradually matured, with the consumer-grade application and industry application markets opening up and the industrial chain becoming more complete. China's rapid development in hardware manufacturing, content application development and business experience promotion and other aspects of the industry chain is becoming one of the regions with the strongest innovation and entrepreneurial vitality, the highest market acceptance and the greatest development potential in the global virtual reality industry.
"China's virtual reality key technologies continue to break through, the market scale continues to expand, and industry applications continue to extend." Wu Shengwu said that in terms of technological innovation, China's virtual reality industry has entered a period of rapid patent growth since 2013, and the related key technologies have further matured, with breakthroughs being made in technical fields such as picture quality, image processing, eye capture, 3D sound field, machine vision, etc. A technical standard system covering hardware, software, content production and distribution, applications and services is being established.
An Hui, deputy chief engineer of the China Electronic Information Industry Development Research Institute, believes that a new round of technological breakthroughs will trigger a wave of virtual reality development in 2019. In image processing, resolution, vertigo control, point-of-view rendering, and viewpoint control become the next breakthrough direction. In terms of interaction technology, inertial motion capture, optical tracking, voice recognition, eye tracking, spatial interaction and many other technologies will see large-scale application.
Industry estimates, virtual reality will pry trillions of yuan market. At present, China has become the world's most important virtual reality terminal product production place, Geer, millet, Pico and other companies' virtual reality terminal product shipments ranked in the global forefront. However, it is worth noting that in 2018, China's virtual reality market is still dominated by hardware and content. Among them, content accounted for the highest proportion of 49.6%; hardware followed closely, accounting for 41.2%; software and services accounted for a relatively small proportion of the market, to be further tapped into the potential.
Three, 5G commercial expansion applications
Today, virtual reality has penetrated into all areas of production and life. For example, VR shopping, VR viewing allows people to be in the realm without leaving home, and VR glasses in the industrial field can help visualize assembly, operational training, data collection and other production processes.
Currently, the virtual reality consumer-grade market is rapidly cultivating, with richer product forms in the fields of gaming, entertainment, film and television, and business models gradually maturing. At the same time, virtual reality technology has begun to be applied to entertainment, manufacturing, education, medical care, transportation, commerce and other fields, and a number of new forms and modes have emerged.
"In particular, this year's 5G commercialization has opened up a new world for the application of virtual reality technology in a wider range of fields." Wu Shengwu said.
For example, the Central Radio and Television Administration (CCTV) for the first time utilized "5G+VR" technology to live broadcast the 2019 CCTV Spring Festival Gala in real time; Shenzhen People's Hospital completed China's first case of 5G+AR (Augmented Reality) / MR (Mixed Reality) remote hepatobiliary surgery with the help of a 5G network, and experts in the field performed the surgery in real time in Beijing, 2,000 kilometers away. The relevant experts on the surgical process of real-time remote precision guidance; Nanchang Public Security Bureau jointly with China Mobile, Huawei and other units, tuned through and on-line the country's first real-scene 5G + VR intelligent security applications.
An Hui believes that in 2019, virtual reality will be y applied in manufacturing, transportation, medical and other fields, and application scenes will be further enriched. In addition, with the advancement of 5G commercialization, the richness of virtual reality content and the enhancement of the sense of interactive experience of virtual communities, the revenue model that mainly relies on the purchase of hardware equipment will be transformed, and the virtual market, virtual shopping, virtual display will also be used by more users.
By the end of last year, the Ministry of Industry and Information Technology formulated and issued the Guiding Opinions on Accelerating the Development of the Virtual Reality Industry, emphasizing the need to promote the application of virtual reality technology in key areas such as manufacturing, education, culture, health, commerce and trade. Wu Shengwu revealed that China will promote the application of virtual reality technology in the above key areas, and promote the formation and development of new models and new business forms.
Four, industrial layout enthusiasm
Global virtual reality industry is from the beginning of the cultivation period to the rapid development of the period, China is facing synchronization to participate in the international technology and industry innovation of a rare opportunity, but there are key technologies and high-end product supply is insufficient, the content and service is relatively scarce, innovation support system is not sound, the application of the ecological imperfections and other issues.
Focusing on the key nodes of the industrial chain such as technology, standards, products, applications and services, China's virtual reality industry urgently needs to strengthen the synergy between industry, academia, research and utilization, and *** with the promotion of healthy and rapid development of the industry.
The Guiding Opinions on Accelerating the Development of Virtual Reality Industry puts forward that by 2025, the overall strength of China's virtual reality industry should enter the global forefront, master the key core patents and standards of virtual reality, and form a number of virtual reality backbone enterprises with strong international competitiveness.
Wu Shengwu said that this year will strengthen cooperation with localities, promote localities to increase support, break through the key bottlenecks faced by the development of the virtual reality industry, guide and support the application of virtual reality technology products in related industrial fields, promote the construction of virtual reality standards and evaluation system, and create a favorable policy environment for the sustained, healthy and rapid development of the virtual reality industry.
Investment in the virtual reality industry is highly enthusiastic. According to Wu Xiaojun, vice governor of the Jiangxi Provincial People's Government, at the 2018 World VR Industry Conference, 157 VR industry projects and agreements have reached cooperation intentions, with a total investment of 63.15 billion yuan. These projects are now progressing smoothly, with the registration rate and the rate of incoming capital exceeding 90%, and the start-up rate and the commissioning rate exceeding 80%.
It is understood that Jiangxi Province is to strive for five years to the virtual reality industry into a hundred billion yuan industry. At present, Nanchang City, virtual reality industry enterprises have nearly a hundred, a number of VR + manufacturing, education, medical, cultural and tourism pilot applications to start in full, VR software, content, manufacturing, applications and other industrial chain ecological gradually improved. In addition, Shanghai, Shenzhen, Qingdao and other places have also virtual reality as a key industry to build.
"In 2019, we will encourage conditional places to establish virtual reality industry application bases, guide localities to carry out differentiated virtual reality industry layout, and promote synergistic development of the industry." Wu Shengwu said.
For more data sources and analysis, please refer to the China Virtual Reality (VR) Industry Development Prospect Forecast and Investment Strategy Planning Analysis Report published by Foresight Industry Research Institute.