When installing an Overclocking Trio Cyclone 120MM Ultra Silent case fan, does the side with the logo face out or in?

Case fans are exhaust fans.

The wind is blowing out of the case, of course.

It is not useful to blow inward.

In general .... No. The fans are labeled for the inside of the case. In other words, the side of the fan that we see spinning is sucking air in. The stationary side is blowing air